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<br /> <br /> 2<br /> It’s no accident that Chanel chose to stage a recent catwalk show in a mocked up brasserie. The two worlds<br /> of food and fashion are rapidly merging. It’s no longer simply the case that ‘we are what we eat’. Where<br /> and how we do so make bold statements about us as consumers – just as much as the clothes we wear.<br /> The fascination with food and fashion is driving ever-rising consumers expectations. As a result, shopping<br /> centres now need to meet new experiential requirements of a satisfying day out. They need to offer a feast<br /> for all the senses. That means creating destinations whose success is no longer solely judged by the cash<br /> ringing through the tills, but crucially by the overall experience that they deliver, from day to night – and<br /> everywhere in between.<br /> To excite, beguile and persuade guests to return means harnessing new trends, designs, emerging cuisines<br /> and pursuing an inventive edge like never b<a title="Food in Fashion page 1" href="http://viewer.zmags.com/publication/2ca412e3?page=1"> </a> <a title="Food in Fashion page 2" href="http://viewer.zmags.com/publication/2ca412e3?page=2"> 2 It’s no accident that Chanel chose to s</a> <a title="Food in Fashion page 3" href="http://viewer.zmags.com/publication/2ca412e3?page=3"> 3 F 1 Caring Consumption </a> <a title="Food in Fashion page 4" href="http://viewer.zmags.com/publication/2ca412e3?page=4"> 4 T R D E O O N F D • • </a> <a title="Food in Fashion page 5" href="http://viewer.zmags.com/publication/2ca412e3?page=5"> 5 Homestead on the Roof: a restaurant where i</a> <a title="Food in Fashion page 6" href="http://viewer.zmags.com/publication/2ca412e3?page=6"> 6 T R D E O O N F D • • H </a> <a title="Food in Fashion page 7" href="http://viewer.zmags.com/publication/2ca412e3?page=7"> 7 Dragonfly: a restaurant that serves vegetaria</a> <a title="Food in Fashion page 8" href="http://viewer.zmags.com/publication/2ca412e3?page=8"> 8 T R D E O O N F D • • </a> <a title="Food in Fashion page 9" href="http://viewer.zmags.com/publication/2ca412e3?page=9"> 9 Nando’s offers a variety of spice and flav</a> <a title="Food in Fashion page 10" href="http://viewer.zmags.com/publication/2ca412e3?page=10"> 10 T R D E O O N F D • • </a> <a title="Food in Fashion page 11" href="http://viewer.zmags.com/publication/2ca412e3?page=11"> 11 Kidult ice creams at the Fat Duck restaur</a> <a title="Food in Fashion page 12" href="http://viewer.zmags.com/publication/2ca412e3?page=12"> 12 T R D E O O N F D • • </a> <a title="Food in Fashion page 13" href="http://viewer.zmags.com/publication/2ca412e3?page=13"> 13 Ham Holy Roll Restaurant using ipads</a> <a title="Food in Fashion page 14" href="http://viewer.zmags.com/publication/2ca412e3?page=14"> 14 T R D E O O N F D • • </a> <a title="Food in Fashion page 15" href="http://viewer.zmags.com/publication/2ca412e3?page=15"> 15 At Sixty, Moscow, every hour they open th</a> <a title="Food in Fashion page 16" href="http://viewer.zmags.com/publication/2ca412e3?page=16"> 16 T R D E O O N F D • • </a> <a title="Food in Fashion page 17" href="http://viewer.zmags.com/publication/2ca412e3?page=17"> 17 The Cube by Electrolux was a pop up serving </a> <a title="Food in Fashion page 18" href="http://viewer.zmags.com/publication/2ca412e3?page=18"> 18 T R D E O O N F D • • P </a> <a title="Food in Fashion page 19" href="http://viewer.zmags.com/publication/2ca412e3?page=19"> 19 The Greedy Cow restaurant serves a Wagyu b</a> <a title="Food in Fashion page 20" href="http://viewer.zmags.com/publication/2ca412e3?page=20"> 20 T R D E O O N F D • • </a> <a title="Food in Fashion page 21" href="http://viewer.zmags.com/publication/2ca412e3?page=21"> 2121 Thomasina Myers, winner of Masterche</a> <a title="Food in Fashion page 22" href="http://viewer.zmags.com/publication/2ca412e3?page=22"> 22 T R D E O O N F D • • 10 SE</a> <a title="Food in Fashion page 23" href="http://viewer.zmags.com/publication/2ca412e3?page=23"> 23 Vapiano: a restaurant where your order is l</a> <a title="Food in Fashion page 24" href="http://viewer.zmags.com/publication/2ca412e3?page=24"> 24 T R D E O O N F D • • 11 AS</a> <a title="Food in Fashion page 25" href="http://viewer.zmags.com/publication/2ca412e3?page=25"> 25 Starbucks at 35,000 feet, might make your Ry</a> <a title="Food in Fashion page 26" href="http://viewer.zmags.com/publication/2ca412e3?page=26"> 26 T R D E O O N F D • • Q u </a> <a title="Food in Fashion page 27" href="http://viewer.zmags.com/publication/2ca412e3?page=27"> 27 BrewDog are the market- leading micro brew</a> <a title="Food in Fashion page 28" href="http://viewer.zmags.com/publication/2ca412e3?page=28"> 28 T R D E O O N F D • • 13 FO</a> <a title="Food in Fashion page 29" href="http://viewer.zmags.com/publication/2ca412e3?page=29"> 29 China’s expanding middle class is travelling</a> <a title="Food in Fashion page 30" href="http://viewer.zmags.com/publication/2ca412e3?page=30"> 30 T R D E O O N F D • • 14 AN</a> <a title="Food in Fashion page 31" href="http://viewer.zmags.com/publication/2ca412e3?page=31"> 31 Society is becoming increasingly disenc</a> <a title="Food in Fashion page 32" href="http://viewer.zmags.com/publication/2ca412e3?page=32"> 32 T R D E O O N F D • • 15 DI</a> <a title="Food in Fashion page 33" href="http://viewer.zmags.com/publication/2ca412e3?page=33"> 3 Een Maal, in Amsterdam is the first one-per</a> <a title="Food in Fashion page 34" href="http://viewer.zmags.com/publication/2ca412e3?page=34"> 34 T R D E O O N F D • • 16 WH</a> <a title="Food in Fashion page 35" href="http://viewer.zmags.com/publication/2ca412e3?page=35"> 35 The lab burger was constructed </a> <a title="Food in Fashion page 36" href="http://viewer.zmags.com/publication/2ca412e3?page=36"> The trends that drive fashion are also now doing </a>