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<br /> The Official Publication of The North American Association of State & Provincial Lotteries<br /> July 2010 / Issue 7 / Vol. 11<br /> In this Issue<br /> Lottery Insights - July 2010 - Issue 7 - Vol. 11<br /> From The President<br /> A Letter From The NASPL President:<br /> Margaret DeFrancisco 3<br /> Association News<br /> NASPL Conducts Annual Spring Directors’<br /> Seminar in Coeur d’Alene, Idaho 4<br /> NASPL Membership Learn Top 10 Lottery Secrets<br /> Richard Levin Presents at Spring Directors’<br /> Seminar in Coeur d’Alene, Idaho 10<br /> Ideation Reports on National Game<br /> Development Progress<br /> Matt Phillips Presents at Spring Directors’ Seminar<br /> in Coeur d’Alene, Idaho 12<br /> Industry News<br /> The Value of Technology for the Missouri<br /> State Lottery 14<br /> Research<br /> The Research Intelligence Group (T<a title="July.Issue.2010 page 1" href="http://viewer.zmags.com/publication/31b87823?page=1"> The Official Publication of The North American As</a> <a title="July.Issue.2010 page 2" href="http://viewer.zmags.com/publication/31b87823?page=2"> In this Issue Lottery Insights - July 2010 - Iss</a> <a title="July.Issue.2010 page 3" href="http://viewer.zmags.com/publication/31b87823?page=3"> From The NASPL President A major th</a> <a title="July.Issue.2010 page 4" href="http://viewer.zmags.com/publication/31b87823?page=4"> Association News NASPL Conducts Annual Spring D</a> <a title="July.Issue.2010 page 5" href="http://viewer.zmags.com/publication/31b87823?page=5"> </a> <a title="July.Issue.2010 page 6" href="http://viewer.zmags.com/publication/31b87823?page=6"> & Mega Millions meetings, Vendor Dialogue, and pr</a> <a title="July.Issue.2010 page 7" href="http://viewer.zmags.com/publication/31b87823?page=7"> </a> <a title="July.Issue.2010 page 8" href="http://viewer.zmags.com/publication/31b87823?page=8"> The Vendor Dialogue reoccurring opportunity for</a> <a title="July.Issue.2010 page 9" href="http://viewer.zmags.com/publication/31b87823?page=9"> </a> <a title="July.Issue.2010 page 10" href="http://viewer.zmags.com/publication/31b87823?page=10"> Association News NASPL Membershi</a> <a title="July.Issue.2010 page 11" href="http://viewer.zmags.com/publication/31b87823?page=11"> 10 Get to know the retailer as </a> <a title="July.Issue.2010 page 12" href="http://viewer.zmags.com/publication/31b87823?page=12"> Association News Ideation Report</a> <a title="July.Issue.2010 page 13" href="http://viewer.zmags.com/publication/31b87823?page=13"> Ideation is the creative process of generating, d</a> <a title="July.Issue.2010 page 14" href="http://viewer.zmags.com/publication/31b87823?page=14"> Industry News The Value of Technolo</a> <a title="July.Issue.2010 page 15" href="http://viewer.zmags.com/publication/31b87823?page=15"> inventory levels and rates of use by the retailer</a> <a title="July.Issue.2010 page 16" href="http://viewer.zmags.com/publication/31b87823?page=16"> rep completes after each retailer contact. Anyone</a> <a title="July.Issue.2010 page 17" href="http://viewer.zmags.com/publication/31b87823?page=17"> <<<<<<<<<< Lottery Insights - July 2010 </a> <a title="July.Issue.2010 page 18" href="http://viewer.zmags.com/publication/31b87823?page=18"> Research TRiG: Lottery Player</a> <a title="July.Issue.2010 page 19" href="http://viewer.zmags.com/publication/31b87823?page=19"> Registration Now Open - Click Here! Look for a</a> <a title="July.Issue.2010 page 20" href="http://viewer.zmags.com/publication/31b87823?page=20"> 1. How Lottery and non-Lottery players inter</a> <a title="July.Issue.2010 page 21" href="http://viewer.zmags.com/publication/31b87823?page=21"> to their ‘followers’. Among the most famous ‘twee</a> <a title="July.Issue.2010 page 22" href="http://viewer.zmags.com/publication/31b87823?page=22"> When it comes to innovation, half of all online r</a> <a title="July.Issue.2010 page 23" href="http://viewer.zmags.com/publication/31b87823?page=23"> phones’ such as the iPhone, Droid and Blackberry.</a> <a title="July.Issue.2010 page 24" href="http://viewer.zmags.com/publication/31b87823?page=24"> • However, Non-Lottery players are significa</a> <a title="July.Issue.2010 page 25" href="http://viewer.zmags.com/publication/31b87823?page=25"> Pick 6 variations, should be monitored closely, a</a> <a title="July.Issue.2010 page 26" href="http://viewer.zmags.com/publication/31b87823?page=26"> powerful and cost-effective marketing tool for a </a> <a title="July.Issue.2010 page 27" href="http://viewer.zmags.com/publication/31b87823?page=27"> YouTube is the most dynamic social network site. </a> <a title="July.Issue.2010 page 28" href="http://viewer.zmags.com/publication/31b87823?page=28"> in process only. The audience has a genuine inter</a> <a title="July.Issue.2010 page 29" href="http://viewer.zmags.com/publication/31b87823?page=29"> stiffening of competition for every social dollar</a> <a title="July.Issue.2010 page 30" href="http://viewer.zmags.com/publication/31b87823?page=30"> Research 30 L Satisfying By Margaret Mueller P</a> <a title="July.Issue.2010 page 31" href="http://viewer.zmags.com/publication/31b87823?page=31"> Frequency Of Play One-quarter of players say they</a> <a title="July.Issue.2010 page 32" href="http://viewer.zmags.com/publication/31b87823?page=32"> 32 L Question: How much do you enjoy playing th</a> <a title="July.Issue.2010 page 33" href="http://viewer.zmags.com/publication/31b87823?page=33"> Enjoyment of specific games has increased notably</a> <a title="July.Issue.2010 page 34" href="http://viewer.zmags.com/publication/31b87823?page=34"> 34 L Perceptions of the Lottery Respondents are</a> <a title="July.Issue.2010 page 35" href="http://viewer.zmags.com/publication/31b87823?page=35"> Conclusions and Recommendations This survey shoul</a> <a title="July.Issue.2010 page 36" href="http://viewer.zmags.com/publication/31b87823?page=36"> People & Places Cioffi replaces Mart</a> <a title="July.Issue.2010 page 37" href="http://viewer.zmags.com/publication/31b87823?page=37"> </a> <a title="July.Issue.2010 page 38" href="http://viewer.zmags.com/publication/31b87823?page=38"> Future Meetings and Conferences September 22 </a> <a title="July.Issue.2010 page 39" href="http://viewer.zmags.com/publication/31b87823?page=39"> Hosted by the Wisconsin Lottery Madison Concourse</a> <a title="July.Issue.2010 page 40" href="http://viewer.zmags.com/publication/31b87823?page=40"> </a>