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<br /> A Penton® Publication<br /> Six leaders address the industry's future PAGE 54<br /> January 2014<br /> ®<br /> Meet<br /> Bob McCan<br /> Victoria, TX<br /> NCBA President<br /> Inside:<br /> Are you fully aware of<br /> antibiotic use laws? PAGE 8<br /> America's top stewards PAGE 22<br /> Cheaper corn at last PAGE 78<br /> beefmagazine.com<br /> Circle 101 or visit freeproductinfo.net/bf<br /> <br /> <br /> Vol. 5409, No. 59 JMaanyua2r0y123014<br /> Environmetnt<br /> e<br /> 22 Creating a Stewardship Legacy<br /> Inspired by prior generations and motivated to<br /> carry that legacy far into the future, these seven<br /> ranching operations are leaders in the stewardship<br /> arena.<br /> Features<br /> People<br /> 18 Bob McCan: Looking<br /> Forward, Looking Back<br /> Victoria, TX, rancher Bob<br /> McCan assumes the point<br /> position of the National<br /> Cattlemen's Beef Association in<br /> Februa<a title="January 2014 page 1" href="http://viewer.zmags.com/publication/3387b9ac?page=1"> A Penton® Publication Six leaders address the i</a> <a title="January 2014 page 2" href="http://viewer.zmags.com/publication/3387b9ac?page=2"> Circle 101 or visit freeproductinfo.net/bf</a> <a title="January 2014 page 3" href="http://viewer.zmags.com/publication/3387b9ac?page=3"> Vol. 5409, No. 59 JMaanyua2r0y123014 </a> <a title="January 2014 page 4" href="http://viewer.zmags.com/publication/3387b9ac?page=4"> Editor's Roundup A PENTON PUBLICATION </a> <a title="January 2014 page 5" href="http://viewer.zmags.com/publication/3387b9ac?page=5"> Ambition Creates Success. After all, it's what</a> <a title="January 2014 page 6" href="http://viewer.zmags.com/publication/3387b9ac?page=6"> EPA looks to cut RFS Less of 2013's bumper co</a> <a title="January 2014 page 7" href="http://viewer.zmags.com/publication/3387b9ac?page=7"> DID YOU KNOW </a> <a title="January 2014 page 8" href="http://viewer.zmags.com/publication/3387b9ac?page=8"> Vet's Opinion Bad advice</a> <a title="January 2014 page 9" href="http://viewer.zmags.com/publication/3387b9ac?page=9"> “Put food on the table. It's what I'll do.” It'</a> <a title="January 2014 page 10" href="http://viewer.zmags.com/publication/3387b9ac?page=10"> Cattle Economics     We must </a> <a title="January 2014 page 11" href="http://viewer.zmags.com/publication/3387b9ac?page=11"> e THIS qr Is yours. Your pasture should hav</a> <a title="January 2014 page 12" href="http://viewer.zmags.com/publication/3387b9ac?page=12"> Market Advisor Year-end analy</a> <a title="January 2014 page 13" href="http://viewer.zmags.com/publication/3387b9ac?page=13"> Figure 2. Actual 2012 and 2013 feeder cattle pric</a> <a title="January 2014 page 14" href="http://viewer.zmags.com/publication/3387b9ac?page=14"> Advertisement ® (gamithromycin) 150 mg/mL </a> <a title="January 2014 page 15" href="http://viewer.zmags.com/publication/3387b9ac?page=15"> HIS CATTLE ARE STRESSED. HE'S NOT. Thanks to BRD </a> <a title="January 2014 page 16" href="http://viewer.zmags.com/publication/3387b9ac?page=16"> My Turn Era of value cre</a> <a title="January 2014 page 17" href="http://viewer.zmags.com/publication/3387b9ac?page=17"> My Turn Philip Seng 10 years later </a> <a title="January 2014 page 18" href="http://viewer.zmags.com/publication/3387b9ac?page=18"> People Bob McCan: Looking F Bob McCan has a long</a> <a title="January 2014 