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HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br /> Analytics<br /> DRIVING BETTER BUSINESS DECISIONS<br /> Brought to you by INFORMS<br /> RECOMMENDATION ENGINES REVVED UP<br /> THUMBS UP TO POWERFUL, WIDELY USED ONLINE MARKETING TOOLS<br /> ALSO INSIDE:<br /> · Smart Care<br /> The promise of population health management<br /> · Statistical Software<br /> Survey of products in data-rich environment<br /> · Data Mining at Dow<br /> Case study: What to make, when and for whom<br /> Executive Edge<br /> AYATA CEO Atanu Basu's five pillars of analytics successINSIDE STORY<br /> What's that buzzing sound?<br /> Five years ago this month, INFORMS (Institute for Operations Research and the Management Sciences) published the first issue of Analytics magazine. During the early planning stages, it took a group of folks on a conference call <br /> (INFORMS officers and staffers and Lionheart Publishing personnel) about one nanosecond to come up with a name for the publication (Anal<a title="Analytics_MarchApril13_Zmags page 1" href="http://viewer.zmags.com/publication/30ac6026?page=1">HTTP://WWW.ANALYTICS-MAGAZINE.ORG Analytics DR</a> <a title="Analytics_MarchApril13_Zmags page 2" href="http://viewer.zmags.com/publication/30ac6026?page=2">INSIDE STORY What's that buzzing sound? Five</a> <a title="Analytics_MarchApril13_Zmags page 3" href="http://viewer.zmags.com/publication/30ac6026?page=3">AIMMS AIMMS is the optimization tool of choice </a> <a title="Analytics_MarchApril13_Zmags page 4" href="http://viewer.zmags.com/publication/30ac6026?page=4">CONTENTS FEATURES Smart Care By Rajib Ghosh</a> <a title="Analytics_MarchApril13_Zmags page 5" href="http://viewer.zmags.com/publication/30ac6026?page=5">Analytic Solver Platform easy to Use Predictive a</a> <a title="Analytics_MarchApril13_Zmags page 6" href="http://viewer.zmags.com/publication/30ac6026?page=6">DEPARTMENTS 2 Inside Story 8 Executive Edge </a> <a title="Analytics_MarchApril13_Zmags page 7" href="http://viewer.zmags.com/publication/30ac6026?page=7">Analytic Solver Platform from Solver to full-Powe</a> <a title="Analytics_MarchApril13_Zmags page 8" href="http://viewer.zmags.com/publication/30ac6026?page=8">EXECUTIVE EDGE Five pillars of prescriptive analy</a> <a title="Analytics_MarchApril13_Zmags page 9" href="http://viewer.zmags.com/publication/30ac6026?page=9">full advantage of hybrid data, a combination of un</a> <a title="Analytics_MarchApril13_Zmags page 10" href="http://viewer.zmags.com/publication/30ac6026?page=10">3. Prescriptions & Side Effects Prescriptions – i</a> <a title="Analytics_MarchApril13_Zmags page 11" href="http://viewer.zmags.com/publication/30ac6026?page=11">THE MOST FLEXIBLE WAY TO DEPLOY YOUR MODEL SOLVER</a> <a title="Analytics_MarchApril13_Zmags page 12" href="http://viewer.zmags.com/publication/30ac6026?page=12"> EXECUTIVE EDGE Recalibration of the algorithms </a> <a title="Analytics_MarchApril13_Zmags page 13" href="http://viewer.zmags.com/publication/30ac6026?page=13">How will you stand out from the crowd? A memb</a> <a title="Analytics_MarchApril13_Zmags page 14" href="http://viewer.zmags.com/publication/30ac6026?page=14">PROFIT CENTER Getting started with analytics By </a> <a title="Analytics_MarchApril13_Zmags page 15" href="http://viewer.zmags.com/publication/30ac6026?page=15">INFORMS recently released a new website – actually</a> <a title="Analytics_MarchApril13_Zmags page 16" href="http://viewer.zmags.com/publication/30ac6026?page=16">PROFIT CENTER branch offices in response to the</a> <a title="Analytics_MarchApril13_Zmags page 17" href="http://viewer.zmags.com/publication/30ac6026?page=17">VISUAL See your data for all it's worth. Exp</a> <a title="Analytics_MarchApril13_Zmags page 18" href="http://viewer.zmags.com/publication/30ac6026?page=18"> A N A LY Z E T H I S ! Are analytics and big </a> <a title="Analytics_MarchApril13_Zmags page 19" href="http://viewer.zmags.com/publication/30ac6026?page=19">While less than five graduate programs in analytic</a> <a title="Analytics_MarchApril13_Zmags page 