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<br /> The Official Publication of The North American Association of State & Provincial Lotteries<br /> October 2009 / Issue 10 / Vol. 10<br /> Welcometo<br /> OklahomaCity!<br /> Letter from the President: Powers Awards<br /> John Musgrave<br /> Ott Brown Scholarship<br /> Welcome to Oklahoma City:<br /> Jim Scroggins NASPL ‘09 Exhibiting Vendors<br /> Lottery Insights - October 2009 - Issue 10 -Vol.10<br /> From The President<br /> ALetterFromTheNASPLPresident:JohnMusgrave 3<br /> Association News<br /> HoosierLotteryAchievesNSIVerification 4<br /> Industry News<br /> FirstLotteryTicketsReachArkansasScholarshipLottery 6<br /> Kansas,IowaLotteriesBeginThirdEditionofPopular<br /> ‘MidwestMillions’Game 8<br /> NASPLSubcommitteeParticipantsLearningIntensifiedbyLandscape <a title="Conference.Issue.2009 page 1" href="http://viewer.zmags.com/publication/3352c1a8?page=1"> The Official Publication of The North American As</a> <a title="Conference.Issue.2009 page 2" href="http://viewer.zmags.com/publication/3352c1a8?page=2"> Lottery Insights - October 2009 - Issue 10 -Vol.1</a> <a title="Conference.Issue.2009 page 3" href="http://viewer.zmags.com/publication/3352c1a8?page=3"> EaNcAhSyPeLarPtrhesioduetngtohinagsthe privilegeo</a> <a title="Conference.Issue.2009 page 4" href="http://viewer.zmags.com/publication/3352c1a8?page=4"> The Indiana Hoosier Lottery Achieves NSIVerificat</a> <a title="Conference.Issue.2009 page 5" href="http://viewer.zmags.com/publication/3352c1a8?page=5"> We see opportunity. </a> <a title="Conference.Issue.2009 page 6" href="http://viewer.zmags.com/publication/3352c1a8?page=6"> First Lottery Tickets Reach Arkansas Scholarship </a> <a title="Conference.Issue.2009 page 7" href="http://viewer.zmags.com/publication/3352c1a8?page=7"> </a> <a title="Conference.Issue.2009 page 8" href="http://viewer.zmags.com/publication/3352c1a8?page=8"> Kansas,Iowa Lotteries Begin Third Edition of Popu</a> <a title="Conference.Issue.2009 page 9" href="http://viewer.zmags.com/publication/3352c1a8?page=9"> billionsofdollarsworthoflatex-coveredticketsthatt</a> <a title="Conference.Issue.2009 page 10" href="http://viewer.zmags.com/publication/3352c1a8?page=10"> NASPL Subcommittee Participants Learning Intensif</a> <a title="Conference.Issue.2009 page 11" href="http://viewer.zmags.com/publication/3352c1a8?page=11"> Dear Lottery Colleagues: A Letter from Jack Boehm</a> <a title="Conference.Issue.2009 page 12" href="http://viewer.zmags.com/publication/3352c1a8?page=12"> Trapnell Elementary School Receives New Computer </a> <a title="Conference.Issue.2009 page 13" href="http://viewer.zmags.com/publication/3352c1a8?page=13"> Intralot Awarded For Its International Investment</a> <a title="Conference.Issue.2009 page 14" href="http://viewer.zmags.com/publication/3352c1a8?page=14"> Scientific Games Adding New Press in Montréal Ser</a> <a title="Conference.Issue.2009 page 15" href="http://viewer.zmags.com/publication/3352c1a8?page=15"> TheServo’smodularityalsomaximizesproduction uptim</a> <a title="Conference.Issue.2009 page 16" href="http://viewer.zmags.com/publication/3352c1a8?page=16"> Managers Need to Seek to Understand – And Have An</a> <a title="Conference.Issue.2009 page 17" href="http://viewer.zmags.com/publication/3352c1a8?page=17"> identifytheopportunitiesfor increasingsalesperfor</a> <a title="Conference.Issue.2009 page 18" href="http://viewer.zmags.com/publication/3352c1a8?page=18"> Lottery Sales During a Recession and Beyond ByMar</a> <a title="Conference.Issue.2009 page 19" href="http://viewer.zmags.com/publication/3352c1a8?page=19"> areplayingmorethantheydidayearago,while31%sayless</a> <a title="Conference.Issue.2009 page 20" href="http://viewer.zmags.com/publication/3352c1a8?page=20"> Whatmakesconsumersoptimisticenoughtoincreasetheir</a> <a title="Conference.Issue.2009 page 21" href="http://viewer.zmags.com/publication/3352c1a8?page=21"> Forlotterymarketingandgamedevelopment,itisimporta</a> <a title="Conference.Issue.2009 page 