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<br /> REPORT A Pork Checkoff publication<br /> of America's pork producers<br /> '"--t70-/0<br /> 2011 Stewards<br /> Live the We Care Principles<br /> Meet the Environmental Stewards…<br /> John and Eileen Jeff and Alan Rod and Missy<br /> Langdon Wuebker Bice<br /> Benson, N.C. Versailles, Ohio Woodward, Iowa<br /> 8 Study: PRRS costs<br /> industry $664 million<br /> 10 Case study: Undercover<br /> video intensifies scrutiny<br /> Pork® Be inspiredSM hits<br /> mark with new target<br /> pages 17-32<br /> Joel and Sarah<br /> Knoebel<br /> Elysburg, Pa.<br /> 10#PYt%FT.PJOFT *PXB64"<br /> NATIONAL PORK BOARD<br /> THE NEW GOLD STANDARD<br /> CIRCUMVENT PCV M<br /> ®<br /> THE ONLY READY-TO-USE VACCINE THAT PROTECTS AGAINST<br /> CI<a title="Pork Checkoff Report Fall 2011 page 1" href="http://viewer.zmags.com/publication/375ad3a8?page=1"> REPORT A Pork Checkoff publication </a> <a title="Pork Checkoff Report Fall 2011 page 2" href="http://viewer.zmags.com/publication/375ad3a8?page=2"> THE NEW GOLD STANDARD CIRCUMVENT PCV M </a> <a title="Pork Checkoff Report Fall 2011 page 3" href="http://viewer.zmags.com/publication/375ad3a8?page=3"> Issue Highlights… 4 Joining the Conversation </a> <a title="Pork Checkoff Report Fall 2011 page 4" href="http://viewer.zmags.com/publication/375ad3a8?page=4"> Joining the Conversation By Chris Novak </a> <a title="Pork Checkoff Report Fall 2011 page 5" href="http://viewer.zmags.com/publication/375ad3a8?page=5"> As Farmers and Ranchers, We've Raised</a> <a title="Pork Checkoff Report Fall 2011 page 6" href="http://viewer.zmags.com/publication/375ad3a8?page=6"> FROM THE CEO The alliance came togeth</a> <a title="Pork Checkoff Report Fall 2011 page 7" href="http://viewer.zmags.com/publication/375ad3a8?page=7"> Ingredients or nutrients? </a> <a title="Pork Checkoff Report Fall 2011 page 8" href="http://viewer.zmags.com/publication/375ad3a8?page=8"> 48*/&)&"-5)t3&4&"3$) New Checkoff Study: PRR</a> <a title="Pork Checkoff Report Fall 2011 page 9" href="http://viewer.zmags.com/publication/375ad3a8?page=9"> 88% million annually to total PRRS costs</a> <a title="Pork Checkoff Report Fall 2011 page 10" href="http://viewer.zmags.com/publication/375ad3a8?page=10"> CASE STUDY Undercover Video Intensifies</a> <a title="Pork Checkoff Report Fall 2011 page 11" href="http://viewer.zmags.com/publication/375ad3a8?page=11"> 1. By Dr. Howard Hill, director of animal well-</a> <a title="Pork Checkoff Report Fall 2011 page 12" href="http://viewer.zmags.com/publication/375ad3a8?page=12"> CASE STUDY 2. </a> <a title="Pork Checkoff Report Fall 2011 page 13" href="http://viewer.zmags.com/publication/375ad3a8?page=13"> Pork producers' belief in ethical principles and </a> <a title="Pork Checkoff Report Fall 2011 page 14" href="http://viewer.zmags.com/publication/375ad3a8?page=14"> CASE STUDY 5. By Chris Novak, CEO of the Nati</a> <a title="Pork Checkoff Report Fall 2011 page 15" href="http://viewer.zmags.com/publication/375ad3a8?page=15"> For your pigs, your sows, your soil and your peop</a> <a title="Pork Checkoff Report Fall 2011 page 16" href="http://viewer.zmags.com/publication/375ad3a8?page=16"> ASK THE EXPERT Take Your Farm to the Next Le</a> <a title="Pork Checkoff Report Fall 2011 page 17" href="http://viewer.zmags.com/publication/375ad3a8?page=17"> ENVIRONMENTAL S5EWARDS SPECIAL REPORT 2011</a> <a title="Pork Checkoff Report Fall 2011 page 18" href="http://viewer.zmags.com/publication/375ad3a8?page=18"> SPECIAL REPORT ENVIRONMENTAL STEWARDS Fami</a> <a title="Pork Checkoff Report Fall 2011 page 19" href="http://viewer.zmags.com/publication/375ad3a8?page=19"> ENVIRONMENTAL S5EWARDS SPECIAL REPORT “By</a> <a title="Pork Checkoff Report Fall 2011 page 20" href="http://viewer.zmags.com/publication/375ad3a8?page=20"> SPECIAL REPORT ENVIRONMENTAL STEWARDS </a> <a title="Pork Checkoff Report Fall 2011 page 21" href="http://viewer.zmags.com/publication/375ad3a8?page=21"> COSTS A LOT LESS THAN YOU THINK When pigs g</a> <a title="Pork Checkoff Report Fall 2011 page 22" href="http://viewer.zmags.com/publication/375ad3a8?page=22"> SPECIAL