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<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> Lottery Insights<br /> December Issue 2011<br /> NASPL 2011 - “Expect the Unexpected”<br /> Complete Conference Recap<br /> NASPL Holiday Ticket Catalog<br /> 3rd Quarter 2011 Sales By Product<br /> In This Issue<br /> Lottery Insights December Issue 2011<br /> Buy, Give, Play!<br /> Combination Scratch Game<br /> and Gift Card Shines at NASPL 2011<br /> Page 18<br /> GTECH Corporation Awarded for its<br /> Extensive Community Involvement<br /> by Providence Business News<br /> Page 20<br /> Consumers are your Megaphones<br /> An overview of the NASPL 2011<br /> Conference Program<br /> Patricia McQueen, Staff Writer, NASPL<br /> Page 22<br /> A Show for the Ages<br /> The NASPL 2011 Trade Show Offered<br /> Something for Everyone, with an Eye<br /> Towards the Future<br /> Patricia McQueen, Staff Writer, NASPL<br /> Page 28<br /> The Vendors Speak<br /> <a title="December.Issue.2011 page 1" href="http://viewer.zmags.com/publication/2f0e92a9?page=1"> The Official Publication of the North American As</a> <a title="December.Issue.2011 page 2" href="http://viewer.zmags.com/publication/2f0e92a9?page=2"> In This Issue Lottery Insights December Issue 20</a> <a title="December.Issue.2011 page 3" href="http://viewer.zmags.com/publication/2f0e92a9?page=3"> Lottery Insights - December Issue 2011 | 3</a> <a title="December.Issue.2011 page 4" href="http://viewer.zmags.com/publication/2f0e92a9?page=4"> From the NASPL President </a> <a title="December.Issue.2011 page 5" href="http://viewer.zmags.com/publication/2f0e92a9?page=5"> As many of you know, this effort has been ongoing</a> <a title="December.Issue.2011 page 6" href="http://viewer.zmags.com/publication/2f0e92a9?page=6"> Industry News Brent Scrimshaw Selected as Pres</a> <a title="December.Issue.2011 page 7" href="http://viewer.zmags.com/publication/2f0e92a9?page=7"> for the Canadian Football League where he played </a> <a title="December.Issue.2011 page 8" href="http://viewer.zmags.com/publication/2f0e92a9?page=8"> Industry News “Some of </a> <a title="December.Issue.2011 page 9" href="http://viewer.zmags.com/publication/2f0e92a9?page=9"> LOTTERY GAMES ALL YEAR LONG EA, EA SPORTS and th</a> <a title="December.Issue.2011 page 10" href="http://viewer.zmags.com/publication/2f0e92a9?page=10"> Industry News Lottery Match </a> <a title="December.Issue.2011 page 11" href="http://viewer.zmags.com/publication/2f0e92a9?page=11"> Virginia Lottery Unveils First Facebook-Tied Scra</a> <a title="December.Issue.2011 page 12" href="http://viewer.zmags.com/publication/2f0e92a9?page=12"> Industry News Pantone 152 U Pantone</a> <a title="December.Issue.2011 page 13" href="http://viewer.zmags.com/publication/2f0e92a9?page=13"> innovation to hit the lottery industry in a long </a> <a title="December.Issue.2011 page 14" href="http://viewer.zmags.com/publication/2f0e92a9?page=14"> Industry News M DI E</a> <a title="December.Issue.2011 page 15" href="http://viewer.zmags.com/publication/2f0e92a9?page=15"> Lottery Insights - December Issue 2011 | 15</a> <a title="December.Issue.2011 page 16" href="http://viewer.zmags.com/publication/2f0e92a9?page=16"> Industry News S2S’s Trusted </a> <a title="December.Issue.2011 page 17" href="http://viewer.zmags.com/publication/2f0e92a9?page=17"> r w QR code Scene 1 $3 Leverage the retro-chic</a> <a title="December.Issue.2011 page 18" href="http://viewer.zmags.com/publication/2f0e92a9?page=18"> Industry News Buy, Give, Play! Combination Scra</a> <a title="December.Issue.2011 page 19" href="http://viewer.zmags.com/publication/2f0e92a9?page=19"> Lottery Insights - December Issue 2011 | 19</a> <a title="December.Issue.2011 page 20" href="http://viewer.zmags.com/publication/2f0e92a9?page=20"> Industry News GTECH Corporation has </a> <a title="December.Issue.2011 page 