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<br /> WELCOME TO THE<br /> APRIL ISSUE<br /> OF GOLF RETAILING<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> April 2018 www.golfretailing.com<br /> GOLFRETAILING<br /> The AWARD WINNING magazine for the golf retail sector - incorporating <br /> THE CAT IS BACK<br /> Lynx Goes Global at the PGA Merchadise Show<br /> Image courtesy<br /> of PGASHOW<br /> partnership<br /> partnership<br /> DRIVE OUR VISION<br /> SHARE OUR SUCCESS<br /> DRIVE OUR VISION<br /> SHARE OUR SUCCESS<br /> NEED BUSINESS<br /> SUPPORT?<br /> IT’SWHATWEDO.<br /> More than 480 of the country's leading PGA Professionals > Best Buying Terms<br /> are part of TGI Golf Partnership, which exists to assist > Free Retail and<br /> them in running successful and profitable businesses.<br /> More than 480 of the country's leading PGA Professionals<a title="GR April 18 digi issue page 1" href="http://viewer.zmags.com/publication/330b8228?page=1"> WELCOME TO THE APRIL ISSUE OF GOLF RET</a> <a title="GR April 18 digi issue page 2" href="http://viewer.zmags.com/publication/330b8228?page=2"> April 2018 </a> <a title="GR April 18 digi issue page 3" href="http://viewer.zmags.com/publication/330b8228?page=3"> partnership partnership DRIVE OUR VISION SHA</a> <a title="GR April 18 digi issue page 4" href="http://viewer.zmags.com/publication/330b8228?page=4"> FROM THE EDITOR I t’s April folks. And tha</a> <a title="GR April 18 digi issue page 5" href="http://viewer.zmags.com/publication/330b8228?page=5"> 4 NEWS TGI appoint new Chairman T he</a> <a title="GR April 18 digi issue page 6" href="http://viewer.zmags.com/publication/330b8228?page=6"> THE GAME HAS CHANGED Advanced technology, preci</a> <a title="GR April 18 digi issue page 7" href="http://viewer.zmags.com/publication/330b8228?page=7"> 6 NEWS PowaKaddy's new bags P </a> <a title="GR April 18 digi issue page 8" href="http://viewer.zmags.com/publication/330b8228?page=8"> Stewart Golf launches new fully-responsive websit</a> <a title="GR April 18 digi issue page 9" href="http://viewer.zmags.com/publication/330b8228?page=9"> 8 NEWS Lynx Golf to distribute OUUL bags L </a> <a title="GR April 18 digi issue page 10" href="http://viewer.zmags.com/publication/330b8228?page=10"> NEWS 9 Chervò take controlling stake in Chervò U</a> <a title="GR April 18 digi issue page 11" href="http://viewer.zmags.com/publication/330b8228?page=11"> 10 NEWS Golf is good for you G ol</a> <a title="GR April 18 digi issue page 12" href="http://viewer.zmags.com/publication/330b8228?page=12"> </a> <a title="GR April 18 digi issue page 13" href="http://viewer.zmags.com/publication/330b8228?page=13"> </a> <a title="GR April 18 digi issue page 14" href="http://viewer.zmags.com/publication/330b8228?page=14"> </a> <a title="GR April 18 digi issue page 15" href="http://viewer.zmags.com/publication/330b8228?page=15"> 14 GR INSIGHT Could there ever be a real battle </a> <a title="GR April 18 digi issue page 16" href="http://viewer.zmags.com/publication/330b8228?page=16"> © 2017 adidas America, Inc. adidas, the Badge of </a> <a title="GR April 18 digi issue page 17" href="http://viewer.zmags.com/publication/330b8228?page=17"> 16 GR INSIGHT A Magical Masters Mindset Resident</a> <a title="GR April 18 digi issue page 18" href="http://viewer.zmags.com/publication/330b8228?page=18"> NEWS 17 Motocaddy confirms record trolley pre-ord</a> <a title="GR April 18 digi issue page 19" href="http://viewer.zmags.com/publication/330b8228?page=19"> 10Your Sales Technique RETAIL ADV</a> <a title="GR April 18 digi issue page 20" href="http://viewer.zmags.com/publication/330b8228?page=20"> NEWS 19 Golf Genius launch Quick Event Setup G </a> <a title="GR April 18 digi issue page 21" href="http://viewer.zmags.com/publication/330b8228?page=21"> 20 NEWS Volvik launch new gift pack offerings V </a> <a title="GR April 18 digi issue page 22" href="http://viewer.zmags.com/publication/330b8228?page=22"> The American Golf Long Drive