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<br /> WELCOME TO THE<br /> APRIL ISSUE<br /> OF GOLF RETAILING<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> April 2020<br /> EUROPE’S NO 1<br /> TRADE MAGAZINE FOR<br /> THE RETAIL SECTOR<br /> © 2020 adidas America, Inc. adidas, the Badge of Sport, and the 3-Stripes mark are registered trademarks<br /> of adidas AG or its affiliates. adidas Golf tour professionals wear a variety of adidas Golf apparel and footwear.<br /> FROM THE EDITOR<br /> W<br /> hat a year this<br /> month has been.<br /> While I mentioned<br /> the Corona Virus threat last<br /> month, the situation has<br /> developed unimaginably on<br /> a global scale. When writing<br /> that, it didn't cross my<br /> mind that the UK would be<br /> seriously threatened. How<br /> wrong I was.<br /> The situation has<br /> changed so rapidly that<b<a title="GR April Full issue digi page 1" href="http://viewer.zmags.com/publication/2d7349e2?page=1"> WELCOME TO THE APRIL ISSUE OF GOLF RET</a> <a title="GR April Full issue digi page 2" href="http://viewer.zmags.com/publication/2d7349e2?page=2"> April 2020 EUROPE’S NO 1 TRADE MAGAZINE FOR THE R</a> <a title="GR April Full issue digi page 3" href="http://viewer.zmags.com/publication/2d7349e2?page=3"> © 2020 adidas America, Inc. adidas, the Badge </a> <a title="GR April Full issue digi page 4" href="http://viewer.zmags.com/publication/2d7349e2?page=4"> FROM THE EDITOR W hat a</a> <a title="GR April Full issue digi page 5" href="http://viewer.zmags.com/publication/2d7349e2?page=5"> 5 NEWS Golf Genius offers golf clubs free packa</a> <a title="GR April Full issue digi page 6" href="http://viewer.zmags.com/publication/2d7349e2?page=6"> PGA is a registered trademark of The Professional</a> <a title="GR April Full issue digi page 7" href="http://viewer.zmags.com/publication/2d7349e2?page=7"> 7 NEWS Titleist’s loyalty rewarded promotion re</a> <a title="GR April Full issue digi page 8" href="http://viewer.zmags.com/publication/2d7349e2?page=8"> Stuart Wilson - PGA Professional </a> <a title="GR April Full issue digi page 9" href="http://viewer.zmags.com/publication/2d7349e2?page=9"> © 2020 adidas America, Inc. adidas, the Badge of </a> <a title="GR April Full issue digi page 10" href="http://viewer.zmags.com/publication/2d7349e2?page=10"> </a> <a title="GR April Full issue digi page 11" href="http://viewer.zmags.com/publication/2d7349e2?page=11"> 11 NEWS Bold new styling meets innovation and s</a> <a title="GR April Full issue digi page 12" href="http://viewer.zmags.com/publication/2d7349e2?page=12"> 12 YOUR NUMBERS JUST GOT BETTER. </a> <a title="GR April Full issue digi page 13" href="http://viewer.zmags.com/publication/2d7349e2?page=13"> 13 NEWS BIG MAX launches 2020 cart bag range E </a> <a title="GR April Full issue digi page 14" href="http://viewer.zmags.com/publication/2d7349e2?page=14"> </a> <a title="GR April Full issue digi page 15" href="http://viewer.zmags.com/publication/2d7349e2?page=15"> 15 NEWS BGL Celebrates Outstanding Year at Annu</a> <a title="GR April Full issue digi page 16" href="http://viewer.zmags.com/publication/2d7349e2?page=16"> BRAND FOCUS 16 SRIXON INVEST IN NEW WORKSHOP Las</a> <a title="GR April Full issue digi page 17" href="http://viewer.zmags.com/publication/2d7349e2?page=17"> 17 INDUSTRY STATISTICS WOODS AND IRONS CAME TO </a> <a title="GR April Full issue digi page 18" href="http://viewer.zmags.com/publication/2d7349e2?page=18"> </a> <a title="GR April Full issue digi page 19" href="http://viewer.zmags.com/publication/2d7349e2?page=19"> 19 NEWS ECCO Golf celebrate 10 years of hybrid </a> <a title="GR April Full issue digi page 20" href="http://viewer.zmags.com/publication/2d7349e2?page=20"> </a> <a title="GR April Full issue digi page 21" href="http://viewer.zmags.com/publication/2d7349e2?page=21"> 21 