BEVERAGES
YEARBOOK 2015
1st edition / December 2014
Liquid water
enhancers:
How can liquid
water enhancers
make a permanent
splash in the
soft-drinks aisle?
Sam Allen,
Analyst,
Canadean Consumer
In association with Canadean:
Giant risk,
sparkling reward
Kevin Klock,
President and CEO,
TalkingRain® / Sparkling ICE®
The PEDRAS case:
Repositioning
of a brand, from
strategy to action
Bruno Albuquerque,
Marketing Director,
Unicer