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<br /> November/December 2009<br /> LICENSINGBOOK<br /> THE<br /> BUILDING BUSINESS THROUGH PARTNERSHIPS<br /> <br /> <br /> CONTENTSNOVEMBER/DECEMBER<br /> 11-12/09 vol.26 no.11-12/09<br /> Green Feature<br /> 14<br /> Green Product Showcase: Mary Meyer, Scholastic,<br /> Young Scientists Club, Sesame Workshop, Disney,<br /> Pepsi, Save the Earth, Discovery, Planet Earth, Paws,<br /> Inc., Kids Preferred, Under the Canopy, Brian Yanish<br /> Designs, Warner Bros., Wow! Wow! Wubbzy!, Mars, Inc.<br /> Green Quotes: What does green mean to you? Industry<br /> experts weigh in<br /> <br /> TLB Year in Review<br /> 30<br /> A look at the biggest licensing news of 2009<br /> <br /> We all have a sense of<br /> what “green” means,<br /> but different compa-<br /> nies express and carry<br /> out th<a title="The Licensing Book November/December 2009 page 1" href="http://viewer.zmags.com/publication/2c2749e2?page=1"> </a> <a title="The Licensing Book November/December 2009 page 2" href="http://viewer.zmags.com/publication/2c2749e2?page=2"> </a> <a title="The Licensing Book November/December 2009 page 3" href="http://viewer.zmags.com/publication/2c2749e2?page=3"> </a> <a title="The Licensing Book November/December 2009 page 4" href="http://viewer.zmags.com/publication/2c2749e2?page=4"> CONTENTSNOVEMBER/DECEMBER 11-12/09 vol.26 no.11-</a> <a title="The Licensing Book November/December 2009 page 5" href="http://viewer.zmags.com/publication/2c2749e2?page=5"> </a> <a title="The Licensing Book November/December 2009 page 6" href="http://viewer.zmags.com/publication/2c2749e2?page=6"> LICENSINGBOOK THE www.licensingbook.com ® </a> <a title="The Licensing Book November/December 2009 page 7" href="http://viewer.zmags.com/publication/2c2749e2?page=7"> </a> <a title="The Licensing Book November/December 2009 page 8" href="http://viewer.zmags.com/publication/2c2749e2?page=8"> NEWS ZONE Fox L&M Launches Avatar Program >>> T</a> <a title="The Licensing Book November/December 2009 page 9" href="http://viewer.zmags.com/publication/2c2749e2?page=9"> >>NEWS ZONE > •••• Grease and Roman Holiday Col</a> <a title="The Licensing Book November/December 2009 page 10" href="http://viewer.zmags.com/publication/2c2749e2?page=10"> NEWS ZONE ITV Studios Takes Pocoyo to the US</a> <a title="The Licensing Book November/December 2009 page 11" href="http://viewer.zmags.com/publication/2c2749e2?page=11"> >>NEWS ZONE > •••• Sesame Workshop Names New Li</a> <a title="The Licensing Book November/December 2009 page 12" href="http://viewer.zmags.com/publication/2c2749e2?page=12"> NEWS ZONE Stone America Licensing Teams with P</a> <a title="The Licensing Book November/December 2009 page 13" href="http://viewer.zmags.com/publication/2c2749e2?page=13"> INTERNATIONAL NEWS ZONE •••• Target Entertainme</a> <a title="The Licensing Book November/December 2009 page 14" href="http://viewer.zmags.com/publication/2c2749e2?page=14"> GOING GREEN 2009 GOING GREEN 2009 16  Introducti</a> <a title="The Licensing Book November/December 2009 page 15" href="http://viewer.zmags.com/publication/2c2749e2?page=15"> </a> <a title="The Licensing Book November/December 2009 page 16" href="http://viewer.zmags.com/publication/2c2749e2?page=16"> GOING GREEN 2009:INTRODUCTION Welcome to our </a> <a title="The Licensing Book November/December 2009 page 17" href="http://viewer.zmags.com/publication/2c2749e2?page=17"> </a> <a title="The Licensing Book November/December 2009 page 18" href="http://viewer.zmags.com/publication/2c2749e2?page=18"> GREEN PRODUCT SHOWCASE Mary Meyer With an e</a> <a title="The Licensing Book November/December 2009 page 19" href="http://viewer.zmags.com/publication/2c2749e2?page=19"> >>GREEN PRODUCT SHOWCASE > Discovery Communic</a> <a title="The Licensing Book November/December 2009 page 20" href="http://viewer.zmags.com/publication/2c2749e2?page=20"> GREEN PRODUCT SHOWCASE Brian Yanish Designs </a> <a title="The Licensing Book November/December 2009 page 21" href="http://viewer.zmags.com/publication/2c2749e2?page=21"> WHAT DOES GREEN MEAN TO YOU? What does “GREEN” </a> <a title="The Licensing Book November/December 2009 page 22" href="http://viewer.zmags.com/publication/2c2749e2?page=22"> WHAT DOES GREEN MEAN TO YOU? “The Naturally </a> <a title="The Licensing Book November/December 2009 page 23" href="http://viewer.zmags.com/publication/2c2749e2?page=23"> >>WHAT DOES GREEN MEAN TO YOU? > “Green