<br />
The Official Publication of the North American Association of State & Provincial Lotteries<br />
Lottery Insights<br />
February Issue 2012<br />
Corporate Inroads<br />
By Patricia McQueen, NASPL Staff Writer<br />
Lotteries continue efforts to attract major chains,<br />
reaching new trade styles and new customers<br />
in a changing retail marketplace.<br />
Opening the Door to Online<br />
Lottery Play in the U.S<br />
With the Department of Justice’s<br />
Re-Interpretation of the Wire Act<br />
of 1961, U.S. Lotteries are Entering<br />
a New Era - Scientific Games<br />
Page 16<br />
Poker Lotto -<br />
Poker Thrills Without the Skills<br />
Voted Best New Draw Game at NASPL 2011,<br />
Poker Lotto is Becoming an Industry Sensation<br />
Page 32<br />
To Find Opportunity and Growth,<br />
Go into Competition with Yourself<br />
Page 38<br />
In This Issue<br />
Lottery Insights February Issue 2012<br />
From the President<br />
Gordon Medenica, <a title="February.Issue.2012 page 1" href="http://viewer.zmags.com/publication/38bd59a2?page=1"> The Official Publication of the North American As</a>
<a title="February.Issue.2012 page 2" href="http://viewer.zmags.com/publication/38bd59a2?page=2"> In This Issue Lottery Insights February Issue 2</a>
<a title="February.Issue.2012 page 3" href="http://viewer.zmags.com/publication/38bd59a2?page=3"> LOTTERY GAMES ALL YEAR LONG EA, EA SPORTS and th</a>
<a title="February.Issue.2012 page 4" href="http://viewer.zmags.com/publication/38bd59a2?page=4"> From the NASPL President Gordon Medenica The </a>
<a title="February.Issue.2012 page 5" href="http://viewer.zmags.com/publication/38bd59a2?page=5"> Leverage the retro-chic Frogger® brand to engage </a>
<a title="February.Issue.2012 page 6" href="http://viewer.zmags.com/publication/38bd59a2?page=6"> Industry News T hanks to new le</a>
<a title="February.Issue.2012 page 7" href="http://viewer.zmags.com/publication/38bd59a2?page=7"> er (D-3rd District) and Jacqueline Collins (D-16t</a>
<a title="February.Issue.2012 page 8" href="http://viewer.zmags.com/publication/38bd59a2?page=8"> Industry News W </a>
<a title="February.Issue.2012 page 9" href="http://viewer.zmags.com/publication/38bd59a2?page=9"> Lottery Insights - February Issue 2012 | 9</a>
<a title="February.Issue.2012 page 10" href="http://viewer.zmags.com/publication/38bd59a2?page=10"> Industry News Intralot Introduces Innovative</a>
<a title="February.Issue.2012 page 11" href="http://viewer.zmags.com/publication/38bd59a2?page=11"> Lottery Insights - February Issue 2012 | 11</a>
<a title="February.Issue.2012 page 12" href="http://viewer.zmags.com/publication/38bd59a2?page=12"> Industry News Veterans Benefit from Washington</a>
<a title="February.Issue.2012 page 13" href="http://viewer.zmags.com/publication/38bd59a2?page=13"> movement started when funding was cut for the </a>
<a title="February.Issue.2012 page 14" href="http://viewer.zmags.com/publication/38bd59a2?page=14"> Industry News tery to conduct an annual raffle</a>
<a title="February.Issue.2012 page 15" href="http://viewer.zmags.com/publication/38bd59a2?page=15"> The Hometown Heroes Raffle had a 98 percent sello</a>
<a title="February.Issue.2012 page 16" href="http://viewer.zmags.com/publication/38bd59a2?page=16"> Feature Openi</a>
<a title="February.Issue.2012 page 17" href="http://viewer.zmags.com/publication/38bd59a2?page=17"> T he future for lottery sa</a>
<a title="February.Issue.2012 page 18" href="http://viewer.zmags.com/publication/38bd59a2?page=18"> In the U.K., sales from Camelot’s instant</a>
<a title="February.Issue.2012 page 19" href="http://viewer.zmags.com/publication/38bd59a2?page=19"> Lottery Insights - February Issue 2012 | 19</a>
<a title="February.Issue.2012 page 20" href="http://viewer.zmags.com/publication/38bd59a2?page=20"> Corporate Inroads By Patricia McQueen, NASPL Staf</a>
<a title="February.Issue.2012 page 21" href="http://viewer.zmags.com/publication/38bd59a2?page=21"> Table 1: Selected U.S. Retail Industries 2000 </a>
<a title="February.Issue.2012 page 22" href="http://viewer.zmags.com/publication/38bd59a2?page=22"> Retailer Corner W</a>
<a title="February.Issue.2012 page 23" href="http://viewer.zmags.com/publication/38bd59a2?page=23"> and Rite Aid – for the first time. According to a</a>
