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<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> Lottery Insights<br /> February Issue 2011<br /> NASPL Introduces Extended Online Office<br /> documents<br /> contacts<br /> surveys<br /> NASPL has launched its expanded<br /> Online Office website; a service<br /> that is password protected and<br /> offered to NASPL lottery members.<br /> NASPL Interviews<br /> Jeff Anderson<br /> Director, Idaho Lottery<br /> and NASPL President<br /> calendar<br /> let's talk<br /> links<br /> Customer Service Pays Off for Small<br /> Town Lottery Retailer<br /> Washington’s Lottery spoke with store owners to find<br /> out exactly what makes a great Lottery retailer.<br /> Making the Most of Your<br /> Most Valuable Sales Asset<br /> Jan Kessinger, President of HKC, Inc.<br /> In this Issue...<br /> From The President<br /> A Letter from the NAS<a title="February.Issue.2011 page 1" href="http://viewer.zmags.com/publication/31143066?page=1"> The Official Publication of the North American As</a> <a title="February.Issue.2011 page 2" href="http://viewer.zmags.com/publication/31143066?page=2"> In this Issue... From The President A Letter from</a> <a title="February.Issue.2011 page 3" href="http://viewer.zmags.com/publication/31143066?page=3"> From the NASPL President Dear Friends, </a> <a title="February.Issue.2011 page 4" href="http://viewer.zmags.com/publication/31143066?page=4"> Association News NASPL Interviews Jeff Anders</a> <a title="February.Issue.2011 page 5" href="http://viewer.zmags.com/publication/31143066?page=5"> Lottery Insights/February 2011 | 5</a> <a title="February.Issue.2011 page 6" href="http://viewer.zmags.com/publication/31143066?page=6"> Association News What do you see as one of th</a> <a title="February.Issue.2011 page 7" href="http://viewer.zmags.com/publication/31143066?page=7"> of the most creative advertising is done by state</a> <a title="February.Issue.2011 page 8" href="http://viewer.zmags.com/publication/31143066?page=8"> Association News of a y</a> <a title="February.Issue.2011 page 9" href="http://viewer.zmags.com/publication/31143066?page=9"> </a> <a title="February.Issue.2011 page 10" href="http://viewer.zmags.com/publication/31143066?page=10"> Association News </a> <a title="February.Issue.2011 page 11" href="http://viewer.zmags.com/publication/31143066?page=11"> ment on the issues most important to our do</a> <a title="February.Issue.2011 page 12" href="http://viewer.zmags.com/publication/31143066?page=12"> Association News a great job. New directors h</a> <a title="February.Issue.2011 page 13" href="http://viewer.zmags.com/publication/31143066?page=13"> our products can be handled uniformly by companie</a> <a title="February.Issue.2011 page 14" href="http://viewer.zmags.com/publication/31143066?page=14"> Association News </a> <a title="February.Issue.2011 page 15" href="http://viewer.zmags.com/publication/31143066?page=15"> Alice Garland Named Executive Director of the Nor</a> <a title="February.Issue.2011 page 16" href="http://viewer.zmags.com/publication/31143066?page=16"> Association News </a> <a title="February.Issue.2011 page 17" href="http://viewer.zmags.com/publication/31143066?page=17"> Expect the Unexpected! October 24-28, 2011 </a> <a title="February.Issue.2011 page 18" href="http://viewer.zmags.com/publication/31143066?page=18"> Industry News What ma</a> <a title="February.Issue.2011 page 19" href="http://viewer.zmags.com/publication/31143066?page=19"> “First we hire the right people. We only hire peo</a> <a title="February.Issue.2011 page 20" href="http://viewer.zmags.com/publication/31143066?page=20"> Industry News The</a> <a title="February.Issue.2011 page 21" href="http://viewer.zmags.com/publication/31143066?page=21"> grand prize of an original framed art- work done </a> <a title="February.Issue.2011 page 22" href="http://viewer.zmags.com/publication/31143066?page=22"> Industry News It’s no mirage. The New M</a> <a title="February.Issue.2011 page 23" href="http://viewer.zmags.com/publication/31143066?page=23"> California Lottery Partners with Viejas Casino on</a> <a title="February.Issue.2011 page 24" href="http://viewer.zmags.com/publication/31143066?page=24"> Vendor Community MDI Entertainment, </a> <a title="February.Issue.2011 page 25" href="http://viewer.zmags.com/publication/31143066?page=25"> the industry in this arena over the past 10 years</a> <a title="February.Issue.2011 page 26" href="http://viewer.zmags.com/publication/31143066?page=26"> Feature News </a> <a title="February.Issue.2011 page 27" href="http://viewer.zmags.com/publication/31143066?page=27"> I was miffed. I won just about every sales contes</a> <a title="February.Issue.2011 page 28" href="http://viewer.zmags.com/publication/31143066?page=28"> Feature News not limi</a> <a title="February.Issue.2011 page 29" href="http://viewer.zmags.com/publication/31143066?page=29"> Your sales people are an asset that can b</a> <a title="February.Issue.2011 page 30" href="http://viewer.zmags.com/publication/31143066?page=30"> documents calendar contacts surveys </a> <a title="February.Issue.2011 page 31" href="http://viewer.zmags.com/publication/31143066?page=31"> From Left to Right: (1) Screen shot of</a> <a title="February.Issue.2011 page 32" href="http://viewer.zmags.com/publication/31143066?page=32"> NASPL Seminars Professional Development Semina</a> <a title="February.Issue.2011 page 33" href="http://viewer.zmags.com/publication/31143066?page=33"> Professional Development Seminars AKA NASPL 2011 </a> <a title="February.Issue.2011 page 34" href="http://viewer.zmags.com/publication/31143066?page=34"> NASPL Seminars During the Four-</a> <a title="February.Issue.2011 page 35" href="http://viewer.zmags.com/publication/31143066?page=35"> LLI Ad Guest Speaker: Greg Forbes Siegman </a> <a title="February.Issue.2011 page 36" href="http://viewer.zmags.com/publication/31143066?page=36"> Conferences and Seminars NASPL EVENTS </a> <a title="February.Issue.2011 page 37" href="http://viewer.zmags.com/publication/31143066?page=37"> </a> <a title="February.Issue.2011 page 38" href="http://viewer.zmags.com/publication/31143066?page=38"> </a>