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<br /> <br /> <br /> Vol. 27, No. 1 January/February 2011<br /> Page 60<br /> page 161<br /> A Sneak Peek<br /> at<br /> Cars 2<br /> Clockwise from top left: Power Rangers: Samurai Deluxe Megazord, from Bandai; WiggleWobblez, from Play Visions;<br /> 3-D Cyber Goggles, from Eastcolight; Pikku Pal, from Senario; Barbie ZipBin Clutch, from Neat-Oh!; Captain America Page 158<br /> CB Radio/Walkie Talkie Set, from Sakar; My Natural Ballerina, from miYim<br /> State of the Toy Industry: 2011<br /> I<br /> n 2009, the holiday season turned out better than expected. Weak first-half sales<br /> made buyers overly cautious, but consumer demand was stronger than ex-<br /> pected, and by the end of December retail shelves were unusually empty. For the<br /> 2010 holiday season, the opposite was true. Retail toy sales came in weaker than<br /> pre-holiday indications had suggested, with the result that retailers wound up over-<br /> ordering. In this art<a title="The Toy Book January/February 2011 page 1" href="http://viewer.zmags.com/publication/305511e6?page=1"> </a> <a title="The Toy Book January/February 2011 page 2" href="http://viewer.zmags.com/publication/305511e6?page=2"> </a> <a title="The Toy Book January/February 2011 page 3" href="http://viewer.zmags.com/publication/305511e6?page=3"> Vol. 27, No. 1 January/February 2011 </a> <a title="The Toy Book January/February 2011 page 4" href="http://viewer.zmags.com/publication/305511e6?page=4"> </a> <a title="The Toy Book January/February 2011 page 5" href="http://viewer.zmags.com/publication/305511e6?page=5"> </a> <a title="The Toy Book January/February 2011 page 6" href="http://viewer.zmags.com/publication/305511e6?page=6"> </a> <a title="The Toy Book January/February 2011 page 7" href="http://viewer.zmags.com/publication/305511e6?page=7"> </a> <a title="The Toy Book January/February 2011 page 8" href="http://viewer.zmags.com/publication/305511e6?page=8"> </a> <a title="The Toy Book January/February 2011 page 9" href="http://viewer.zmags.com/publication/305511e6?page=9"> </a> <a title="The Toy Book January/February 2011 page 10" href="http://viewer.zmags.com/publication/305511e6?page=10"> </a> <a title="The Toy Book January/February 2011 page 11" href="http://viewer.zmags.com/publication/305511e6?page=11"> </a> <a title="The Toy Book January/February 2011 page 12" href="http://viewer.zmags.com/publication/305511e6?page=12"> </a> <a title="The Toy Book January/February 2011 page 13" href="http://viewer.zmags.com/publication/305511e6?page=13"> </a> <a title="The Toy Book January/February 2011 page 14" href="http://viewer.zmags.com/publication/305511e6?page=14"> </a> <a title="The Toy Book January/February 2011 page 15" href="http://viewer.zmags.com/publication/305511e6?page=15"> </a> <a title="The Toy Book January/February 2011 page 16" href="http://viewer.zmags.com/publication/305511e6?page=16"> </a> <a title="The Toy Book January/February 2011 page 17" href="http://viewer.zmags.com/publication/305511e6?page=17"> </a> <a title="The Toy Book January/February 2011 page 18" href="http://viewer.zmags.com/publication/305511e6?page=18"> table of contents table January/February 2011 </a> <a title="The Toy Book January/February 2011 page 19" href="http://viewer.zmags.com/publication/305511e6?page=19"> </a> <a title="The Toy Book January/February 2011 page 20" href="http://viewer.zmags.com/publication/305511e6?page=20"> </a> <a title="The Toy Book January/February 2011 page 21" href="http://viewer.zmags.com/publication/305511e6?page=21"> </a> <a title="The Toy Book January/February 2011 page 22" href="http://viewer.zmags.com/publication/305511e6?page=22"> </a> <a title="The Toy Book January/February 2011 page 23" href="http://viewer.zmags.com/publication/305511e6?page=23"> </a> <a title="The Toy Book January/February 2011 page 24" href="http://viewer.zmags.com/publication/305511e6?page=24"> Publisher's Viewpoint Predictions, Predictions.</a> <a title="The Toy Book January/February 2011 page 25" href="http://viewer.zmags.com/publication/305511e6?page=25"> </a> <a title="The Toy Book January/February 2011 page 26" href="http://viewer.zmags.com/publication/305511e6?page=26"> STAT SHOT Dollar Sales in Billions, U.S. Toy Indu</a> <a title="The Toy Book January/February 2011 page 27" href="http://viewer.zmags.com/publication/305511e6?page=27"> </a> <a title="The Toy Book January/February 2011 page 28" href="http://viewer.zmags.com/publication/305511e6?page=28"> Toy Industry Association Perspectives A SNEAK P</a> <a title="The Toy Book January/February 2011 page 29" href="http://viewer.zmags.com/publication/305511e6?page=29"> </a> <a title="The Toy Book January/February 2011 page 30" href="http://viewer.zmags.com/publication/305511e6?page=30"> Marketing Memo Are We Selling Novelties or Toys?