<br />
See how the EAD10 can make your drums do more<br />
at www.yamaha.com/ead<br />
NAMM ISSUE NAMM ISSUE NAMM ISSUE NAMM ISSUE NAMM ISSUE NAMM ISSUE NAMM ISSUE<br />
MI v s Amazon<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br />
January 2018<br />
Volume 35, No. 1<br />
BE SURE TO WATCH<br />
Manufacturers<br />
concerned about<br />
website’s return policy,<br />
as well as counterfeit<br />
products<br />
By Brian Berk<br />
Amazon is a 600-pound gorilla. Whether through organic growth, the entry into new industries or via<br />
acquisitions, Amazon, which now retails most anything you can think of, as well as being an original TV<br />
content powerhouse, has become a true goliath. For its fiscal 2016 (the most recent full year of results<br />
available), Amazon achieved a whopping $136 billion in net sales and $2.37 billion in net profits. And<br />
these results do not include the acquisition of Whole Foods Mar<a title="MSR 01 2018 (January) page 1" href="http://viewer.zmags.com/publication/2e22cbe9?page=1"> See how the EAD10 can make your drums do more </a>
<a title="MSR 01 2018 (January) page 2" href="http://viewer.zmags.com/publication/2e22cbe9?page=2"> NAMM ISSUE NAMM ISSUE NAMM ISSUE NAMM ISSUE N</a>
<a title="MSR 01 2018 (January) page 3" href="http://viewer.zmags.com/publication/2e22cbe9?page=3"> </a>
<a title="MSR 01 2018 (January) page 4" href="http://viewer.zmags.com/publication/2e22cbe9?page=4"> LATES NAMM Foundation Creates Bill Collings M</a>
<a title="MSR 01 2018 (January) page 5" href="http://viewer.zmags.com/publication/2e22cbe9?page=5"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a>
<a title="MSR 01 2018 (January) page 6" href="http://viewer.zmags.com/publication/2e22cbe9?page=6"> VISIT US AT BOOTH #4220</a>
<a title="MSR 01 2018 (January) page 7" href="http://viewer.zmags.com/publication/2e22cbe9?page=7"> EDITORIAL The Magnificent Seven No matter whet</a>
<a title="MSR 01 2018 (January) page 8" href="http://viewer.zmags.com/publication/2e22cbe9?page=8"> </a>
<a title="MSR 01 2018 (January) page 9" href="http://viewer.zmags.com/publication/2e22cbe9?page=9"> ATEST L Yes, She Does Rock! The She Rocks Awa</a>
<a title="MSR 01 2018 (January) page 10" href="http://viewer.zmags.com/publication/2e22cbe9?page=10"> </a>
<a title="MSR 01 2018 (January) page 11" href="http://viewer.zmags.com/publication/2e22cbe9?page=11"> L ATEST Molly Fannin Reverb L</a>
<a title="MSR 01 2018 (January) page 12" href="http://viewer.zmags.com/publication/2e22cbe9?page=12"> HOT ROD DEVILLE™ 212 IV | HOT ROD DELUXE™ IV | BL</a>
<a title="MSR 01 2018 (January) page 13" href="http://viewer.zmags.com/publication/2e22cbe9?page=13"> ATEST L Peavey Makes Big Donation Peavey on D</a>
<a title="MSR 01 2018 (January) page 14" href="http://viewer.zmags.com/publication/2e22cbe9?page=14"> Yamaha, NAMM to Host Night of Worship For the</a>
<a title="MSR 01 2018 (January) page 15" href="http://viewer.zmags.com/publication/2e22cbe9?page=15"> The Music Begins Here Note From oe </a>
<a title="MSR 01 2018 (January) page 16" href="http://viewer.zmags.com/publication/2e22cbe9?page=16"> View show highlights, live stream broadcasts, pho</a>
<a title="MSR 01 2018 (January) page 17" href="http://viewer.zmags.com/publication/2e22cbe9?page=17"> P EOPLE Full Compass Points to Johnson </a>
<a title="MSR 01 2018 (January) page 18" href="http://viewer.zmags.com/publication/2e22cbe9?page=18"> Passing of the Torch Super-Sensitive Musical </a>
<a title="MSR 01 2018 (January) page 19" href="http://viewer.zmags.com/publication/2e22cbe9?page=19"> P EOPLE Tom Dougherty </a>
<a title="MSR 01 2018 (January) page 20" href="http://viewer.zmags.com/publication/2e22cbe9?page=20"> music and arts education. Dr. Earnhart has be</a>
