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<br /> SIMULATION SOFTWARE SURVEY: Boldly exploring new, old worlds<br /> October 2009<br /> Volume 36 • Number 5<br /> HOWTO BUY,<br /> SELL, START &<br /> MANAGE<br /> O.R.<br /> Projects<br /> Consultants, consumers<br /> and vendors offer advice on<br /> achieving success<br /> ALSO:<br /> • MODELING WITHOUT<br /> MEASUREMENTS<br /> How decision analysis<br /> culture’s lack of<br /> empiricism reduces<br /> its effectivenessBoldly exploring new, old worlds<br /> T<br /> October 2009<br /> Volume 36 ??? Number 5<br /> iiLtj u:<br /> IJcjv/ d&cisicjn<br /> jjs SffscM'/3/IS35<br /> <br /> Experience how AIMMS<br /> facilitates interactive<br /> optimization modeling<br /> Create and modify<br /> large models in a clear<br /> Perform what-if scenarios or use <a title="Operations Research Management Science Today page 1" href="http://viewer.zmags.com/publication/357348e6?page=1"> SIMULATION SOFTWARE SURVEY: Boldly exploring new,</a> <a title="Operations Research Management Science Today page 2" href="http://viewer.zmags.com/publication/357348e6?page=2"> Experience how AIMMS facilitates interactive</a> <a title="Operations Research Management Science Today page 3" href="http://viewer.zmags.com/publication/357348e6?page=3"> LIN DO Systems offers all of the optimization too</a> <a title="Operations Research Management Science Today page 4" href="http://viewer.zmags.com/publication/357348e6?page=4"> Conte Departments 4 Inside Story </a> <a title="Operations Research Management Science Today page 5" href="http://viewer.zmags.com/publication/357348e6?page=5"> THE BEST WAY TO TEACH AND LEARN OPTIMIZATION RIS</a> <a title="Operations Research Management Science Today page 6" href="http://viewer.zmags.com/publication/357348e6?page=6"> I NSIDE S TORY For Practitioners (and some A</a> <a title="Operations Research Management Science Today page 7" href="http://viewer.zmags.com/publication/357348e6?page=7"> THE BEST WAY TO TEACH AND LEARN SIMULATION RISK </a> <a title="Operations Research Management Science Today page 8" href="http://viewer.zmags.com/publication/357348e6?page=8"> P RESIDENT’ S D ESK INFORMS President </a> <a title="Operations Research Management Science Today page 9" href="http://viewer.zmags.com/publication/357348e6?page=9"> Are you Paying Too Much for Optimization? 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