means</a> <a title="The Licensing Book November/December 2009 page 24" href="http://viewer.zmags.com/publication/2c2749e2?page=24"> HOT SHOTS •••• Talking with Planet Green, Discov</a> <a title="The Licensing Book November/December 2009 page 25" href="http://viewer.zmags.com/publication/2c2749e2?page=25"> >>HOT SHOTS > national brands, whether they'</a> <a title="The Licensing Book November/December 2009 page 26" href="http://viewer.zmags.com/publication/2c2749e2?page=26"> BOOK REVIEW Going Green: Reading Between </a> <a title="The Licensing Book November/December 2009 page 27" href="http://viewer.zmags.com/publication/2c2749e2?page=27"> </a> <a title="The Licensing Book November/December 2009 page 28" href="http://viewer.zmags.com/publication/2c2749e2?page=28"> BOOK REVIEW choice. What we choose to sell to t</a> <a title="The Licensing Book November/December 2009 page 29" href="http://viewer.zmags.com/publication/2c2749e2?page=29"> SOAPBOX •••• Winning Over Today's Greenwash-Wear</a> <a title="The Licensing Book November/December 2009 page 30" href="http://viewer.zmags.com/publication/2c2749e2?page=30"> </a> <a title="The Licensing Book November/December 2009 page 31" href="http://viewer.zmags.com/publication/2c2749e2?page=31"> </a> <a title="The Licensing Book November/December 2009 page 32" href="http://viewer.zmags.com/publication/2c2749e2?page=32"> YEAR IN REVIEW January: The Economy Slows Down</a> <a title="The Licensing Book November/December 2009 page 33" href="http://viewer.zmags.com/publication/2c2749e2?page=33"> </a> <a title="The Licensing Book November/December 2009 page 34" href="http://viewer.zmags.com/publication/2c2749e2?page=34"> YEAR IN REVIEW March: Honoring Gregory Battersby</a> <a title="The Licensing Book November/December 2009 page 35" href="http://viewer.zmags.com/publication/2c2749e2?page=35"> </a> <a title="The Licensing Book November/December 2009 page 36" href="http://viewer.zmags.com/publication/2c2749e2?page=36"> YEAR IN REVIEW May: Licensing for a Good Caus</a> <a title="The Licensing Book November/December 2009 page 37" href="http://viewer.zmags.com/publication/2c2749e2?page=37"> </a> <a title="The Licensing Book November/December 2009 page 38" href="http://viewer.zmags.com/publication/2c2749e2?page=38"> YEAR IN REVIEW June: Welcome To Vegas Las Vegas</a> <a title="The Licensing Book November/December 2009 page 39" href="http://viewer.zmags.com/publication/2c2749e2?page=39"> </a> <a title="The Licensing Book November/December 2009 page 40" href="http://viewer.zmags.com/publication/2c2749e2?page=40"> YEAR IN REVIEW September: Disney Acquires Marvel</a> <a title="The Licensing Book November/December 2009 page 41" href="http://viewer.zmags.com/publication/2c2749e2?page=41"> </a> <a title="The Licensing Book November/December 2009 page 42" href="http://viewer.zmags.com/publication/2c2749e2?page=42"> YEAR IN REVIEW November: The Classics Make a </a> <a title="The Licensing Book November/December 2009 page 43" href="http://viewer.zmags.com/publication/2c2749e2?page=43"> </a> <a title="The Licensing Book November/December 2009 page 44" href="http://viewer.zmags.com/publication/2c2749e2?page=44"> OF COUNSEL WITH JAMES KIPLING •••• Clearing the </a> <a title="The Licensing Book November/December 2009 page 45" href="http://viewer.zmags.com/publication/2c2749e2?page=45"> The Voice Reaching Both Trade and Consumers </a> <a title="The Licensing Book November/December 2009 page 46" href="http://viewer.zmags.com/publication/2c2749e2?page=46"> OF COUNSEL WITH JAMES KIPLING establishing and</a> <a title="The Licensing Book November/December 2009 page 47" href="http://viewer.zmags.com/publication/2c2749e2?page=47"> </a> <a title="The Licensing Book November/December 2009 page 48" href="http://viewer.zmags.com/publication/2c2749e2?page=48"> PEOPLE > ON THE MOVE > > > > >> ROBERT MARICK</a> <a title="The Licensing Book November/December 2009 page 49" href="http://viewer.zmags.com/publication/2c2749e2?page=49"> PEOPLE > ON THE MOVE > > > > >> CJ LEE Cookie</a> <a title="The Licensing Book November/December 2009 page 50" href="http://viewer.zmags.com/publication/2c2749e2?page=50"> DIRECTORY OF PROPERTIES,PRODUCTS AND SERVICES >> </a> <a title="The Licensing Book November/December 2009 page 51" href="http://viewer.zmags.com/publication/2c2749e2?page=51"> </a> <a title="The Licensing Book November/December 2009 page 52" href="http://viewer.zmags.com/publication/2c2749e2?page=52"> </a>