INDUSTRY AWARDS LEADING </a> <a title="GR April Full issue digi page 22" href="http://viewer.zmags.com/publication/2d7349e2?page=22"> INDUSTRY AWARDS 22 Host Dan</a> <a title="GR April Full issue digi page 23" href="http://viewer.zmags.com/publication/2d7349e2?page=23"> 23 BRAND INSIGHT XXIO – 20</a> <a title="GR April Full issue digi page 24" href="http://viewer.zmags.com/publication/2d7349e2?page=24"> BRAND INSIGHT 24 The XXI</a> <a title="GR April Full issue digi page 25" href="http://viewer.zmags.com/publication/2d7349e2?page=25"> 25 COVER STORY 10TH ANNIVERSARY OF NIPPON SHAFT</a> <a title="GR April Full issue digi page 26" href="http://viewer.zmags.com/publication/2d7349e2?page=26"> What trends have you seen in iron shafts over the</a> <a title="GR April Full issue digi page 27" href="http://viewer.zmags.com/publication/2d7349e2?page=27"> 27 EQUIPMENT ADVICE SPRING IS THE TIME FOR RE-G</a> <a title="GR April Full issue digi page 28" href="http://viewer.zmags.com/publication/2d7349e2?page=28"> DESIGNED BY CRAFTSMEN FOR CRAF</a> <a title="GR April Full issue digi page 29" href="http://viewer.zmags.com/publication/2d7349e2?page=29"> 29 JUNIOR GOLF GALVIN GREEN REL</a> <a title="GR April Full issue digi page 30" href="http://viewer.zmags.com/publication/2d7349e2?page=30"> </a> <a title="GR April Full issue digi page 31" href="http://viewer.zmags.com/publication/2d7349e2?page=31"> 31 INDUSTRY INTERVIEW TIME FOR A CHANGE Editor</a> <a title="GR April Full issue digi page 32" href="http://viewer.zmags.com/publication/2d7349e2?page=32"> INDUSTRY INTERVIEW 32 </a> <a title="GR April Full issue digi page 33" href="http://viewer.zmags.com/publication/2d7349e2?page=33"> 33 INDUSTRY INTERVIEW WEATHERING THE STORM Edit</a> <a title="GR April Full issue digi page 34" href="http://viewer.zmags.com/publication/2d7349e2?page=34"> Stuburt are proof that you don't need to spend fo</a> <a title="GR April Full issue digi page 35" href="http://viewer.zmags.com/publication/2d7349e2?page=35"> 35 APPAREL NEWS ISLAND GREEN MAKE TWO BIG ADDIT</a> <a title="GR April Full issue digi page 36" href="http://viewer.zmags.com/publication/2d7349e2?page=36"> APPAREL NEWS 36 ORIGINAL PENGUIN GOLF LAUNCHES S</a> <a title="GR April Full issue digi page 37" href="http://viewer.zmags.com/publication/2d7349e2?page=37"> 37 GR INSIGHT LIGHT UP YOUR CUSTOMERS’ MINDS Sp</a> <a title="GR April Full issue digi page 38" href="http://viewer.zmags.com/publication/2d7349e2?page=38"> who has worked on lighting for customers as diver</a> <a title="GR April Full issue digi page 39" href="http://viewer.zmags.com/publication/2d7349e2?page=39"> 39 GR INSIGHT DON’T GUESS WHAT YOUR CUSTOMERS A</a> <a title="GR April Full issue digi page 40" href="http://viewer.zmags.com/publication/2d7349e2?page=40"> WE ARE IN THIS TOGETHER 59club will offer FREE us</a> <a title="GR April Full issue digi page 41" href="http://viewer.zmags.com/publication/2d7349e2?page=41"> 41 BEHIND THE COUNTER HINDHEAD GC Editor Dan Owe</a> <a title="GR April Full issue digi page 42" href="http://viewer.zmags.com/publication/2d7349e2?page=42"> IN PARTNERSHIP WITH: 4</a> <a title="GR April Full issue digi page 43" href="http://viewer.zmags.com/publication/2d7349e2?page=43"> 43 READER TEST READER TEST: ADIDAS GOLF CODECHA</a> <a title="GR April Full issue digi page 44" href="http://viewer.zmags.com/publication/2d7349e2?page=44"> READER TEST 44 Katy Yates, Sales Assistant, Mille</a> <a title="GR April Full issue digi page 45" href="http://viewer.zmags.com/publication/2d7349e2?page=45"> 45 INDUSTRY NEWS THE PGA LAUNCHES DEDICATED COV</a> <a title="GR April Full issue digi page 46" href="http://viewer.zmags.com/publication/2d7349e2?page=46"> </a> <a title="GR April Full issue digi page 47" href="http://viewer.zmags.com/publication/2d7349e2?page=47"> Turn trade-ins and unsold stock into cash The G</a>