page 19" href="http://viewer.zmags.com/publication/3387b9ac?page=19"> rward, Looking Back “I feel pretty fortunate t</a> <a title="January 2014 page 20" href="http://viewer.zmags.com/publication/3387b9ac?page=20"> People “I am optimistic,” he say</a> <a title="January 2014 page 21" href="http://viewer.zmags.com/publication/3387b9ac?page=21"> Masters of Beef Advocacy program, we have the </a> <a title="January 2014 page 22" href="http://viewer.zmags.com/publication/3387b9ac?page=22"> Environment All photos courtesy of National Catt</a> <a title="January 2014 page 23" href="http://viewer.zmags.com/publication/3387b9ac?page=23"> Simply. “Safer. </a> <a title="January 2014 page 24" href="http://viewer.zmags.com/publication/3387b9ac?page=24"> THE QUALITY BEGINS Angus Means Business: Demand</a> <a title="January 2014 page 25" href="http://viewer.zmags.com/publication/3387b9ac?page=25"> REVOLUTION WITH YOU For instance, demand for 'I</a> <a title="January 2014 page 26" href="http://viewer.zmags.com/publication/3387b9ac?page=26"> Environment Region II: Kissimmee Park Propertie</a> <a title="January 2014 page 27" href="http://viewer.zmags.com/publication/3387b9ac?page=27"> NCBA- Booth #1348 February 4-7 Nashville, Tenness</a> <a title="January 2014 page 28" href="http://viewer.zmags.com/publication/3387b9ac?page=28"> Environment Region IV: Frank and Sims Price Ran</a> <a title="January 2014 page 29" href="http://viewer.zmags.com/publication/3387b9ac?page=29"> Region V: Padlock Ranch Co. Scott family; Ranches</a> <a title="January 2014 page 30" href="http://viewer.zmags.com/publication/3387b9ac?page=30"> Environment Region VI: Kualoa Ranch Managed by</a> <a title="January 2014 page 31" href="http://viewer.zmags.com/publication/3387b9ac?page=31"> THE EAR TAGS CATTLEMEN SWEAR BY. NOT AT. </a> <a title="January 2014 page 32" href="http://viewer.zmags.com/publication/3387b9ac?page=32"> Enviroment Cooperating An organization called th</a> <a title="January 2014 page 33" href="http://viewer.zmags.com/publication/3387b9ac?page=33"> for Clout the ordinance seemed positive. Inste</a> <a title="January 2014 page 34" href="http://viewer.zmags.com/publication/3387b9ac?page=34"> Enviroment they're trying to make a living o</a> <a title="January 2014 page 35" href="http://viewer.zmags.com/publication/3387b9ac?page=35"> Could your vaccine b missing something? For ye</a> <a title="January 2014 page 36" href="http://viewer.zmags.com/publication/3387b9ac?page=36"> LOOKING AHEAD Looking Ahead This month, we kick </a> <a title="January 2014 page 37" href="http://viewer.zmags.com/publication/3387b9ac?page=37"> We just couldn't leave well enough alone. 6M SER</a> <a title="January 2014 page 38" href="http://viewer.zmags.com/publication/3387b9ac?page=38"> purchases. We plan for now to con- tinue focusing</a> <a title="January 2014 page 39" href="http://viewer.zmags.com/publication/3387b9ac?page=39"> “BULL” New TruMax® turns skeptics into believers </a> <a title="January 2014 page 40" href="http://viewer.zmags.com/publication/3387b9ac?page=40"> WITH SEASON-LONG CONTROL, YOURCATTLEwilllook sogo</a> <a title="January 2014 page 41" href="http://viewer.zmags.com/publication/3387b9ac?page=41"> See the difference with 100 to 150 days of parasi</a> <a title="January 2014 page 42" href="http://viewer.zmags.com/publication/3387b9ac?page=42"> Advertisement Extended-Release Inje</a> <a title="January 2014 page 