<a title="MSR 01 2018 (January) page 21" href="http://viewer.zmags.com/publication/2e22cbe9?page=21"> P RODUCTS Good Day, Sun-Chime Ove</a>
<a title="MSR 01 2018 (January) page 22" href="http://viewer.zmags.com/publication/2e22cbe9?page=22"> Photographed in the original Martin factory, buil</a>
<a title="MSR 01 2018 (January) page 23" href="http://viewer.zmags.com/publication/2e22cbe9?page=23"> RODUCTS P Provincial Player Over view: </a>
<a title="MSR 01 2018 (January) page 24" href="http://viewer.zmags.com/publication/2e22cbe9?page=24"> </a>
<a title="MSR 01 2018 (January) page 25" href="http://viewer.zmags.com/publication/2e22cbe9?page=25"> 50 The Nifty </a>
<a title="MSR 01 2018 (January) page 26" href="http://viewer.zmags.com/publication/2e22cbe9?page=26"> The 2018 NAMM Show BOOTH 6402</a>
<a title="MSR 01 2018 (January) page 27" href="http://viewer.zmags.com/publication/2e22cbe9?page=27"> 50 The Nifty Kiss From a Rose Floy</a>
<a title="MSR 01 2018 (January) page 28" href="http://viewer.zmags.com/publication/2e22cbe9?page=28"> Master of Disguise Cympad’s new Chromat- ics SE (</a>
<a title="MSR 01 2018 (January) page 29" href="http://viewer.zmags.com/publication/2e22cbe9?page=29"> 50 The Nifty Special K The K Zildjian Swe</a>
<a title="MSR 01 2018 (January) page 30" href="http://viewer.zmags.com/publication/2e22cbe9?page=30"> </a>
<a title="MSR 01 2018 (January) page 31" href="http://viewer.zmags.com/publication/2e22cbe9?page=31"> 50 The Nifty Thumbs Up Graph Tech Guita</a>
<a title="MSR 01 2018 (January) page 32" href="http://viewer.zmags.com/publication/2e22cbe9?page=32"> Talking About My Generation The Audio-Technica fo</a>
<a title="MSR 01 2018 (January) page 33" href="http://viewer.zmags.com/publication/2e22cbe9?page=33"> 50 The Nifty Pipe Dream Synesthesia’s Pipes,</a>
<a title="MSR 01 2018 (January) page 34" href="http://viewer.zmags.com/publication/2e22cbe9?page=34"> Inside Information The biggest names in PA l</a>
<a title="MSR 01 2018 (January) page 35" href="http://viewer.zmags.com/publication/2e22cbe9?page=35"> 50 The Nifty High Standards Martin Guitar’s</a>
<a title="MSR 01 2018 (January) page 36" href="http://viewer.zmags.com/publication/2e22cbe9?page=36"> Earned Our Truss SNAP is a new tool from GLP desi</a>
<a title="MSR 01 2018 (January) page 37" href="http://viewer.zmags.com/publication/2e22cbe9?page=37"> 50 The Nifty Hang Ten Dream C</a>
<a title="MSR 01 2018 (January) page 38" href="http://viewer.zmags.com/publication/2e22cbe9?page=38"> Lite-en Up DrumLite, maker of custom LED kits for</a>
<a title="MSR 01 2018 (January) page 39" href="http://viewer.zmags.com/publication/2e22cbe9?page=39"> 50 The Nifty Top of the Rock Hal Leonard has</a>
<a title="MSR 01 2018 (January) page 40" href="http://viewer.zmags.com/publication/2e22cbe9?page=40"> On the Mark Promark’s FireGrain drumsticks are in</a>
<a title="MSR 01 2018 (January) page 41" href="http://viewer.zmags.com/publication/2e22cbe9?page=41"> 50 The Nifty Match Game Apex Tube Matching’s </a>
<a title="MSR 01 2018 (January) page 42" href="http://viewer.zmags.com/publication/2e22cbe9?page=42"> Electric Slide Bourns’ low-profile, motorized slid</a>
<a title="MSR 01 2018 (January) page 43" href="http://viewer.zmags.com/publication/2e22cbe9?page=43"> 50 The Nifty Shell Game Yama</a>
<a title="MSR 01 2018 (January) page 44" href="http://viewer.zmags.com/publication/2e22cbe9?page=44"> Amp It Up The P3100 is a next-generation two-chan</a>
<a title="MSR 01 2018 (January) page 45" href="http://viewer.zmags.com/publication/2e22cbe9?page=45"> 50 The Nifty Head of the Class Evans Drumhead</a>
<a title="MSR 01 2018 (January) page 46" href="http://viewer.zmags.com/publication/2e22cbe9?page=46"> Bucking the Trend Seymour Duncan’s Dave Mustaine </a>
