<br />
FALL 2014<br />
How KFC Creates<br />
Marketing Buzz<br />
Your KFCC team, along with the support of<br />
our amazing agencies and YOU,<br />
will make sure we #MakeTheColonelProud<br />
and #GrowTheBusiness.<br />
Also Inside:<br />
REACH Scholars • Best On Block • Jim Sullivan • GAC Report<br />
<br />
<br />
contents<br />
table of<br />
Fall 2014<br />
features<br />
16<br />
GAC Report:<br />
2014 In Review<br />
By Kevin O’Hanlon<br />
The AKFCF GAC Working for You<br />
18<br />
A Tribute to Andy Selden<br />
Cover<br />
FALL 2014<br />
How KFC Creates<br />
Marketing Buzz<br />
Your KFCC team, along with the support of<br />
our amazing agencies and YOU,<br />
will make sure we #MakeTheColonelProud<br />
and #GrowTheBusiness.<br />
Also Inside:<br />
REACH Scholars • Best On Block • Jim Sullivan • GAC Report<br />
Creating Buzz Around the Brand:<br />
Rodrigo Coronel<a title="AKFCF_Fall2014_Zmags page 1" href="http://viewer.zmags.com/publication/33fd90e9?page=1"> FALL 2014 How KFC Creates Marketing Buzz </a>
<a title="AKFCF_Fall2014_Zmags page 2" href="http://viewer.zmags.com/publication/33fd90e9?page=2"> </a>
<a title="AKFCF_Fall2014_Zmags page 3" href="http://viewer.zmags.com/publication/33fd90e9?page=3"> </a>
<a title="AKFCF_Fall2014_Zmags page 4" href="http://viewer.zmags.com/publication/33fd90e9?page=4"> contents table of Fall 2014 feat</a>
<a title="AKFCF_Fall2014_Zmags page 5" href="http://viewer.zmags.com/publication/33fd90e9?page=5"> </a>
<a title="AKFCF_Fall2014_Zmags page 6" href="http://viewer.zmags.com/publication/33fd90e9?page=6"> From the Editor Looking Ahead! 6 By Mi</a>
<a title="AKFCF_Fall2014_Zmags page 7" href="http://viewer.zmags.com/publication/33fd90e9?page=7"> BUILDING YOUR FUTURE CUSTOM LOAN SOLUTION LAND</a>
<a title="AKFCF_Fall2014_Zmags page 8" href="http://viewer.zmags.com/publication/33fd90e9?page=8"> President’s Report Create Your Own Turnaroun</a>
<a title="AKFCF_Fall2014_Zmags page 9" href="http://viewer.zmags.com/publication/33fd90e9?page=9"> The general session will start off with a full da</a>
<a title="AKFCF_Fall2014_Zmags page 10" href="http://viewer.zmags.com/publication/33fd90e9?page=10"> </a>
<a title="AKFCF_Fall2014_Zmags page 11" href="http://viewer.zmags.com/publication/33fd90e9?page=11"> </a>
<a title="AKFCF_Fall2014_Zmags page 12" href="http://viewer.zmags.com/publication/33fd90e9?page=12"> NCAC Report Preparing For Growth 6 By tom</a>
<a title="AKFCF_Fall2014_Zmags page 13" href="http://viewer.zmags.com/publication/33fd90e9?page=13"> a completely different strategy than what has </a>
<a title="AKFCF_Fall2014_Zmags page 14" href="http://viewer.zmags.com/publication/33fd90e9?page=14"> In The News Yum! Brands, KFC, pizza Hut and </a>
<a title="AKFCF_Fall2014_Zmags page 15" href="http://viewer.zmags.com/publication/33fd90e9?page=15"> and started serving his Original Recipe® to g</a>
<a title="AKFCF_Fall2014_Zmags page 16" href="http://viewer.zmags.com/publication/33fd90e9?page=16"> In The News condolences Franchisee and for</a>
<a title="AKFCF_Fall2014_Zmags page 17" href="http://viewer.zmags.com/publication/33fd90e9?page=17"> INTRODUCING DOLE CLASSIC LEMONADE </a>
<a title="AKFCF_Fall2014_Zmags page 18" href="http://viewer.zmags.com/publication/33fd90e9?page=18"> 2014 GAC Report In Review By </a>
<a title="AKFCF_Fall2014_Zmags page 19" href="http://viewer.zmags.com/publication/33fd90e9?page=19"> employee as a 40-hour per week employee instead o</a>
<a title="AKFCF_Fall2014_Zmags page 20" href="http://viewer.zmags.com/publication/33fd90e9?page=20"> ATribute To Andy Sel On the OccasiOn Of his r</a>
