In Business March 2009

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WELLINGTON Your business edge WEATHERPROOF YOUR BUSINESS HOW TO: >perform at your peak >find the best people >attract investors >get answers > get a NASdAq listing OUR BRAvEST NEWSBOY It’s not who you think GROW your own start-up WEBSTAR Michael Lopp at Webstock BOB jONES on business show ponies March|aPrIL 2009 www.in-business.co.nz Othnefront foot how test cricket prepared Stephen Fleming for his second career inc GST $7.80WELLINGTON Your business edge WEATHERPROOF YOUR BUSINESS HOW TO: > perform at your peak >find the best people > attract investors > get answers > get a NASDAQ li<a title="In Business March 2009 page 37" href="http://viewer.zmags.com/publication/2c3158a6?page=37">flickr.com user Larry Tomlinson I A</a> flickr.com user Larry Tomlinson I A<a title="In Business March 2009 page 22" href="http://viewer.zmags.com/publication/2c3158a6?page=22">ON THEFRONT FOOTSTEPHEN FLEMING CONFESSES TH</a> ON THEFRONT FOOTSTEPHEN FLEMING CONFESSES TH<a title="In Business March 2009 page 80" href="http://viewer.zmags.com/publication/2c3158a6?page=80">touch </a> touch <a title="In Business March 2009 page 57" href="http://viewer.zmags.com/publication/2c3158a6?page=57">citeseesaws and roundaboutssuddenly, the tal</a> citeseesaws and roundaboutssuddenly, the tal<a title="In Business March 2009 page 40" href="http://viewer.zmags.com/publication/2c3158a6?page=40">FINGER PRINTFILES ANd THEWORkPLACEHOW CAN jO</a> FINGER PRINTFILES ANd THEWORkPLACEHOW CAN jO<a title="In Business March 2009 page 42" href="http://viewer.zmags.com/publication/2c3158a6?page=42">“Most people leaveorganisations, particularlyin</a> “Most people leaveorganisations, particularlyin<a title="In Business March 2009 page 11" href="http://viewer.zmags.com/publication/2c3158a6?page=11">www.habit.co.nza little effort... a great retur</a> www.habit.co.nza little effort... a great retur<a title="In Business March 2009 page 74" href="http://viewer.zmags.com/publication/2c3158a6?page=74">MARkETINGUsing the gift of the gab </a> MARkETINGUsing the gift of the gab <a title="In Business March 2009 page 56" href="http://viewer.zmags.com/publication/2c3158a6?page=56">there’ll be sad songsS j CrAners J Craner is no</a> there’ll be sad songsS j CrAners J Craner is no<a title="In Business March 2009 page 31" href="http://viewer.zmags.com/publication/2c3158a6?page=31">hosT He started his career in 1975 on suburba</a> hosT He started his career in 1975 on suburba<a title="In Business March 2009 page 47" href="http://viewer.zmags.com/publication/2c3158a6?page=47">here, customers can see us cook, hear thebanter </a> here, customers can see us cook, hear thebanter <a title="In Business March 2009 page 82" href="http://viewer.zmags.com/publication/2c3158a6?page=82">credulous </a> credulous <a title="In Business March 2009 page 23" href="http://viewer.zmags.com/publication/2c3158a6?page=23"> </a> <a title="In Business March 2009 page 46" href="http://viewer.zmags.com/publication/2c3158a6?page=46">ASkdONCLIBURN,OWNEROFTHERECENTLYOPENEdNEWORLEANSR</a> ASkdONCLIBURN,OWNEROFTHERECENTLYOPENEdNEWORLEANSR<a title="In Business March 2009 page 5" href="http://viewer.zmags.com/publication/2c3158a6?page=5">RediscoverHotels for Business and LeisureCONFE</a> RediscoverHotels for Business and LeisureCONFE<a title="In Business March 2009 page 73" href="http://viewer.zmags.com/publication/2c3158a6?page=73">Participant: “If the sub conscious is sopowerful</a> Participant: “If the sub conscious is sopowerful<a title="In Business March 2009 page 25" href="http://viewer.zmags.com/publication/2c3158a6?page=25">“That’s NewZealand’sstrength. We lookat ways t</a> “That’s NewZealand’sstrength. We lookat ways t<a title="In Business March 2009 page 71" href="http://viewer.zmags.com/publication/2c3158a6?page=71">I wish I knew theof their</a> I wish I knew theof their<a title="In Business March 2009 page 59" href="http://viewer.zmags.com/publication/2c3158a6?page=59">shotCharity