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<br /> Summer 2015<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Regular Features<br /> Comment ..................................................................... 12<br /> Global news................................................................. 14<br /> Legally Speaking ........................................................ 148<br /> The LIMA Page ......................................................... 150<br /> Brand Business .......................................................... 152<br /> What’s On ................................................................. 154<br /> Europe<br /> Iconicfuture - Branding Games ............................... 22<br /> The latest from Studio 100 ...................................... 26<br /> Top Entertainment Brands unveiled....................... 30<br /> A streetcat named Bob............................................. 32<br /> Consumer Product Connection overview........... 44<br /> Nordic<a title="TOTAL LICENSING SUMMER 15 page 1" href="http://viewer.zmags.com/publication/355578a6?page=1"> Summer 2015</a> <a title="TOTAL LICENSING SUMMER 15 page 2" href="http://viewer.zmags.com/publication/355578a6?page=2"> </a> <a title="TOTAL LICENSING SUMMER 15 page 3" href="http://viewer.zmags.com/publication/355578a6?page=3"> </a> <a title="TOTAL LICENSING SUMMER 15 page 4" href="http://viewer.zmags.com/publication/355578a6?page=4"> </a> <a title="TOTAL LICENSING SUMMER 15 page 5" href="http://viewer.zmags.com/publication/355578a6?page=5"> </a> <a title="TOTAL LICENSING SUMMER 15 page 6" href="http://viewer.zmags.com/publication/355578a6?page=6"> </a> <a title="TOTAL LICENSING SUMMER 15 page 7" href="http://viewer.zmags.com/publication/355578a6?page=7"> </a> <a title="TOTAL LICENSING SUMMER 15 page 8" href="http://viewer.zmags.com/publication/355578a6?page=8"> </a> <a title="TOTAL LICENSING SUMMER 15 page 9" href="http://viewer.zmags.com/publication/355578a6?page=9"> </a> <a title="TOTAL LICENSING SUMMER 15 page 10" href="http://viewer.zmags.com/publication/355578a6?page=10"> Regular Features Comment ........................</a> <a title="TOTAL LICENSING SUMMER 15 page 11" href="http://viewer.zmags.com/publication/355578a6?page=11"> </a> <a title="TOTAL LICENSING SUMMER 15 page 12" href="http://viewer.zmags.com/publication/355578a6?page=12"> Summer 2015 Publisher/Editor-in-Chief </a> <a title="TOTAL LICENSING SUMMER 15 page 13" href="http://viewer.zmags.com/publication/355578a6?page=13"> </a> <a title="TOTAL LICENSING SUMMER 15 page 14" href="http://viewer.zmags.com/publication/355578a6?page=14"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 15" href="http://viewer.zmags.com/publication/355578a6?page=15"> </a> <a title="TOTAL LICENSING SUMMER 15 page 16" href="http://viewer.zmags.com/publication/355578a6?page=16"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 17" href="http://viewer.zmags.com/publication/355578a6?page=17"> </a> <a title="TOTAL LICENSING SUMMER 15 page 18" href="http://viewer.zmags.com/publication/355578a6?page=18"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 19" href="http://viewer.zmags.com/publication/355578a6?page=19"> </a> <a title="TOTAL LICENSING SUMMER 15 page 20" href="http://viewer.zmags.com/publication/355578a6?page=20"> GREEN EGGS AND HAM ON NETFLIX