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<br /> WELCOME TO THE<br /> APRIL ISSUE<br /> OF GOLF RETAILING<br /> Ensure you recive your own free monthly copy<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> April 2016 www.golfretailing. m<br /> GOLFRETAILING<br /> ADVERTISEMENT FEATURE<br /> co2<br /> The AWARD WINNING magazine for the golf retail sector - more ideas + more innovation = more profit<br /> New Black Cat men’s irons Boom Boom balls Lynx Ladies Crystal irons New Predator stand bag Adjustable Predator drivers<br /> Lynx: The New Bright Star in Golf<br /> After four years of hard work Lynx has re-established itself in the UK as a leading brand. With almost 650 active retailers<br /> currently, and that number growing week by week, let’s take a look at why so many people are now stocking Lynx produc<a title="GR April 2016 Digital page 1" href="http://viewer.zmags.com/publication/2e4498a9?page=1"> WELCOME TO THE APRIL ISSUE OF GOLF RET</a> <a title="GR April 2016 Digital page 2" href="http://viewer.zmags.com/publication/2e4498a9?page=2"> April 2016 </a> <a title="GR April 2016 Digital page 3" href="http://viewer.zmags.com/publication/2e4498a9?page=3"> 3 Shhh... we don't talk a big game </a> <a title="GR April 2016 Digital page 4" href="http://viewer.zmags.com/publication/2e4498a9?page=4"> REGISTER NOW FOR YOUR OWN FREE COPY AT WWW.GOLFRE</a> <a title="GR April 2016 Digital page 5" href="http://viewer.zmags.com/publication/2e4498a9?page=5"> 5 We've tried every kind of launch monitor in t</a> <a title="GR April 2016 Digital page 6" href="http://viewer.zmags.com/publication/2e4498a9?page=6"> 6 FROM THE EDITOR I t’s great to have two pieces </a> <a title="GR April 2016 Digital page 7" href="http://viewer.zmags.com/publication/2e4498a9?page=7"> 7 NEWS New PING G Series number one seller in al</a> <a title="GR April 2016 Digital page 8" href="http://viewer.zmags.com/publication/2e4498a9?page=8"> NEWS 8 Clubs make it their business to raise the</a> <a title="GR April 2016 Digital page 9" href="http://viewer.zmags.com/publication/2e4498a9?page=9"> 9 NEWS Foremost helps maximise members’ revenue w</a> <a title="GR April 2016 Digital page 10" href="http://viewer.zmags.com/publication/2e4498a9?page=10"> NEWS 10 The Richmond Golf Club donates £40,000 t</a> <a title="GR April 2016 Digital page 11" href="http://viewer.zmags.com/publication/2e4498a9?page=11"> 11 NEWS Over 6,500 people attend American Golf’s </a> <a title="GR April 2016 Digital page 12" href="http://viewer.zmags.com/publication/2e4498a9?page=12"> 10% 5% NEWS 12 </a> <a title="GR April 2016 Digital page 13" href="http://viewer.zmags.com/publication/2e4498a9?page=13"> 13 NEWS Lynx make new signing in response to gro</a> <a title="GR April 2016 Digital page 14" href="http://viewer.zmags.com/publication/2e4498a9?page=14"> Number of competitive rounds of golf increases C</a> <a title="GR April 2016 Digital page 15" href="http://viewer.zmags.com/publication/2e4498a9?page=15"> 15 NEWS PowaKaddy releases ‘most advanced’ water</a> <a title="GR April 2016 Digital page 16" href="http://viewer.zmags.com/publication/2e4498a9?page=16"> NEWS 16 National Golf Month launches digital ban</a> <a title="GR April 2016 Digital page 17" href="http://viewer.zmags.com/publication/2e4498a9?page=17"> 17 NEWS Golf worth ‘£2 billion to UK economy’ C</a> <a title="GR April 2016 Digital page 18" href="http://viewer.zmags.com/publication/2e4498a9?page=18"> TO THE CORE INNOVATION NEWS 18 </a> <a title="GR April 2016 Digital page 19" href="http://viewer.zmags.com/publication/2e4498a9?page=19"> NEW TECHNOLOGY Welcome to 19 the fu</a> <a title="GR April 2016 Digital page 20" href="http://viewer.zmags.com/publication/2e4498a9?page=20"> NEW TECHNOLOGY 20 Drivers – Callaway In order to</a> <a title="GR April 2016 Digital page 21" href="http://viewer.zmags.com/publication/2e4498a9?page=21"> 21 NEW TECHNOLOGY Shafts – Nippon Shaft Mr Akihi</a> <a title="GR April 2016 Digital page 22" href="http://viewer.zmags.com/publication/2e4498a9?page=22"> NEW TECHNOLOGY 22 Launch monitors and simulators </a> <a