<a title="MSR 01 2018 (January) page 47" href="http://viewer.zmags.com/publication/2e22cbe9?page=47"> 50 The Nifty Speak Up Celestion’s F12</a>
<a title="MSR 01 2018 (January) page 48" href="http://viewer.zmags.com/publication/2e22cbe9?page=48"> (Courtesey of NAMM) </a>
<a title="MSR 01 2018 (January) page 49" href="http://viewer.zmags.com/publication/2e22cbe9?page=49"> practices for navigating a website makeover, disc</a>
<a title="MSR 01 2018 (January) page 50" href="http://viewer.zmags.com/publication/2e22cbe9?page=50"> more dramatic changes on the way. These will forc</a>
<a title="MSR 01 2018 (January) page 51" href="http://viewer.zmags.com/publication/2e22cbe9?page=51"> 12:30 p.m. The 2018 Store Design Summit Chris Mil</a>
<a title="MSR 01 2018 (January) page 52" href="http://viewer.zmags.com/publication/2e22cbe9?page=52"> NAMM IDEA CENTER LEVEL 1 LOBBY (BETWEEN HALLS B A</a>
<a title="MSR 01 2018 (January) page 53" href="http://viewer.zmags.com/publication/2e22cbe9?page=53"> local schools, civic groups and the community at </a>
<a title="MSR 01 2018 (January) page 54" href="http://viewer.zmags.com/publication/2e22cbe9?page=54"> YouTube and your website. Whether you’re a musici</a>
<a title="MSR 01 2018 (January) page 55" href="http://viewer.zmags.com/publication/2e22cbe9?page=55"> PRO-AUDIO SERVICES 101 (continued from cover) </a>
<a title="MSR 01 2018 (January) page 56" href="http://viewer.zmags.com/publication/2e22cbe9?page=56"> McAfee echoed the importance of people skills</a>
<a title="MSR 01 2018 (January) page 57" href="http://viewer.zmags.com/publication/2e22cbe9?page=57"> Pro-Audio Services at NAMM U (All classes will b</a>
<a title="MSR 01 2018 (January) page 58" href="http://viewer.zmags.com/publication/2e22cbe9?page=58"> and schools. This has led to more installs than a</a>
<a title="MSR 01 2018 (January) page 59" href="http://viewer.zmags.com/publication/2e22cbe9?page=59"> Progressive Music Progresses to Silver Anniversar</a>
<a title="MSR 01 2018 (January) page 60" href="http://viewer.zmags.com/publication/2e22cbe9?page=60"> </a>
<a title="MSR 01 2018 (January) page 61" href="http://viewer.zmags.com/publication/2e22cbe9?page=61"> S P E C I A L T O T H E R E TA I L E R THE R</a>
<a title="MSR 01 2018 (January) page 62" href="http://viewer.zmags.com/publication/2e22cbe9?page=62"> </a>
<a title="MSR 01 2018 (January) page 63" href="http://viewer.zmags.com/publication/2e22cbe9?page=63"> Stillman added, “All the people I’ve talked t</a>
<a title="MSR 01 2018 (January) page 64" href="http://viewer.zmags.com/publication/2e22cbe9?page=64"> panies would simply sit back, enjoy the success a</a>
<a title="MSR 01 2018 (January) page 65" href="http://viewer.zmags.com/publication/2e22cbe9?page=65"> FIVE MINUTES WITH MIKE MATTHEWS FOUNDER, ELECTRO-</a>
<a title="MSR 01 2018 (January) page 66" href="http://viewer.zmags.com/publication/2e22cbe9?page=66"> in Long Island City. The founder of Guild Guitars</a>
<a title="MSR 01 2018 (January) page 67" href="http://viewer.zmags.com/publication/2e22cbe9?page=67"> factor y in St. Petersburg that made testing equi</a>
<a title="MSR 01 2018 (January) page 68" href="http://viewer.zmags.com/publication/2e22cbe9?page=68"> it easy to offer your customers more purchasing p</a>
<a title="MSR 01 2018 (January) page 69" href="http://viewer.zmags.com/publication/2e22cbe9?page=69"> MI SPY MUSIC CITY MANIA Ah, the NAMM issu</a>
<a title="MSR 01 2018 (January) page 70" href="http://viewer.zmags.com/publication/2e22cbe9?page=70"> Eastside Music Supply 2915 Gallatin Pike Nashvill</a>
<a title="MSR 01 2018 (January) page 71" href="http://viewer.zmags.com/publication/2e22cbe9?page=71"> FRONT & CENTER SHARON HENNESSEY, PRESIDENT, T</a>