Dr. Seuss’ Green Eg</a> <a title="TOTAL LICENSING SUMMER 15 page 21" href="http://viewer.zmags.com/publication/355578a6?page=21"> </a> <a title="TOTAL LICENSING SUMMER 15 page 22" href="http://viewer.zmags.com/publication/355578a6?page=22"> Mobile games have been key drivers in the game in</a> <a title="TOTAL LICENSING SUMMER 15 page 23" href="http://viewer.zmags.com/publication/355578a6?page=23"> </a> <a title="TOTAL LICENSING SUMMER 15 page 24" href="http://viewer.zmags.com/publication/355578a6?page=24"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 25" href="http://viewer.zmags.com/publication/355578a6?page=25"> </a> <a title="TOTAL LICENSING SUMMER 15 page 26" href="http://viewer.zmags.com/publication/355578a6?page=26"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 27" href="http://viewer.zmags.com/publication/355578a6?page=27"> </a> <a title="TOTAL LICENSING SUMMER 15 page 28" href="http://viewer.zmags.com/publication/355578a6?page=28"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 29" href="http://viewer.zmags.com/publication/355578a6?page=29"> </a> <a title="TOTAL LICENSING SUMMER 15 page 30" href="http://viewer.zmags.com/publication/355578a6?page=30"> By Philippe Guinaudeau Kidz Global philippe.guina</a> <a title="TOTAL LICENSING SUMMER 15 page 31" href="http://viewer.zmags.com/publication/355578a6?page=31"> </a> <a title="TOTAL LICENSING SUMMER 15 page 32" href="http://viewer.zmags.com/publication/355578a6?page=32"> INTERVIEW From abandoned stray on the street</a> <a title="TOTAL LICENSING SUMMER 15 page 33" href="http://viewer.zmags.com/publication/355578a6?page=33"> </a> <a title="TOTAL LICENSING SUMMER 15 page 34" href="http://viewer.zmags.com/publication/355578a6?page=34"> NEWS By NanoMatriX International safe@nanomatrix</a> <a title="TOTAL LICENSING SUMMER 15 page 35" href="http://viewer.zmags.com/publication/355578a6?page=35"> TOTAL LICENSING ed, in order to be effective. Th</a> <a title="TOTAL LICENSING SUMMER 15 page 36" href="http://viewer.zmags.com/publication/355578a6?page=36"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 37" href="http://viewer.zmags.com/publication/355578a6?page=37"> TOTAL LICENSING TINDERBOX TO LICENSE ORI AND THE</a> <a title="TOTAL LICENSING SUMMER 15 page 38" href="http://viewer.zmags.com/publication/355578a6?page=38"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 39" href="http://viewer.zmags.com/publication/355578a6?page=39"> TOTAL LICENSING THELWELL ANIMAL FEED NAF (Natura</a> <a title="TOTAL LICENSING SUMMER 15 page 40" href="http://viewer.zmags.com/publication/355578a6?page=40"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 41" href="http://viewer.zmags.com/publication/355578a6?page=41"> </a> <a title="TOTAL LICENSING SUMMER 15 page 42" href="http://viewer.zmags.com/publication/355578a6?page=42"> NEWS </a> <a title="TOTAL LICENSING SUMMER 15 page 43" href="http://viewer.zmags.com/publication/355578a6?page=43"> </a> <a title="TOTAL LICENSING SUMMER 15 page 44" href="http://viewer.zmags.com/publication/355578a6?page=44"> 44 POU: Pou is a virtual pet, an alien that mil-</a> <a title="TOTAL LICENSING SUMMER 15 page 45" href="http://viewer.zmags.com/publication/355578a6?page=45"> </a> <a title="TOTAL LICENSING SUMMER 15 page 46" href="http://viewer.zmags.com/publication/355578a6?page=46"> </a> <a title="TOTAL LICENSING SUMMER 15 