title="GR April 2016 Digital page 23" href="http://viewer.zmags.com/publication/2e4498a9?page=23"> Why do we play golf? 23 GR INSIGHT By get</a> <a title="GR April 2016 Digital page 24" href="http://viewer.zmags.com/publication/2e4498a9?page=24"> suicide in Switzerland. Perspective is one o</a> <a title="GR April 2016 Digital page 25" href="http://viewer.zmags.com/publication/2e4498a9?page=25"> 25 RETAIL ADVICE How to make retail discounting</a> <a title="GR April 2016 Digital page 26" href="http://viewer.zmags.com/publication/2e4498a9?page=26"> One of the key trends in retailing is the fa</a> <a title="GR April 2016 Digital page 27" href="http://viewer.zmags.com/publication/2e4498a9?page=27"> 27 GR INSIGHT Transition is a journey Eddie Bullo</a> <a title="GR April 2016 Digital page 28" href="http://viewer.zmags.com/publication/2e4498a9?page=28"> Clubs are a hospitality business, but at the</a> <a title="GR April 2016 Digital page 29" href="http://viewer.zmags.com/publication/2e4498a9?page=29"> 29 ROUND TABLE Product creators from across the p</a> <a title="GR April 2016 Digital page 30" href="http://viewer.zmags.com/publication/2e4498a9?page=30"> Brian Bazzel, Director of the Metalwoods division</a> <a title="GR April 2016 Digital page 31" href="http://viewer.zmags.com/publication/2e4498a9?page=31"> 31 ROUND TABLE Tomo Bystedt, Direct</a> <a title="GR April 2016 Digital page 32" href="http://viewer.zmags.com/publication/2e4498a9?page=32"> NATIONAL GOLF MONTH 32 Why you should support Nat</a> <a title="GR April 2016 Digital page 33" href="http://viewer.zmags.com/publication/2e4498a9?page=33"> 33 PRODUCT FOCUS Golf Shoe sector stepping it up </a> <a title="GR April 2016 Digital page 34" href="http://viewer.zmags.com/publication/2e4498a9?page=34"> Adidas F ollowing the successful release of the a</a> <a title="GR April 2016 Digital page 35" href="http://viewer.zmags.com/publication/2e4498a9?page=35"> 35 PRODUCT FOCUS The shoe testers G olf shoes nee</a> <a title="GR April 2016 Digital page 36" href="http://viewer.zmags.com/publication/2e4498a9?page=36"> PRODUCT FOCUS 36 Leading the revolution Steve Ryr</a> <a title="GR April 2016 Digital page 37" href="http://viewer.zmags.com/publication/2e4498a9?page=37"> 37 PRODUCT FOCUS ECCO H ighlighted by the unique</a> <a title="GR April 2016 Digital page 38" href="http://viewer.zmags.com/publication/2e4498a9?page=38"> 41 per cent of hybrid shoe owners say </a> <a title="GR April 2016 Digital page 39" href="http://viewer.zmags.com/publication/2e4498a9?page=39"> 39 DATABASE MANAGEMENT The importance of </a> <a title="GR April 2016 Digital page 40" href="http://viewer.zmags.com/publication/2e4498a9?page=40"> DATABASE MANAGEMENT 40 must support online activ</a> <a title="GR April 2016 Digital page 41" href="http://viewer.zmags.com/publication/2e4498a9?page=41"> 41 GR INSIGHT The PGA Mercha</a> <a title="GR April 2016 Digital page 42" href="http://viewer.zmags.com/publication/2e4498a9?page=42"> EDUCATIONAL FEATURE 42 Converting members into c</a> <a title="GR April 2016 Digital page 43" href="http://viewer.zmags.com/publication/2e4498a9?page=43"> 43 BGIA UPDATE Embracing new technology In his </a> <a title="GR April 2016 Digital page 44" href="http://viewer.zmags.com/publication/2e4498a9?page=44"> The Face – Bulge and Roll The team at Diamond Go</a> <a title="GR April 2016 Digital page 45" href="http://viewer.zmags.com/publication/2e4498a9?page=45"> 45 BEHIND THE COUNTER Engaging the next generat</a> <a title="GR April 2016 Digital page 46" href="http://viewer.zmags.com/publication/2e4498a9?page=46"> members get a 10 per cent discount.” The club als</a> <a title="GR April 2016 Digital page 47" href="http://viewer.zmags.com/publication/2e4498a9?page=47"> Graeme Smeaton, 47 10 MINUTES WITH… Royal & Awe</a> <a title="GR April 2016 Digital page 48" href="http://viewer.zmags.com/publication/2e4498a9?page=48"> GR INSIGHT 48 Golf and property development – tim</a> <a title="GR April 2016 Digital page 49" href="http://viewer.zmags.com/publication/2e4498a9?page=49"> 49 NEWS GB and Ireland squad announced for St An</a>