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<br /> The Official Publication of The North American Association of State & Provincial Lotteries<br /> <br /> <br /> <br /> <br /> <br /> <br /> October 2009 / Issue 10 / Vol. 10<br /> Welcometo<br /> OklahomaCity!<br /> <br /> <br /> <br /> <br /> Letter from the President: Powers Awards<br /> John Musgrave<br /> Ott Brown Scholarship<br /> Welcome to Oklahoma City:<br /> Jim Scroggins NASPL ‘09 Exhibiting Vendors<br /> Lottery Insights - October 2009 - Issue 10 -Vol.10<br /> <br /> <br /> <br /> From The President<br /> ALetterFromTheNASPLPresident:JohnMusgrave 3<br /> <br /> <br /> Association News<br /> HoosierLotteryAchievesNSIVerification 4<br /> &l<a title="Conference.Issue.2009 page 1" href="http://viewer.zmags.com/publication/3352c1a8?page=1">The Official Publication of The North American As</a> The Official Publication of The North American As<a title="Conference.Issue.2009 page 2" href="http://viewer.zmags.com/publication/3352c1a8?page=2">Lottery Insights - October 2009 - Issue 10 -Vol.1</a> Lottery Insights - October 2009 - Issue 10 -Vol.1<a title="Conference.Issue.2009 page 3" href="http://viewer.zmags.com/publication/3352c1a8?page=3">EaNcAhSyPeLarPtrhesioduetngtohinagstheprivilegeo</a> EaNcAhSyPeLarPtrhesioduetngtohinagstheprivilegeo<a title="Conference.Issue.2009 page 4" href="http://viewer.zmags.com/publication/3352c1a8?page=4">The Indiana Hoosier Lottery AchievesNSIVerificat</a> The Indiana Hoosier Lottery AchievesNSIVerificat<a title="Conference.Issue.2009 page 5" href="http://viewer.zmags.com/publication/3352c1a8?page=5">We see opportunity.</a> We see opportunity.<a title="Conference.Issue.2009 page 6" href="http://viewer.zmags.com/publication/3352c1a8?page=6">First Lottery Tickets Reach ArkansasScholarship </a> First Lottery Tickets Reach ArkansasScholarship <a title="Conference.Issue.2009 page 7" href="http://viewer.zmags.com/publication/3352c1a8?page=7"></a> <a title="Conference.Issue.2009 page 8" href="http://viewer.zmags.com/publication/3352c1a8?page=8">Kansas,Iowa Lotteries Begin Third Editionof Popu</a> Kansas,Iowa Lotteries Begin Third Editionof Popu<a title="Conference.Issue.2009 page 9" href="http://viewer.zmags.com/publication/3352c1a8?page=9">billionsofdollarsworthoflatex-coveredticketsthatt</a> billionsofdollarsworthoflatex-coveredticketsthatt<a title="Conference.Issue.2009 page 10" href="http://viewer.zmags.com/publication/3352c1a8?page=10">NASPL Subcommittee Participants LearningIntensif</a> NASPL Subcommittee Participants LearningIntensif<a title="Conference.Issue.2009 page 11" href="http://viewer.zmags.com/publication/3352c1a8?page=11">Dear Lottery Colleagues:A Letter from Jack Boehm</a> Dear Lottery Colleagues:A Letter from Jack Boehm<a title="Conference.Issue.2009 page 12" href="http://viewer.zmags.com/publication/3352c1a8?page=12">Trapnell Elementary School Receives NewComputer </a> Trapnell Elementary School Receives NewComputer <a title="Conference.Issue.2009 page 13" href="http://viewer.zmags.com/publication/3352c1a8?page=13">Intralot Awarded For ItsInternational Investment</a> Intralot Awarded For ItsInternational Investment<a title="Conference.Issue.2009 page 14" href="http://viewer.zmags.com/publication/3352c1a8?page=14">Scientific Games Adding New Press in