</a> <a title="The Toy Book January/February 2011 page 31" href="http://viewer.zmags.com/publication/305511e6?page=31"> </a> <a title="The Toy Book January/February 2011 page 32" href="http://viewer.zmags.com/publication/305511e6?page=32"> Industry Update TOLLYTOTS SIGNS ON AS MASTER TOY</a> <a title="The Toy Book January/February 2011 page 33" href="http://viewer.zmags.com/publication/305511e6?page=33"> </a> <a title="The Toy Book January/February 2011 page 34" href="http://viewer.zmags.com/publication/305511e6?page=34"> Industry Update THE WIGGLES TO LAUNCH LINE OF OR</a> <a title="The Toy Book January/February 2011 page 35" href="http://viewer.zmags.com/publication/305511e6?page=35"> </a> <a title="The Toy Book January/February 2011 page 36" href="http://viewer.zmags.com/publication/305511e6?page=36"> State of the Industry 2011 continued fro</a> <a title="The Toy Book January/February 2011 page 37" href="http://viewer.zmags.com/publication/305511e6?page=37"> Forecast: Not Much Growth in 2011 </a> <a title="The Toy Book January/February 2011 page 38" href="http://viewer.zmags.com/publication/305511e6?page=38"> State of the Industry 2011 There are ce</a> <a title="The Toy Book January/February 2011 page 39" href="http://viewer.zmags.com/publication/305511e6?page=39"> </a> <a title="The Toy Book January/February 2011 page 40" href="http://viewer.zmags.com/publication/305511e6?page=40"> State of the Industry 2011 new game are dif</a> <a title="The Toy Book January/February 2011 page 41" href="http://viewer.zmags.com/publication/305511e6?page=41"> </a> <a title="The Toy Book January/February 2011 page 42" href="http://viewer.zmags.com/publication/305511e6?page=42"> State of the Industry 2011 Laura Phi</a> <a title="The Toy Book January/February 2011 page 43" href="http://viewer.zmags.com/publication/305511e6?page=43"> Ronnen Harary, Chairman and Co-CEO, Spin Master </a> <a title="The Toy Book January/February 2011 page 44" href="http://viewer.zmags.com/publication/305511e6?page=44"> State of the Industry 2011 John Fras</a> <a title="The Toy Book January/February 2011 page 45" href="http://viewer.zmags.com/publication/305511e6?page=45"> </a> <a title="The Toy Book January/February 2011 page 46" href="http://viewer.zmags.com/publication/305511e6?page=46"> State of the Industry 2011 Julia Fit</a> <a title="The Toy Book January/February 2011 page 47" href="http://viewer.zmags.com/publication/305511e6?page=47"> </a> <a title="The Toy Book January/February 2011 page 48" href="http://viewer.zmags.com/publication/305511e6?page=48"> State of the Industry 2011 Sharon Di</a> <a title="The Toy Book January/February 2011 page 49" href="http://viewer.zmags.com/publication/305511e6?page=49"> </a> <a title="The Toy Book January/February 2011 page 50" href="http://viewer.zmags.com/publication/305511e6?page=50"> State of the Industry 2011 Kathleen </a> <a title="The Toy Book January/February 2011 page 51" href="http://viewer.zmags.com/publication/305511e6?page=51"> Rick Mershon, Vice-President of Sales, Blip Toys </a> <a title="The Toy Book January/February 2011 page 52" href="http://viewer.zmags.com/publication/305511e6?page=52"> State of the Industry 2011 Eric Levi</a> <a title="The Toy Book January/February 2011 page 53" href="http://viewer.zmags.com/publication/305511e6?page=53"> Keeping Up with the Evolving Consumer Market by</a> <a title="The Toy Book January/February 2011 page 54" href="http://viewer.zmags.com/publication/305511e6?page=54"> dustry was a zero-sum game. Toys may have been</a> <a title="The Toy Book January/February 2011 page 55" href="http://viewer.zmags.com/publication/305511e6?page=55"> </a> <a title="The Toy Book January/February 2011 page 56" href="http://viewer.zmags.com/publication/305511e6?page=56"> Talking Social Media Social Media: Consumers W</a> <a title="The Toy Book January/February 2011 page 57" href="http://viewer.zmags.com/publication/305511e6?page=57"> </a> <a title="The Toy Book January/February 2011 page 58" href="http://viewer.zmags.com/publication/305511e6?page=58"> SOCIAL MEDIA: THE GREAT EQUALIZER by Jo</a> <a title="The Toy Book January/February 2011 page 59" href="http://viewer.zmags.com/publication/305511e6?page=59"> cial network: create a Facebook fan page, start a</a> <a title="The Toy Book January/February 2011 page 60" href="http://viewer.zmags.com/publication/305511e6?page=60"> What's New T oy Ganz Introduces an Amazing Worl</a> <a title="The Toy Book January/February 2011 page 61" href="http://viewer.zmags.com/publication/305511e6?page=61"> </a> <a title="The Toy Book January/February 2011 page 62" href="http://viewer.zmags.com/publication/305511e6?page=62"> What's New Playmates Does the Moonwalk P </a> <a title="The Toy Book January/February 2011 page 63" href="http://viewer.zmags.com/publication/305511e6?page=63"> </a> <a title="The Toy Book January/February 2011 page 64" href="http://viewer.zmags.com/publication/305511e6?page=64"> What's New Eastcolight Makes Exploration Fun E</a> <a title="The Toy Book January/February 2011 page 65" href="http://viewer.zmags.com/publication/305511e6?page=65"> </a> <a title="The Toy Book January/February 2011 page 66" href="http://viewer.zmags.com/publication/305511e6?page=66"> What's New Ganz IntroduTceasTaimn eAmfoarzAinleg</a> <a title="The Toy