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<br /> REPORT A Pork Checkoff Publication<br /> ®<br /> SPRING 2013 · VOL. 32 NO. 1<br /> CHECKOFF RESEARCH<br /> BUILDING<br /> THE FUTURE<br /> pages 17 to 33<br /> SUSTAINABILITY POSTER - #"$,1"(&<br /> Pork Checkoff's<br /> 2012 annual report<br /> pages 8 to 15<br /> P.O. Box 9114 · Des Moines, Iowa 50306 USA<br /> NATIONAL PORK BOARD<br /> STRIKE DOWN CIRCOVIRUS AND<br /> MYCOPLASMA WITH CIRCUMVENT® PCV M.<br /> Don't settle for an illusion of convenience or an empty promise of performance.<br /> Only Circumvent PCV M gives you ready-to-use convenience and durable 2-dose<br /> protection that aids in the prevention of viremia and shedding when you need it most.<br /> Make it count with Circumvent PCV M. Learn more at circumventpcv.com<br /> xxÈÊ œÀÀˆÃÊÛi˜ÕiÊUÊ-Փ“ˆÌ]Ê ÊäǙä£ÊUʓiÀVŽ‡>˜ˆ“>‡…i>Ì…‡ÕÃ>°Vœ“<br /> nää‡xÓ£‡xÇÈÇÊ œ«ÞÀˆ}…ÌÊ^ÊÓä£ÓʘÌiÀÛiÌʘV°]Ê`ÉLÉ>Ê iÀVŽÊ˜ˆ“>Êi>Ì<a title="Pork Checkoff Report Spring 2013 page 1" href="http://viewer.zmags.com/publication/36def06c?page=1"> REPORT A Pork Checkoff Publication </a> <a title="Pork Checkoff Report Spring 2013 page 2" href="http://viewer.zmags.com/publication/36def06c?page=2"> STRIKE DOWN CIRCOVIRUS AND MYCOPLASMA </a> <a title="Pork Checkoff Report Spring 2013 page 3" href="http://viewer.zmags.com/publication/36def06c?page=3"> Issue Highlights… SPECIAL REPORT 17 Checkoff Res</a> <a title="Pork Checkoff Report Spring 2013 page 4" href="http://viewer.zmags.com/publication/36def06c?page=4"> WE CARESM Pork Producers Represented The Ne</a> <a title="Pork Checkoff Report Spring 2013 page 5" href="http://viewer.zmags.com/publication/36def06c?page=5"> For your pigs, your sows, your soil and your peop</a> <a title="Pork Checkoff Report Spring 2013 page 6" href="http://viewer.zmags.com/publication/36def06c?page=6"> WE CARESM Producers Put We</a> <a title="Pork Checkoff Report Spring 2013 page 7" href="http://viewer.zmags.com/publication/36def06c?page=7"> </a> <a title="Pork Checkoff Report Spring 2013 page 8" href="http://viewer.zmags.com/publication/36def06c?page=8"> ANNUAL REPORT 2012 Pork Checkoff Annual Repor</a> <a title="Pork Checkoff Report Spring 2013 page 9" href="http://viewer.zmags.com/publication/36def06c?page=9"> ANNUAL REPORT 2012 National Pork Board of Dir</a> <a title="Pork Checkoff Report Spring 2013 page 10" href="http://viewer.zmags.com/publication/36def06c?page=10"> ANNUAL REPORT Critical 1 Operating Freedom Issue</a> <a title="Pork Checkoff Report Spring 2013 page 11" href="http://viewer.zmags.com/publication/36def06c?page=11"> ANNUAL REPORT Six influential food, mom and</a> <a title="Pork Checkoff Report Spring 2013 page 12" href="http://viewer.zmags.com/publication/36def06c?page=12"> ANNUAL REPORT Critical 2 Enhance Demand Issue </a> <a title="Pork Checkoff Report Spring 2013 page 13" href="http://viewer.zmags.com/publication/36def06c?page=13"> ANNUAL REPORT From sponsoring the Women's Day R</a> <a title="Pork Checkoff Report Spring 2013 page 14" href="http://viewer.zmags.com/publication/36def06c?page=14"> ANNUAL REPORT Critical 3 Competitive Global Adva</a> <a title="Pork Checkoff Report Spring 2013 page 15" href="http://viewer.zmags.com/publication/36def06c?page=15"> ANNUAL REPORT &Expenditures Revenue Balance She</a> <a title="Pork Checkoff Report Spring 2013 page 16" href="http://viewer.zmags.com/publication/36def06c?page=16"> YOUR BOTTOM LINE Producers Prove RESILIEN</a> <a title="Pork Checkoff Report Spring 2013 page 17" href="http://viewer.zmags.com/publication/36def06c?page=17"> SPECIAL REPORT Check</a> <a title="Pork Checkoff Report Spring 2013 page 18" href="http://viewer.zmags.com/publication/36def06c?page=18"> SPECIAL REPORT PRODUCTION RESEARCH Check</a> <a title="Pork Checkoff Report Spring 2013 page 19" href="http://viewer.zmags.com/publication/36def06c?page=19"> PRODUCTION RESEARCH SPECIAL REPORT