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<br /> H<br /> TTP://WWW.ANALYTICS-MAGAZINE.ORG<br /> D<br /> RIVING BETTER BUSINESS DECISIONS MARCH/APRIL 2018<br /> The customer is<br /> always right<br /> analyzed<br /> · Customer data: more data vs.<br /> right data<br /> · Advent of customer success<br /> management<br /> ALSO INSIDE:<br /> · Healthcare analytics<br /> · Machines, man and A.I.<br /> · Big data: products & services<br /> Executive Edge<br /> Ryan Urban, CEO of<br /> BounceX, on people-<br /> based marketing in<br /> the new era of revenue<br /> INSIDE STORY<br /> Analytics: The more things change …<br /> Just when I thought that artificial<br /> intelligence and machine learning were<br /> the latest, hottest, highest-flying topics<br /> in the analytics orbit (January/February<br /> Inside Story), along comes a shooting star<br /> called “customer success management,”<br /> or simply CSM to those in the know. “The<br /> CSM field is exploding<a title="Analytics - March/April 2018 page 1" href="http://viewer.zmags.com/publication/366b8a6d?page=1"> H TTP://WWW.ANALYTICS-MAGAZINE.ORG D RIVI</a> <a title="Analytics - March/April 2018 page 2" href="http://viewer.zmags.com/publication/366b8a6d?page=2"> INSIDE STORY Analytics: The more things change …</a> <a title="Analytics - March/April 2018 page 3" href="http://viewer.zmags.com/publication/366b8a6d?page=3"> CERTIFIED ANALYTICS PROFESSIONAL </a> <a title="Analytics - March/April 2018 page 4" href="http://viewer.zmags.com/publication/366b8a6d?page=4"> CONTENTS DRIVING BETTER BUSINESS DECISIONS </a> <a title="Analytics - March/April 2018 page 5" href="http://viewer.zmags.com/publication/366b8a6d?page=5"> Solver – Re-Imagined for the Future Cloud-First O</a> <a title="Analytics - March/April 2018 page 6" href="http://viewer.zmags.com/publication/366b8a6d?page=6"> 54 60 DEPARTMENTS 2 Inside Story 8 </a> <a title="Analytics - March/April 2018 page 7" href="http://viewer.zmags.com/publication/366b8a6d?page=7"> Welcome to Analytic Solver® Cloud-based Optimiza</a> <a title="Analytics - March/April 2018 page 8" href="http://viewer.zmags.com/publication/366b8a6d?page=8"> EXECUTIVE EDGE People-based marketing ushers in </a> <a title="Analytics - March/April 2018 page 9" href="http://viewer.zmags.com/publication/366b8a6d?page=9"> and know exactly who is en- gaging with them. 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