22" href="http://viewer.zmags.com/publication/3352c1a8?page=22"> Ofcourse,agegroupsalsodifferondemographiccharacte</a> <a title="Conference.Issue.2009 page 23" href="http://viewer.zmags.com/publication/3352c1a8?page=23"> Itisimportanttorealizethatastheindustry’scoreaudi</a> <a title="Conference.Issue.2009 page 24" href="http://viewer.zmags.com/publication/3352c1a8?page=24"> Projecting Annual Sales for Jackpot Games? Practi</a> <a title="Conference.Issue.2009 page 25" href="http://viewer.zmags.com/publication/3352c1a8?page=25"> Keyconceptsare: • Analysisofgamesalesin </a> <a title="Conference.Issue.2009 page 26" href="http://viewer.zmags.com/publication/3352c1a8?page=26"> costofpayingonlylower-tierprizesweightedbythe lik</a> <a title="Conference.Issue.2009 page 27" href="http://viewer.zmags.com/publication/3352c1a8?page=27"> Hit 5 Sales ($ million) Prize Expense ($ millio</a> <a title="Conference.Issue.2009 page 28" href="http://viewer.zmags.com/publication/3352c1a8?page=28"> Welcometo OklahomaCity! OnbehalfoftheOklahomaEdu</a> <a title="Conference.Issue.2009 page 29" href="http://viewer.zmags.com/publication/3352c1a8?page=29"> NASPL09Awards RickWisler,NASPLAwardsCommitteeChai</a> <a title="Conference.Issue.2009 page 30" href="http://viewer.zmags.com/publication/3352c1a8?page=30"> ThePowersAwardsand OttBrownScholarship It’hsethp</a> <a title="Conference.Issue.2009 page 31" href="http://viewer.zmags.com/publication/3352c1a8?page=31"> additiontohisbigvision,Arnell hasagiftforexpertly</a> <a title="Conference.Issue.2009 page 32" href="http://viewer.zmags.com/publication/3352c1a8?page=32"> SarahCummins.Whenourformer Superintendentpassedaw</a> <a title="Conference.Issue.2009 page 33" href="http://viewer.zmags.com/publication/3352c1a8?page=33"> Rhonda Goodwin Scratch-Off Product Manager Kentuc</a> <a title="Conference.Issue.2009 page 34" href="http://viewer.zmags.com/publication/3352c1a8?page=34"> Julie Johnson Instant Product Manager Illinois Lo</a> <a title="Conference.Issue.2009 page 35" href="http://viewer.zmags.com/publication/3352c1a8?page=35"> alsowhatisreadduringthemorn- ingdriveannouncement</a> <a title="Conference.Issue.2009 page 36" href="http://viewer.zmags.com/publication/3352c1a8?page=36"> versionsofthebudgetwere debated,thefinaldraftrequ</a> <a title="Conference.Issue.2009 page 37" href="http://viewer.zmags.com/publication/3352c1a8?page=37"> Meltonisthe“institutional memory”oftheWestVirgini</a> <a title="Conference.Issue.2009 page 38" href="http://viewer.zmags.com/publication/3352c1a8?page=38"> ThisYears ExhibitingVendors 38 Lotte</a> <a title="Conference.Issue.2009 page 39" href="http://viewer.zmags.com/publication/3352c1a8?page=39"> AdMart 213W.Main Street Danville,KY 40422 800-354</a> <a title="Conference.Issue.2009 page 40" href="http://viewer.zmags.com/publication/3352c1a8?page=40"> Lapis Software Assoc. 601 Jefferson Rd.,Suite 101</a> <a title="Conference.Issue.2009 page 41" href="http://viewer.zmags.com/publication/3352c1a8?page=41"> NASPLMemberLotteries ARIZONALOTTERY JeffHatch-Mil</a> <a title="Conference.Issue.2009 page 42" href="http://viewer.zmags.com/publication/3352c1a8?page=42"> GEORGIALOTTERY CORPORATION MargaretR.DeFrancisco,</a> <a title="Conference.Issue.2009 page 43" href="http://viewer.zmags.com/publication/3352c1a8?page=43"> MAINESTATELOTTERY DanA.Gwadosky,Director 10WATERS</a> <a title="Conference.Issue.2009 page 44" href="http://viewer.zmags.com/publication/3352c1a8?page=44"> NEWMEXICOLOTTERY TomRomero,ChiefExecutiveOfficer </a> <a title="Conference.Issue.2009 page 45" href="http://viewer.zmags.com/publication/3352c1a8?page=45"> TENNESSEEEDUCATIONLOTTERY CORP. RebeccaP.Hargrove</a> <a title="Conference.Issue.2009 page 46" href="http://viewer.zmags.com/publication/3352c1a8?page=46"> October6-9,2009 NASPL’09AnnualConference. Oklahom</a> <a title="Conference.Issue.2009 page 47" href="http://viewer.zmags.com/publication/3352c1a8?page=47"> </a> <a title="Conference.Issue.2009 page 48" href="http://viewer.zmags.com/publication/3352c1a8?page=48"> </a>