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<br /> July 2014<br /> EUROPE<br /> MIDDLE EAST<br /> AFRICA<br /> Number 61<br /> Lube Additives Boost<br /> Fuel Economy<br /> Optimizing Refining<br /> Efficiency<br /> RESOLVENCY<br /> Ergon's HyGold Base Oils have been helping you<br /> solve and resolve your challenges for over 30 years.<br /> Consistent products with consistent results.<br /> Naphthenic oils. That's our business.<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER’S LETTER<br /> 16.8 Million Tons of Base Oil<br /> Mineral base oil capaci-<br /> ties in Europe, the Middle<br /> East and Africa total nearly<br /> 16.8 million metric tons per<br /> year, a slight increase over a<br /> year ago. And another 2.7<br /> million t/y of announced<br /> capacity additions are sched-<br /> uled to stream over the next<br /> 18 months, according to our<br /> 2014 Base Stock Guide for<br /> the EMEA regions.<br /> The 2014 Guide is includ-<br /> ed with this issue for print-<br /> <a title="2014_07 - July 2014 - EMEA page 1" href="http://viewer.zmags.com/publication/2fde92e8?page=1"> July 2014 EUROPE MIDDLE EAST AFRICA Number 61 </a> <a title="2014_07 - July 2014 - EMEA page 2" href="http://viewer.zmags.com/publication/2fde92e8?page=2"> RESOLVENCY Ergon's HyGold Base Oils have been hel</a> <a title="2014_07 - July 2014 - EMEA page 3" href="http://viewer.zmags.com/publication/2fde92e8?page=3"> PUBLISHER’S LETTER 16.8 Million Tons of Bas</a> <a title="2014_07 - July 2014 - EMEA page 4" href="http://viewer.zmags.com/publication/2fde92e8?page=4"> July 2014 EUROPE MIDDLE EAST AFRICA 14 22 26 Num</a> <a title="2014_07 - July 2014 - EMEA page 5" href="http://viewer.zmags.com/publication/2fde92e8?page=5"> INTRODUCING METALWORKING </a> <a title="2014_07 - July 2014 - EMEA page 6" href="http://viewer.zmags.com/publication/2fde92e8?page=6"> BASE OIL REPORT </a> <a title="2014_07 - July 2014 - EMEA page 7" href="http://viewer.zmags.com/publication/2fde92e8?page=7"> </a> <a title="2014_07 - July 2014 - EMEA page 8" href="http://viewer.zmags.com/publication/2fde92e8?page=8"> BASE OIL REPORT We distribute for you </a> <a title="2014_07 - July 2014 - EMEA page 9" href="http://viewer.zmags.com/publication/2fde92e8?page=9"> The expert view on the GF-6 performance category.</a> <a title="2014_07 - July 2014 - EMEA page 10" href="http://viewer.zmags.com/publication/2fde92e8?page=10"> MARKETING MATTERS </a> <a title="2014_07 - July 2014 - EMEA page 11" href="http://viewer.zmags.com/publication/2fde92e8?page=11"> Your Single Source For High</a> <a title="2014_07 - July 2014 - EMEA page 12" href="http://viewer.zmags.com/publication/2fde92e8?page=12"> Open the door to Asia. THE NEW LUBE REPORT ASI</a> <a title="2014_07 - July 2014 - EMEA page 13" href="http://viewer.zmags.com/publication/2fde92e8?page=13"> MARKETING MATTERS Continued from page 10 regions</a> <a title="2014_07 - July 2014 - EMEA page 14" href="http://viewer.zmags.com/publication/2fde92e8?page=14"> 123456 Optimizing refinery Efficiencies Getting </a> <a title="2014_07 - July 2014 - EMEA page 15" href="http://viewer.zmags.com/publication/2fde92e8?page=15"> T he Mi</a> <a title="2014_07 - July 2014 - EMEA