21" href="http://viewer.zmags.com/publication/2f0e92a9?page=21"> 4.5” x For example, employees receive one-paid d</a> <a title="December.Issue.2011 page 22" href="http://viewer.zmags.com/publication/2f0e92a9?page=22"> Conference Round-Up C </a> <a title="December.Issue.2011 page 23" href="http://viewer.zmags.com/publication/2f0e92a9?page=23"> “Motivational speakers are nice, but it’s really </a> <a title="December.Issue.2011 page 24" href="http://viewer.zmags.com/publication/2f0e92a9?page=24"> Conference Round-Up of any business</a> <a title="December.Issue.2011 page 25" href="http://viewer.zmags.com/publication/2f0e92a9?page=25"> “NASPL 2011 has generated a large number of ideas</a> <a title="December.Issue.2011 page 26" href="http://viewer.zmags.com/publication/2f0e92a9?page=26"> Conference Round-Up trust people th</a> <a title="December.Issue.2011 page 27" href="http://viewer.zmags.com/publication/2f0e92a9?page=27"> World Lottery Summit September 9 - 12, 2012 Prep</a> <a title="December.Issue.2011 page 28" href="http://viewer.zmags.com/publication/2f0e92a9?page=28"> Conference Round-Up </a> <a title="December.Issue.2011 page 29" href="http://viewer.zmags.com/publication/2f0e92a9?page=29"> NASPL 2011 Conference Photos by Domagalski Photog</a> <a title="December.Issue.2011 page 30" href="http://viewer.zmags.com/publication/2f0e92a9?page=30"> Conference Round-Up Me</a> <a title="December.Issue.2011 page 31" href="http://viewer.zmags.com/publication/2f0e92a9?page=31"> teries need to reach the occasion- al players.” </a> <a title="December.Issue.2011 page 32" href="http://viewer.zmags.com/publication/2f0e92a9?page=32"> Conference Round-Up Int</a> <a title="December.Issue.2011 page 33" href="http://viewer.zmags.com/publication/2f0e92a9?page=33"> from a time when the player was anonymous to a ti</a> <a title="December.Issue.2011 page 34" href="http://viewer.zmags.com/publication/2f0e92a9?page=34"> Conference Round-Up Te</a> <a title="December.Issue.2011 page 35" href="http://viewer.zmags.com/publication/2f0e92a9?page=35"> partners with the big vendors but also connects w</a> <a title="December.Issue.2011 page 36" href="http://viewer.zmags.com/publication/2f0e92a9?page=36"> Conference Round-Up Me</a> <a title="December.Issue.2011 page 37" href="http://viewer.zmags.com/publication/2f0e92a9?page=37"> behavior and business and prod- uct analysis. </a> <a title="December.Issue.2011 page 38" href="http://viewer.zmags.com/publication/2f0e92a9?page=38"> Conference Round-Up The Vendors Sp</a> <a title="December.Issue.2011 page 39" href="http://viewer.zmags.com/publication/2f0e92a9?page=39"> NASPL 2011 Conference Photos by Domagalski Photog</a> <a title="December.Issue.2011 page 40" href="http://viewer.zmags.com/publication/2f0e92a9?page=40"> Conference Round-Up Pollard Ba</a> <a title="December.Issue.2011 page 41" href="http://viewer.zmags.com/publication/2f0e92a9?page=41"> as a state government where we focus on price and</a> <a title="December.Issue.2011 page 42" href="http://viewer.zmags.com/publication/2f0e92a9?page=42"> Conference Round-Up GTECH Pres</a> <a title="December.Issue.2011 page 43" href="http://viewer.zmags.com/publication/2f0e92a9?page=43"> Privatization with private managers – where is it</a> <a title="December.Issue.2011 page 44" href="http://viewer.zmags.com/publication/2f0e92a9?page=44"> Photo Recap - Volunteer Night</a> <a title="December.Issue.2011 page 45" href="http://viewer.zmags.com/publication/2f0e92a9?page=45"> NASPL 2011 Conference Photos by Domagalski Photog</a> <a title="December.Issue.2011 page 46" href="http://viewer.zmags.com/publication/2f0e92a9?page=46"> Executive Committee Meeting</a> <a title="December.Issue.2011 page 47" href="http://viewer.zmags.com/publication/2f0e92a9?page=47"> Directors Dinner</a> <a title="December.Issue.2011 page 48" href="http://viewer.zmags.com/publication/2f0e92a9?page=48"> NASPL Directors’ Meeting</a> <a