<br />
The Official Publication of the North American Association of State & Provincial Lotteries<br />
Lottery Insights<br />
September Issue 2011<br />
More, More!<br />
Growing the Extended Play category<br />
through research, innovation and<br />
product positioning<br />
Touching the Web<br />
through Subscription Play<br />
Some lotteries offer subscription<br />
sales through the Internet, and for<br />
them, there’s no turning back<br />
The Shutdown of a Lottery<br />
How the Minnesota State Lottery<br />
Planned for and Survived a<br />
Shutdown<br />
NASPL Attorneys Share<br />
Ideas for the Betterment<br />
of their Lotteries<br />
NASPL and the Hoosier Lottery Present:<br />
In This Issue<br />
Lottery Insights September Issue 2011<br />
The Shutdown of a Lottery<br />
“How the Minnesota State<br />
Lottery Planned for and Survived<br />
a Shutdown”<br />
By Dale McDonnell<br />
Page 18<br />
NASPL Attorneys Share Ideas for<br />
the Betterme<a title="September.Issue.2011 page 1" href="http://viewer.zmags.com/publication/365bb328?page=1"> The Official Publication of the North American As</a>
<a title="September.Issue.2011 page 2" href="http://viewer.zmags.com/publication/365bb328?page=2"> In This Issue Lottery Insights September Issue </a>
<a title="September.Issue.2011 page 3" href="http://viewer.zmags.com/publication/365bb328?page=3"> Lottery Insights - September 2011 | 3</a>
<a title="September.Issue.2011 page 4" href="http://viewer.zmags.com/publication/365bb328?page=4"> From the NASPL President Friends: </a>
<a title="September.Issue.2011 page 5" href="http://viewer.zmags.com/publication/365bb328?page=5"> Lottery Insights - September 2011 | 5</a>
<a title="September.Issue.2011 page 6" href="http://viewer.zmags.com/publication/365bb328?page=6"> Industry News The Illinois Lottery is </a>
<a title="September.Issue.2011 page 7" href="http://viewer.zmags.com/publication/365bb328?page=7"> The card account is FDIC insured and issued by Me</a>
<a title="September.Issue.2011 page 8" href="http://viewer.zmags.com/publication/365bb328?page=8"> Industry News Lottery Industry Miles</a>
<a title="September.Issue.2011 page 9" href="http://viewer.zmags.com/publication/365bb328?page=9"> Todd Rucci Will Head Pennsylvania Lottery Lit</a>
<a title="September.Issue.2011 page 10" href="http://viewer.zmags.com/publication/365bb328?page=10"> Industry News M O R E Anot</a>
<a title="September.Issue.2011 page 11" href="http://viewer.zmags.com/publication/365bb328?page=11"> ticket in 1974. This printing technol- ogy was th</a>
<a title="September.Issue.2011 page 12" href="http://viewer.zmags.com/publication/365bb328?page=12"> Industry News continued from previous page</a>
<a title="September.Issue.2011 page 13" href="http://viewer.zmags.com/publication/365bb328?page=13"> </a>
<a title="September.Issue.2011 page 14" href="http://viewer.zmags.com/publication/365bb328?page=14"> Industry News The Virginia Lottery sold</a>
<a title="September.Issue.2011 page 15" href="http://viewer.zmags.com/publication/365bb328?page=15"> If You Think This Guy is Cool... ...Then you've p</a>
<a title="September.Issue.2011 page 16" href="http://viewer.zmags.com/publication/365bb328?page=16"> Industry News NASPL ‘11 If you r</a>
<a title="September.Issue.2011 page 17" href="http://viewer.zmags.com/publication/365bb328?page=17"> Connecticut Lottery Launches New Mobile Website f</a>
<a title="September.Issue.2011 page 18" href="http://viewer.zmags.com/publication/365bb328?page=18"> Industry News The Shutdown of a Lottery “How</a>
<a title="September.Issue.2011 page 19" href="http://viewer.zmags.com/publication/365bb328?page=19"> Lottery Insights - September 2011 | 19</a>
<a title="September.Issue.2011 page 20" href="http://viewer.zmags.com/publication/365bb328?page=20"> Industry News services necessary to protec</a>
<a title="September.Issue.2011 page 21" href="http://viewer.zmags.com/publication/365bb328?page=21"> T& Mix ogether Chill NAS</a>
<a title="September.Issue.2011 page 22" href="http://viewer.zmags.com/publication/365bb328?page=22"> Industry News in intense negotiations, but</a>
<a title="September.Issue.2011 page 23" href="http://viewer.zmags.com/publication/365bb328?page=23"> a FAQ page with some standard information r</a>
<a title="September.Issue.2011 page 24" href="http://viewer.zmags.com/publication/365bb328?page=24"> of the promotion, but we had little lead </a>