page 16" href="http://viewer.zmags.com/publication/2fde92e8?page=16"> OpEx Net raw material cost 2012 Cost to Produce</a> <a title="2014_07 - July 2014 - EMEA page 17" href="http://viewer.zmags.com/publication/2fde92e8?page=17"> is governed by the refining technol- ogy deployed</a> <a title="2014_07 - July 2014 - EMEA page 18" href="http://viewer.zmags.com/publication/2fde92e8?page=18"> It’s in our DNA Developing partnerships is what w</a> <a title="2014_07 - July 2014 - EMEA page 19" href="http://viewer.zmags.com/publication/2fde92e8?page=19"> Ordinary Partnering Interested Sharing Cooperat</a> <a title="2014_07 - July 2014 - EMEA page 20" href="http://viewer.zmags.com/publication/2fde92e8?page=20"> Operating Expenses by Region Source: Solomon Asso</a> <a title="2014_07 - July 2014 - EMEA page 21" href="http://viewer.zmags.com/publication/2fde92e8?page=21"> CHEVRON GROUP II PREMIUM BASE OILS WE'LL HELP Y</a> <a title="2014_07 - July 2014 - EMEA page 22" href="http://viewer.zmags.com/publication/2fde92e8?page=22"> O T N S’ T UJ I — TS N O C E L E U F O</a> <a title="2014_07 - July 2014 - EMEA page 23" href="http://viewer.zmags.com/publication/2fde92e8?page=23"> I n the drive to improve fuel</a> <a title="2014_07 - July 2014 - EMEA page 24" href="http://viewer.zmags.com/publication/2fde92e8?page=24"> European Heavy-Duty Diesel Operators Choose </a> <a title="2014_07 - July 2014 - EMEA page 25" href="http://viewer.zmags.com/publication/2fde92e8?page=25"> oils can be affected by the preceding oil. Lube </a> <a title="2014_07 - July 2014 - EMEA page 26" href="http://viewer.zmags.com/publication/2fde92e8?page=26"> ROSY OUTLOOK FOR RUSSIAN AUTO LUBES T </a> <a title="2014_07 - July 2014 - EMEA page 27" href="http://viewer.zmags.com/publication/2fde92e8?page=27"> badzhi, head of RAMR, told GBC’s CIS Base Oils, L</a> <a title="2014_07 - July 2014 - EMEA page 28" href="http://viewer.zmags.com/publication/2fde92e8?page=28"> Russian Engine Oil Consumption Engine Oil Consum</a> <a title="2014_07 - July 2014 - EMEA page 29" href="http://viewer.zmags.com/publication/2fde92e8?page=29"> compared to 118 million liters for Russian cars i</a> <a title="2014_07 - July 2014 - EMEA page 30" href="http://viewer.zmags.com/publication/2fde92e8?page=30"> “Moscow is the biggest consumer goods market in R</a> <a title="2014_07 - July 2014 - EMEA page 31" href="http://viewer.zmags.com/publication/2fde92e8?page=31"> Newsmakers Russian PAOs to Restart </a> <a title="2014_07 - July 2014 - EMEA page 32" href="http://viewer.zmags.com/publication/2fde92e8?page=32"> NEWSMAKERS The production expansion could co</a> <a title="2014_07 - July 2014 - EMEA page 33" href="http://viewer.zmags.com/publication/2fde92e8?page=33"> Fuchs Announces Acquisitions, Board Change F</a> <a title="2014_07 - July 2014 - EMEA page 34" href="http://viewer.zmags.com/publication/2fde92e8?page=34"> LAST WORD </a> <a title="2014_07 - July 2014 - EMEA page 35" href="http://viewer.zmags.com/publication/2fde92e8?page=35"> Good News. Thought provoking and thorough repo</a> <a title="2014_07 - July 2014 - EMEA page 36" href="http://viewer.zmags.com/publication/2fde92e8?page=36"> ExxonMobil Chemical's advanced synthetic base sto</a>