20" href="http://viewer.zmags.com/publication/30ac6026?page=20">have been aggressively acquiring analytics compani</a> <a title="Analytics_MarchApril13_Zmags page 21" href="http://viewer.zmags.com/publication/30ac6026?page=21">of this column. To test these hypotheses, we need </a> <a title="Analytics_MarchApril13_Zmags page 22" href="http://viewer.zmags.com/publication/30ac6026?page=22">CAREER BUILDER Certified Analytics Professional </a> <a title="Analytics_MarchApril13_Zmags page 23" href="http://viewer.zmags.com/publication/30ac6026?page=23">INAUGURAL ANALYTICS CERTIFICATION EXAMS APRIL 7, </a> <a title="Analytics_MarchApril13_Zmags page 24" href="http://viewer.zmags.com/publication/30ac6026?page=24">HEALTHCARE ANALYTICS Smart Care The promise of t</a> <a title="Analytics_MarchApril13_Zmags page 25" href="http://viewer.zmags.com/publication/30ac6026?page=25">For many months after its passage by the U.S. Cong</a> <a title="Analytics_MarchApril13_Zmags page 26" href="http://viewer.zmags.com/publication/30ac6026?page=26">and private entities have to contribute data to on</a> <a title="Analytics_MarchApril13_Zmags page 27" href="http://viewer.zmags.com/publication/30ac6026?page=27">1. Partnerships with diverse public and private a</a> <a title="Analytics_MarchApril13_Zmags page 28" href="http://viewer.zmags.com/publication/30ac6026?page=28">but some IT solutions are currently available to h</a> <a title="Analytics_MarchApril13_Zmags page 29" href="http://viewer.zmags.com/publication/30ac6026?page=29">illustrated) or with the enterprise content manage</a> <a title="Analytics_MarchApril13_Zmags page 30" href="http://viewer.zmags.com/publication/30ac6026?page=30">line impact, which may be impacted by hospital rea</a> <a title="Analytics_MarchApril13_Zmags page 31" href="http://viewer.zmags.com/publication/30ac6026?page=31">Trade Extensions has the technology and expertise </a> <a title="Analytics_MarchApril13_Zmags page 32" href="http://viewer.zmags.com/publication/30ac6026?page=32">now? The short answer is to improve their medical </a> <a title="Analytics_MarchApril13_Zmags page 33" href="http://viewer.zmags.com/publication/30ac6026?page=33">coach who measures the patient’s weight. Six month</a> <a title="Analytics_MarchApril13_Zmags page 34" href="http://viewer.zmags.com/publication/30ac6026?page=34">ONLINE MARKETING Recommendation engines at work </a> <a title="Analytics_MarchApril13_Zmags page 35" href="http://viewer.zmags.com/publication/30ac6026?page=35">If you’ve used the streaming service of Netflix, b</a> <a title="Analytics_MarchApril13_Zmags page 36" href="http://viewer.zmags.com/publication/30ac6026?page=36">2. The cost of software has also come down dramati</a> <a title="Analytics_MarchApril13_Zmags page 37" href="http://viewer.zmags.com/publication/30ac6026?page=37">NORTHWESTERN ANALYTICS As businesses seek to ma</a> <a title="Analytics_MarchApril13_Zmags page 38" href="http://viewer.zmags.com/publication/30ac6026?page=38">persuasive and effective prediction requires patte</a> <a title="Analytics_MarchApril13_Zmags page 39" href="http://viewer.zmags.com/publication/30ac6026?page=39">The difference in stances is likely to cause cultu</a> <a title="Analytics_MarchApril13_Zmags page 40" href="http://viewer.zmags.com/publication/30ac6026?page=40">BOEING IBM </a> <a title="Analytics_MarchApril13_Zmags page 41" href="http://viewer.zmags.com/publication/30ac6026?page=41">Learn from the BEST about High-Impact ANALYTICS &</a> <a title="Analytics_MarchApril13_Zmags page 42" href="http://viewer.zmags.com/publication/30ac6026?page=42">CASE STUDY Integrating data mining and forecastin</a> <a title="Analytics_MarchApril13_Zmags page 43" href="http://viewer.zmags.com/publication/30ac6026?page=43">Figure 1: Levels of hierarchy at Dow Chemical. </a> <a title="Analytics_MarchApril13_Zmags page 44" href="http://viewer.zmags.com/publication/30ac6026?page=44">(earnings before interest and taxes). This was to </a> <a title="Analytics_MarchApril13_Zmags page 45" href="http://viewer.zmags.com/publication/30ac6026?page=45">segment structure, some of which are: agriculture,</a> <a title="Analytics_MarchApril13_Zmags page 46" href="http://viewer.zmags.com/publication/30ac6026?page=46">VARMAX approach to the daisy chain approach at the</a> <a title="Analytics_MarchApril13_Zmags page 47" href="http://viewer.zmags.com/publication/30ac6026?page=47">of interest for the 7,000 models in the hierarchy.