Book January/February 2011 page 67" href="http://viewer.zmags.com/publication/305511e6?page=67"> </a> <a title="The Toy Book January/February 2011 page 68" href="http://viewer.zmags.com/publication/305511e6?page=68"> What's New Get Organized with Neat-Oh! K </a> <a title="The Toy Book January/February 2011 page 69" href="http://viewer.zmags.com/publication/305511e6?page=69"> </a> <a title="The Toy Book January/February 2011 page 70" href="http://viewer.zmags.com/publication/305511e6?page=70"> What's New Welcome to Sqwishland S </a> <a title="The Toy Book January/February 2011 page 71" href="http://viewer.zmags.com/publication/305511e6?page=71"> </a> <a title="The Toy Book January/February 2011 page 72" href="http://viewer.zmags.com/publication/305511e6?page=72"> What's New UCC Has “Gacha” Covered I n J</a> <a title="The Toy Book January/February 2011 page 73" href="http://viewer.zmags.com/publication/305511e6?page=73"> </a> <a title="The Toy Book January/February 2011 page 74" href="http://viewer.zmags.com/publication/305511e6?page=74"> What's New The Bridge Lies in Busytown T </a> <a title="The Toy Book January/February 2011 page 75" href="http://viewer.zmags.com/publication/305511e6?page=75"> </a> <a title="The Toy Book January/February 2011 page 76" href="http://viewer.zmags.com/publication/305511e6?page=76"> What's New Green Toys Serves Up a Slice of Fun </a> <a title="The Toy Book January/February 2011 page 77" href="http://viewer.zmags.com/publication/305511e6?page=77"> Wild Republic Makes Eco Rescues T h</a> <a title="The Toy Book January/February 2011 page 78" href="http://viewer.zmags.com/publication/305511e6?page=78"> More Than Just Basic Fun B asic Fun, a</a> <a title="The Toy Book January/February 2011 page 79" href="http://viewer.zmags.com/publication/305511e6?page=79"> Make a Funny Face with Sandstorm S </a> <a title="The Toy Book January/February 2011 page 80" href="http://viewer.zmags.com/publication/305511e6?page=80"> What's New Take 'n Play Anywhere, with Patch T</a> <a title="The Toy Book January/February 2011 page 81" href="http://viewer.zmags.com/publication/305511e6?page=81"> </a> <a title="The Toy Book January/February 2011 page 82" href="http://viewer.zmags.com/publication/305511e6?page=82"> What's New PPW Has Yo Gabba Gabba! P </a> <a title="The Toy Book January/February 2011 page 83" href="http://viewer.zmags.com/publication/305511e6?page=83"> </a> <a title="The Toy Book January/February 2011 page 84" href="http://viewer.zmags.com/publication/305511e6?page=84"> What's New Kids Prefer Greenzys G </a> <a title="The Toy Book January/February 2011 page 85" href="http://viewer.zmags.com/publication/305511e6?page=85"> </a> <a title="The Toy Book January/February 2011 page 86" href="http://viewer.zmags.com/publication/305511e6?page=86"> What's New WowWee's Jamz Now MP3 Compatible K </a> <a title="The Toy Book January/February 2011 page 87" href="http://viewer.zmags.com/publication/305511e6?page=87"> </a> <a title="The Toy Book January/February 2011 page 88" href="http://viewer.zmags.com/publication/305511e6?page=88"> What's New It's a Spring Carnival at Hidden City</a> <a title="The Toy Book January/February 2011 page 89" href="http://viewer.zmags.com/publication/305511e6?page=89"> Smart Trike Converts from Infant to Toddler S </a> <a title="The Toy Book January/February 2011 page 90" href="http://viewer.zmags.com/publication/305511e6?page=90"> Activity & Construction PlaSmart's Pop 'n Curve P</a> <a title="The Toy Book January/February 2011 page 91" href="http://viewer.zmags.com/publication/305511e6?page=91"> </a> <a title="The Toy Book January/February 2011 page 92" href="http://viewer.zmags.com/publication/305511e6?page=92"> Activity & Construction Get Your Models Glowing w</a> <a title="The Toy Book January/February 2011 page 93" href="http://viewer.zmags.com/publication/305511e6?page=93"> </a> <a title="The Toy Book January/February 2011 page 94" href="http://viewer.zmags.com/publication/305511e6?page=94"> Activity & Construction Be a Scientific Explorer </a> <a title="The Toy Book January/February 2011 page 95" href="http://viewer.zmags.com/publication/305511e6?page=95"> </a> <a title="The Toy Book January/February 2011 page 96" href="http://viewer.zmags.com/publication/305511e6?page=96"> Activity & Construction Mega Brands Takes Kids to</a> <a title="The Toy Book January/February 2011 page 97" href="http://viewer.zmags.com/publication/305511e6?page=97"> </a> <a title="The Toy Book January/February 2011 page 98" href="http://viewer.zmags.com/publication/305511e6?page=98"> Activity & Construction Ohio Art Builds on a Smal</a> <a title="The Toy Book January/February 2011 page 99" href="http://viewer.zmags.com/publication/305511e6?page=99"> DuneCraft Helps Kids Grow D un</a> <a title="The Toy Book January/February 2011 page 100" href="http://viewer.zmags.com/publication/305511e6?page=100"> Activity & Construction Building Fun with CitiBlo</a> <a title="The Toy Book January/February 2011 page 101" href="http://viewer.zmags.com/publication/305511e6?page=101"> Crayola Gets Kids