Impact o</a> <a title="Pork Checkoff Report Spring 2013 page 20" href="http://viewer.zmags.com/publication/36def06c?page=20"> SPECIAL REPORT PRODUCTION RESEARCH Pork Ch</a> <a title="Pork Checkoff Report Spring 2013 page 21" href="http://viewer.zmags.com/publication/36def06c?page=21"> Proud to support the industry that supports you. </a> <a title="Pork Checkoff Report Spring 2013 page 22" href="http://viewer.zmags.com/publication/36def06c?page=22"> SPECIAL REPORT </a> <a title="Pork Checkoff Report Spring 2013 page 23" href="http://viewer.zmags.com/publication/36def06c?page=23"> RESEARCH SPECIAL REPORT Checkoff COLLABO</a> <a title="Pork Checkoff Report Spring 2013 page 24" href="http://viewer.zmags.com/publication/36def06c?page=24"> SPECIAL REPORT SOW HOUSING Checkoff Offer</a> <a title="Pork Checkoff Report Spring 2013 page 25" href="http://viewer.zmags.com/publication/36def06c?page=25"> SOW HOUSING SPECIAL REPORT Sow Housing Conversi</a> <a title="Pork Checkoff Report Spring 2013 page 26" href="http://viewer.zmags.com/publication/36def06c?page=26"> SPECIAL REPORT Would You Do It Again</a> <a title="Pork Checkoff Report Spring 2013 page 27" href="http://viewer.zmags.com/publication/36def06c?page=27"> This year, in addition to those questions, we</a> <a title="Pork Checkoff Report Spring 2013 page 28" href="http://viewer.zmags.com/publication/36def06c?page=28"> SPECIAL REPORT That's not to say all</a> <a title="Pork Checkoff Report Spring 2013 page 29" href="http://viewer.zmags.com/publication/36def06c?page=29"> </a> <a title="Pork Checkoff Report Spring 2013 page 30" href="http://viewer.zmags.com/publication/36def06c?page=30"> SPECIAL REPORT REACHING CONSUMERS Through th</a> <a title="Pork Checkoff Report Spring 2013 page 31" href="http://viewer.zmags.com/publication/36def06c?page=31"> Sometimes an easy solution is the best solution. </a> <a title="Pork Checkoff Report Spring 2013 page 32" href="http://viewer.zmags.com/publication/36def06c?page=32"> SPECIAL REPORT RETAIL MARKETING Make Way fo</a> <a title="Pork Checkoff Report Spring 2013 page 33" href="http://viewer.zmags.com/publication/36def06c?page=33"> RETAIL MARKETING SPECIAL REPORT </a> <a title="Pork Checkoff Report Spring 2013 page 34" href="http://viewer.zmags.com/publication/36def06c?page=34"> SOCIAL MEDIA Introducing Checkoff launch</a> <a title="Pork Checkoff Report Spring 2013 page 35" href="http://viewer.zmags.com/publication/36def06c?page=35"> dream into a reality for five lucky grand prize wi</a> <a title="Pork Checkoff Report Spring 2013 page 36" href="http://viewer.zmags.com/publication/36def06c?page=36"> CSOPNESCUIAMLEREAPDOVRETRTISING Intrigue on</a> <a title="Pork Checkoff Report Spring 2013 page 37" href="http://viewer.zmags.com/publication/36def06c?page=37"> Join the conversation at PorkBeInspired.com Gri</a> <a title="Pork Checkoff Report Spring 2013 page 38" href="http://viewer.zmags.com/publication/36def06c?page=38"> FOODSERVICE Papa John's Raises the Bar with </a> <a title="Pork Checkoff Report Spring 2013 page 39" href="http://viewer.zmags.com/publication/36def06c?page=39"> Want to know more about optimizing your returns? </a> <a title="Pork Checkoff Report Spring 2013 page 40" href="http://viewer.zmags.com/publication/36def06c?page=40"> RESOURCES Engage in the Conversation Consumers n</a> <a title="Pork Checkoff Report Spring 2013 page 41" href="http://viewer.zmags.com/publication/36def06c?page=41"> RESOURCES Pork Industry Nutritional Efficiency Con</a> <a title="Pork Checkoff Report Spring 2013 page 42" href="http://viewer.zmags.com/publication/36def06c?page=42"> </a> <a title="Pork Checkoff Report Spring 2013 page 43" href="http://viewer.zmags.com/publication/36def06c?page=43"> TODAY'S PORK 50 YEARS of Improvements Make Today</a> <a title="Pork Checkoff Report Spring 2013 page 44" href="http://viewer.zmags.com/publication/36def06c?page=44"> </a>