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<br /> January 2015<br /> EUROPE<br /> MIDDLE EAST<br /> AFRICA<br /> Number 67<br /> Where’s the Middle<br /> East Headed?<br /> Controlling Oil<br /> Oxidation<br /> RESOLVENCY<br /> Ergon's HyGold Base Oils have been helping you<br /> solve and resolve your challenges for over 30 years.<br /> Consistent products with consistent results.<br /> Naphthenic oils. That's our business.<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER’S LETTER<br /> Passing the Torch<br /> I’ve enjoyed an amazing 30-plus<br /> years in the lubricants industry, the<br /> first dozen as executive director of<br /> the Independent Lubricant Manufac-<br /> turers Association and the last two<br /> decades as publisher (and one of<br /> three founders and owners) of the<br /> Lubes’n’Greases family of publications.<br /> Now it’s time to step down. I’m eager<br /> to embrace that mysterious new phase<br /> of life called retirement.<br /> Before giving up this bully<a title="2015_01 - January 2015 - EMEA page 1" href="http://viewer.zmags.com/publication/2fbfbb2c?page=1"> January 2015 EUROPE MIDDLE EAST AFRICA Number 67 </a> <a title="2015_01 - January 2015 - EMEA page 2" href="http://viewer.zmags.com/publication/2fbfbb2c?page=2"> RESOLVENCY Ergon's HyGold Base Oils have been hel</a> <a title="2015_01 - January 2015 - EMEA page 3" href="http://viewer.zmags.com/publication/2fbfbb2c?page=3"> PUBLISHER’S LETTER Passing the Torch </a> <a title="2015_01 - January 2015 - EMEA page 4" href="http://viewer.zmags.com/publication/2fbfbb2c?page=4"> 24 TABLE OF CONTENTS On t</a> <a title="2015_01 - January 2015 - EMEA page 5" href="http://viewer.zmags.com/publication/2fbfbb2c?page=5"> INTRODUCING </a> <a title="2015_01 - January 2015 - EMEA page 6" href="http://viewer.zmags.com/publication/2fbfbb2c?page=6"> BASE OIL REPORT </a> <a title="2015_01 - January 2015 - EMEA page 7" href="http://viewer.zmags.com/publication/2fbfbb2c?page=7"> CHEVRON GROUP II PREMIUM BASE OILS WE'LL HELP Y</a> <a title="2015_01 - January 2015 - EMEA page 8" href="http://viewer.zmags.com/publication/2fbfbb2c?page=8"> with Ken Hope, Ph.D. Q:Can your new Synfluid </a> <a title="2015_01 - January 2015 - EMEA page 9" href="http://viewer.zmags.com/publication/2fbfbb2c?page=9"> Efficiency from a new perspective. </a> <a title="2015_01 - January 2015 - EMEA page 10" href="http://viewer.zmags.com/publication/2fbfbb2c?page=10"> EVERYONE’S BUSINESS </a> <a title="2015_01 - January 2015 - EMEA page 11" href="http://viewer.zmags.com/publication/2fbfbb2c?page=11"> WE’RE NAVIGATING THE TRENDS SO YOU DON’T HAVE TO.</a> <a title="2015_01 - January 2015 - EMEA page 12" href="http://viewer.zmags.com/publication/2fbfbb2c?page=12"> EVERYONE’S BUSINESS Methods of Transporting Li</a> <a title="2015_01 - January 2015 - EMEA page 13" href="http://viewer.zmags.com/publication/2fbfbb2c?page=13"> </a> <a title="2015_01 - January 2015 - EMEA page 14" href="http://viewer.zmags.com/publication/2fbfbb2c?page=14"> MARKETING MATTERS </a> <a title="2015_01 - January 2015 - EMEA page 15" href="http://viewer.zmags.com/publication/2fbfbb2c?page=15"> Helping the World Run a Little More Efficiently I</a> <a title="2015_01 - January 2015 - EMEA page 16" href="http://viewer.zmags.com/publication/2fbfbb2c?page=16"> MARKETING MATTERS Continued from page 14 fi</a> <a title="2015_01 - January 2015 - EMEA page 17" href="http://viewer.zmags.com/publication/2fbfbb2c?page=17"> </a> <a title="2015_01 - January 2015 - EMEA page 18" href="http://viewer.zmags.com/publication/2fbfbb2c?page=18"> Fighting Oxidation in Heavy-Duty Engines BY RICHA</a> <a title="2015_01 - January 2015 - EMEA page 19" href="http://viewer.zmags.com/publication/2fbfbb2c?page=19"> E merging markets account </a> <a title="2015_01 - January 2015 - EMEA page 20" href="http://viewer.zmags.com/publication/2fbfbb2c?page=20"> Lubricant Issues in Emerging Markets Problem Impa</a> <a title="2015_01 - January 2015 - EMEA page 21" href="http://viewer.zmags.com/publication/2fbfbb2c?page=21"> test vehicle was a heavy-duty Dodge Ram truck wit</a> <a title="2015_01 - January 2015 - EMEA page 22" href="http://viewer.zmags.com/publication/2fbfbb2c?page=22"> Comparing Oxidation Bench Tests Test Daimler CEC </a> <a title="2015_01 - January 2015 - EMEA page 23" href="http://viewer.zmags.com/publication/2fbfbb2c?page=23"> Performance you can rely on. When the challenges</a> <a