page 47" href="http://viewer.zmags.com/publication/355578a6?page=47"> </a> <a title="TOTAL LICENSING SUMMER 15 page 48" href="http://viewer.zmags.com/publication/355578a6?page=48"> With headquarters in Copenhagen, Denmark, NLC is </a> <a title="TOTAL LICENSING SUMMER 15 page 49" href="http://viewer.zmags.com/publication/355578a6?page=49"> </a> <a title="TOTAL LICENSING SUMMER 15 page 50" href="http://viewer.zmags.com/publication/355578a6?page=50"> As the licensing world gathers in Las Vegas once </a> <a title="TOTAL LICENSING SUMMER 15 page 51" href="http://viewer.zmags.com/publication/355578a6?page=51"> </a> <a title="TOTAL LICENSING SUMMER 15 page 52" href="http://viewer.zmags.com/publication/355578a6?page=52"> 10 Trade Show Tips... (submitted by our readers!)</a> <a title="TOTAL LICENSING SUMMER 15 page 53" href="http://viewer.zmags.com/publication/355578a6?page=53"> </a> <a title="TOTAL LICENSING SUMMER 15 page 54" href="http://viewer.zmags.com/publication/355578a6?page=54"> 10 Trade Show Tips... (submitted by our readers!)</a> <a title="TOTAL LICENSING SUMMER 15 page 55" href="http://viewer.zmags.com/publication/355578a6?page=55"> </a> <a title="TOTAL LICENSING SUMMER 15 page 56" href="http://viewer.zmags.com/publication/355578a6?page=56"> 10 Trade Show Tips... (submitted by our readers!)</a> <a title="TOTAL LICENSING SUMMER 15 page 57" href="http://viewer.zmags.com/publication/355578a6?page=57"> </a> <a title="TOTAL LICENSING SUMMER 15 page 58" href="http://viewer.zmags.com/publication/355578a6?page=58"> 10 Trade Show Tips... (submitted by our readers!)</a> <a title="TOTAL LICENSING SUMMER 15 page 59" href="http://viewer.zmags.com/publication/355578a6?page=59"> </a> <a title="TOTAL LICENSING SUMMER 15 page 60" href="http://viewer.zmags.com/publication/355578a6?page=60"> 10 Trade Show Tips... (submitted by our readers!)</a> <a title="TOTAL LICENSING SUMMER 15 page 61" href="http://viewer.zmags.com/publication/355578a6?page=61"> </a> <a title="TOTAL LICENSING SUMMER 15 page 62" href="http://viewer.zmags.com/publication/355578a6?page=62"> 10 Trade Show Tips... (submitted by our readers!)</a> <a title="TOTAL LICENSING SUMMER 15 page 63" href="http://viewer.zmags.com/publication/355578a6?page=63"> </a> <a title="TOTAL LICENSING SUMMER 15 page 64" href="http://viewer.zmags.com/publication/355578a6?page=64"> 10 Trade Show Tips... (submitted by our readers!)</a> <a title="TOTAL LICENSING SUMMER 15 page 65" href="http://viewer.zmags.com/publication/355578a6?page=65"> </a> <a title="TOTAL LICENSING SUMMER 15 page 66" href="http://viewer.zmags.com/publication/355578a6?page=66"> 66 Licensing Management Int’l represents Surf Ra</a> <a title="TOTAL LICENSING SUMMER 15 page 67" href="http://viewer.zmags.com/publication/355578a6?page=67"> Visit us at Licensing Expo, Stand H177 © iconic</a> <a title="TOTAL LICENSING SUMMER 15 page 68" href="http://viewer.zmags.com/publication/355578a6?page=68"> 10 Trade Show Tips... (submitted by our readers!)