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<br /> A Gateway to Leadership - NASPL’s Lottery Leadership Institute<br /> INSIGHTS<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> May/June 2014<br /> A Lasting<br /> Influence<br /> Tony Gumina was perhaps the ultimate idea man, and his<br /> accomplishments in the lottery industry won’t soon be forgotten<br /> MAXimizing<br /> the Winning Experience<br /> The success of Canada’s Lotto Max has created line extensions<br /> for two of the country’s regional lotteries, and the game was also<br /> an inspiration behind America’s new national game<br /> MONOPOLY<br /> adds to its brand legacy<br /> Plans call for the $5 terminal-based game MONOPOLY Millionaires’ Club<br /> to launch in October, with more than half of American lotteries initially<br /> signed on, and many more expected to follow<br /> 2 INSIGHTS May/June 2014<br /> From the<br /> President<br /> The months of May and June contin<a title="May_June_2014_Insights page 1" href="http://viewer.zmags.com/publication/36dfb06d?page=1"> A Gateway to Leadership - NASPL’s Lottery Leaders</a> <a title="May_June_2014_Insights page 2" href="http://viewer.zmags.com/publication/36dfb06d?page=2"> 2 INSIGHTS May/June 2014 From the President </a> <a title="May_June_2014_Insights page 3" href="http://viewer.zmags.com/publication/36dfb06d?page=3"> INSIGHTS May/June 2014 3 May/June 2014 4 </a> <a title="May_June_2014_Insights page 4" href="http://viewer.zmags.com/publication/36dfb06d?page=4"> 4 INSIGHTS May/June 2014 Around the Indust</a> <a title="May_June_2014_Insights page 5" href="http://viewer.zmags.com/publication/36dfb06d?page=5"> INSIGHTS May/june 2014 5 Polaris and its veh</a> <a title="May_June_2014_Insights page 6" href="http://viewer.zmags.com/publication/36dfb06d?page=6"> 6 INSIGHTS May/June 2014 </a> <a title="May_June_2014_Insights page 7" href="http://viewer.zmags.com/publication/36dfb06d?page=7"> INSIGHTS May/June 2014 7 gaming. For more in</a> <a title="May_June_2014_Insights page 8" href="http://viewer.zmags.com/publication/36dfb06d?page=8"> 8 INSIGHTS May/June 2014 Making a Difference:</a> <a title="May_June_2014_Insights page 9" href="http://viewer.zmags.com/publication/36dfb06d?page=9"> Some of Gumina’s other close friends in the lotte</a> <a title="May_June_2014_Insights page 10" href="http://viewer.zmags.com/publication/36dfb06d?page=10"> 10 INSIGHTS May/June 2014 No, really – I’m on</a> <a title="May_June_2014_Insights page 11" href="http://viewer.zmags.com/publication/36dfb06d?page=11"> INSIGHTS September/October 2013 11</a> <a title="May_June_2014_Insights page 12" href="http://viewer.zmags.com/publication/36dfb06d?page=12"> 12 INSIGHTS May/June 2014 mance was felt. </a> <a title="May_June_2014_Insights page 13" href="http://viewer.zmags.com/publication/36dfb06d?page=13"> INSIGHTS January/February 2014 13</a> <a title="May_June_2014_Insights page 14" href="http://viewer.zmags.com/publication/36dfb06d?page=14"> 14 INSIGHTS May/June 2014 CREATE REALITY don’</a> <a title="May_June_2014_Insights page 15" href="http://viewer.zmags.com/publication/36dfb06d?page=15"> The key factor in driving sales that most likely </a> <a title="May_June_2014_Insights page 16" href="http://viewer.zmags.com/publication/36dfb06d?page=16"> 16 INSIGHTS May/June 2014 The secret to m</a> <a title="May_June_2014_Insights page 17" href="http://viewer.zmags.com/publication/36dfb06d?page=17"> INSIGHTS May/June 2014 17</a> <a title="May_June_2014_Insights page 18" href="http://viewer.zmags.com/publication/36dfb06d?page=18"> 18 INSIGHTS May/June 2014 Our expert</a> <a title="May_June_2014_Insights page 19" href="http://viewer.zmags.com/publication/36dfb06d?page=19"> INSIGHTS May/june 2014 19</a> <a title="May_June_2014_Insights page 20" href="http://viewer.zmags.com/publication/36dfb06d?page=20"> 20 INSIGHTS May/June 2014 Uppi</a> <a title="May_June_2014_Insights page 21" href="http://viewer.zmags.com/publication/36dfb06d?page=21"> INSIGHTS