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<br /> Focus on video usage<br /> Cover photo: © 2003-2017 Shutterstock Inc.<br /> CONTENT<br /> 5 Editorial<br /> 6 Overview of video usage<br /> 12 TV usage<br /> 16 Pay VOD usage<br /> 24 Free online videos<br /> 32 Social media<br /> 42 Binge watching<br /> 46 Summary<br /> 48 Methodology<br /> Cover photo: © 2003-2017 Shutterstock Inc.<br /> CONTENT 3<br /> <br /> EDITORIAL<br /> Changing times<br /> Dear readers,<br /> In the digital age, linear television still has a solid position in the everyday life of people. Television accounts for 88 per-<br /> cent of the daily video usage of Germans. This is just one of many interesting insights from the current ViewTime Report.<br /> The ViewTime Report examines all forms of video usage, from linear television to free and paid streaming services to vi-<br /> deo usage in social media. The study is based on the proven methodology of the Media Activity Guide. The quarterly telephone<br <a title="View Time Report 2017_Engl page 1" href="http://viewer.zmags.com/publication/385b0226?page=1"> Focus on video usage</a> <a title="View Time Report 2017_Engl page 2" href="http://viewer.zmags.com/publication/385b0226?page=2"> Cover photo: © 2003-2017 Shutterstock Inc.</a> <a title="View Time Report 2017_Engl page 3" href="http://viewer.zmags.com/publication/385b0226?page=3"> CONTENT 5 Editorial 6 Overview of vid</a> <a title="View Time Report 2017_Engl page 4" href="http://viewer.zmags.com/publication/385b0226?page=4"> </a> <a title="View Time Report 2017_Engl page 5" href="http://viewer.zmags.com/publication/385b0226?page=5"> EDITORIAL Changing times Dear readers, In t</a> <a title="View Time Report 2017_Engl page 6" href="http://viewer.zmags.com/publication/385b0226?page=6"> OVERVIEW OF VIDEO USAGE The major strength of vi</a> <a title="View Time Report 2017_Engl page 7" href="http://viewer.zmags.com/publication/385b0226?page=7"> </a> <a title="View Time Report 2017_Engl page 8" href="http://viewer.zmags.com/publication/385b0226?page=8"> CHANGING TIMES The spectrum of video usage has ex</a> <a title="View Time Report 2017_Engl page 9" href="http://viewer.zmags.com/publication/385b0226?page=9"> In order to maintain an overview in light of this</a> <a title="View Time Report 2017_Engl page 10" href="http://viewer.zmags.com/publication/385b0226?page=10"> Trend: Ø daily usage time on video platforms A 14</a> <a title="View Time Report 2017_Engl page 11" href="http://viewer.zmags.com/publication/385b0226?page=11"> Trend: Reach of video platforms A 14-69, in perce</a> <a title="View Time Report 2017_Engl page 12" href="http://viewer.zmags.com/publication/385b0226?page=12"> </a> <a title="View Time Report 2017_Engl page 13" href="http://viewer.zmags.com/publication/385b0226?page=13"> TV USAGE Just as television sets are no longe</a> <a title="View Time Report 2017_Engl page 14" href="http://viewer.zmags.com/publication/385b0226?page=14"> NEW POSSIBILITIES OF TELEVISION USAGE Television </a> <a title="View Time Report 2017_Engl page 15" href="http://viewer.zmags.com/publication/385b0226?page=15"> ONE THIRD USE TV ALTERNATIVELY Approximately one </a> <a title="View Time Report 2017_Engl page 16" href="http://viewer.zmags.com/publication/385b0226?page=16"> PAY VOD USAGE</a> <a title="View Time Report 2017_Engl page 17" href="http://viewer.zmags.com/publication/385b0226?page=17"> SVOD, TVOD, EST – the diversity of the modern med</a> <a title="View Time Report 2017_Engl page 18" href="http://viewer.zmags.com/publication/385b0226?page=18"> Trend: Reach of pay VOD A 14-69, in percent, usag</a> <a title="View Time Report 2017_Engl page 19" href="http://viewer.zmags.com/publication/385b0226?page=19"> Total home video segments in Germany A 10+; in pe</a> <a title="View Time Report 2017_Engl page 20" href="http://viewer.zmags.com/publication/385b0226?page=20"> Trend: Ø daily usage time on pay VOD A 14-69, in </a> <a title="View Time Report 2017_Engl page 21" href="http://viewer.zmags.com/publication/385b0226?page=21"> © 2003-2017 Shutterstock Inc. PAY VOD USAGE 21</a> <a title="View Time Report 2017_Engl page 22" href="http://viewer.zmags.com/publication/385b0226?page=22"> SVOD availability in households in