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<br /> TFM<br /> MARCH/APRIL 2019<br /> THE FINANCIAL<br /> MANAGER<br /> INFORMATION AND INSIGHT FOR MEDIA FINANCE PROFESSIONALS<br /> Hot Times<br /> In the<br /> Big Easy<br /> media finance focus 2019<br /> is loaded with sessions<br /> to help you excel—<br /> and you'll have fun too.<br /> ALSO INSIDE:<br /> CREDIT & COLLECTIONS<br /> SPECIAL REPORT<br /> How Agency<br /> People Really Think<br /> Prepping for a<br /> +<br /> Tougher Economy<br /> The Cost and Promise<br /> Of NextGen TV<br /> Advertising Pays!***<br /> ***especially when<br /> you are:<br /> Why Choose CCR for your ad-sales<br /> Collections?<br /> • Experienced team skilled in solving your ad<br /> sales payment impasses<br /> • Competitive rates<br /> • Educational seminars<br /> • Extensive, <a title="TFM-Mar-Apr-2019-Zmags page 1" href="http://viewer.zmags.com/publication/34745926?page=1"> TFM MARCH/APRIL 2019 </a> <a title="TFM-Mar-Apr-2019-Zmags page 2" href="http://viewer.zmags.com/publication/34745926?page=2"> Advertising Pays!*** ***especially when </a> <a title="TFM-Mar-Apr-2019-Zmags page 3" href="http://viewer.zmags.com/publication/34745926?page=3"> TFMINSIDE THIS ISSUE The Financial Manager </a> <a title="TFM-Mar-Apr-2019-Zmags page 4" href="http://viewer.zmags.com/publication/34745926?page=4"> FROM THE PRESIDENT The Human Touch While new te</a> <a title="TFM-Mar-Apr-2019-Zmags page 5" href="http://viewer.zmags.com/publication/34745926?page=5"> in the Big Easy MEET US IN NEW ORLEANS va </a> <a title="TFM-Mar-Apr-2019-Zmags page 6" href="http://viewer.zmags.com/publication/34745926?page=6"> DEAR EXPERT Social Media Sleuthing Platforms li</a> <a title="TFM-Mar-Apr-2019-Zmags page 7" href="http://viewer.zmags.com/publication/34745926?page=7"> HUMAN FACTOR Turning the Ship Leading change re</a> <a title="TFM-Mar-Apr-2019-Zmags page 8" href="http://viewer.zmags.com/publication/34745926?page=8"> CREDIT WHERE DUE Fumble Recovery When clients s</a> <a title="TFM-Mar-Apr-2019-Zmags page 9" href="http://viewer.zmags.com/publication/34745926?page=9"> ASSOCIATION NEWS Media Whys Gets Even Stronger </a> <a title="TFM-Mar-Apr-2019-Zmags page 10" href="http://viewer.zmags.com/publication/34745926?page=10"> ROCKY ROAD AHEAD? 10 The Financial Manager · M</a> <a title="TFM-Mar-Apr-2019-Zmags page 11" href="http://viewer.zmags.com/publication/34745926?page=11"> SPECIAL REPORT: CREDIT & COLLECTIONS </a> <a title="TFM-Mar-Apr-2019-Zmags page 12" href="http://viewer.zmags.com/publication/34745926?page=12"> stay alert for any negative information about you</a> <a title="TFM-Mar-Apr-2019-Zmags page 13" href="http://viewer.zmags.com/publication/34745926?page=13"> SPECIAL REPORT: CREDIT & COLLECTIONS letter (via</a> <a title="TFM-Mar-Apr-2019-Zmags page 14" href="http://viewer.zmags.com/publication/34745926?page=14"> SPECIAL REPORT: CREDIT & COLLECTIONS Fantasy or </a> <a title="TFM-Mar-Apr-2019-Zmags page 15" href="http://viewer.zmags.com/publication/34745926?page=15"> A clear-eyed understanding of ad agencies and the</a> <a title="TFM-Mar-Apr-2019-Zmags page 16" href="http://viewer.zmags.com/publication/34745926?page=16"> If financial statements were not prepared followi</a> <a title="TFM-Mar-Apr-2019-Zmags page 17" href="http://viewer.zmags.com/publication/34745926?page=17"> SPECIAL REPORT: CREDIT & COLLECTIONS HANDLING H</a> <a title="TFM-Mar-Apr-2019-Zmags page 18" href="http://viewer.zmags.com/publication/34745926?page=18"> 18 The Financial Manager · March/April 2019</a> <a title="TFM-Mar-Apr-2019-Zmags page 19" href="http://viewer.zmags.com/publication/34745926?page=19"> TECTONIC TECHNOLOGY DOING T</a> <a title="TFM-Mar-Apr-2019-Zmags page 20" href="http://viewer.zmags.com/publication/34745926?page=20"> programming accessible to mobile users (including</a> <a title="TFM-Mar-Apr-2019-Zmags page 21" href="http://viewer.zmags.com/publication/34745926?page=21"> TECTONIC TECHNOLOGY megahertz of allocated spect</a> <a title="TFM-Mar-Apr-2019-Zmags page 22" href="http://viewer.zmags.com/publication/34745926?page=22"> Jazz, blues, zydeco and Cajun music seems to eman</a> <a title="TFM-Mar-Apr-2019-Zmags page 23" href="http://viewer.zmags.com/publication/34745926?page=23"> CONFERENCE SNEAK PEAK Let the Good Times (and In</a> <a title="TFM-Mar-Apr-2019-Zmags page 24" href="http://viewer.zmags.com/publication/34745926?page=24"> CONFERENCE SNEAK PEAK of TV ratings these days. </a> <a title="TFM-Mar-Apr-2019-Zmags page 25" href="http://viewer.zmags.com/publication/34745926?page=25"> Executive compensation rules, in light of rec</a> <a title="TFM-Mar-Apr-2019-Zmags page 26" href="http://viewer.zmags.com/publication/34745926?page=26"> LAST WORD Cutting Some Slack When clients ask f</a> <a title="TFM-Mar-Apr-2019-Zmags page 27" href="http://viewer.zmags.com/publication/34745926?page=27"> As a BCCA member, you'll connect with knowledgeab</a> <a title="TFM-Mar-Apr-2019-Zmags page 28" href="http://viewer.zmags.com/publication/34745926?page=28"> MORE technique. MORE tact. MORE c</a>