title="2015_01 - January 2015 - EMEA page 24" href="http://viewer.zmags.com/publication/2fbfbb2c?page=24"> ORGKHIM MAKES BIG PUSH IN GREEN TIRE INDUS</a> <a title="2015_01 - January 2015 - EMEA page 25" href="http://viewer.zmags.com/publication/2fbfbb2c?page=25"> DRIVEN by the growing need for environmentally fr</a> <a title="2015_01 - January 2015 - EMEA page 26" href="http://viewer.zmags.com/publication/2fbfbb2c?page=26"> It’s in our DNA Developing partnerships is what w</a> <a title="2015_01 - January 2015 - EMEA page 27" href="http://viewer.zmags.com/publication/2fbfbb2c?page=27"> Ordinary Partnering Interested Sharing Cooperat</a> <a title="2015_01 - January 2015 - EMEA page 28" href="http://viewer.zmags.com/publication/2fbfbb2c?page=28"> Continued from page 25 plant in Singapore is Juro</a> <a title="2015_01 - January 2015 - EMEA page 29" href="http://viewer.zmags.com/publication/2fbfbb2c?page=29"> Rubber Process Oil Demand Growth by Product, 20</a> <a title="2015_01 - January 2015 - EMEA page 30" href="http://viewer.zmags.com/publication/2fbfbb2c?page=30"> 0 0 0 0 0 0 0 0 K </a> <a title="2015_01 - January 2015 - EMEA page 31" href="http://viewer.zmags.com/publication/2fbfbb2c?page=31"> Kenya Looks to Upgrade Lubricants M</a> <a title="2015_01 - January 2015 - EMEA page 32" href="http://viewer.zmags.com/publication/2fbfbb2c?page=32"> 18 February 2015: pre-conference seminar / 19 – 2</a> <a title="2015_01 - January 2015 - EMEA page 33" href="http://viewer.zmags.com/publication/2fbfbb2c?page=33"> Continued from page 31 automatic transmission flu</a> <a title="2015_01 - January 2015 - EMEA page 34" href="http://viewer.zmags.com/publication/2fbfbb2c?page=34"> Where Kenya Ranks in Africa Parameter Egypt Niger</a> <a title="2015_01 - January 2015 - EMEA page 35" href="http://viewer.zmags.com/publication/2fbfbb2c?page=35"> BREAK THROUGH FUEL ECONOMY WITHMOLYVAN®855!</a> <a title="2015_01 - January 2015 - EMEA page 36" href="http://viewer.zmags.com/publication/2fbfbb2c?page=36"> 36 </a> <a title="2015_01 - January 2015 - EMEA page 37" href="http://viewer.zmags.com/publication/2fbfbb2c?page=37"> BY MARK TOWNSEND Middle East Moving </a> <a title="2015_01 - January 2015 - EMEA page 38" href="http://viewer.zmags.com/publication/2fbfbb2c?page=38"> What Improved Base Stocks Bring Source: Infineum </a> <a title="2015_01 - January 2015 - EMEA page 39" href="http://viewer.zmags.com/publication/2fbfbb2c?page=39"> Burton added. Issues Driving the Automotive Mark</a> <a title="2015_01 - January 2015 - EMEA page 40" href="http://viewer.zmags.com/publication/2fbfbb2c?page=40"> the regional vehicle fleet is largely comprised o</a> <a title="2015_01 - January 2015 - EMEA page 41" href="http://viewer.zmags.com/publication/2fbfbb2c?page=41"> </a> <a title="2015_01 - January 2015 - EMEA page 42" href="http://viewer.zmags.com/publication/2fbfbb2c?page=42"> Continued from page 40 thicker grades and monogra</a> <a title="2015_01 - January 2015 - EMEA page 43" href="http://viewer.zmags.com/publication/2fbfbb2c?page=43"> Your world at a glance  Global Guide to Bas</a> <a title="2015_01 - January 2015 - EMEA page 44" href="http://viewer.zmags.com/publication/2fbfbb2c?page=44"> Newsmakers Will Ergon Alter </a> <a title="2015_01 - January 2015 - EMEA page 45" href="http://viewer.zmags.com/publication/2fbfbb2c?page=45"> for consultancy Kline & Co.’s Energy Practice, sa</a> <a title="2015_01 - January 2015 - EMEA page 46" href="http://viewer.zmags.com/publication/2fbfbb2c?page=46"> neutral approach to transport-related emissions. </a> <a title="2015_01 - January 2015 - EMEA page 47" href="http://viewer.zmags.com/publication/2fbfbb2c?page=47"> would like to launch a collaborative racing oil b</a> <a title="2015_01 - January 2015 - EMEA page 48" href="http://viewer.zmags.com/publication/2fbfbb2c?page=48"> Product News </a> <a title="2015_01 - January 2015 - EMEA page 49" href="http://viewer.zmags.com/publication/2fbfbb2c?page=49"> Together, we make an impact. </a> <a title="2015_01 - January 2015 - EMEA page 50" href="http://viewer.zmags.com/publication/2fbfbb2c?page=50"> LAST WORD </a> <a title="2015_01 - January 2015 - EMEA page 51" href="http://viewer.zmags.com/publication/2fbfbb2c?page=51"> For Innovative Additive Solutions Add Oronite</a> <a title="2015_01 - January 2015 - EMEA page 52" href="http://viewer.zmags.com/publication/2fbfbb2c?page=52"> Good News. Thought provoking and thorough repo</a>