</a> <a title="TOTAL LICENSING SUMMER 15 page 69" href="http://viewer.zmags.com/publication/355578a6?page=69"> </a> <a title="TOTAL LICENSING SUMMER 15 page 70" href="http://viewer.zmags.com/publication/355578a6?page=70"> Sara Berrenson specializes in uniquely colorful h</a> <a title="TOTAL LICENSING SUMMER 15 page 71" href="http://viewer.zmags.com/publication/355578a6?page=71"> </a> <a title="TOTAL LICENSING SUMMER 15 page 72" href="http://viewer.zmags.com/publication/355578a6?page=72"> 72 The Sonic the Hedgehog franchise from Sega is</a> <a title="TOTAL LICENSING SUMMER 15 page 73" href="http://viewer.zmags.com/publication/355578a6?page=73"> </a> <a title="TOTAL LICENSING SUMMER 15 page 74" href="http://viewer.zmags.com/publication/355578a6?page=74"> 10 Trade Show Tips... (submitted by our readers!)</a> <a title="TOTAL LICENSING SUMMER 15 page 75" href="http://viewer.zmags.com/publication/355578a6?page=75"> </a> <a title="TOTAL LICENSING SUMMER 15 page 76" href="http://viewer.zmags.com/publication/355578a6?page=76"> 76 VIZ Media, the distributor and licensor of an</a> <a title="TOTAL LICENSING SUMMER 15 page 77" href="http://viewer.zmags.com/publication/355578a6?page=77"> TOTAL LICENSING Electronic Arts (E</a> <a title="TOTAL LICENSING SUMMER 15 page 78" href="http://viewer.zmags.com/publication/355578a6?page=78"> TOTAL LICENSING</a> <a title="TOTAL LICENSING SUMMER 15 page 79" href="http://viewer.zmags.com/publication/355578a6?page=79"> TOTAL LICENSING WHO YA GONNA CALL? Who would have</a> <a title="TOTAL LICENSING SUMMER 15 page 80" href="http://viewer.zmags.com/publication/355578a6?page=80"> 80 Genius Brands International, the global brand</a> <a title="TOTAL LICENSING SUMMER 15 page 81" href="http://viewer.zmags.com/publication/355578a6?page=81"> TOTAL LICENSING the first time an</a> <a title="TOTAL LICENSING SUMMER 15 page 82" href="http://viewer.zmags.com/publication/355578a6?page=82"> </a> <a title="TOTAL LICENSING SUMMER 15 page 83" href="http://viewer.zmags.com/publication/355578a6?page=83"> TOTAL LICENSING Since</a> <a title="TOTAL LICENSING SUMMER 15 page 84" href="http://viewer.zmags.com/publication/355578a6?page=84"> 84 TOTAL LICENSING Be</a> <a title="TOTAL LICENSING SUMMER 15 page 85" href="http://viewer.zmags.com/publication/355578a6?page=85"> TOTAL LICENSING aimed at children aged 4-8. It w</a> <a title="TOTAL LICENSING SUMMER 15 page 86" href="http://viewer.zmags.com/publication/355578a6?page=86"> Marty Malysz 86 Fro</a> <a title="TOTAL LICENSING SUMMER 15 page 87" href="http://viewer.zmags.com/publication/355578a6?page=87"> As a part of Bandai Namco Holdings Inc., BNEI is </a> <a title="TOTAL LICENSING SUMMER 15 page 88" href="http://viewer.zmags.com/publication/355578a6?page=88"> You can access all the information on </a> <a title="TOTAL LICENSING SUMMER 15 page 89" href="http://viewer.zmags.com/publication/355578a6?page=89"> TOTAL LICENSING Inbound T</a> <a title="TOTAL LICENSING SUMMER 15 page 90" href="http://viewer.zmags.com/publication/355578a6?page=90"> 90 Visitors from overseas are not only going sho</a> <a title="TOTAL LICENSING SUMMER 15 page 91" href="http://viewer.zmags.com/publication/355578a6?page=91"> TOTAL LICENSING began to incorporate a successio</a> <a title="TOTAL LICENSING SUMMER 15 page 92" href="http://viewer.zmags.com/publication/355578a6?page=92"> 92 TOTAL LICENSING TATSUNOKO RELAUNCH SPEED RAC</a> <a title="TOTAL LICENSING SUMMER 15 page 93" href="http://viewer.zmags.com/publication/355578a6?page=93"> TOTAL LICENSING JAPANESE DISTRIBUTOR TOHOKUSHINS</a> <a title="TOTAL LICENSING SUMMER 15 page 94" href="http://viewer.zmags.com/publication/355578a6?page=94"> Although this year there has been a large slowdow</a> <a title="TOTAL LICENSING