Glowing C rayola</a> <a title="The Toy Book January/February 2011 page 102" href="http://viewer.zmags.com/publication/305511e6?page=102"> Activity & Construction K'nex Plays with Elmo a</a> <a title="The Toy Book January/February 2011 page 103" href="http://viewer.zmags.com/publication/305511e6?page=103"> Get Styling with Spin Master B izu</a> <a title="The Toy Book January/February 2011 page 104" href="http://viewer.zmags.com/publication/305511e6?page=104"> Activity & Construction My Wrap Is Fundamentally </a> <a title="The Toy Book January/February 2011 page 105" href="http://viewer.zmags.com/publication/305511e6?page=105"> Creativity, for Kids C raft your own </a> <a title="The Toy Book January/February 2011 page 106" href="http://viewer.zmags.com/publication/305511e6?page=106"> Activity & Construction Color Me with MerchSource</a> <a title="The Toy Book January/February 2011 page 107" href="http://viewer.zmags.com/publication/305511e6?page=107"> Scratch Art Is Sizzling Hot F lu</a> <a title="The Toy Book January/February 2011 page 108" href="http://viewer.zmags.com/publication/305511e6?page=108"> Activity & Construction RoseArt Helps Kids Blank </a> <a title="The Toy Book January/February 2011 page 109" href="http://viewer.zmags.com/publication/305511e6?page=109"> </a> <a title="The Toy Book January/February 2011 page 110" href="http://viewer.zmags.com/publication/305511e6?page=110"> Dolls & Plush Corolle's Classic Dolls B </a> <a title="The Toy Book January/February 2011 page 111" href="http://viewer.zmags.com/publication/305511e6?page=111"> </a> <a title="The Toy Book January/February 2011 page 112" href="http://viewer.zmags.com/publication/305511e6?page=112"> Dolls & Plush Hasbro Introduces Berry Special Ne</a> <a title="The Toy Book January/February 2011 page 113" href="http://viewer.zmags.com/publication/305511e6?page=113"> </a> <a title="The Toy Book January/February 2011 page 114" href="http://viewer.zmags.com/publication/305511e6?page=114"> Dolls & Plush Playmates Has Heart For Hearts H</a> <a title="The Toy Book January/February 2011 page 115" href="http://viewer.zmags.com/publication/305511e6?page=115"> </a> <a title="The Toy Book January/February 2011 page 116" href="http://viewer.zmags.com/publication/305511e6?page=116"> Dolls & Plush Haba Gets All Dolled Up H </a> <a title="The Toy Book January/February 2011 page 117" href="http://viewer.zmags.com/publication/305511e6?page=117"> </a> <a title="The Toy Book January/February 2011 page 118" href="http://viewer.zmags.com/publication/305511e6?page=118"> Dolls & Plush Yoha Tech's Tarsier-Inspired Plush</a> <a title="The Toy Book January/February 2011 page 119" href="http://viewer.zmags.com/publication/305511e6?page=119"> </a> <a title="The Toy Book January/February 2011 page 120" href="http://viewer.zmags.com/publication/305511e6?page=120"> Dolls & Plush New Pretty Ugly Characters P </a> <a title="The Toy Book January/February 2011 page 121" href="http://viewer.zmags.com/publication/305511e6?page=121"> </a> <a title="The Toy Book January/February 2011 page 122" href="http://viewer.zmags.com/publication/305511e6?page=122"> Dolls & Plush Wiggle and Wobble with Play Vision</a> <a title="The Toy Book January/February 2011 page 123" href="http://viewer.zmags.com/publication/305511e6?page=123"> </a> <a title="The Toy Book January/February 2011 page 124" href="http://viewer.zmags.com/publication/305511e6?page=124"> Dolls & Plush Sock Creatures Come Alive with Pig</a> <a title="The Toy Book January/February 2011 page 125" href="http://viewer.zmags.com/publication/305511e6?page=125"> </a> <a title="The Toy Book January/February 2011 page 126" href="http://viewer.zmags.com/publication/305511e6?page=126"> Dolls & Plush Jakks Dolls Up with Disney J </a> <a title="The Toy Book January/February 2011 page 127" href="http://viewer.zmags.com/publication/305511e6?page=127"> Schylling Monkeys Around N ew ad</a> <a title="The Toy Book January/February 2011 page 128" href="http://viewer.zmags.com/publication/305511e6?page=128"> Dolls & Plush Dandelion Introduces Earth-Friendl</a> <a title="The Toy Book January/February 2011 page 129" href="http://viewer.zmags.com/publication/305511e6?page=129"> Douglas Company Is Super Sassy D ou</a> <a title="The Toy Book January/February 2011 page 130" href="http://viewer.zmags.com/publication/305511e6?page=130"> Games & Puzzles Math on a Board by Wooky W </a> <a title="The Toy Book January/February 2011 page 131" href="http://viewer.zmags.com/publication/305511e6?page=131"> </a> <a title="The Toy Book January/February 2011 page 132" href="http://viewer.zmags.com/publication/305511e6?page=132"> Games & Puzzles Winning Moves Brings the Insanity</a> <a title="The Toy Book January/February 2011 page 133" href="http://viewer.zmags.com/publication/305511e6?page=133"> </a> <a title="The Toy Book January/February 2011 page 134" href="http://viewer.zmags.com/publication/305511e6?page=134"> Games & Puzzles PlaSmart Serves Up Twists and Tur</a> <a title="The Toy Book January/February 2011 page 