<a title="MSR 01 2018 (January) page 72" href="http://viewer.zmags.com/publication/2e22cbe9?page=72"> insight from our history and learn to apply it to</a>
<a title="MSR 01 2018 (January) page 73" href="http://viewer.zmags.com/publication/2e22cbe9?page=73"> R E TA I L E R R E B E L STOCKING STUFFERS B</a>
<a title="MSR 01 2018 (January) page 74" href="http://viewer.zmags.com/publication/2e22cbe9?page=74"> The new SUPER 64 & SUPER 64 X VARIOSPRING SYSTE</a>
<a title="MSR 01 2018 (January) page 75" href="http://viewer.zmags.com/publication/2e22cbe9?page=75"> IN THE TRENCHES LITTLE THINGS GO A LONG WAY </a>
<a title="MSR 01 2018 (January) page 76" href="http://viewer.zmags.com/publication/2e22cbe9?page=76"> FREQUENCY FOUND™ Audix Performance Series Wirel</a>
<a title="MSR 01 2018 (January) page 77" href="http://viewer.zmags.com/publication/2e22cbe9?page=77"> R E TA I L I N G B E T T E R LESSONS ON LOYA</a>
<a title="MSR 01 2018 (January) page 78" href="http://viewer.zmags.com/publication/2e22cbe9?page=78"> </a>
<a title="MSR 01 2018 (January) page 79" href="http://viewer.zmags.com/publication/2e22cbe9?page=79"> N O T Y O U R AV E R A G E C O L U M N GET T</a>
<a title="MSR 01 2018 (January) page 80" href="http://viewer.zmags.com/publication/2e22cbe9?page=80"> 300 years ago the Italians invented the piano. </a>
<a title="MSR 01 2018 (January) page 81" href="http://viewer.zmags.com/publication/2e22cbe9?page=81"> C O N F E S S I O N S O F A R E TA I L E R K</a>
<a title="MSR 01 2018 (January) page 82" href="http://viewer.zmags.com/publication/2e22cbe9?page=82"> </a>
<a title="MSR 01 2018 (January) page 83" href="http://viewer.zmags.com/publication/2e22cbe9?page=83"> SHINE A LIGHT The Guitar </a>
<a title="MSR 01 2018 (January) page 84" href="http://viewer.zmags.com/publication/2e22cbe9?page=84"> EVERYWHERE YOU NEED TO BE Written by the Editors</a>
<a title="MSR 01 2018 (January) page 85" href="http://viewer.zmags.com/publication/2e22cbe9?page=85"> VEDDATORIAL KEY TRAITS OF A GREAT EMPLOYEE By </a>
<a title="MSR 01 2018 (January) page 86" href="http://viewer.zmags.com/publication/2e22cbe9?page=86"> </a>
<a title="MSR 01 2018 (January) page 87" href="http://viewer.zmags.com/publication/2e22cbe9?page=87"> UNDER THE HOOD CASIO’S CT-X Series Portable K</a>
<a title="MSR 01 2018 (January) page 88" href="http://viewer.zmags.com/publication/2e22cbe9?page=88"> WE'RE HIRING EDUCATIONAL REPRESENTATIVES JUMPST</a>
<a title="MSR 01 2018 (January) page 89" href="http://viewer.zmags.com/publication/2e22cbe9?page=89"> TheRetailer's Mall </a>
<a title="MSR 01 2018 (January) page 90" href="http://viewer.zmags.com/publication/2e22cbe9?page=90"> TheRetailer's Mall </a>
<a title="MSR 01 2018 (January) page 91" href="http://viewer.zmags.com/publication/2e22cbe9?page=91"> Ad Index Company Pg ADAM HALL .</a>
<a title="MSR 01 2018 (January) page 92" href="http://viewer.zmags.com/publication/2e22cbe9?page=92"> Amazon as a customer. Quite frankly, we were shoc</a>
<a title="MSR 01 2018 (January) page 93" href="http://viewer.zmags.com/publication/2e22cbe9?page=93"> “But up until that point, anyone can go on [A</a>
<a title="MSR 01 2018 (January) page 94" href="http://viewer.zmags.com/publication/2e22cbe9?page=94"> 20 percent, on average,” he said. “The standa</a>
<a title="MSR 01 2018 (January) page 95" href="http://viewer.zmags.com/publication/2e22cbe9?page=95"> THE FINAL NOTE GARTH GILMAN, Corpo</a>
<a title="MSR 01 2018 (January) page 96" href="http://viewer.zmags.com/publication/2e22cbe9?page=96"> </a>
<a title="MSR 01 2018 (January) page 97" href="http://viewer.zmags.com/publication/2e22cbe9?page=97"> See how the EAD10 can make your drums do more </a>