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<br /> BEVERAGES<br /> YEARBOOK 2015<br /> 1st edition / December 2014<br /> Liquid water<br /> enhancers:<br /> How can liquid<br /> water enhancers<br /> make a permanent<br /> splash in the<br /> soft-drinks aisle?<br /> Sam Allen,<br /> Analyst,<br /> Canadean Consumer<br /> In association with Canadean:<br /> Giant risk,<br /> sparkling reward<br /> Kevin Klock,<br /> President and CEO,<br /> TalkingRain® / Sparkling ICE®<br /> The PEDRAS case:<br /> Repositioning<br /> of a brand, from<br /> strategy to action<br /> Bruno Albuquerque,<br /> Marketing Director,<br /> Unicer<br /> <br /> Editor’s note<br /> It’s been an incredible year here<br /> at Canadean Events, but look clos-<br /> er and you will see that this is sim-<br /> ply a reflection of the bumper year for<br /> innovation in the global beverage industry.<br /> In all the conversati<a title="Beverages Yearbook 2015 page 1" href="http://viewer.zmags.com/publication/32a893ec?page=1"> BEVERAGES YEARBOOK 2015 1st edition / December 20</a> <a title="Beverages Yearbook 2015 page 2" href="http://viewer.zmags.com/publication/32a893ec?page=2"> </a> <a title="Beverages Yearbook 2015 page 3" href="http://viewer.zmags.com/publication/32a893ec?page=3"> Editor’s note I</a> <a title="Beverages Yearbook 2015 page 4" href="http://viewer.zmags.com/publication/32a893ec?page=4"> INDUSTRY OVERVIEW 2014 in beverages – A summa</a> <a title="Beverages Yearbook 2015 page 5" href="http://viewer.zmags.com/publication/32a893ec?page=5"> consumption. Numbers 3 and 4 are in Latin America</a> <a title="Beverages Yearbook 2015 page 6" href="http://viewer.zmags.com/publication/32a893ec?page=6"> INDUSTRY OVERVIEW accompaniments to the food s</a> <a title="Beverages Yearbook 2015 page 7" href="http://viewer.zmags.com/publication/32a893ec?page=7"> NEW PRODUCT INNOVATION Liquid water enhancers</a> <a title="Beverages Yearbook 2015 page 8" href="http://viewer.zmags.com/publication/32a893ec?page=8"> NEW PRODUCT INNOVATION 56% of UK consumers are u</a> <a title="Beverages Yearbook 2015 page 9" href="http://viewer.zmags.com/publication/32a893ec?page=9"> NEW PRODUCT INNOVATION water enhancers and the</a> <a title="Beverages Yearbook 2015 page 10" href="http://viewer.zmags.com/publication/32a893ec?page=10"> NEW PRODUCT INNOVATION want more than just con</a> <a title="Beverages Yearbook 2015 page 11" href="http://viewer.zmags.com/publication/32a893ec?page=11"> CANADEAN EVENTS 2015 Executing Shopper Insights</a> <a title="Beverages Yearbook 2015 page 12" href="http://viewer.zmags.com/publication/32a893ec?page=12"> PREMIUMISATION The PEDRAS case: Repositioning</a> <a title="Beverages Yearbook 2015 page 13" href="http://viewer.zmags.com/publication/32a893ec?page=13"> arena (water and soft drinks) focusing on a new c</a> <a title="Beverages Yearbook 2015 page 14" href="http://viewer.zmags.com/publication/32a893ec?page=14"> BEER STRATEGIES ww</a> <a title="Beverages Yearbook 2015 page 15" href="http://viewer.zmags.com/publication/32a893ec?page=15"> FUNCTIONAL BEVERAGES Giant risk, sparkling re</a> <a title="Beverages Yearbook 2015 page 16" href="http://viewer.zmags.com/publication/32a893ec?page=16"> FUNCTIONAL BEVERAGES Enhanced beverages, on th</a> <a title="Beverages Yearbook 2015 page 17" href="http://viewer.zmags.com/publication/32a893ec?page=17"> We go further Stevia 3.0™ delivers complete, tail</a> <a title="Beverages Yearbook 2015 page 18" href="http://viewer.zmags.com/publication/32a893ec?page=18"> DIGITAL MARKETING Being “real” in a virtual w</a> <a title="Beverages Yearbook 2015 page 19" href="http://viewer.zmags.com/publication/32a893ec?page=19"> Being