title="December.Issue.2011 page 49" href="http://viewer.zmags.com/publication/2f0e92a9?page=49"> NASPL 2011 Conference Photos by Domagalski Photog</a> <a title="December.Issue.2011 page 50" href="http://viewer.zmags.com/publication/2f0e92a9?page=50"> Conference Set-Up</a> <a title="December.Issue.2011 page 51" href="http://viewer.zmags.com/publication/2f0e92a9?page=51"> PGRI Lottery Hall of Fame</a> <a title="December.Issue.2011 page 52" href="http://viewer.zmags.com/publication/2f0e92a9?page=52"> Opening Ceremony</a> <a title="December.Issue.2011 page 53" href="http://viewer.zmags.com/publication/2f0e92a9?page=53"> Opening Awards Ceremony</a> <a title="December.Issue.2011 page 54" href="http://viewer.zmags.com/publication/2f0e92a9?page=54"> NASPL Trade Show</a> <a title="December.Issue.2011 page 55" href="http://viewer.zmags.com/publication/2f0e92a9?page=55"> NASPL 2011 Conference Photos by Domagalski Photog</a> <a title="December.Issue.2011 page 56" href="http://viewer.zmags.com/publication/2f0e92a9?page=56"> NASPL Trade Show</a> <a title="December.Issue.2011 page 57" href="http://viewer.zmags.com/publication/2f0e92a9?page=57"> </a> <a title="December.Issue.2011 page 58" href="http://viewer.zmags.com/publication/2f0e92a9?page=58"> NASPL Trade Show</a> <a title="December.Issue.2011 page 59" href="http://viewer.zmags.com/publication/2f0e92a9?page=59"> </a> <a title="December.Issue.2011 page 60" href="http://viewer.zmags.com/publication/2f0e92a9?page=60"> General Sessions and Breakouts</a> <a title="December.Issue.2011 page 61" href="http://viewer.zmags.com/publication/2f0e92a9?page=61"> NASPL 2011 Conference Photos by Domagalski Photog</a> <a title="December.Issue.2011 page 62" href="http://viewer.zmags.com/publication/2f0e92a9?page=62"> General Sessions and Breakouts</a> <a title="December.Issue.2011 page 63" href="http://viewer.zmags.com/publication/2f0e92a9?page=63"> </a> <a title="December.Issue.2011 page 64" href="http://viewer.zmags.com/publication/2f0e92a9?page=64"> NASPL Awards Ceremony</a> <a title="December.Issue.2011 page 65" href="http://viewer.zmags.com/publication/2f0e92a9?page=65"> </a> <a title="December.Issue.2011 page 66" href="http://viewer.zmags.com/publication/2f0e92a9?page=66"> NASPL Awards Ceremony</a> <a title="December.Issue.2011 page 67" href="http://viewer.zmags.com/publication/2f0e92a9?page=67"> NASPL 2011 Conference Photos by Domagalski Photog</a> <a title="December.Issue.2011 page 68" href="http://viewer.zmags.com/publication/2f0e92a9?page=68"> NASPL Awards Winners & Finalists (Winners in Oran</a> <a title="December.Issue.2011 page 69" href="http://viewer.zmags.com/publication/2f0e92a9?page=69"> Print Advertising - Black/White North Carolina Ed</a> <a title="December.Issue.2011 page 70" href="http://viewer.zmags.com/publication/2f0e92a9?page=70"> NASPL Awards Winners & Finalists (Winners in Oran</a> <a title="December.Issue.2011 page 71" href="http://viewer.zmags.com/publication/2f0e92a9?page=71"> LOTTERIES ARE NOT CHILD'S PLAY </a> <a title="December.Issue.2011 page 72" href="http://viewer.zmags.com/publication/2f0e92a9?page=72"> NASPL M Holiday Ins Every year NASPL collects the</a> <a title="December.Issue.2011 page 73" href="http://viewer.zmags.com/publication/2f0e92a9?page=73"> embers tant Catalog Lottery Insights - December</a> <a title="December.Issue.2011 page 74" href="http://viewer.zmags.com/publication/2f0e92a9?page=74"> Feature Arizona British Co</a> <a title="December.Issue.2011 page 75" href="http://viewer.zmags.com/publication/2f0e92a9?page=75"> Colorado District of Columbia Lottery Insi</a> <a title="December.Issue.2011 page 76" href="http://viewer.zmags.com/publication/2f0e92a9?page=76"> Feature Delaware Florida 76 </a> <a title="December.Issue.2011 page 77" href="http://viewer.zmags.com/publication/2f0e92a9?page=77"> Hoosier Kansas Lottery Insights - 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