Fashion Show, St James Theatre (Pics</a> shotCharity Fashion Show, St James Theatre (Pics<a title="In Business March 2009 page 54" href="http://viewer.zmags.com/publication/2c3158a6?page=54">cite IT’S hOW</a> cite IT’S hOW<a title="In Business March 2009 page 6" href="http://viewer.zmags.com/publication/2c3158a6?page=6">ifrontWELLINGTONYourbusinesedgeWEATHERPROOF</a> ifrontWELLINGTONYourbusinesedgeWEATHERPROOF<a title="In Business March 2009 page 27" href="http://viewer.zmags.com/publication/2c3158a6?page=27">worked in strategy, general management, salesand</a> worked in strategy, general management, salesand<a title="In Business March 2009 page 24" href="http://viewer.zmags.com/publication/2c3158a6?page=24">answer questions, the lessonswere huge. I was go</a> answer questions, the lessonswere huge. I was go<a title="In Business March 2009 page 8" href="http://viewer.zmags.com/publication/2c3158a6?page=8">commentBuSINeSSeS ON BuSINeSS DIrecTIONSPaul W</a> commentBuSINeSSeS ON BuSINeSS DIrecTIONSPaul W<a title="In Business March 2009 page 3" href="http://viewer.zmags.com/publication/2c3158a6?page=3">side </a> side <a title="In Business March 2009 page 41" href="http://viewer.zmags.com/publication/2c3158a6?page=41">edge. I don’t even know all the details myself,I</a> edge. I don’t even know all the details myself,I<a title="In Business March 2009 page 72" href="http://viewer.zmags.com/publication/2c3158a6?page=72">RICHARd PETRIE MARkETING dISH - 5TH SERvING“I a</a> RICHARd PETRIE MARkETING dISH - 5TH SERvING“I a<a title="In Business March 2009 page 28" href="http://viewer.zmags.com/publication/2c3158a6?page=28">regularly sees people who are keen to make bigch</a> regularly sees people who are keen to make bigch<a title="In Business March 2009 page 19" href="http://viewer.zmags.com/publication/2c3158a6?page=19">jEREMY SALvESEN ON “MOWGLI” INWELLINGTON jUST PR</a> jEREMY SALvESEN ON “MOWGLI” INWELLINGTON jUST PR<a title="In Business March 2009 page 14" href="http://viewer.zmags.com/publication/2c3158a6?page=14">briefA geek is bornWe’ve SeeN The Search for </a> briefA geek is bornWe’ve SeeN The Search for <a title="In Business March 2009 page 29" href="http://viewer.zmags.com/publication/2c3158a6?page=29">“When I look at countriesthat have put the energ</a> “When I look at countriesthat have put the energ<a title="In Business March 2009 page 36" href="http://viewer.zmags.com/publication/2c3158a6?page=36">TIMCOLLINSALMOSTMANAGEdTOPINdOWN INTERNATIONALSUR</a> TIMCOLLINSALMOSTMANAGEdTOPINdOWN INTERNATIONALSUR<a title="In Business March 2009 page 58" href="http://viewer.zmags.com/publication/2c3158a6?page=58">shot </a> shot <a title="In Business March 2009 page 61" href="http://viewer.zmags.com/publication/2c3158a6?page=61">dulgeWIne: nICoLA BeLShAMMuch respect in a</a> dulgeWIne: nICoLA BeLShAMMuch respect in a<a title="In Business March 2009 page 2" href="http://viewer.zmags.com/publication/2c3158a6?page=2">Loyal To Our EnvironmentCall us </a> Loyal To Our EnvironmentCall us <a title="In Business March 2009 page 66" href="http://viewer.zmags.com/publication/2c3158a6?page=66">ACCOUNTSThe hitchhiker’s guideto online accou</a> ACCOUNTSThe hitchhiker’s guideto online accou<a title="In Business March 2009 page 51" href="http://viewer.zmags.com/publication/2c3158a6?page=51">Leading yourbusiness throughgrowthlove to Gro</a> Leading yourbusiness throughgrowthlove to Gro<a title="In Business March 2009 page 49" href="http://viewer.zmags.com/publication/2c3158a6?page=49">jANE TEMEL ANd dALE CLAREBURT BEINGPHOTOGRAPHEd </a> jANE TEMEL ANd dALE CLAREBURT BEINGPHOTOGRAPHEd <a title="In Business March 2009 page 48" href="http://viewer.zmags.com/publication/2c3158a6?page=48">SEEING THE BIGGERRECRUITMENT PICTUREINNOvATION,</a> SEEING THE BIGGERRECRUITMENT PICTUREINNOvATION,<a title="In Business March 2009 page 16" href="http://viewer.zmags.com/publication/2c3158a6?page=16">troductions </a> troductions <a title="In Business March 2009 page 