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<br /> THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE<br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br /> NAMM Show<br /> g seen for yourself.<br /> NAMM<br /> so useful and wide-ranging that, even if there weren’t<br /> a massive show floor to browse, it’d still be worth your<br /> investment to attend. But make no mistake: people<br /> absolutely love walking the show floor and check-<br /> NEW PRODUCT<br /> ing out the latest music products that our industry’s<br /> manufacturers have devised. And, with that gearlust in<br /> mind, we once again present our annual N<a title="MSR 01 2015 January page 1" href="http://viewer.zmags.com/publication/32cbd8ac?page=1"> THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE THE NAM</a> <a title="MSR 01 2015 January page 2" href="http://viewer.zmags.com/publication/32cbd8ac?page=2"> </a> <a title="MSR 01 2015 January page 3" href="http://viewer.zmags.com/publication/32cbd8ac?page=3"> Korg Is Distributing Dean Markley This past D</a> <a title="MSR 01 2015 January page 4" href="http://viewer.zmags.com/publication/32cbd8ac?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 01 2015 January page 5" href="http://viewer.zmags.com/publication/32cbd8ac?page=5"> Learn more: www.Sennheiser.com</a> <a title="MSR 01 2015 January page 6" href="http://viewer.zmags.com/publication/32cbd8ac?page=6"> EDITORIAL A Wealth Of Opportunity If you, li</a> <a title="MSR 01 2015 January page 7" href="http://viewer.zmags.com/publication/32cbd8ac?page=7"> </a> <a title="MSR 01 2015 January page 8" href="http://viewer.zmags.com/publication/32cbd8ac?page=8"> L ATEST D’Addario Implements Dealer Authorizat</a> <a title="MSR 01 2015 January page 9" href="http://viewer.zmags.com/publication/32cbd8ac?page=9"> DAVE SMITH Instrument Designer Co-Creator of MIDI</a> <a title="MSR 01 2015 January page 10" href="http://viewer.zmags.com/publication/32cbd8ac?page=10"> ATEST L Ramone Exhibition Hits New York The D</a> <a title="MSR 01 2015 January page 11" href="http://viewer.zmags.com/publication/32cbd8ac?page=11"> </a> <a title="MSR 01 2015 January page 12" href="http://viewer.zmags.com/publication/32cbd8ac?page=12"> L ATEST PreSonus’ Studio Pays Divid</a> <a title="MSR 01 2015 January page 13" href="http://viewer.zmags.com/publication/32cbd8ac?page=13"> Manhasset Earns Green Manufacturing Honors Ma</a> <a title="MSR 01 2015 January page 14" href="http://viewer.zmags.com/publication/32cbd8ac?page=14"> ADVERTORIAL • JANUARY 2015 vi</a> <a title="MSR 01 2015 January page 15" href="http://viewer.zmags.com/publication/32cbd8ac?page=15"> resonate E xpand Your Share of the Market </a> <a title="MSR 01 2015 January page 16" href="http://viewer.zmags.com/publication/32cbd8ac?page=16"> EOPLE P France-tastic Mad Sun Marketing LLC h</a> <a title="MSR 01 2015 January page 17" href="http://viewer.zmags.com/publication/32cbd8ac?page=17"> Mike Greene, the longtime Owner of San Diego </a> <a title="MSR 01 2015 January page 18" href="http://viewer.zmags.com/publication/32cbd8ac?page=18"> EOPLE P Wily Riley Guitar Center Professional</a> <a title="MSR 01 2015 January page 19" href="http://viewer.zmags.com/publication/32cbd8ac?page=19"> Uncommon Core Take Learning to the Highest Level </a> <a title="MSR 01 2015 January page 20" href="http://viewer.zmags.com/publication/32cbd8ac?page=20"> </a> <a title="MSR 01 2015 January page 21" href="http://viewer.zmags.com/publication/32cbd8ac?page=21"> </a> <a title="MSR 01 2015 January page 