<a title="AKFCF_Fall2014_Zmags page 21" href="http://viewer.zmags.com/publication/33fd90e9?page=21"> en By Ron Gardner W hen you think about t</a>
<a title="AKFCF_Fall2014_Zmags page 22" href="http://viewer.zmags.com/publication/33fd90e9?page=22"> Andy Selden Franchisees’ Fondest Memories of An</a>
<a title="AKFCF_Fall2014_Zmags page 23" href="http://viewer.zmags.com/publication/33fd90e9?page=23"> andy Oversaw a periOd Of almOst</a>
<a title="AKFCF_Fall2014_Zmags page 24" href="http://viewer.zmags.com/publication/33fd90e9?page=24"> Andy Selden Franchisees’ Fondest Memories of A</a>
<a title="AKFCF_Fall2014_Zmags page 25" href="http://viewer.zmags.com/publication/33fd90e9?page=25"> Franchisees’ Fondest Memories of Andy Darlene Pfe</a>
<a title="AKFCF_Fall2014_Zmags page 26" href="http://viewer.zmags.com/publication/33fd90e9?page=26"> Andy Selden Franchisees’ Fondest Memories of An</a>
<a title="AKFCF_Fall2014_Zmags page 27" href="http://viewer.zmags.com/publication/33fd90e9?page=27"> AT&TNext $0 down and get a new smartphone every y</a>
<a title="AKFCF_Fall2014_Zmags page 28" href="http://viewer.zmags.com/publication/33fd90e9?page=28"> 26 AKFCF Quarterly g Fall 2014 </a>
<a title="AKFCF_Fall2014_Zmags page 29" href="http://viewer.zmags.com/publication/33fd90e9?page=29"> By Jim Sullivan Retention Strategies: Re-Recruit </a>
<a title="AKFCF_Fall2014_Zmags page 30" href="http://viewer.zmags.com/publication/33fd90e9?page=30"> Retention Strategies and maintenance expenses</a>
<a title="AKFCF_Fall2014_Zmags page 31" href="http://viewer.zmags.com/publication/33fd90e9?page=31"> does, but you can’t manage it if you don’t measur</a>
<a title="AKFCF_Fall2014_Zmags page 32" href="http://viewer.zmags.com/publication/33fd90e9?page=32"> REACH Scholars Foundation's REACH B Program </a>
<a title="AKFCF_Fall2014_Zmags page 33" href="http://viewer.zmags.com/publication/33fd90e9?page=33"> As a franchisee, you know better than anyone that</a>
<a title="AKFCF_Fall2014_Zmags page 34" href="http://viewer.zmags.com/publication/33fd90e9?page=34"> Reach ScholaRS Name of Employee Aaron Crippen A</a>
<a title="AKFCF_Fall2014_Zmags page 35" href="http://viewer.zmags.com/publication/33fd90e9?page=35"> Reach ScholaRS Name of Employee Edgar Rodriguez</a>
<a title="AKFCF_Fall2014_Zmags page 36" href="http://viewer.zmags.com/publication/33fd90e9?page=36"> Strength in Numbers Name of Employee Jaleel Ha</a>
<a title="AKFCF_Fall2014_Zmags page 37" href="http://viewer.zmags.com/publication/33fd90e9?page=37"> ReachScholaRS Name of Employee Name of Em</a>
<a title="AKFCF_Fall2014_Zmags page 38" href="http://viewer.zmags.com/publication/33fd90e9?page=38"> Your KFCC team, along with the support of How KF</a>
<a title="AKFCF_Fall2014_Zmags page 39" href="http://viewer.zmags.com/publication/33fd90e9?page=39"> KFCC sent custom chicken cufflinks to NBC’s Carso</a>
<a title="AKFCF_Fall2014_Zmags page 40" href="http://viewer.zmags.com/publication/33fd90e9?page=40"> Marketing be where our current and future </a>
<a title="AKFCF_Fall2014_Zmags page 41" href="http://viewer.zmags.com/publication/33fd90e9?page=41"> The Leavitt Group National Restaurant Program </a>
<a title="AKFCF_Fall2014_Zmags page 42" href="http://viewer.zmags.com/publication/33fd90e9?page=42"> Operations Becoming Best On Block 40 </a>
<a title="AKFCF_Fall2014_Zmags page 43" href="http://viewer.zmags.com/publication/33fd90e9?page=43"> We are poised to have our best year in a decade. </a>
