<br />
November/December 2009<br />
LICENSINGBOOK<br />
THE<br />
BUILDING BUSINESS THROUGH PARTNERSHIPS<br />
<br />
<br />
CONTENTSNOVEMBER/DECEMBER<br />
11-12/09 vol.26 no.11-12/09<br />
Green Feature<br />
14<br />
Green Product Showcase: Mary Meyer, Scholastic,<br />
Young Scientists Club, Sesame Workshop, Disney,<br />
Pepsi, Save the Earth, Discovery, Planet Earth, Paws,<br />
Inc., Kids Preferred, Under the Canopy, Brian Yanish<br />
Designs, Warner Bros., Wow! Wow! Wubbzy!, Mars, Inc.<br />
Green Quotes: What does green mean to you? Industry<br />
experts weigh in<br />
<br />
TLB Year in Review<br />
30<br />
A look at the biggest licensing news of 2009<br />
<br />
We all have a sense of<br />
what “green” means,<br />
but different compa-<br />
nies express and carry<br />
out th<a title="The Licensing Book November/December 2009 page 1" href="http://viewer.zmags.com/publication/2c2749e2?page=1"> </a>
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<a title="The Licensing Book November/December 2009 page 4" href="http://viewer.zmags.com/publication/2c2749e2?page=4"> CONTENTSNOVEMBER/DECEMBER 11-12/09 vol.26 no.11-</a>
<a title="The Licensing Book November/December 2009 page 5" href="http://viewer.zmags.com/publication/2c2749e2?page=5"> </a>
<a title="The Licensing Book November/December 2009 page 6" href="http://viewer.zmags.com/publication/2c2749e2?page=6"> LICENSINGBOOK THE www.licensingbook.com ® </a>
<a title="The Licensing Book November/December 2009 page 7" href="http://viewer.zmags.com/publication/2c2749e2?page=7"> </a>
<a title="The Licensing Book November/December 2009 page 8" href="http://viewer.zmags.com/publication/2c2749e2?page=8"> NEWS ZONE Fox L&M Launches Avatar Program >>> T</a>
<a title="The Licensing Book November/December 2009 page 9" href="http://viewer.zmags.com/publication/2c2749e2?page=9"> >>NEWS ZONE > •••• Grease and Roman Holiday Col</a>
<a title="The Licensing Book November/December 2009 page 10" href="http://viewer.zmags.com/publication/2c2749e2?page=10"> NEWS ZONE ITV Studios Takes Pocoyo to the US</a>
<a title="The Licensing Book November/December 2009 page 11" href="http://viewer.zmags.com/publication/2c2749e2?page=11"> >>NEWS ZONE > •••• Sesame Workshop Names New Li</a>
<a title="The Licensing Book November/December 2009 page 12" href="http://viewer.zmags.com/publication/2c2749e2?page=12"> NEWS ZONE Stone America Licensing Teams with P</a>
<a title="The Licensing Book November/December 2009 page 13" href="http://viewer.zmags.com/publication/2c2749e2?page=13"> INTERNATIONAL NEWS ZONE •••• Target Entertainme</a>
<a title="The Licensing Book November/December 2009 page 14" href="http://viewer.zmags.com/publication/2c2749e2?page=14"> GOING GREEN 2009 GOING GREEN 2009 16 Introducti</a>
<a title="The Licensing Book November/December 2009 page 15" href="http://viewer.zmags.com/publication/2c2749e2?page=15"> </a>
<a title="The Licensing Book November/December 2009 page 16" href="http://viewer.zmags.com/publication/2c2749e2?page=16"> GOING GREEN 2009:INTRODUCTION Welcome to our </a>
<a title="The Licensing Book November/December 2009 page 17" href="http://viewer.zmags.com/publication/2c2749e2?page=17"> </a>
<a title="The Licensing Book November/December 2009 page 18" href="http://viewer.zmags.com/publication/2c2749e2?page=18"> GREEN PRODUCT SHOWCASE Mary Meyer With an e</a>
<a title="The Licensing Book November/December 2009 page 19" href="http://viewer.zmags.com/publication/2c2749e2?page=19"> >>GREEN PRODUCT SHOWCASE > Discovery Communic</a>
<a title="The Licensing Book November/December 2009 page 20" href="http://viewer.zmags.com/publication/2c2749e2?page=20"> GREEN PRODUCT SHOWCASE Brian Yanish Designs </a>
<a title="The Licensing Book November/December 2009 page 21" href="http://viewer.zmags.com/publication/2c2749e2?page=21"> WHAT DOES GREEN MEAN TO YOU? What does “GREEN” </a>
<a title="The Licensing Book November/December 2009 page 22" href="http://viewer.zmags.com/publication/2c2749e2?page=22"> WHAT DOES GREEN MEAN TO YOU? “The Naturally </a>
<a title="The Licensing Book November/December 2009 page 23" href="http://viewer.zmags.com/publication/2c2749e2?page=23"> >>WHAT DOES GREEN MEAN TO YOU? > “Green means</a>
<a title="The Licensing Book November/December 2009 page 24" href="http://viewer.zmags.com/publication/2c2749e2?page=24"> HOT SHOTS •••• Talking with Planet Green, Discov</a>