22" href="http://viewer.zmags.com/publication/32cbd8ac?page=22"> RODUCTS P Table The Motion Overview: Fastset </a> <a title="MSR 01 2015 January page 23" href="http://viewer.zmags.com/publication/32cbd8ac?page=23"> </a> <a title="MSR 01 2015 January page 24" href="http://viewer.zmags.com/publication/32cbd8ac?page=24"> P RODUCTS Reference Check Over</a> <a title="MSR 01 2015 January page 25" href="http://viewer.zmags.com/publication/32cbd8ac?page=25"> </a> <a title="MSR 01 2015 January page 26" href="http://viewer.zmags.com/publication/32cbd8ac?page=26"> (continued from cover) Hell And Back 3RD ANNUAL</a> <a title="MSR 01 2015 January page 27" href="http://viewer.zmags.com/publication/32cbd8ac?page=27"> The new Yamaha P-115 portable digital piano is ab</a> <a title="MSR 01 2015 January page 28" href="http://viewer.zmags.com/publication/32cbd8ac?page=28"> Just For Starters Alfred Music’s Complete Start</a> <a title="MSR 01 2015 January page 29" href="http://viewer.zmags.com/publication/32cbd8ac?page=29"> Subsonic Architecture Low frequency by Celestio</a> <a title="MSR 01 2015 January page 30" href="http://viewer.zmags.com/publication/32cbd8ac?page=30"> Silver And Gold The Silvertone 1423, from Sa</a> <a title="MSR 01 2015 January page 31" href="http://viewer.zmags.com/publication/32cbd8ac?page=31"> The Holidays Arrive Early This Year. </a> <a title="MSR 01 2015 January page 32" href="http://viewer.zmags.com/publication/32cbd8ac?page=32"> Absolutely Acoustic New acoustic instrument</a> <a title="MSR 01 2015 January page 33" href="http://viewer.zmags.com/publication/32cbd8ac?page=33"> A mouse is such a drag. You’ve got your hands ful</a> <a title="MSR 01 2015 January page 34" href="http://viewer.zmags.com/publication/32cbd8ac?page=34"> M C Tagged Sale Let There</a> <a title="MSR 01 2015 January page 35" href="http://viewer.zmags.com/publication/32cbd8ac?page=35"> Tip The Scales Novax Guitars is showcasing the </a> <a title="MSR 01 2015 January page 36" href="http://viewer.zmags.com/publication/32cbd8ac?page=36"> 6573 cada iver Of Dreams R c U ti </a> <a title="MSR 01 2015 January page 37" href="http://viewer.zmags.com/publication/32cbd8ac?page=37"> Say You Want A Revolution WD Music Products has </a> <a title="MSR 01 2015 January page 38" href="http://viewer.zmags.com/publication/32cbd8ac?page=38"> In The Bag Perri’s Leathers has announced the </a> <a title="MSR 01 2015 January page 39" href="http://viewer.zmags.com/publication/32cbd8ac?page=39"> Cold As Ice Radial Engineering Ltd. has announce</a> <a title="MSR 01 2015 January page 40" href="http://viewer.zmags.com/publication/32cbd8ac?page=40"> Walk The Line WorxAudio is debuting its 150-degre</a> <a title="MSR 01 2015 January page 41" href="http://viewer.zmags.com/publication/32cbd8ac?page=41"> </a> <a title="MSR 01 2015 January page 42" href="http://viewer.zmags.com/publication/32cbd8ac?page=42"> Change Your Tune OnBoard Research now offers a</a> <a title="MSR 01 2015 January page 43" href="http://viewer.zmags.com/publication/32cbd8ac?page=43"> yorkville.com</a> <a title="MSR 01 2015 January page 44" href="http://viewer.zmags.com/publication/32cbd8ac?page=44"> To The Cleaners Zymöl Music’s products are uni</a> <a title="MSR 01 2015 January page 45" href="http://viewer.zmags.com/publication/32cbd8ac?page=45"> Aero-Plane D.A.S. has launched its Aero 20A comp</a> <a title="MSR 01 2015 January page 46" href="http://viewer.zmags.com/publication/32cbd8ac?page=46"> Attractive Options D’Addario has expanded its </a> <a title="MSR 01 2015 January page 47" href="http://viewer.zmags.com/publication/32cbd8ac?page=47"> Amped