135" href="http://viewer.zmags.com/publication/305511e6?page=135"> </a> <a title="The Toy Book January/February 2011 page 136" href="http://viewer.zmags.com/publication/305511e6?page=136"> Fat Brain Passes the Potato S pud! is a</a> <a title="The Toy Book January/February 2011 page 137" href="http://viewer.zmags.com/publication/305511e6?page=137"> Gotcha! Buffalo Games Gets the Party Started B </a> <a title="The Toy Book January/February 2011 page 138" href="http://viewer.zmags.com/publication/305511e6?page=138"> Games & Puzzles Flip for George & Company's LCR C</a> <a title="The Toy Book January/February 2011 page 139" href="http://viewer.zmags.com/publication/305511e6?page=139"> Burst into Spontuneous Song S pontune</a> <a title="The Toy Book January/February 2011 page 140" href="http://viewer.zmags.com/publication/305511e6?page=140"> Hey, Waiter! R&R Is Ticked Off! R </a> <a title="The Toy Book January/February 2011 page 141" href="http://viewer.zmags.com/publication/305511e6?page=141"> Lego Expands Game Offerings L ego Game</a> <a title="The Toy Book January/February 2011 page 142" href="http://viewer.zmags.com/publication/305511e6?page=142"> Games & Puzzles Blue Orange Tells a Tale T </a> <a title="The Toy Book January/February 2011 page 143" href="http://viewer.zmags.com/publication/305511e6?page=143"> No Reading Required for Haywire Games T </a> <a title="The Toy Book January/February 2011 page 144" href="http://viewer.zmags.com/publication/305511e6?page=144"> Jakks Launches Games Line J akks Paci</a> <a title="The Toy Book January/February 2011 page 145" href="http://viewer.zmags.com/publication/305511e6?page=145"> Talicor Turns 40 T his year marks</a> <a title="The Toy Book January/February 2011 page 146" href="http://viewer.zmags.com/publication/305511e6?page=146"> Hasbro Offers a Ratuki Ji Ga Zo Good Time R </a> <a title="The Toy Book January/February 2011 page 147" href="http://viewer.zmags.com/publication/305511e6?page=147"> Link Up with Techno Source T ech</a> <a title="The Toy Book January/February 2011 page 148" href="http://viewer.zmags.com/publication/305511e6?page=148"> Games & Puzzles Top Trumps Journeys into Tron </a> <a title="The Toy Book January/February 2011 page 149" href="http://viewer.zmags.com/publication/305511e6?page=149"> Gamewright Flips Out G amewright r</a> <a title="The Toy Book January/February 2011 page 150" href="http://viewer.zmags.com/publication/305511e6?page=150"> Boys' MerchSource Is Back with a Vengeance M </a> <a title="The Toy Book January/February 2011 page 151" href="http://viewer.zmags.com/publication/305511e6?page=151"> </a> <a title="The Toy Book January/February 2011 page 152" href="http://viewer.zmags.com/publication/305511e6?page=152"> Boys' Thomas Gets a Few More Friends M </a> <a title="The Toy Book January/February 2011 page 153" href="http://viewer.zmags.com/publication/305511e6?page=153"> </a> <a title="The Toy Book January/February 2011 page 154" href="http://viewer.zmags.com/publication/305511e6?page=154"> Boys' Green Toys Revs Up with New Flatbed Truck </a> <a title="The Toy Book January/February 2011 page 155" href="http://viewer.zmags.com/publication/305511e6?page=155"> </a> <a title="The Toy Book January/February 2011 page 156" href="http://viewer.zmags.com/publication/305511e6?page=156"> Boys' Become the Ultimate Luchador with Playmate</a> <a title="The Toy Book January/February 2011 page 157" href="http://viewer.zmags.com/publication/305511e6?page=157"> Fantasma Offers Creepy Runners T he A</a> <a title="The Toy Book January/February 2011 page 158" href="http://viewer.zmags.com/publication/305511e6?page=158"> Property Profile Cars 2 Hits Theaters June 24. </a> <a title="The Toy Book January/February 2011 page 159" href="http://viewer.zmags.com/publication/305511e6?page=159"> Delta introduces a com- puter desk for kids</a> <a title="The Toy Book January/February 2011 page 160" href="http://viewer.zmags.com/publication/305511e6?page=160"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book January/February 2011 page 161" href="http://viewer.zmags.com/publication/305511e6?page=161"> THE DEFINITIVE INFORMATION SOURCE JANUARY/FEBRUA</a> <a title="The Toy Book January/February 2011 page 162" href="http://viewer.zmags.com/publication/305511e6?page=162"> </a> <a title="The Toy Book January/February 2011 page 163" href="http://viewer.zmags.com/publication/305511e6?page=163"> Getting to Know Your Customers A </a> <a title="The Toy Book January/February 2011 page 164" href="http://viewer.zmags.com/publication/305511e6?page=164"> NEWS FAO SETS UP EBAY STORE Accordin</a> <a title="The Toy Book January/February 2011 page 165" href="http://viewer.zmags.com/publication/305511e6?page=165"> </a> <a title="The Toy Book January/February 2011 page 166" href="http://viewer.zmags.com/publication/305511e6?page=166"> ASTRA'S INSIGHTS Show Your Independence ASTRA</a> <a title="The Toy Book January/February 2011 page 167" href="http://viewer.zmags.com/publication/305511e6?page=167"> </a> <a title="The Toy Book January/February 2011 page 168" href="http://viewer.zmags.com/publication/305511e6?page=168"> Specialty