<a title="AKFCF_Fall2014_Zmags page 44" href="http://viewer.zmags.com/publication/33fd90e9?page=44"> Operations upgraded overnight, every restaura</a>
<a title="AKFCF_Fall2014_Zmags page 45" href="http://viewer.zmags.com/publication/33fd90e9?page=45"> </a>
<a title="AKFCF_Fall2014_Zmags page 46" href="http://viewer.zmags.com/publication/33fd90e9?page=46"> 2015 Convention Preview </a>
<a title="AKFCF_Fall2014_Zmags page 47" href="http://viewer.zmags.com/publication/33fd90e9?page=47"> 2015 Highlights AKFCF Annual Convention By Kell</a>
<a title="AKFCF_Fall2014_Zmags page 48" href="http://viewer.zmags.com/publication/33fd90e9?page=48"> 2015 Convention Preview T </a>
<a title="AKFCF_Fall2014_Zmags page 49" href="http://viewer.zmags.com/publication/33fd90e9?page=49"> Caesars Palace. Photo courtesy of Caesars Enterta</a>
<a title="AKFCF_Fall2014_Zmags page 50" href="http://viewer.zmags.com/publication/33fd90e9?page=50"> 2015 Convention Preview in your restaurants. Fr</a>
<a title="AKFCF_Fall2014_Zmags page 51" href="http://viewer.zmags.com/publication/33fd90e9?page=51"> empower our RGMs to be our #1 culture champions b</a>
<a title="AKFCF_Fall2014_Zmags page 52" href="http://viewer.zmags.com/publication/33fd90e9?page=52"> 2015 Convention Preview the 2015 Convention are</a>
<a title="AKFCF_Fall2014_Zmags page 53" href="http://viewer.zmags.com/publication/33fd90e9?page=53"> The Hard Way It is comparatively easy to prosp</a>
<a title="AKFCF_Fall2014_Zmags page 54" href="http://viewer.zmags.com/publication/33fd90e9?page=54"> Regional Short Northeast Report 6 By Kei</a>
<a title="AKFCF_Fall2014_Zmags page 55" href="http://viewer.zmags.com/publication/33fd90e9?page=55"> Leadership Development Maintaining A Good Ros</a>
<a title="AKFCF_Fall2014_Zmags page 56" href="http://viewer.zmags.com/publication/33fd90e9?page=56"> OEC Report Better Collaboration = Best </a>
<a title="AKFCF_Fall2014_Zmags page 57" href="http://viewer.zmags.com/publication/33fd90e9?page=57"> Current work Currently, we are lookin</a>
<a title="AKFCF_Fall2014_Zmags page 58" href="http://viewer.zmags.com/publication/33fd90e9?page=58"> KFC/NPC Report Potpourri 6 By terry roger</a>
<a title="AKFCF_Fall2014_Zmags page 59" href="http://viewer.zmags.com/publication/33fd90e9?page=59"> Winter 2013 g AKFCF Quarterly 57</a>
<a title="AKFCF_Fall2014_Zmags page 60" href="http://viewer.zmags.com/publication/33fd90e9?page=60"> RSCS Report Providing Operator Value 6 B</a>
<a title="AKFCF_Fall2014_Zmags page 61" href="http://viewer.zmags.com/publication/33fd90e9?page=61"> So let our teAM prove our oV for your te</a>
<a title="AKFCF_Fall2014_Zmags page 62" href="http://viewer.zmags.com/publication/33fd90e9?page=62"> Executive Director Update Partnering For Su</a>
<a title="AKFCF_Fall2014_Zmags page 63" href="http://viewer.zmags.com/publication/33fd90e9?page=63"> C M Y C M M Y </a>
<a title="AKFCF_Fall2014_Zmags page 64" href="http://viewer.zmags.com/publication/33fd90e9?page=64"> Legal Update Struggle Is Inevitable, But The </a>
<a title="AKFCF_Fall2014_Zmags page 65" href="http://viewer.zmags.com/publication/33fd90e9?page=65"> members so that they may use them in the developm</a>
<a title="AKFCF_Fall2014_Zmags page 66" href="http://viewer.zmags.com/publication/33fd90e9?page=66"> Looking Back </a>
<a title="AKFCF_Fall2014_Zmags page 67" href="http://viewer.zmags.com/publication/33fd90e9?page=67"> COVER 3 Dr. Pepper</a>
<a title="AKFCF_Fall2014_Zmags page 68" href="http://viewer.zmags.com/publication/33fd90e9?page=68"> COVER 4 Winston Industries</a>