MontréalSer</a> Scientific Games Adding New Press in MontréalSer<a title="Conference.Issue.2009 page 15" href="http://viewer.zmags.com/publication/3352c1a8?page=15">TheServo’smodularityalsomaximizesproductionuptim</a> TheServo’smodularityalsomaximizesproductionuptim<a title="Conference.Issue.2009 page 16" href="http://viewer.zmags.com/publication/3352c1a8?page=16">Managers Need to Seek to Understand –And Have An</a> Managers Need to Seek to Understand –And Have An<a title="Conference.Issue.2009 page 17" href="http://viewer.zmags.com/publication/3352c1a8?page=17">identifytheopportunitiesforincreasingsalesperfor</a> identifytheopportunitiesforincreasingsalesperfor<a title="Conference.Issue.2009 page 18" href="http://viewer.zmags.com/publication/3352c1a8?page=18">Lottery Sales During a Recessionand BeyondByMar</a> Lottery Sales During a Recessionand BeyondByMar<a title="Conference.Issue.2009 page 19" href="http://viewer.zmags.com/publication/3352c1a8?page=19">areplayingmorethantheydidayearago,while31%sayless</a> areplayingmorethantheydidayearago,while31%sayless<a title="Conference.Issue.2009 page 20" href="http://viewer.zmags.com/publication/3352c1a8?page=20">Whatmakesconsumersoptimisticenoughtoincreasetheir</a> Whatmakesconsumersoptimisticenoughtoincreasetheir<a title="Conference.Issue.2009 page 21" href="http://viewer.zmags.com/publication/3352c1a8?page=21">Forlotterymarketingandgamedevelopment,itisimporta</a> Forlotterymarketingandgamedevelopment,itisimporta<a title="Conference.Issue.2009 page 22" href="http://viewer.zmags.com/publication/3352c1a8?page=22">Ofcourse,agegroupsalsodifferondemographiccharacte</a> Ofcourse,agegroupsalsodifferondemographiccharacte<a title="Conference.Issue.2009 page 23" href="http://viewer.zmags.com/publication/3352c1a8?page=23">Itisimportanttorealizethatastheindustry’scoreaudi</a> Itisimportanttorealizethatastheindustry’scoreaudi<a title="Conference.Issue.2009 page 24" href="http://viewer.zmags.com/publication/3352c1a8?page=24">Projecting Annual Sales for Jackpot Games?Practi</a> Projecting Annual Sales for Jackpot Games?Practi<a title="Conference.Issue.2009 page 25" href="http://viewer.zmags.com/publication/3352c1a8?page=25">Keyconceptsare:• Analysisofgamesalesin </a> Keyconceptsare:• Analysisofgamesalesin <a title="Conference.Issue.2009 page 26" href="http://viewer.zmags.com/publication/3352c1a8?page=26">costofpayingonlylower-tierprizesweightedbythelik</a> costofpayingonlylower-tierprizesweightedbythelik<a title="Conference.Issue.2009 page 27" href="http://viewer.zmags.com/publication/3352c1a8?page=27">Hit 5Sales($ million)Prize Expense ($ millio</a> Hit 5Sales($ million)Prize Expense ($ millio<a title="Conference.Issue.2009 page 28" href="http://viewer.zmags.com/publication/3352c1a8?page=28">WelcometoOklahomaCity!OnbehalfoftheOklahomaEdu</a> WelcometoOklahomaCity!OnbehalfoftheOklahomaEdu<a title="Conference.Issue.2009 page 29" href="http://viewer.zmags.com/publication/3352c1a8?page=29">NASPL09AwardsRickWisler,NASPLAwardsCommitteeChai</a> NASPL09AwardsRickWisler,NASPLAwardsCommitteeChai<a title="Conference.Issue.2009 page 30" href="http://viewer.zmags.com/publication/3352c1a8?page=30">ThePowersAwardsandOttBrownScholarshipIt’hsethp</a> ThePowersAwardsandOttBrownScholarshipIt’hsethp<a title="Conference.Issue.2009 page 