Banagrams Zips Up the Fun B </a> <a title="The Toy Book January/February 2011 page 169" href="http://viewer.zmags.com/publication/305511e6?page=169"> </a> <a title="The Toy Book January/February 2011 page 170" href="http://viewer.zmags.com/publication/305511e6?page=170"> Specialty KatJan Unveils Exclusive Jim Shore-Des</a> <a title="The Toy Book January/February 2011 page 171" href="http://viewer.zmags.com/publication/305511e6?page=171"> </a> <a title="The Toy Book January/February 2011 page 172" href="http://viewer.zmags.com/publication/305511e6?page=172"> Specialty Ready, Set, Go with FamilyTimeFun T </a> <a title="The Toy Book January/February 2011 page 173" href="http://viewer.zmags.com/publication/305511e6?page=173"> Make Learning Fun with Learning Resources L </a> <a title="The Toy Book January/February 2011 page 174" href="http://viewer.zmags.com/publication/305511e6?page=174"> Specialty 4D Cityscape Recreates London Througho</a> <a title="The Toy Book January/February 2011 page 175" href="http://viewer.zmags.com/publication/305511e6?page=175"> </a> <a title="The Toy Book January/February 2011 page 176" href="http://viewer.zmags.com/publication/305511e6?page=176"> Specialty Charisma Joins the Girl Scouts C </a> <a title="The Toy Book January/February 2011 page 177" href="http://viewer.zmags.com/publication/305511e6?page=177"> </a> <a title="The Toy Book January/February 2011 page 178" href="http://viewer.zmags.com/publication/305511e6?page=178"> Specialty Big (and Small) Sounds from Haba H </a> <a title="The Toy Book January/February 2011 page 179" href="http://viewer.zmags.com/publication/305511e6?page=179"> </a> <a title="The Toy Book January/February 2011 page 180" href="http://viewer.zmags.com/publication/305511e6?page=180"> Specialty All Aboard Learning Curve's Chuggingto</a> <a title="The Toy Book January/February 2011 page 181" href="http://viewer.zmags.com/publication/305511e6?page=181"> </a> <a title="The Toy Book January/February 2011 page 182" href="http://viewer.zmags.com/publication/305511e6?page=182"> Specialty Creative Whack Projects Stellar Launch</a> <a title="The Toy Book January/February 2011 page 183" href="http://viewer.zmags.com/publication/305511e6?page=183"> Take a Walk Down Paddywhack Lane P </a> <a title="The Toy Book January/February 2011 page 184" href="http://viewer.zmags.com/publication/305511e6?page=184"> Specialty Be Amazing! Toys Takes Science to a Ne</a> <a title="The Toy Book January/February 2011 page 185" href="http://viewer.zmags.com/publication/305511e6?page=185"> Everyone Could Use a Little Elf Magic E </a> <a title="The Toy Book January/February 2011 page 186" href="http://viewer.zmags.com/publication/305511e6?page=186"> Specialty Paint Your Own Instruments, with Woods</a> <a title="The Toy Book January/February 2011 page 187" href="http://viewer.zmags.com/publication/305511e6?page=187"> Take Education Outdoors S nipe Hunt</a> <a title="The Toy Book January/February 2011 page 188" href="http://viewer.zmags.com/publication/305511e6?page=188"> Specialty Madame Alexander to Show New Stinky Pl</a> <a title="The Toy Book January/February 2011 page 189" href="http://viewer.zmags.com/publication/305511e6?page=189"> </a> <a title="The Toy Book January/February 2011 page 190" href="http://viewer.zmags.com/publication/305511e6?page=190"> Specialty Rule the World with Klutz T </a> <a title="The Toy Book January/February 2011 page 191" href="http://viewer.zmags.com/publication/305511e6?page=191"> Around the Table Games Brings Out Bilingual Fun </a> <a title="The Toy Book January/February 2011 page 192" href="http://viewer.zmags.com/publication/305511e6?page=192"> Specialty Have You Ever Met a Rich Frog? A </a> <a title="The Toy Book January/February 2011 page 193" href="http://viewer.zmags.com/publication/305511e6?page=193"> </a> <a title="The Toy Book January/February 2011 page 194" href="http://viewer.zmags.com/publication/305511e6?page=194"> Specialty Yamodo! Sets the Theme I </a> <a title="The Toy Book January/February 2011 page 195" href="http://viewer.zmags.com/publication/305511e6?page=195"> Griddly Games Is a Wise Alec W </a> <a title="The Toy Book January/February 2011 page 196" href="http://viewer.zmags.com/publication/305511e6?page=196"> Building Customer Loyalty—and Your Bottom Line: </a> <a title="The Toy Book January/February 2011 page 197" href="http://viewer.zmags.com/publication/305511e6?page=197"> MEDIA CENTER Just... Press Here Rockin' Phonics T</a> <a title="The Toy Book January/February 2011 page 198" href="http://viewer.zmags.com/publication/305511e6?page=198"> Boys' Continued from Page 157 These Trains Are L</a> <a title="The Toy Book January/February 2011 page 199" href="http://viewer.zmags.com/publication/305511e6?page=199"> </a> <a title="The Toy Book January/February 2011 page 200" href="http://viewer.zmags.com/publication/305511e6?page=200"> Boys' Power Up with Bandai T </a> <a title="The Toy Book January/February 2011 page 201" href="http://viewer.zmags.com/publication/305511e6?page=201"> WowWee Strikes