percent, Q2/17</a> <a title="View Time Report 2017_Engl page 23" href="http://viewer.zmags.com/publication/385b0226?page=23"> Pay VOD usage by device A 14-69, in percent of da</a> <a title="View Time Report 2017_Engl page 24" href="http://viewer.zmags.com/publication/385b0226?page=24"> FREE ONLINE VIDEOS Online videos are becom</a> <a title="View Time Report 2017_Engl page 25" href="http://viewer.zmags.com/publication/385b0226?page=25"> </a> <a title="View Time Report 2017_Engl page 26" href="http://viewer.zmags.com/publication/385b0226?page=26"> FREE ONLINE VIDEOS WITH HIGH REACH Free online vi</a> <a title="View Time Report 2017_Engl page 27" href="http://viewer.zmags.com/publication/385b0226?page=27"> Trend: Ø daily usage time on free online videos A</a> <a title="View Time Report 2017_Engl page 28" href="http://viewer.zmags.com/publication/385b0226?page=28"> Trend: Ø daily usage time on YouTube videos A 14-</a> <a title="View Time Report 2017_Engl page 29" href="http://viewer.zmags.com/publication/385b0226?page=29"> as films or series. Furthermore, the video usage </a> <a title="View Time Report 2017_Engl page 30" href="http://viewer.zmags.com/publication/385b0226?page=30"> Trend: Reach of catch-up TV A 14-69, in percent, </a> <a title="View Time Report 2017_Engl page 31" href="http://viewer.zmags.com/publication/385b0226?page=31"> The potential of the network appears to be satura</a> <a title="View Time Report 2017_Engl page 32" href="http://viewer.zmags.com/publication/385b0226?page=32"> </a> <a title="View Time Report 2017_Engl page 33" href="http://viewer.zmags.com/publication/385b0226?page=33"> SOCIAL MEDIA Videos are emotional, captivating, a</a> <a title="View Time Report 2017_Engl page 34" href="http://viewer.zmags.com/publication/385b0226?page=34"> A DIRECT COMPARISON OF SOCIAL NETWORKS Of the big</a> <a title="View Time Report 2017_Engl page 35" href="http://viewer.zmags.com/publication/385b0226?page=35"> User profile </a> <a title="View Time Report 2017_Engl page 36" href="http://viewer.zmags.com/publication/385b0226?page=36"> Trend: Facebook reach by age A 14-69, in percent,</a> <a title="View Time Report 2017_Engl page 37" href="http://viewer.zmags.com/publication/385b0226?page=37"> Trend: Ø daily usage time on Facebook A 14-69, in</a> <a title="View Time Report 2017_Engl page 38" href="http://viewer.zmags.com/publication/385b0226?page=38"> At around 2 minutes, even the usage time of Faceb</a> <a title="View Time Report 2017_Engl page 39" href="http://viewer.zmags.com/publication/385b0226?page=39"> SOCIAL MEDIA 39</a> <a title="View Time Report 2017_Engl page 40" href="http://viewer.zmags.com/publication/385b0226?page=40"> Usage frequency: Instagram in percent, Q2/17 </a> <a title="View Time Report 2017_Engl page 41" href="http://viewer.zmags.com/publication/385b0226?page=41"> Trend: Ø daily usage time on Snapchat in minutes </a> <a title="View Time Report 2017_Engl page 42" href="http://viewer.zmags.com/publication/385b0226?page=42"> BINGE WATCHING “Just one more episode!” – Anyon</a> <a title="View Time Report 2017_Engl page 43" href="http://viewer.zmags.com/publication/385b0226?page=43"> </a> <a title="View Time Report 2017_Engl page 44" href="http://viewer.zmags.com/publication/385b0226?page=44"> HIGH LEVEL OF INTEREST IN BINGING Binge watching </a> <a title="View Time Report 2017_Engl page 45" href="http://viewer.zmags.com/publication/385b0226?page=45"> CONCLUSION • Binge watching is a mass phenomenon</a> <a title="View Time Report 2017_Engl page 46" href="http://viewer.zmags.com/publication/385b0226?page=46"> © 2003-2017 Shutterstock Inc.</a> <a title="View Time Report 2017_Engl page 47" href="http://viewer.zmags.com/publication/385b0226?page=47"> SUMMARY The video market is changing at great sp</a> <a title="View Time Report 2017_Engl page 48" href="http://viewer.zmags.com/publication/385b0226?page=48"> METHODOLOGY POPULATION German-speaking populati</a> <a title="View Time Report 2017_Engl page 49" href="http://viewer.zmags.com/publication/385b0226?page=49"> Imprint Publisher: SevenOne Media GmbH, Unterfö</a> <a title="View Time Report 2017_Engl page 50" href="http://viewer.zmags.com/publication/385b0226?page=50"> SevenOne Media GmbH Medienallee 4 85774 Unterföhr</a>