May/June 2014 21 LOTTERY EMPLOYEE </a> <a title="May_June_2014_Insights page 22" href="http://viewer.zmags.com/publication/36dfb06d?page=22"> 22 INSIGHTS May/June 2014 LOTTERY EMPLOYEE </a> <a title="May_June_2014_Insights page 23" href="http://viewer.zmags.com/publication/36dfb06d?page=23"> INSIGHTS May/June 2014 23 LOTTERY RETAILER </a> <a title="May_June_2014_Insights page 24" href="http://viewer.zmags.com/publication/36dfb06d?page=24"> MAXimizing the Winning Experience The success of</a> <a title="May_June_2014_Insights page 25" href="http://viewer.zmags.com/publication/36dfb06d?page=25"> players try to match their three sets of numbers </a> <a title="May_June_2014_Insights page 26" href="http://viewer.zmags.com/publication/36dfb06d?page=26"> 26 INSIGHTS May/June 2014 MONOPOLY adds</a> <a title="May_June_2014_Insights page 27" href="http://viewer.zmags.com/publication/36dfb06d?page=27"> INSIGHTS May/june 2014 27 Fans of </a> <a title="May_June_2014_Insights page 28" href="http://viewer.zmags.com/publication/36dfb06d?page=28"> 28 INSIGHTS May/June 2014 "You look at a</a> <a title="May_June_2014_Insights page 29" href="http://viewer.zmags.com/publication/36dfb06d?page=29"> the player has enough tickets to form a</a> <a title="May_June_2014_Insights page 30" href="http://viewer.zmags.com/publication/36dfb06d?page=30"> 30 INSIGHTS May/June 2014 </a> <a title="May_June_2014_Insights page 31" href="http://viewer.zmags.com/publication/36dfb06d?page=31"> INSIGHTS May/June 2014 31</a> <a title="May_June_2014_Insights page 32" href="http://viewer.zmags.com/publication/36dfb06d?page=32"> 32 INSIGHTS May/June 2014 </a> <a title="May_June_2014_Insights page 33" href="http://viewer.zmags.com/publication/36dfb06d?page=33"> INSIGHTS May/June 2014 33 "If everythin</a> <a title="May_June_2014_Insights page 34" href="http://viewer.zmags.com/publication/36dfb06d?page=34"> 34 INSIGHTS May/June 2014 </a> <a title="May_June_2014_Insights page 35" href="http://viewer.zmags.com/publication/36dfb06d?page=35"> INSIGHTS May/june 2014 35 NASPL and t</a> <a title="May_June_2014_Insights page 36" href="http://viewer.zmags.com/publication/36dfb06d?page=36"> 36 INSIGHTS May/June 2014 “Don’t limit your</a> <a title="May_June_2014_Insights page 37" href="http://viewer.zmags.com/publication/36dfb06d?page=37"> INSIGHTS May/june 2014 37 tra</a> <a title="May_June_2014_Insights page 38" href="http://viewer.zmags.com/publication/36dfb06d?page=38"> 38 INSIGHTS May/June 2014 NASPL Presents: </a> <a title="May_June_2014_Insights page 39" href="http://viewer.zmags.com/publication/36dfb06d?page=39"> INSIGHTS May/</a> <a title="May_June_2014_Insights page 40" href="http://viewer.zmags.com/publication/36dfb06d?page=40"> 40 INSIGHTS May/June 2014 First Quarter 20</a> <a title="May_June_2014_Insights page 41" href="http://viewer.zmags.com/publication/36dfb06d?page=41"> INSIGHTS May/june 2014 41 First Quarter 20</a> <a title="May_June_2014_Insights page 42" href="http://viewer.zmags.com/publication/36dfb06d?page=42"> 42 INSIGHTS May/June 2014 First Quarter 201</a> <a title="May_June_2014_Insights page 43" href="http://viewer.zmags.com/publication/36dfb06d?page=43"> INSIGHTS May/june 2014 43 First Quarter 201</a> <a title="May_June_2014_Insights page 44" href="http://viewer.zmags.com/publication/36dfb06d?page=44"> 44 INSIGHTS May/June 2014 First Quarter 201</a> <a title="May_June_2014_Insights page 45" href="http://viewer.zmags.com/publication/36dfb06d?page=45"> INSIGHTS May/june 2014 45 First Quarter 201</a> <a title="May_June_2014_Insights page 46" href="http://viewer.zmags.com/publication/36dfb06d?page=46"> 46 INSIGHTS September/October 2013 Save the D</a> <a title="May_June_2014_Insights page 47" href="http://viewer.zmags.com/publication/36dfb06d?page=47"> Become a NASPL Associate Member!NASPL Associate M</a> <a title="May_June_2014_Insights page 48" href="http://viewer.zmags.com/publication/36dfb06d?page=48"> </a>