with Light W </a> <a title="The Toy Book January/February 2011 page 202" href="http://viewer.zmags.com/publication/305511e6?page=202"> Boys' Blast Away with Prime Time Toys P </a> <a title="The Toy Book January/February 2011 page 203" href="http://viewer.zmags.com/publication/305511e6?page=203"> Get in on the Action with Green Lantern</a> <a title="The Toy Book January/February 2011 page 204" href="http://viewer.zmags.com/publication/305511e6?page=204"> Infant & Preschool Counting Fun with</a> <a title="The Toy Book January/February 2011 page 205" href="http://viewer.zmags.com/publication/305511e6?page=205"> Spin Master Pops Out a Zooble Z oob</a> <a title="The Toy Book January/February 2011 page 206" href="http://viewer.zmags.com/publication/305511e6?page=206"> Infant & Preschool Winfat Has Sweet Melodies T </a> <a title="The Toy Book January/February 2011 page 207" href="http://viewer.zmags.com/publication/305511e6?page=207"> Haba Toddles Along H aba offers</a> <a title="The Toy Book January/February 2011 page 208" href="http://viewer.zmags.com/publication/305511e6?page=208"> Infant & Preschool Bath Toys for Little Munchkins</a> <a title="The Toy Book January/February 2011 page 209" href="http://viewer.zmags.com/publication/305511e6?page=209"> Bandai Expands Pocoyo Line B anda</a> <a title="The Toy Book January/February 2011 page 210" href="http://viewer.zmags.com/publication/305511e6?page=210"> Infant & Preschool Get Ready for Big Action T </a> <a title="The Toy Book January/February 2011 page 211" href="http://viewer.zmags.com/publication/305511e6?page=211"> </a> <a title="The Toy Book January/February 2011 page 212" href="http://viewer.zmags.com/publication/305511e6?page=212"> </a> <a title="The Toy Book January/February 2011 page 213" href="http://viewer.zmags.com/publication/305511e6?page=213"> </a> <a title="The Toy Book January/February 2011 page 214" href="http://viewer.zmags.com/publication/305511e6?page=214"> </a> <a title="The Toy Book January/February 2011 page 215" href="http://viewer.zmags.com/publication/305511e6?page=215"> </a> <a title="The Toy Book January/February 2011 page 216" href="http://viewer.zmags.com/publication/305511e6?page=216"> WELCOME Welcome to the full edition of the 2011 </a> <a title="The Toy Book January/February 2011 page 217" href="http://viewer.zmags.com/publication/305511e6?page=217"> </a> <a title="The Toy Book January/February 2011 page 218" href="http://viewer.zmags.com/publication/305511e6?page=218"> StatShot: Halloween 2010 We tracked the hottest-</a> <a title="The Toy Book January/February 2011 page 219" href="http://viewer.zmags.com/publication/305511e6?page=219"> </a> <a title="The Toy Book January/February 2011 page 220" href="http://viewer.zmags.com/publication/305511e6?page=220"> America's Next Top Holiday With 2009 safely i</a> <a title="The Toy Book January/February 2011 page 221" href="http://viewer.zmags.com/publication/305511e6?page=221"> tumes. The question is, are these costumes the lu</a> <a title="The Toy Book January/February 2011 page 222" href="http://viewer.zmags.com/publication/305511e6?page=222"> Retailer Spotlight: The Target Audience The Hal</a> <a title="The Toy Book January/February 2011 page 223" href="http://viewer.zmags.com/publication/305511e6?page=223"> WHAT THEY'RE WEARING Pet-erazzi (top r.) and Diva</a> <a title="The Toy Book January/February 2011 page 224" href="http://viewer.zmags.com/publication/305511e6?page=224"> Down Memory Lane: A History and Origin of Rubi</a> <a title="The Toy Book January/February 2011 page 225" href="http://viewer.zmags.com/publication/305511e6?page=225"> The only other costumes that were on the market p</a> <a title="The Toy Book January/February 2011 page 226" href="http://viewer.zmags.com/publication/305511e6?page=226"> Celebrating A New Generation A few years ago Joel</a> <a title="The Toy Book January/February 2011 page 227" href="http://viewer.zmags.com/publication/305511e6?page=227"> </a> <a title="The Toy Book January/February 2011 page 228" href="http://viewer.zmags.com/publication/305511e6?page=228"> Interview with Howard Beige, Executive VP, Rubie'</a> <a title="The Toy Book January/February 2011 page 229" href="http://viewer.zmags.com/publication/305511e6?page=229"> old school vampires, and a lucrative appointment </a> <a title="The Toy Book January/February 2011 page 230" href="http://viewer.zmags.com/publication/305511e6?page=230"> </a> <a title="The Toy Book January/February 2011 page 231" href="http://viewer.zmags.com/publication/305511e6?page=231"> </a> <a title="The Toy Book January/February 2011 page 232" href="http://viewer.zmags.com/publication/305511e6?page=232"> A Closer Look: Trade Show Insiders Put Halloween </a> <a title="The Toy Book January/February 2011 page 233" href="http://viewer.zmags.com/publication/305511e6?page=233"> The Future Looks Good for Rasta Imposta Rasta</a> <a title="The Toy Book January/February 2011 page 234" href="http://viewer.zmags.com/publication/305511e6?page=234"> </a> <a title="The Toy Book January/February 2011 page 