43" href="http://viewer.zmags.com/publication/3387b9ac?page=43"> THE T-L DIFFERENCE PROVEN TECHNOLOGY THAT WORKS! </a> <a title="January 2014 page 44" href="http://viewer.zmags.com/publication/3387b9ac?page=44"> LOOKING AHEAD Steady to Stronger Although a </a> <a title="January 2014 page 45" href="http://viewer.zmags.com/publication/3387b9ac?page=45"> There's no doubt about it, a registered Hereford </a> <a title="January 2014 page 46" href="http://viewer.zmags.com/publication/3387b9ac?page=46"> the region emerges from the rav- ages of drought,</a> <a title="January 2014 page 47" href="http://viewer.zmags.com/publication/3387b9ac?page=47"> Circle 122 or visit freeproductinfo.net/bf</a> <a title="January 2014 page 48" href="http://viewer.zmags.com/publication/3387b9ac?page=48"> cattle, the dollars/acre may be flat or even down</a> <a title="January 2014 page 49" href="http://viewer.zmags.com/publication/3387b9ac?page=49"> buy ranchland to make a return like you do a corn</a> <a title="January 2014 page 50" href="http://viewer.zmags.com/publication/3387b9ac?page=50"> LOOKING AHEAD What Consumers Say A survey fi</a> <a title="January 2014 page 51" href="http://viewer.zmags.com/publication/3387b9ac?page=51"> NICHOLS FARMS PRIVATE TREATY BULL SALE OPENING DA</a> <a title="January 2014 page 52" href="http://viewer.zmags.com/publication/3387b9ac?page=52"> Since 1968, Arnot says industry consolidation </a> <a title="January 2014 page 53" href="http://viewer.zmags.com/publication/3387b9ac?page=53"> Seven elements of Trust-Building Transparency </a> <a title="January 2014 page 54" href="http://viewer.zmags.com/publication/3387b9ac?page=54"> LOOKING AHEAD Sector Report W e recently ask</a> <a title="January 2014 page 55" href="http://viewer.zmags.com/publication/3387b9ac?page=55"> Packing/processing sector Top-quality, clean, `g</a> <a title="January 2014 page 56" href="http://viewer.zmags.com/publication/3387b9ac?page=56"> Stocker sector Too much focus on breed Jay O'Br</a> <a title="January 2014 page 57" href="http://viewer.zmags.com/publication/3387b9ac?page=57"> Market sector Teach our children to be profitabl</a> <a title="January 2014 page 58" href="http://viewer.zmags.com/publication/3387b9ac?page=58"> Commercial cow-calf sector Expect more consolida</a> <a title="January 2014 page 59" href="http://viewer.zmags.com/publication/3387b9ac?page=59"> Grab the show by the horns! Make the most of the </a> <a title="January 2014 page 60" href="http://viewer.zmags.com/publication/3387b9ac?page=60"> Health Battling Lepto If cows aren't getting pre</a> <a title="January 2014 page 61" href="http://viewer.zmags.com/publication/3387b9ac?page=61"> Whenyouneedit,youneedit. Animal Health Internatio</a> <a title="January 2014 page 62" href="http://viewer.zmags.com/publication/3387b9ac?page=62"> Health Milk production in lactating cows c</a> <a title="January 2014 page 63" href="http://viewer.zmags.com/publication/3387b9ac?page=63"> </a> <a title="January 2014 page 64" href="http://viewer.zmags.com/publication/3387b9ac?page=64"> Health What's new in vaccines “Until 10 ye</a> <a title="January 2014 page 65" href="http://viewer.zmags.com/publication/3387b9ac?page=65"> IGENITY® REPLACEMENT HEIFER PROFILE THE CLEAR SOL</a> <a title="January 2014 page 66" href="http://viewer.zmags.com/publication/3387b9ac?page=66"> Business Business First or Family First? 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