Up QSC’s GXD Amplifiers offer QSC power, pe</a> <a title="MSR 01 2015 January page 48" href="http://viewer.zmags.com/publication/32cbd8ac?page=48"> Catch A Bass To commemorate the 40th anniversa</a> <a title="MSR 01 2015 January page 49" href="http://viewer.zmags.com/publication/32cbd8ac?page=49"> The Magnificent Five Zildjian’s expanded its fx l</a> <a title="MSR 01 2015 January page 50" href="http://viewer.zmags.com/publication/32cbd8ac?page=50"> Rhythm Nation Hal Leonard is presenting Chic</a> <a title="MSR 01 2015 January page 51" href="http://viewer.zmags.com/publication/32cbd8ac?page=51"> Test Your Reflexes Source Audio has debuted the </a> <a title="MSR 01 2015 January page 52" href="http://viewer.zmags.com/publication/32cbd8ac?page=52"> Perfectly Imperfect Luna has released its Wabi-S</a> <a title="MSR 01 2015 January page 53" href="http://viewer.zmags.com/publication/32cbd8ac?page=53"> Over 800 music partners. 1 retail finance provid</a> <a title="MSR 01 2015 January page 54" href="http://viewer.zmags.com/publication/32cbd8ac?page=54"> Published as supplied by NAMM. The NAMM Sho</a> <a title="MSR 01 2015 January page 55" href="http://viewer.zmags.com/publication/32cbd8ac?page=55"> </a> <a title="MSR 01 2015 January page 56" href="http://viewer.zmags.com/publication/32cbd8ac?page=56"> 3 p.m. 5 Ways to Turn Your Repair Department Into</a> <a title="MSR 01 2015 January page 57" href="http://viewer.zmags.com/publication/32cbd8ac?page=57"> </a> <a title="MSR 01 2015 January page 58" href="http://viewer.zmags.com/publication/32cbd8ac?page=58"> 1:30 p.m. How I Built a Lesson Program With 2,000</a> <a title="MSR 01 2015 January page 59" href="http://viewer.zmags.com/publication/32cbd8ac?page=59"> 12 p.m. Now What Do I Do About My Website? (Doubl</a> <a title="MSR 01 2015 January page 60" href="http://viewer.zmags.com/publication/32cbd8ac?page=60"> 3:30 p.m. Make Your Marketing Relevant for 2015 B</a> <a title="MSR 01 2015 January page 61" href="http://viewer.zmags.com/publication/32cbd8ac?page=61"> A LOOK BACK AT 2014 (continued from cover) histor</a> <a title="MSR 01 2015 January page 62" href="http://viewer.zmags.com/publication/32cbd8ac?page=62"> Progressive Music Joins Music Education Policy Ro</a> <a title="MSR 01 2015 January page 63" href="http://viewer.zmags.com/publication/32cbd8ac?page=63"> Royalton Music Stands Test Of Time Royalton M</a> <a title="MSR 01 2015 January page 64" href="http://viewer.zmags.com/publication/32cbd8ac?page=64"> FIVE MINUTES WITH KURT LISTUG CEO</a> <a title="MSR 01 2015 January page 65" href="http://viewer.zmags.com/publication/32cbd8ac?page=65"> PHOTOGRAPHY BY ZACK WHITFORD INTRODUCING THE D</a> <a title="MSR 01 2015 January page 66" href="http://viewer.zmags.com/publication/32cbd8ac?page=66"> A B bench, you’d do some work, the shop would g</a> <a title="MSR 01 2015 January page 67" href="http://viewer.zmags.com/publication/32cbd8ac?page=67"> we went through: when you’re trying to make guita</a> <a title="MSR 01 2015 January page 68" href="http://viewer.zmags.com/publication/32cbd8ac?page=68"> Early employees, back in the late ’80s. guitar i</a> <a title="MSR 01 2015 January page 69" href="http://viewer.zmags.com/publication/32cbd8ac?page=69"> and you have to look toward sustainability: not o</a> <a title="MSR 01 2015 January page 70" href="http://viewer.zmags.com/publication/32cbd8ac?page=70"> MI SPY GIVE THIS MAN A CIGAR! </a> <a title="MSR 01 2015 January page 71" href="http://viewer.zmags.com/publication/32cbd8ac?page=71"> 1234 APC (AUDIO - POWER