235" href="http://viewer.zmags.com/publication/305511e6?page=235"> </a> <a title="The Toy Book January/February 2011 page 236" href="http://viewer.zmags.com/publication/305511e6?page=236"> INSIDER LOOK At: kids costumes New for 2</a> <a title="The Toy Book January/February 2011 page 237" href="http://viewer.zmags.com/publication/305511e6?page=237"> Want to be a peeled banana, a flower in a</a> <a title="The Toy Book January/February 2011 page 238" href="http://viewer.zmags.com/publication/305511e6?page=238"> INSIDER LOOK At: kids costumes From Di</a> <a title="The Toy Book January/February 2011 page 239" href="http://viewer.zmags.com/publication/305511e6?page=239"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book January/February 2011 page 240" href="http://viewer.zmags.com/publication/305511e6?page=240"> INSIDER LOOK At: adult costumes From </a> <a title="The Toy Book January/February 2011 page 241" href="http://viewer.zmags.com/publication/305511e6?page=241"> </a> <a title="The Toy Book January/February 2011 page 242" href="http://viewer.zmags.com/publication/305511e6?page=242"> INSIDER LOOK At: adult costumes Big-sc</a> <a title="The Toy Book January/February 2011 page 243" href="http://viewer.zmags.com/publication/305511e6?page=243"> Specializing in wearable props and creepy cr</a> <a title="The Toy Book January/February 2011 page 244" href="http://viewer.zmags.com/publication/305511e6?page=244"> INSIDER LOOK At: Accessories From Innov</a> <a title="The Toy Book January/February 2011 page 245" href="http://viewer.zmags.com/publication/305511e6?page=245"> </a> <a title="The Toy Book January/February 2011 page 246" href="http://viewer.zmags.com/publication/305511e6?page=246"> INSIDER LOOK At: Accessories WOWindows,</a> <a title="The Toy Book January/February 2011 page 247" href="http://viewer.zmags.com/publication/305511e6?page=247"> Specializing in all things spooky, Skel</a> <a title="The Toy Book January/February 2011 page 248" href="http://viewer.zmags.com/publication/305511e6?page=248"> Directory of Advertisers Rubie's Costume Co. w</a> <a title="The Toy Book January/February 2011 page 249" href="http://viewer.zmags.com/publication/305511e6?page=249"> </a> <a title="The Toy Book January/February 2011 page 250" href="http://viewer.zmags.com/publication/305511e6?page=250"> </a> <a title="The Toy Book January/February 2011 page 251" href="http://viewer.zmags.com/publication/305511e6?page=251"> </a> <a title="The Toy Book January/February 2011 page 252" href="http://viewer.zmags.com/publication/305511e6?page=252"> CES 2011: Get Connected by Reyne Rice, trend ex</a> <a title="The Toy Book January/February 2011 page 253" href="http://viewer.zmags.com/publication/305511e6?page=253"> THE CLOUD: This is the newest storage option for </a> <a title="The Toy Book January/February 2011 page 254" href="http://viewer.zmags.com/publication/305511e6?page=254"> The 3 Types of Consumers Why Price-Based </a> <a title="The Toy Book January/February 2011 page 255" href="http://viewer.zmags.com/publication/305511e6?page=255"> shopper. The more consumers shift downward, the h</a> <a title="The Toy Book January/February 2011 page 256" href="http://viewer.zmags.com/publication/305511e6?page=256"> Understanding Kids: The Key to Creating Products </a> <a title="The Toy Book January/February 2011 page 257" href="http://viewer.zmags.com/publication/305511e6?page=257"> some just shut down. There was too much to</a> <a title="The Toy Book January/February 2011 page 258" href="http://viewer.zmags.com/publication/305511e6?page=258"> Choosing the Right Business Broker by Mike Hand</a> <a title="The Toy Book January/February 2011 page 259" href="http://viewer.zmags.com/publication/305511e6?page=259"> </a> <a title="The Toy Book January/February 2011 page 260" href="http://viewer.zmags.com/publication/305511e6?page=260"> ker use their expertise to help you understand ho</a> <a title="The Toy Book January/February 2011 page 261" href="http://viewer.zmags.com/publication/305511e6?page=261"> </a> <a title="The Toy Book January/February 2011 page 262" href="http://viewer.zmags.com/publication/305511e6?page=262"> Raising the Bar The FALSE PATENT M</a> <a title="The Toy Book January/February 2011 page 263" href="http://viewer.zmags.com/publication/305511e6?page=263"> public. The court found that the false marking wa</a> <a title="The Toy Book January/February 2011 page 264" href="http://viewer.zmags.com/publication/305511e6?page=264"> Industry Marketplace BUSINESS DIRECTORIE</a> <a title="The Toy Book January/February 2011 page 265" href="http://viewer.zmags.com/publication/305511e6?page=265"> Industry Marketplace Place a classified in Plea</a> <a title="The Toy Book January/February 2011 page 266" href="http://viewer.zmags.com/publication/305511e6?page=266"> Flashback: January/February 1991 2. 1. </a> <a title="The Toy Book January/February 2011 page 267" href="http://viewer.zmags.com/publication/305511e6?page=267"> </a> <a title="The Toy Book January/February 2011 page 268" href="http://viewer.zmags.com/publication/305511e6?page=268"> </a>