SUMMER 15 page 95" href="http://viewer.zmags.com/publication/355578a6?page=95"> </a> <a title="TOTAL LICENSING SUMMER 15 page 96" href="http://viewer.zmags.com/publication/355578a6?page=96"> As one of the longest running organisations in th</a> <a title="TOTAL LICENSING SUMMER 15 page 97" href="http://viewer.zmags.com/publication/355578a6?page=97"> </a> <a title="TOTAL LICENSING SUMMER 15 page 98" href="http://viewer.zmags.com/publication/355578a6?page=98"> LATIN AMERICA </a> <a title="TOTAL LICENSING SUMMER 15 page 99" href="http://viewer.zmags.com/publication/355578a6?page=99"> </a> <a title="TOTAL LICENSING SUMMER 15 page 100" href="http://viewer.zmags.com/publication/355578a6?page=100"> faster than ever and the popular say- ing that co</a> <a title="TOTAL LICENSING SUMMER 15 page 101" href="http://viewer.zmags.com/publication/355578a6?page=101"> TOTAL LICENSING </a> <a title="TOTAL LICENSING SUMMER 15 page 102" href="http://viewer.zmags.com/publication/355578a6?page=102"> LATIN AMERICA By Marcus Macedo, CEO, Sant</a> <a title="TOTAL LICENSING SUMMER 15 page 103" href="http://viewer.zmags.com/publication/355578a6?page=103"> TOTAL LICENSING The Brazilian Licensing Associati</a> <a title="TOTAL LICENSING SUMMER 15 page 104" href="http://viewer.zmags.com/publication/355578a6?page=104"> LATIN AMERICA </a> <a title="TOTAL LICENSING SUMMER 15 page 105" href="http://viewer.zmags.com/publication/355578a6?page=105"> around the globe - El Chapulín Colo- rado quickl</a> <a title="TOTAL LICENSING SUMMER 15 page 106" href="http://viewer.zmags.com/publication/355578a6?page=106"> LATIN AMERICA </a> <a title="TOTAL LICENSING SUMMER 15 page 107" href="http://viewer.zmags.com/publication/355578a6?page=107"> </a> <a title="TOTAL LICENSING SUMMER 15 page 108" href="http://viewer.zmags.com/publication/355578a6?page=108"> Time flies and here we are again to present our s</a> <a title="TOTAL LICENSING SUMMER 15 page 109" href="http://viewer.zmags.com/publication/355578a6?page=109"> TOTAL LICENSING Confirming the brand’s strength </a> <a title="TOTAL LICENSING SUMMER 15 page 110" href="http://viewer.zmags.com/publication/355578a6?page=110"> LATIN AMERICA By Dalia Benbassat VP Corpor</a> <a title="TOTAL LICENSING SUMMER 15 page 111" href="http://viewer.zmags.com/publication/355578a6?page=111"> TOTAL LICENSING during the Christmas season in S</a> <a title="TOTAL LICENSING SUMMER 15 page 112" href="http://viewer.zmags.com/publication/355578a6?page=112"> hours dissipated any doubt that the fastest growi</a> <a title="TOTAL LICENSING SUMMER 15 page 113" href="http://viewer.zmags.com/publication/355578a6?page=113"> TOTAL LICENSING powerful licensed</a> <a title="TOTAL LICENSING SUMMER 15 page 114" href="http://viewer.zmags.com/publication/355578a6?page=114"> LATIN AMERICA </a> <a title="TOTAL LICENSING SUMMER 15 page 115" href="http://viewer.zmags.com/publication/355578a6?page=115"> TOTAL LICENSING UPDATES FROM REDIBRA For over 45</a> <a title="TOTAL LICENSING SUMMER 15 page 116" href="http://viewer.zmags.com/publication/355578a6?page=116"> LATIN AMERICA </a> <a title="TOTAL LICENSING SUMMER 15 page 117" href="http://viewer.zmags.com/publication/355578a6?page=117"> TOTAL LICENSING NEW LICENSE FOR CHICO CHIHUAHUA </a> <a title="TOTAL LICENSING SUMMER 15 page 118" href="http://viewer.zmags.com/publication/355578a6?page=118"> LATIN