<a title="February.Issue.2012 page 24" href="http://viewer.zmags.com/publication/38bd59a2?page=24"> Retailer Corner in California. In 2007, the </a>
<a title="February.Issue.2012 page 25" href="http://viewer.zmags.com/publication/38bd59a2?page=25"> At Rite Aid stores in Pennsylvania, customers en</a>
<a title="February.Issue.2012 page 26" href="http://viewer.zmags.com/publication/38bd59a2?page=26"> Retailer Corner porate headquarters are in P</a>
<a title="February.Issue.2012 page 27" href="http://viewer.zmags.com/publication/38bd59a2?page=27"> with a full-service vending machine for selling i</a>
<a title="February.Issue.2012 page 28" href="http://viewer.zmags.com/publication/38bd59a2?page=28"> Retailer Corner 60 stores in the state were se</a>
<a title="February.Issue.2012 page 29" href="http://viewer.zmags.com/publication/38bd59a2?page=29"> Addressing Corporate Concerns T </a>
<a title="February.Issue.2012 page 30" href="http://viewer.zmags.com/publication/38bd59a2?page=30"> Retailer Corner its own discretion. “We have b</a>
<a title="February.Issue.2012 page 31" href="http://viewer.zmags.com/publication/38bd59a2?page=31"> World Lottery Summit September 9 - 12, 2012 Prep</a>
<a title="February.Issue.2012 page 32" href="http://viewer.zmags.com/publication/38bd59a2?page=32"> Poker Lotto MetroNewspaper Wrap 32 | Lottery I</a>
<a title="February.Issue.2012 page 33" href="http://viewer.zmags.com/publication/38bd59a2?page=33"> Poker Lotto Poker Thrills Without the Skills Vote</a>
<a title="February.Issue.2012 page 34" href="http://viewer.zmags.com/publication/38bd59a2?page=34"> And that was about “attaching a fun instant-win e</a>
<a title="February.Issue.2012 page 35" href="http://viewer.zmags.com/publication/38bd59a2?page=35"> The Campaign to Meet the Poker Challenge While th</a>
<a title="February.Issue.2012 page 36" href="http://viewer.zmags.com/publication/38bd59a2?page=36"> very straightforward advertising tactics – no gli</a>
<a title="February.Issue.2012 page 37" href="http://viewer.zmags.com/publication/38bd59a2?page=37"> The game attracted a much broad- er demographic t</a>
<a title="February.Issue.2012 page 38" href="http://viewer.zmags.com/publication/38bd59a2?page=38"> Sales To Find Opportunity and Growth, Go into</a>
<a title="February.Issue.2012 page 39" href="http://viewer.zmags.com/publication/38bd59a2?page=39"> likely to generate a sale since the consumer most</a>
<a title="February.Issue.2012 page 40" href="http://viewer.zmags.com/publication/38bd59a2?page=40"> Sales competing lotteries, a lottery competito</a>
<a title="February.Issue.2012 page 41" href="http://viewer.zmags.com/publication/38bd59a2?page=41"> May 21-25, 2012 NASPL Lottery Leadershi</a>
<a title="February.Issue.2012 page 42" href="http://viewer.zmags.com/publication/38bd59a2?page=42"> </a>
<a title="February.Issue.2012 page 43" href="http://viewer.zmags.com/publication/38bd59a2?page=43"> Invest in Your Employees, Invest in Yourself! NAS</a>
<a title="February.Issue.2012 page 44" href="http://viewer.zmags.com/publication/38bd59a2?page=44"> ties outside their normal job environments. The p</a>
<a title="February.Issue.2012 page 45" href="http://viewer.zmags.com/publication/38bd59a2?page=45"> Lottery Leadership Institute Speakers Include: </a>
<a title="February.Issue.2012 page 46" href="http://viewer.zmags.com/publication/38bd59a2?page=46"> Lottery Leadership Seminar Agenda Monday, May 21,</a>
<a title="February.Issue.2012 page 47" href="http://viewer.zmags.com/publication/38bd59a2?page=47"> 6:00 p.m. - 9:30 p.m. Off Site Team Building Even</a>
<a title="February.Issue.2012 page 48" href="http://viewer.zmags.com/publication/38bd59a2?page=48"> Future Events NASPL EVENTS May 21 - 25, </a>
<a title="February.Issue.2012 page 49" href="http://viewer.zmags.com/publication/38bd59a2?page=49"> Accounting • Audit • Distribution • Information T</a>
<a title="February.Issue.2012 page 50" href="http://viewer.zmags.com/publication/38bd59a2?page=50"> YOU’RE INVITED TO GLI UNIVERSITY’S ROUNDTABLE Ma</a>
<a title="February.Issue.2012 page 51" href="http://viewer.zmags.com/publication/38bd59a2?page=51"> Check out past issues of Lottery Insights below </a>