34" href="http://viewer.zmags.com/publication/2c3158a6?page=34">ACTIvATING REALITYANdREW GREGORY ExPLORESA PROG</a> ACTIvATING REALITYANdREW GREGORY ExPLORESA PROG<a title="In Business March 2009 page 26" href="http://viewer.zmags.com/publication/2c3158a6?page=26">ROCkET MANA SUCCESSFUL BIOSCIENCEENTREPRENEUR </a> ROCkET MANA SUCCESSFUL BIOSCIENCEENTREPRENEUR <a title="In Business March 2009 page 39" href="http://viewer.zmags.com/publication/2c3158a6?page=39">Hearty stockWellington born and bred, MikeBrown</a> Hearty stockWellington born and bred, MikeBrown<a title="In Business March 2009 page 13" href="http://viewer.zmags.com/publication/2c3158a6?page=13">brief </a> brief <a title="In Business March 2009 page 35" href="http://viewer.zmags.com/publication/2c3158a6?page=35"> And its track record since inception is impre</a> And its track record since inception is impre<a title="In Business March 2009 page 83" href="http://viewer.zmags.com/publication/2c3158a6?page=83">Giving you green green buildings.Giving you long</a> Giving you green green buildings.Giving you long<a title="In Business March 2009 page 65" href="http://viewer.zmags.com/publication/2c3158a6?page=65">valuableAction listAskyourbestcustomerswhytheyb</a> valuableAction listAskyourbestcustomerswhytheyb<a title="In Business March 2009 page 17" href="http://viewer.zmags.com/publication/2c3158a6?page=17">No worriesaS a SMaLL or medium businessown</a> No worriesaS a SMaLL or medium businessown<a title="In Business March 2009 page 4" href="http://viewer.zmags.com/publication/2c3158a6?page=4">Contributorsnicola Belsham owns Wineseeker along</a> Contributorsnicola Belsham owns Wineseeker along<a title="In Business March 2009 page 9" href="http://viewer.zmags.com/publication/2c3158a6?page=9">We asked four prominent Wellington businessmen to</a> We asked four prominent Wellington businessmen to<a title="In Business March 2009 page 43" href="http://viewer.zmags.com/publication/2c3158a6?page=43">think if you just keep running the same job adth</a> think if you just keep running the same job adth<a title="In Business March 2009 page 62" href="http://viewer.zmags.com/publication/2c3158a6?page=62">TrAVeL:Long memoriesleisure travel is fast com</a> TrAVeL:Long memoriesleisure travel is fast com<a title="In Business March 2009 page 67" href="http://viewer.zmags.com/publication/2c3158a6?page=67">EMPLOYMENTSellingyoursoulfor aMcjob</a> EMPLOYMENTSellingyoursoulfor aMcjob<a title="In Business March 2009 page 20" href="http://viewer.zmags.com/publication/2c3158a6?page=20">PLaceS TO Be, PeOPLe TO MeeTMARCH4</a> PLaceS TO Be, PeOPLe TO MeeTMARCH4<a title="In Business March 2009 page 53" href="http://viewer.zmags.com/publication/2c3158a6?page=53">How relevant isyour online spend?</a> How relevant isyour online spend?<a title="In Business March 2009 page 30" href="http://viewer.zmags.com/publication/2c3158a6?page=30">dOMINION POST EdITORTIM PANkHURST IS ONEOF THE </a> dOMINION POST EdITORTIM PANkHURST IS ONEOF THE <a title="In Business March 2009 page 1" href="http://viewer.zmags.com/publication/2c3158a6?page=1">WELLINGTONYour business edgeWEATHERPROOFYOUR </a> WELLINGTONYour business edgeWEATHERPROOFYOUR <a title="In Business March 2009 page 12" href="http://viewer.zmags.com/publication/2c3158a6?page=12">briefBuilt with laser beamsKuS</a> briefBuilt with laser beamsKuS<a title="In Business March 2009 page 70" href="http://viewer.zmags.com/publication/2c3158a6?page=70">It’s no time toLIt’s time to batten down t</a> It’s no time toLIt’s time to batten down t<a title="In Business March 2009 page 75" href="http://viewer.zmags.com/publication/2c3158a6?page=75">tech T</a> tech T<a title="In Business March 2009 page 18" href="http://viewer.zmags.com/publication/2c3158a6?page=18">profile </a> profile <a title="In Business March 2009 page 84" href="http://viewer.zmags.com/publication/2c3158a6?page=84">Sony recommends Windows Vista® Home Premium</a> Sony recommends Windows Vista® Home Premium<a title="In Business March 2009 page 