AMERICA </a> <a title="TOTAL LICENSING SUMMER 15 page 119" href="http://viewer.zmags.com/publication/355578a6?page=119"> TOTAL LICENSING ENTERTAINMENT ONE GROW PEPPA PIG</a> <a title="TOTAL LICENSING SUMMER 15 page 120" href="http://viewer.zmags.com/publication/355578a6?page=120"> SPAIN PORTUGAL </a> <a title="TOTAL LICENSING SUMMER 15 page 121" href="http://viewer.zmags.com/publication/355578a6?page=121"> </a> <a title="TOTAL LICENSING SUMMER 15 page 122" href="http://viewer.zmags.com/publication/355578a6?page=122"> SPAIN PORTUGAL By Philippe Guinaudeau Kidz Gl</a> <a title="TOTAL LICENSING SUMMER 15 page 123" href="http://viewer.zmags.com/publication/355578a6?page=123"> TOTAL LICENSING EL OCHO LICENCIAS Y PROMOCIONES </a> <a title="TOTAL LICENSING SUMMER 15 page 124" href="http://viewer.zmags.com/publication/355578a6?page=124"> 124 in Spain since 2014. El Ocho has enjoyed gre</a> <a title="TOTAL LICENSING SUMMER 15 page 125" href="http://viewer.zmags.com/publication/355578a6?page=125"> TOTAL LICENSING On the following pages, we take </a> <a title="TOTAL LICENSING SUMMER 15 page 126" href="http://viewer.zmags.com/publication/355578a6?page=126"> work with what they believe to be one of the best</a> <a title="TOTAL LICENSING SUMMER 15 page 127" href="http://viewer.zmags.com/publication/355578a6?page=127"> TOTAL LICENSING series Mathematics Edition. L</a> <a title="TOTAL LICENSING SUMMER 15 page 128" href="http://viewer.zmags.com/publication/355578a6?page=128"> SPAIN PORTUGAL </a> <a title="TOTAL LICENSING SUMMER 15 page 129" href="http://viewer.zmags.com/publication/355578a6?page=129"> TOTAL LICENSING has been licensed to publishing </a> <a title="TOTAL LICENSING SUMMER 15 page 130" href="http://viewer.zmags.com/publication/355578a6?page=130"> the forefront, and we are sure that our licensees</a> <a title="TOTAL LICENSING SUMMER 15 page 131" href="http://viewer.zmags.com/publication/355578a6?page=131"> TOTAL LICENSING kids aged 5 t</a> <a title="TOTAL LICENSING SUMMER 15 page 132" href="http://viewer.zmags.com/publication/355578a6?page=132"> With Matt Hatter proving a ratings winner in both</a> <a title="TOTAL LICENSING SUMMER 15 page 133" href="http://viewer.zmags.com/publication/355578a6?page=133"> TOTAL LICENSING “Si</a> <a title="TOTAL LICENSING SUMMER 15 page 134" href="http://viewer.zmags.com/publication/355578a6?page=134"> Licensees Lookbook </a> <a title="TOTAL LICENSING SUMMER 15 page 135" href="http://viewer.zmags.com/publication/355578a6?page=135"> Licensees Lookbook </a> <a title="TOTAL LICENSING SUMMER 15 page 136" href="http://viewer.zmags.com/publication/355578a6?page=136"> Licensees Lookbook </a> <a title="TOTAL LICENSING SUMMER 15 page 137" href="http://viewer.zmags.com/publication/355578a6?page=137"> TOTAL LICENSING Becky Ash we</a> <a title="TOTAL LICENSING SUMMER 15 page 138" href="http://viewer.zmags.com/publication/355578a6?page=138"> Licensees Lookbook </a> <a title="TOTAL LICENSING SUMMER 15 page 139" href="http://viewer.zmags.com/publication/355578a6?page=139"> </a> <a title="TOTAL LICENSING SUMMER 15 page 140" href="http://viewer.zmags.com/publication/355578a6?page=140"> </a> <a title="TOTAL LICENSING SUMMER 15 page 141" href="http://viewer.zmags.com/publication/355578a6?page=141"> The world is, without a doubt getting smaller. 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