31" href="http://viewer.zmags.com/publication/3352c1a8?page=31">additiontohisbigvision,Arnellhasagiftforexpertly</a> additiontohisbigvision,Arnellhasagiftforexpertly<a title="Conference.Issue.2009 page 32" href="http://viewer.zmags.com/publication/3352c1a8?page=32">SarahCummins.WhenourformerSuperintendentpassedaw</a> SarahCummins.WhenourformerSuperintendentpassedaw<a title="Conference.Issue.2009 page 33" href="http://viewer.zmags.com/publication/3352c1a8?page=33">Rhonda GoodwinScratch-Off Product ManagerKentuc</a> Rhonda GoodwinScratch-Off Product ManagerKentuc<a title="Conference.Issue.2009 page 34" href="http://viewer.zmags.com/publication/3352c1a8?page=34">Julie JohnsonInstant Product ManagerIllinois Lo</a> Julie JohnsonInstant Product ManagerIllinois Lo<a title="Conference.Issue.2009 page 35" href="http://viewer.zmags.com/publication/3352c1a8?page=35">alsowhatisreadduringthemorn-ingdriveannouncement</a> alsowhatisreadduringthemorn-ingdriveannouncement<a title="Conference.Issue.2009 page 36" href="http://viewer.zmags.com/publication/3352c1a8?page=36">versionsofthebudgetweredebated,thefinaldraftrequ</a> versionsofthebudgetweredebated,thefinaldraftrequ<a title="Conference.Issue.2009 page 37" href="http://viewer.zmags.com/publication/3352c1a8?page=37">Meltonisthe“institutionalmemory”oftheWestVirgini</a> Meltonisthe“institutionalmemory”oftheWestVirgini<a title="Conference.Issue.2009 page 38" href="http://viewer.zmags.com/publication/3352c1a8?page=38">ThisYearsExhibitingVendors38 Lotte</a> ThisYearsExhibitingVendors38 Lotte<a title="Conference.Issue.2009 page 39" href="http://viewer.zmags.com/publication/3352c1a8?page=39">AdMart213W.Main StreetDanville,KY 40422800-354</a> AdMart213W.Main StreetDanville,KY 40422800-354<a title="Conference.Issue.2009 page 40" href="http://viewer.zmags.com/publication/3352c1a8?page=40">Lapis Software Assoc.601 Jefferson Rd.,Suite 101</a> Lapis Software Assoc.601 Jefferson Rd.,Suite 101<a title="Conference.Issue.2009 page 41" href="http://viewer.zmags.com/publication/3352c1a8?page=41">NASPLMemberLotteriesARIZONALOTTERYJeffHatch-Mil</a> NASPLMemberLotteriesARIZONALOTTERYJeffHatch-Mil<a title="Conference.Issue.2009 page 42" href="http://viewer.zmags.com/publication/3352c1a8?page=42">GEORGIALOTTERYCORPORATIONMargaretR.DeFrancisco,</a> GEORGIALOTTERYCORPORATIONMargaretR.DeFrancisco,<a title="Conference.Issue.2009 page 43" href="http://viewer.zmags.com/publication/3352c1a8?page=43">MAINESTATELOTTERYDanA.Gwadosky,Director10WATERS</a> MAINESTATELOTTERYDanA.Gwadosky,Director10WATERS<a title="Conference.Issue.2009 page 44" href="http://viewer.zmags.com/publication/3352c1a8?page=44">NEWMEXICOLOTTERYTomRomero,ChiefExecutiveOfficer</a> NEWMEXICOLOTTERYTomRomero,ChiefExecutiveOfficer<a title="Conference.Issue.2009 page 45" href="http://viewer.zmags.com/publication/3352c1a8?page=45">TENNESSEEEDUCATIONLOTTERYCORP.RebeccaP.Hargrove</a> TENNESSEEEDUCATIONLOTTERYCORP.RebeccaP.Hargrove<a title="Conference.Issue.2009 page 46" href="http://viewer.zmags.com/publication/3352c1a8?page=46">October6-9,2009NASPL’09AnnualConference.Oklahom</a> October6-9,2009NASPL’09AnnualConference.Oklahom<a title="Conference.Issue.2009 page 47" href="http://viewer.zmags.com/publication/3352c1a8?page=47"></a> <a title="Conference.Issue.2009 page 48" href="http://viewer.zmags.com/publication/3352c1a8?page=48"></a>