COMBO) SNAKES </a> <a title="MSR 01 2015 January page 72" href="http://viewer.zmags.com/publication/32cbd8ac?page=72"> </a> <a title="MSR 01 2015 January page 73" href="http://viewer.zmags.com/publication/32cbd8ac?page=73"> store might be sitting on some real finds, however</a> <a title="MSR 01 2015 January page 74" href="http://viewer.zmags.com/publication/32cbd8ac?page=74"> SPECIAL TO THE RETAILER My contribut</a> <a title="MSR 01 2015 January page 75" href="http://viewer.zmags.com/publication/32cbd8ac?page=75"> ELEVEN WORDS THAT SPARKED A REVOLUTION “Wait a m</a> <a title="MSR 01 2015 January page 76" href="http://viewer.zmags.com/publication/32cbd8ac?page=76"> SPECIAL TO THE RETAILER ADAPTED FOR SUCCESS An In</a> <a title="MSR 01 2015 January page 77" href="http://viewer.zmags.com/publication/32cbd8ac?page=77"> Gruhn Guitars’ storefront from the mid-’70s to th</a> <a title="MSR 01 2015 January page 78" href="http://viewer.zmags.com/publication/32cbd8ac?page=78"> SHINE A LIGHT Moore Music 4200 East Morgan Ave</a> <a title="MSR 01 2015 January page 79" href="http://viewer.zmags.com/publication/32cbd8ac?page=79"> Audix is the pioneer in application-specific micro</a> <a title="MSR 01 2015 January page 80" href="http://viewer.zmags.com/publication/32cbd8ac?page=80"> R E TA I L E R R E B E L VENDORS: FRIEND OR </a> <a title="MSR 01 2015 January page 81" href="http://viewer.zmags.com/publication/32cbd8ac?page=81"> *72% Preferred to watch ConventionTV. </a> <a title="MSR 01 2015 January page 82" href="http://viewer.zmags.com/publication/32cbd8ac?page=82"> BUSINESS & MARKETING Love it or hate i</a> <a title="MSR 01 2015 January page 83" href="http://viewer.zmags.com/publication/32cbd8ac?page=83"> WS... EN MORE NE MORE OFT </a> <a title="MSR 01 2015 January page 84" href="http://viewer.zmags.com/publication/32cbd8ac?page=84"> VEDDATORIAL A TANGLED WEBB By Dan Vedda </a> <a title="MSR 01 2015 January page 85" href="http://viewer.zmags.com/publication/32cbd8ac?page=85"> LinkedIn msr.io/1gBi92v Facebook /msretaile</a> <a title="MSR 01 2015 January page 86" href="http://viewer.zmags.com/publication/32cbd8ac?page=86"> ATTN: PERCUSSION MANUFACTURERS AND RETAILERS GE</a> <a title="MSR 01 2015 January page 87" href="http://viewer.zmags.com/publication/32cbd8ac?page=87"> TheRetailer's Mall </a> <a title="MSR 01 2015 January page 88" href="http://viewer.zmags.com/publication/32cbd8ac?page=88"> TheRetailer's Mall </a> <a title="MSR 01 2015 January page 89" href="http://viewer.zmags.com/publication/32cbd8ac?page=89"> TheRetailer's Mall </a> <a title="MSR 01 2015 January page 90" href="http://viewer.zmags.com/publication/32cbd8ac?page=90"> A LOOK BACK AT 2014 (continued from page 61) to 2</a> <a title="MSR 01 2015 January page 91" href="http://viewer.zmags.com/publication/32cbd8ac?page=91"> Big-box retailers can only give away so much,</a> <a title="MSR 01 2015 January page 92" href="http://viewer.zmags.com/publication/32cbd8ac?page=92"> BUSINESS & MARKETING Limited Lifetim</a> <a title="MSR 01 2015 January page 93" href="http://viewer.zmags.com/publication/32cbd8ac?page=93"> SPECIAL TO THE RETAILER: PROMOTIONS THAT REALLY W</a> <a title="MSR 01 2015 January page 94" href="http://viewer.zmags.com/publication/32cbd8ac?page=94"> UNDER THE HOOD MXL’S Mobile Media Series By Da</a> <a title="MSR 01 2015 January page 95" href="http://viewer.zmags.com/publication/32cbd8ac?page=95"> </a> <a title="MSR 01 2015 January page 96" href="http://viewer.zmags.com/publication/32cbd8ac?page=96"> Introducing Cajon Hi-Hats by LP Brighten up the 2</a>