</a> <a title="Analytics_MarchApril13_Zmags page 48" href="http://viewer.zmags.com/publication/30ac6026?page=48">SOFTWARE SURVEY Statistical software in the Age o</a> <a title="Analytics_MarchApril13_Zmags page 49" href="http://viewer.zmags.com/publication/30ac6026?page=49">We are witnessing the emergence of a data-rich cul</a> <a title="Analytics_MarchApril13_Zmags page 50" href="http://viewer.zmags.com/publication/30ac6026?page=50">as opinions can shift in the time that it takes to</a> <a title="Analytics_MarchApril13_Zmags page 51" href="http://viewer.zmags.com/publication/30ac6026?page=51">Know what's hot. The topic of analytics is on</a> <a title="Analytics_MarchApril13_Zmags page 52" href="http://viewer.zmags.com/publication/30ac6026?page=52">pitches, simplify the process of contacting and su</a> <a title="Analytics_MarchApril13_Zmags page 53" href="http://viewer.zmags.com/publication/30ac6026?page=53">facilitate discussion. The use of animation provid</a> <a title="Analytics_MarchApril13_Zmags page 54" href="http://viewer.zmags.com/publication/30ac6026?page=54">The computer has made it possible to expand the ra</a> <a title="Analytics_MarchApril13_Zmags page 55" href="http://viewer.zmags.com/publication/30ac6026?page=55">from these sites. No attempt is made to evaluate o</a> <a title="Analytics_MarchApril13_Zmags page 56" href="http://viewer.zmags.com/publication/30ac6026?page=56">CORPORATE PROFILE 25 years of analytics at Bank o</a> <a title="Analytics_MarchApril13_Zmags page 57" href="http://viewer.zmags.com/publication/30ac6026?page=57">activity and seeking arbitrage opportunities. Our </a> <a title="Analytics_MarchApril13_Zmags page 58" href="http://viewer.zmags.com/publication/30ac6026?page=58">required gathering huge amounts of transactional d</a> <a title="Analytics_MarchApril13_Zmags page 59" href="http://viewer.zmags.com/publication/30ac6026?page=59">led to related applications, including development</a> <a title="Analytics_MarchApril13_Zmags page 60" href="http://viewer.zmags.com/publication/30ac6026?page=60">impact modeling and measurement, financial advisor</a> <a title="Analytics_MarchApril13_Zmags page 61" href="http://viewer.zmags.com/publication/30ac6026?page=61">different types of projects, including data mining</a> <a title="Analytics_MarchApril13_Zmags page 62" href="http://viewer.zmags.com/publication/30ac6026?page=62">CONFERENCE PREVIEW INFORMS Analytics Conference </a> <a title="Analytics_MarchApril13_Zmags page 63" href="http://viewer.zmags.com/publication/30ac6026?page=63">Get Started with Analytics Find out how the use o</a> <a title="Analytics_MarchApril13_Zmags page 64" href="http://viewer.zmags.com/publication/30ac6026?page=64">CONFERENCE PREVIEW Focused Tracks: Inside Look at</a> <a title="Analytics_MarchApril13_Zmags page 65" href="http://viewer.zmags.com/publication/30ac6026?page=65">• U.S. Army: Col. Brian K. Sperling, Senior Milit</a> <a title="Analytics_MarchApril13_Zmags page 66" href="http://viewer.zmags.com/publication/30ac6026?page=66">FIVE-MINUTE ANALYST The raffle By Harrison Schram</a> <a title="Analytics_MarchApril13_Zmags page 67" href="http://viewer.zmags.com/publication/30ac6026?page=67">The answer is OK except that it solves the problem</a> <a title="Analytics_MarchApril13_Zmags page 68" href="http://viewer.zmags.com/publication/30ac6026?page=68">familiar with the Geometric Distribution, which is</a> <a title="Analytics_MarchApril13_Zmags page 69" href="http://viewer.zmags.com/publication/30ac6026?page=69">Minneapolis – City of Lakes – the heart of the up</a> <a title="Analytics_MarchApril13_Zmags page 70" href="http://viewer.zmags.com/publication/30ac6026?page=70">THINKING ANALYTICALLY Chandelier Balancing By Jo</a> <a title="Analytics_MarchApril13_Zmags page 71" href="http://viewer.zmags.com/publication/30ac6026?page=71">OPTIMIZATION www.gams.com </a>