the diligent guy he is, Tito started to res</a> <a title="Beverages Yearbook 2015 page 20" href="http://viewer.zmags.com/publication/32a893ec?page=20"> DIGITAL MARKETING Tito is a “dog person,” for </a> <a title="Beverages Yearbook 2015 page 21" href="http://viewer.zmags.com/publication/32a893ec?page=21"> PACKAGING Transforming products from the ordi</a> <a title="Beverages Yearbook 2015 page 22" href="http://viewer.zmags.com/publication/32a893ec?page=22"> PACKAGING In 2013, Coca-Cola continued to lead</a> <a title="Beverages Yearbook 2015 page 23" href="http://viewer.zmags.com/publication/32a893ec?page=23"> The concept was extended beyond bottles to other </a> <a title="Beverages Yearbook 2015 page 24" href="http://viewer.zmags.com/publication/32a893ec?page=24"> Canadean Events 2015 </a> <a title="Beverages Yearbook 2015 page 25" href="http://viewer.zmags.com/publication/32a893ec?page=25"> 25</a> <a title="Beverages Yearbook 2015 page 26" href="http://viewer.zmags.com/publication/32a893ec?page=26"> NEW PRODUCT INNOVATION Creating a sustainable</a> <a title="Beverages Yearbook 2015 page 27" href="http://viewer.zmags.com/publication/32a893ec?page=27"> NEW PRODUCT INNOVATION </a> <a title="Beverages Yearbook 2015 page 28" href="http://viewer.zmags.com/publication/32a893ec?page=28"> </a> <a title="Beverages Yearbook 2015 page 29" href="http://viewer.zmags.com/publication/32a893ec?page=29"> NEW PRODUCT INNOVATION Investigating box tick</a> <a title="Beverages Yearbook 2015 page 30" href="http://viewer.zmags.com/publication/32a893ec?page=30"> NEW PRODUCT INNOVATION acidity values. It is a</a> <a title="Beverages Yearbook 2015 page 31" href="http://viewer.zmags.com/publication/32a893ec?page=31"> </a> <a title="Beverages Yearbook 2015 page 32" href="http://viewer.zmags.com/publication/32a893ec?page=32"> JF Hillebrand – global beverage logistics since 1</a> <a title="Beverages Yearbook 2015 page 33" href="http://viewer.zmags.com/publication/32a893ec?page=33"> 33</a> <a title="Beverages Yearbook 2015 page 34" href="http://viewer.zmags.com/publication/32a893ec?page=34"> DIGITAL MARKETING It’s not an age thing, it’s</a> <a title="Beverages Yearbook 2015 page 35" href="http://viewer.zmags.com/publication/32a893ec?page=35"> award winning “Whatever’s Comfortable” advertisem</a> <a title="Beverages Yearbook 2015 page 36" href="http://viewer.zmags.com/publication/32a893ec?page=36"> DIGITAL MARKETING contemporary Japanese beer –</a> <a title="Beverages Yearbook 2015 page 37" href="http://viewer.zmags.com/publication/32a893ec?page=37"> BEER STRATEGIES The International Beer Awards</a> <a title="Beverages Yearbook 2015 page 38" href="http://viewer.zmags.com/publication/32a893ec?page=38"> BEER STRATEGIES One of the most deserving wi</a> <a title="Beverages Yearbook 2015 page 39" href="http://viewer.zmags.com/publication/32a893ec?page=39"> BEER STRATEGIES The Aurelio story: how bevera</a> <a title="Beverages Yearbook 2015 page 40" href="http://viewer.zmags.com/publication/32a893ec?page=40"> BEER STRATEGIES and the fine flavours of an al</a> <a title="Beverages Yearbook 2015 page 41" href="http://viewer.zmags.com/publication/32a893ec?page=41"> BEER STRATEGIES The 1906 story, from strategy</a> <a title="Beverages Yearbook 2015 page 42" href="http://viewer.zmags.com/publication/32a893ec?page=42"> BEER STRATEGIES March until June. Several worl</a> <a title="Beverages Yearbook 2015 page 43" href="http://viewer.zmags.com/publication/32a893ec?page=43"> Directory of services Please find below all servi</a> <a title="Beverages Yearbook 2015 page 44" href="http://viewer.zmags.com/publication/32a893ec?page=44"> </a>