Championship goes Ro</a> <a title="GR April 18 digi issue page 23" href="http://viewer.zmags.com/publication/330b8228?page=23"> 22 BRAND FOCUS Shoe Business We spoke with Tony E</a> <a title="GR April 18 digi issue page 24" href="http://viewer.zmags.com/publication/330b8228?page=24"> BRAND FOCUS 23 Duca del Cosma SS18 The eye-catc</a> <a title="GR April 18 digi issue page 25" href="http://viewer.zmags.com/publication/330b8228?page=25"> 24 COVER STORY Lynx: Reborn in the USA Following </a> <a title="GR April 18 digi issue page 26" href="http://viewer.zmags.com/publication/330b8228?page=26"> determined as anyone but we don’t want to succeed</a> <a title="GR April 18 digi issue page 27" href="http://viewer.zmags.com/publication/330b8228?page=27"> 26 INDUSTRY NEWS The family-owned, UK-based </a> <a title="GR April 18 digi issue page 28" href="http://viewer.zmags.com/publication/330b8228?page=28"> THE OUUL AND THE PUSSYCAT went to sea in a bea</a> <a title="GR April 18 digi issue page 29" href="http://viewer.zmags.com/publication/330b8228?page=29"> 28 GR INSIGHT Learning empathy by trying new ski</a> <a title="GR April 18 digi issue page 30" href="http://viewer.zmags.com/publication/330b8228?page=30"> New challenges Grant Wright, owner of World of Go</a> <a title="GR April 18 digi issue page 31" href="http://viewer.zmags.com/publication/330b8228?page=31"> 30 EXPERT ADVICE Voice Recognition helps TaylorM</a> <a title="GR April 18 digi issue page 32" href="http://viewer.zmags.com/publication/330b8228?page=32"> INDUSTRY STATISTICS 31 Slow Start With the appall</a> <a title="GR April 18 digi issue page 33" href="http://viewer.zmags.com/publication/330b8228?page=33"> 32 PRODUCT GUIDE Trolley Selling Guide We spoke</a> <a title="GR April 18 digi issue page 34" href="http://viewer.zmags.com/publication/330b8228?page=34"> A trolley for every golfer - Neil Parker, Sales D</a> <a title="GR April 18 digi issue page 35" href="http://viewer.zmags.com/publication/330b8228?page=35"> 34 PROFESSIONAL INSIGHT Academic Excellence </a> <a title="GR April 18 digi issue page 36" href="http://viewer.zmags.com/publication/330b8228?page=36"> PROFESSIONAL INSIGHT 35 m m fi t b c o o </a> <a title="GR April 18 digi issue page 37" href="http://viewer.zmags.com/publication/330b8228?page=37"> 36 FAIRWAY FASHION FootJoy unleash </a> <a title="GR April 18 digi issue page 38" href="http://viewer.zmags.com/publication/330b8228?page=38"> Chervò Golf Wear Collection Autumn-Winter 2018/19</a> <a title="GR April 18 digi issue page 39" href="http://viewer.zmags.com/publication/330b8228?page=39"> 3388F AIRWAY FASHION Bunker Mentality introduce </a> <a title="GR April 18 digi issue page 40" href="http://viewer.zmags.com/publication/330b8228?page=40"> </a> <a title="GR April 18 digi issue page 41" href="http://viewer.zmags.com/publication/330b8228?page=41"> 40 FAIRWAY FASHION Double Duty </a> <a title="GR April 18 digi issue page 42" href="http://viewer.zmags.com/publication/330b8228?page=42"> </a> <a title="GR April 18 digi issue page 43" href="http://viewer.zmags.com/publication/330b8228?page=43"> 42 FAIRWAY FASHION The latest Adidas products ge</a> <a title="GR April 18 digi issue page 44" href="http://viewer.zmags.com/publication/330b8228?page=44"> FAIRWAY FASHION 43 The Island Green AW18 Perform</a> <a title="GR April 18 digi issue page 45" href="http://viewer.zmags.com/publication/330b8228?page=45"> 44 BEHIND THE COUNTER The Lodge At Prince's </a> <a title="GR April 18 digi issue page 46" href="http://viewer.zmags.com/publication/330b8228?page=46"> BEHIND THE COUNTER 45 </a> <a title="GR April 18 digi issue page 47" href="http://viewer.zmags.com/publication/330b8228?page=47"> 46 10 MINUTES WITH Bob Bettinardi The master pu</a> <a title="GR April 18 digi issue page 48" href="http://viewer.zmags.com/publication/330b8228?page=48"> </a> <a title="GR April 18 digi issue page 49" href="http://viewer.zmags.com/publication/330b8228?page=49"> Turn trade-ins and unsold stock into cash The Go</a>