REPORT ENVIRONMENTAL STEWARDS Tech</a> <a title="Pork Checkoff Report Fall 2011 page 23" href="http://viewer.zmags.com/publication/375ad3a8?page=23"> ENVIRONMENTAL S5EWARDS SPECIAL REPORT Good ai</a> <a title="Pork Checkoff Report Fall 2011 page 24" href="http://viewer.zmags.com/publication/375ad3a8?page=24"> SPECIAL REPORT ENVIRONMENTAL STEWARDS </a> <a title="Pork Checkoff Report Fall 2011 page 25" href="http://viewer.zmags.com/publication/375ad3a8?page=25"> 3FLEX™ Easy as1-2-3 Introducing the 3FLEX™ comb</a> <a title="Pork Checkoff Report Fall 2011 page 26" href="http://viewer.zmags.com/publication/375ad3a8?page=26"> SPECIAL REPORT ENVIRONMENTAL STEWARDS Livi</a> <a title="Pork Checkoff Report Fall 2011 page 27" href="http://viewer.zmags.com/publication/375ad3a8?page=27"> ENVIRONMENTAL S5EWARDS SPECIAL REPORT With its</a> <a title="Pork Checkoff Report Fall 2011 page 28" href="http://viewer.zmags.com/publication/375ad3a8?page=28"> SPECIAL REPORT ENVIRONMENTAL STEWARDS The L</a> <a title="Pork Checkoff Report Fall 2011 page 29" href="http://viewer.zmags.com/publication/375ad3a8?page=29"> 35566HDVRQLV 4XLFNO\$SSURDFKLQJ CLIP AND SAVE $</a> <a title="Pork Checkoff Report Fall 2011 page 30" href="http://viewer.zmags.com/publication/375ad3a8?page=30"> SPECIAL REPORT ENVIRONMENTAL STEWARDS Brot</a> <a title="Pork Checkoff Report Fall 2011 page 31" href="http://viewer.zmags.com/publication/375ad3a8?page=31"> ENVIRONMENTAL S5EWARDS SPECIAL REPORT The ne</a> <a title="Pork Checkoff Report Fall 2011 page 32" href="http://viewer.zmags.com/publication/375ad3a8?page=32"> SPECIAL REPORT ENVIRONMENTAL STEWARDS </a> <a title="Pork Checkoff Report Fall 2011 page 33" href="http://viewer.zmags.com/publication/375ad3a8?page=33"> WATER CONSERVATION SPECIAL REPORT WATER WISE:</a> <a title="Pork Checkoff Report Fall 2011 page 34" href="http://viewer.zmags.com/publication/375ad3a8?page=34"> SPECIAL REPORT WATER CONSERVATION conti</a> <a title="Pork Checkoff Report Fall 2011 page 35" href="http://viewer.zmags.com/publication/375ad3a8?page=35"> FEED COSTS How to TRIM Your Farm's Feed Bi</a> <a title="Pork Checkoff Report Fall 2011 page 36" href="http://viewer.zmags.com/publication/375ad3a8?page=36"> New Brand Changes PERCEPTIONS By Teresa Roof Th</a> <a title="Pork Checkoff Report Fall 2011 page 37" href="http://viewer.zmags.com/publication/375ad3a8?page=37"> Roast Pork with Sweet Potatoes, </a> <a title="Pork Checkoff Report Fall 2011 page 38" href="http://viewer.zmags.com/publication/375ad3a8?page=38"> NEW BRAND New Brand Helps Checkoff Reach G</a> <a title="Pork Checkoff Report Fall 2011 page 39" href="http://viewer.zmags.com/publication/375ad3a8?page=39"> NEW BRAND New Ads Are CLUTTER BUSTERS Look f</a> <a title="Pork Checkoff Report Fall 2011 page 40" href="http://viewer.zmags.com/publication/375ad3a8?page=40"> NEW BRAND Monica</a> <a title="Pork Checkoff Report Fall 2011 page 41" href="http://viewer.zmags.com/publication/375ad3a8?page=41"> FOODSERVICE Quiznos Debuts Southern BBQ PULLED</a> <a title="Pork Checkoff Report Fall 2011 page 42" href="http://viewer.zmags.com/publication/375ad3a8?page=42"> YOUR BOTTOM LINE Thank Goodness for DEMAND </a> <a title="Pork Checkoff Report Fall 2011 page 43" href="http://viewer.zmags.com/publication/375ad3a8?page=43"> USDA's newly approved lower cooking temperatures </a> <a title="Pork Checkoff Report Fall 2011 page 44" href="http://viewer.zmags.com/publication/375ad3a8?page=44"> EXPORT MARKETS Antimicrobial Withdrawal </a> <a title="Pork Checkoff Report Fall 2011 page 45" href="http://viewer.zmags.com/publication/375ad3a8?page=45"> FOOD SAFETY Penicillin Deserves Close Atten</a> <a title="Pork Checkoff Report Fall 2011 page 46" href="http://viewer.zmags.com/publication/375ad3a8?page=46"> BEHIND THE SCENES Trichinae Success Aids Inte</a> <a title="Pork Checkoff Report Fall 2011 page 47" href="http://viewer.zmags.com/publication/375ad3a8?page=47"> RESOURCES What's New Online… From Pork Basics to</a> <a title="Pork Checkoff Report Fall 2011 page 48" href="http://viewer.zmags.com/publication/375ad3a8?page=48"> Kill respiratory bacteria before they overtake th</a>