45" href="http://viewer.zmags.com/publication/2c3158a6?page=45">eveN IF YOu DON’T SeLL MOBILe PhONeS, cOMMuNIcaTI</a> eveN IF YOu DON’T SeLL MOBILe PhONeS, cOMMuNIcaTI<a title="In Business March 2009 page 64" href="http://viewer.zmags.com/publication/2c3158a6?page=64">INvESTMENT A longhardlookInvestment-re</a> INvESTMENT A longhardlookInvestment-re<a title="In Business March 2009 page 55" href="http://viewer.zmags.com/publication/2c3158a6?page=55">citedancing to the beat of a funky tune.every </a> citedancing to the beat of a funky tune.every <a title="In Business March 2009 page 15" href="http://viewer.zmags.com/publication/2c3158a6?page=15">Visibilityand focusnowNew Zealand Trade and en</a> Visibilityand focusnowNew Zealand Trade and en<a title="In Business March 2009 page 81" href="http://viewer.zmags.com/publication/2c3158a6?page=81">MarketingConway-Petrie Insider’s Circle hata</a> MarketingConway-Petrie Insider’s Circle hata<a title="In Business March 2009 page 44" href="http://viewer.zmags.com/publication/2c3158a6?page=44">REAL COMMUNICATIONA dOWN TO EARTH ATTITUdE IS HA</a> REAL COMMUNICATIONA dOWN TO EARTH ATTITUdE IS HA<a title="In Business March 2009 page 69" href="http://viewer.zmags.com/publication/2c3158a6?page=69">valuable3. wHen multiPle emPloyeeSHolD tHe</a> valuable3. wHen multiPle emPloyeeSHolD tHe<a title="In Business March 2009 page 79" href="http://viewer.zmags.com/publication/2c3158a6?page=79">techthe first rumblings of breaking news such a</a> techthe first rumblings of breaking news such a<a title="In Business March 2009 page 77" href="http://viewer.zmags.com/publication/2c3158a6?page=77">flickr.com user Mzelle BiscotteYour website’s l</a> flickr.com user Mzelle BiscotteYour website’s l<a title="In Business March 2009 page 7" href="http://viewer.zmags.com/publication/2c3158a6?page=7">Congratulations!Yourstaffhave justwalk</a> Congratulations!Yourstaffhave justwalk<a title="In Business March 2009 page 10" href="http://viewer.zmags.com/publication/2c3158a6?page=10">brief </a> brief <a title="In Business March 2009 page 63" href="http://viewer.zmags.com/publication/2c3158a6?page=63">valuable </a> valuable <a title="In Business March 2009 page 32" href="http://viewer.zmags.com/publication/2c3158a6?page=32">be doing a netball report or writing on music.Ju</a> be doing a netball report or writing on music.Ju<a title="In Business March 2009 page 78" href="http://viewer.zmags.com/publication/2c3158a6?page=78">flickr.com user Nelson MinarTHIS STATUE COMMEMO</a> flickr.com user Nelson MinarTHIS STATUE COMMEMO<a title="In Business March 2009 page 76" href="http://viewer.zmags.com/publication/2c3158a6?page=76">The case for creativityDespite creatinga repor</a> The case for creativityDespite creatinga repor<a title="In Business March 2009 page 60" href="http://viewer.zmags.com/publication/2c3158a6?page=60">dulge </a> dulge <a title="In Business March 2009 page 68" href="http://viewer.zmags.com/publication/2c3158a6?page=68">EMPLOYMENTdownsize me!redundancy can be a </a> EMPLOYMENTdownsize me!redundancy can be a <a title="In Business March 2009 page 33" href="http://viewer.zmags.com/publication/2c3158a6?page=33">“The electionhere just ranout of steamand just</a> “The electionhere just ranout of steamand just<a title="In Business March 2009 page 21" href="http://viewer.zmags.com/publication/2c3158a6?page=21">events24 MarchStrategic Partnership</a> events24 MarchStrategic Partnership<a title="In Business March 2009 page 52" href="http://viewer.zmags.com/publication/2c3158a6?page=52">PREvENTION IS THE BEST CUREPREvENTION IS BETTE</a> PREvENTION IS THE BEST CUREPREvENTION IS BETTE<a title="In Business March 2009 page 38" href="http://viewer.zmags.com/publication/2c3158a6?page=38">“I’m excited tosee what strangebright ideaseme</a> “I’m excited tosee what strangebright ideaseme<a title="In Business March 2009 page 50" href="http://viewer.zmags.com/publication/2c3158a6?page=50">ACTION FIGURINES OF ACCOUNTING GO-FI8URE WILL </a> ACTION FIGURINES OF ACCOUNTING GO-FI8URE WILL