<a title="The Licensing Book November/December 2009 page 25" href="http://viewer.zmags.com/publication/2c2749e2?page=25"> >>HOT SHOTS > national brands, whether they'</a>
<a title="The Licensing Book November/December 2009 page 26" href="http://viewer.zmags.com/publication/2c2749e2?page=26"> BOOK REVIEW Going Green: Reading Between </a>
<a title="The Licensing Book November/December 2009 page 27" href="http://viewer.zmags.com/publication/2c2749e2?page=27"> </a>
<a title="The Licensing Book November/December 2009 page 28" href="http://viewer.zmags.com/publication/2c2749e2?page=28"> BOOK REVIEW choice. What we choose to sell to t</a>
<a title="The Licensing Book November/December 2009 page 29" href="http://viewer.zmags.com/publication/2c2749e2?page=29"> SOAPBOX •••• Winning Over Today's Greenwash-Wear</a>
<a title="The Licensing Book November/December 2009 page 30" href="http://viewer.zmags.com/publication/2c2749e2?page=30"> </a>
<a title="The Licensing Book November/December 2009 page 31" href="http://viewer.zmags.com/publication/2c2749e2?page=31"> </a>
<a title="The Licensing Book November/December 2009 page 32" href="http://viewer.zmags.com/publication/2c2749e2?page=32"> YEAR IN REVIEW January: The Economy Slows Down</a>
<a title="The Licensing Book November/December 2009 page 33" href="http://viewer.zmags.com/publication/2c2749e2?page=33"> </a>
<a title="The Licensing Book November/December 2009 page 34" href="http://viewer.zmags.com/publication/2c2749e2?page=34"> YEAR IN REVIEW March: Honoring Gregory Battersby</a>
<a title="The Licensing Book November/December 2009 page 35" href="http://viewer.zmags.com/publication/2c2749e2?page=35"> </a>
<a title="The Licensing Book November/December 2009 page 36" href="http://viewer.zmags.com/publication/2c2749e2?page=36"> YEAR IN REVIEW May: Licensing for a Good Caus</a>
<a title="The Licensing Book November/December 2009 page 37" href="http://viewer.zmags.com/publication/2c2749e2?page=37"> </a>
<a title="The Licensing Book November/December 2009 page 38" href="http://viewer.zmags.com/publication/2c2749e2?page=38"> YEAR IN REVIEW June: Welcome To Vegas Las Vegas</a>
<a title="The Licensing Book November/December 2009 page 39" href="http://viewer.zmags.com/publication/2c2749e2?page=39"> </a>
<a title="The Licensing Book November/December 2009 page 40" href="http://viewer.zmags.com/publication/2c2749e2?page=40"> YEAR IN REVIEW September: Disney Acquires Marvel</a>
<a title="The Licensing Book November/December 2009 page 41" href="http://viewer.zmags.com/publication/2c2749e2?page=41"> </a>
<a title="The Licensing Book November/December 2009 page 42" href="http://viewer.zmags.com/publication/2c2749e2?page=42"> YEAR IN REVIEW November: The Classics Make a </a>
<a title="The Licensing Book November/December 2009 page 43" href="http://viewer.zmags.com/publication/2c2749e2?page=43"> </a>
<a title="The Licensing Book November/December 2009 page 44" href="http://viewer.zmags.com/publication/2c2749e2?page=44"> OF COUNSEL WITH JAMES KIPLING •••• Clearing the </a>
<a title="The Licensing Book November/December 2009 page 45" href="http://viewer.zmags.com/publication/2c2749e2?page=45"> The Voice Reaching Both Trade and Consumers </a>
<a title="The Licensing Book November/December 2009 page 46" href="http://viewer.zmags.com/publication/2c2749e2?page=46"> OF COUNSEL WITH JAMES KIPLING establishing and</a>
<a title="The Licensing Book November/December 2009 page 47" href="http://viewer.zmags.com/publication/2c2749e2?page=47"> </a>
<a title="The Licensing Book November/December 2009 page 48" href="http://viewer.zmags.com/publication/2c2749e2?page=48"> PEOPLE > ON THE MOVE > > > > >> ROBERT MARICK</a>
<a title="The Licensing Book November/December 2009 page 49" href="http://viewer.zmags.com/publication/2c2749e2?page=49"> PEOPLE > ON THE MOVE > > > > >> CJ LEE Cookie</a>
<a title="The Licensing Book November/December 2009 page 50" href="http://viewer.zmags.com/publication/2c2749e2?page=50"> DIRECTORY OF PROPERTIES,PRODUCTS AND SERVICES >> </a>
<a title="The Licensing Book November/December 2009 page 51" href="http://viewer.zmags.com/publication/2c2749e2?page=51"> </a>
<a title="The Licensing Book November/December 2009 page 52" href="http://viewer.zmags.com/publication/2c2749e2?page=52"> </a>