<a title="September.Issue.2011 page 25" href="http://viewer.zmags.com/publication/365bb328?page=25"> next morning the Governor signed them into</a>
<a title="September.Issue.2011 page 26" href="http://viewer.zmags.com/publication/365bb328?page=26"> Legal Update History of the N</a>
<a title="September.Issue.2011 page 27" href="http://viewer.zmags.com/publication/365bb328?page=27"> General assigned to the Arizona Lottery), Kim Kip</a>
<a title="September.Issue.2011 page 28" href="http://viewer.zmags.com/publication/365bb328?page=28"> Legal Update annual meetings on</a>
<a title="September.Issue.2011 page 29" href="http://viewer.zmags.com/publication/365bb328?page=29"> nual meeting to be discussed. For over a half a d</a>
<a title="September.Issue.2011 page 30" href="http://viewer.zmags.com/publication/365bb328?page=30"> NASPL ‘11 Update Join us for an Unexpected Ex</a>
<a title="September.Issue.2011 page 31" href="http://viewer.zmags.com/publication/365bb328?page=31"> Indianapolis is waiting for you! Expanded Convent</a>
<a title="September.Issue.2011 page 32" href="http://viewer.zmags.com/publication/365bb328?page=32"> NASPL ‘11 Update Thomas Bierbach CISM, CISA Vi</a>
<a title="September.Issue.2011 page 33" href="http://viewer.zmags.com/publication/365bb328?page=33"> James Porter P. Eng. M.B.A Vice President Technol</a>
<a title="September.Issue.2011 page 34" href="http://viewer.zmags.com/publication/365bb328?page=34"> NASPL ‘11 Update NASPL ‘11 Education Track Top</a>
<a title="September.Issue.2011 page 35" href="http://viewer.zmags.com/publication/365bb328?page=35"> Product Management Industry experts share the bes</a>
<a title="September.Issue.2011 page 36" href="http://viewer.zmags.com/publication/365bb328?page=36"> Lottery Spotlight </a>
<a title="September.Issue.2011 page 37" href="http://viewer.zmags.com/publication/365bb328?page=37"> tery recently held a Gallery Night on Friday, Sep</a>
<a title="September.Issue.2011 page 38" href="http://viewer.zmags.com/publication/365bb328?page=38"> Feature Touching the Web through Subscription </a>
<a title="September.Issue.2011 page 39" href="http://viewer.zmags.com/publication/365bb328?page=39"> Lotteries in Minnesota, New Hampshire, New York, </a>
<a title="September.Issue.2011 page 40" href="http://viewer.zmags.com/publication/365bb328?page=40"> Feature at the present time players cannot de</a>
<a title="September.Issue.2011 page 41" href="http://viewer.zmags.com/publication/365bb328?page=41"> Lottery Insights - September 2011 | 41</a>
<a title="September.Issue.2011 page 42" href="http://viewer.zmags.com/publication/365bb328?page=42"> Feature seven percent of Win For Life sales c</a>
<a title="September.Issue.2011 page 43" href="http://viewer.zmags.com/publication/365bb328?page=43"> The system’s current features are just the tip of</a>
<a title="September.Issue.2011 page 44" href="http://viewer.zmags.com/publication/365bb328?page=44"> Feature over $599, the standard claim procedur</a>
<a title="September.Issue.2011 page 45" href="http://viewer.zmags.com/publication/365bb328?page=45"> World Lottery Summit September 9 - 12, 2012 Prep</a>
<a title="September.Issue.2011 page 46" href="http://viewer.zmags.com/publication/365bb328?page=46"> Research Historic D</a>
<a title="September.Issue.2011 page 47" href="http://viewer.zmags.com/publication/365bb328?page=47"> Future Meetings & Conferences October 24 - 28,</a>
<a title="September.Issue.2011 page 48" href="http://viewer.zmags.com/publication/365bb328?page=48"> Associate Members </a>
<a title="September.Issue.2011 page 49" href="http://viewer.zmags.com/publication/365bb328?page=49"> Job Postings The Arizona Lottery is a st</a>
<a title="September.Issue.2011 page 50" href="http://viewer.zmags.com/publication/365bb328?page=50"> Job Postings Ontario Lottery and Ga</a>
<a title="September.Issue.2011 page 51" href="http://viewer.zmags.com/publication/365bb328?page=51"> barriers in implementation of new media initiativ</a>
<a title="September.Issue.2011 page 52" href="http://viewer.zmags.com/publication/365bb328?page=52"> Job Postings Ontario Lottery and G</a>
<a title="September.Issue.2011 page 53" href="http://viewer.zmags.com/publication/365bb328?page=53"> • Thorough understanding of creative and media ag</a>
<a title="September.Issue.2011 page 54" href="http://viewer.zmags.com/publication/365bb328?page=54"> 54 | Lottery Insights - September 2011</a>