<br />
The Voice<br />
The Official Magazine Of The gOld’s gyM franchisee assOciaTiOn<br />
SPOTLIGHT ON<br />
BRIAN ANDERSON &<br />
STEVE BROADBENT<br />
OF GOLD'S GYM<br />
KENNEWICK &<br />
RICHLAND, WA<br />
July/August 2012 www.ggfa.info<br />
Contents<br />
JULY/AUGUST 2012<br />
FEATURES<br />
26 | SPOTLIGHT ON BRIAN<br />
ANDERSON & STEVE<br />
BROADBENT OF GOLD'S<br />
GYM KENNEWICK &<br />
RICHLAND, WA<br />
26<br />
32 | BEST PRACTICES:<br />
PROMOTING FUNCTIONAL<br />
TRAINING<br />
34 | THE INFAMOUS “LOI”<br />
42 | A NEW MINDSET FOR<br />
PERSONAL TRAINING<br />
42<br />
44 | 6 THINGS YOU CAN DO<br />
RIGHT NOW TO MAKE<br />
AN IMPACT FOR YOUR<br />
BUSINESS ON PINTEREST<br />
46 | HOW CREATIVE<br />
MARKETING CAN JUICE UP<br />
YOUR SALES<br />
4 | FIRST WORD <a title="The Voice July/August 2012 Issue page 1" href="http://viewer.zmags.com/publication/390912e7?page=1"> The Voice The Official Magazine Of The gOld’s gyM</a>
<a title="The Voice July/August 2012 Issue page 2" href="http://viewer.zmags.com/publication/390912e7?page=2"> Contents JULY/AUGUST 2012 FEATURES 26 | SPOTLIGH</a>
<a title="The Voice July/August 2012 Issue page 3" href="http://viewer.zmags.com/publication/390912e7?page=3"> </a>
<a title="The Voice July/August 2012 Issue page 4" href="http://viewer.zmags.com/publication/390912e7?page=4"> Fd irst Wor HELLO EVERYONE! T </a>
<a title="The Voice July/August 2012 Issue page 5" href="http://viewer.zmags.com/publication/390912e7?page=5"> GGFA StAFF Ginger Collins Executive Director m3</a>
<a title="The Voice July/August 2012 Issue page 6" href="http://viewer.zmags.com/publication/390912e7?page=6"> P resident's Letter A </a>
<a title="The Voice July/August 2012 Issue page 7" href="http://viewer.zmags.com/publication/390912e7?page=7"> I look forward to seeing everyone in las Vegas</a>
<a title="The Voice July/August 2012 Issue page 8" href="http://viewer.zmags.com/publication/390912e7?page=8"> T he GGFA Advisory Board The GGFA Advisory B</a>
<a title="The Voice July/August 2012 Issue page 9" href="http://viewer.zmags.com/publication/390912e7?page=9"> </a>
<a title="The Voice July/August 2012 Issue page 10" href="http://viewer.zmags.com/publication/390912e7?page=10"> T he Wire NEWS & ANNOUNCEMENTS FROM THE GGFA </a>
<a title="The Voice July/August 2012 Issue page 11" href="http://viewer.zmags.com/publication/390912e7?page=11"> THANK YOU 2012 GOLD’S GYM CHALLENGE SPONSORS! </a>
<a title="The Voice July/August 2012 Issue page 12" href="http://viewer.zmags.com/publication/390912e7?page=12"> T he Wire 2012 GOLD’S GYM INTERNATIONAL CONVE</a>
<a title="The Voice July/August 2012 Issue page 13" href="http://viewer.zmags.com/publication/390912e7?page=13"> GGFA Education Sessions & Forums: Click Here to v</a>
<a title="The Voice July/August 2012 Issue page 14" href="http://viewer.zmags.com/publication/390912e7?page=14"> T he Wire ABC Financial is once again spo</a>
<a title="The Voice July/August 2012 Issue page 15" href="http://viewer.zmags.com/publication/390912e7?page=15"> SOFTWARE | PAYMENT PROCESSING | MARKETING </a>
<a title="The Voice July/August 2012 Issue page 16" href="http://viewer.zmags.com/publication/390912e7?page=16"> T he Wire 2012 GGFA Owners’ Conferenc</a>
<a title="The Voice July/August 2012 Issue page 17" href="http://viewer.zmags.com/publication/390912e7?page=17"> Day 2 - Focus will be on the industry outside the</a>
<a title="The Voice July/August 2012 Issue page 18" href="http://viewer.zmags.com/publication/390912e7?page=18"> T he Wire GGFA communicAtion updAtes To provide y</a>
<a title="The Voice July/August 2012 Issue page 19" href="http://viewer.zmags.com/publication/390912e7?page=19"> SOFTWARE | BILLING | COLLECTIONS Focus on makin</a>
<a title="The Voice July/August 2012 Issue page 20" href="http://viewer.zmags.com/publication/390912e7?page=20"> M edallia Corner The Medallia platform is a to</a>
<a title="The Voice July/August 2012 Issue page 21" href="http://viewer.zmags.com/publication/390912e7?page=21"> age, excellent customer service is what dif- fere</a>
<a title="The Voice July/August 2012 Issue page 22" href="http://viewer.zmags.com/publication/390912e7?page=22"> G GAAC Corner New Marketing Campaigns Coming! H</a>
<a title="The Voice July/August 2012 Issue page 23" href="http://viewer.zmags.com/publication/390912e7?page=23"> G G Capital News Odds and Ends from Gold's Gym C</a>
<a title="The Voice July/August 2012 Issue page 24" href="http://viewer.zmags.com/publication/390912e7?page=24"> Introducing the ultimate functional tness traini</a>
<a title="The Voice July/August 2012 Issue page 25" href="http://viewer.zmags.com/publication/390912e7?page=25"> USB port Lower control panel LAN connectivity p</a>
<a title="The Voice July/August 2012 Issue page 26" href="http://viewer.zmags.com/publication/390912e7?page=26"> SPOTLIGHT ON GOLD'S GYM, WA: FRANCHISEE</a>
<a title="The Voice July/August 2012 Issue page 27" href="http://viewer.zmags.com/publication/390912e7?page=27"> (continued on next page) The Vo</a>
<a title="The Voice July/August 2012 Issue page 28" href="http://viewer.zmags.com/publication/390912e7?page=28"> They eventually came together on a company pr</a>
<a title="The Voice July/August 2012 Issue page 29" href="http://viewer.zmags.com/publication/390912e7?page=29"> the best opportunity for success.” The two decide</a>
<a title="The Voice July/August 2012 Issue page 30" href="http://viewer.zmags.com/publication/390912e7?page=30"> them.” Brian helped scout many of the 200 employe</a>
<a title="The Voice July/August 2012 Issue page 31" href="http://viewer.zmags.com/publication/390912e7?page=31"> feedback that helps us improve,” said Steve. Bri</a>
<a title="The Voice July/August 2012 Issue page 32" href="http://viewer.zmags.com/publication/390912e7?page=32"> BEST PRACTICES: PROMOTING FUNCTIONAL TRAI</a>
<a title="The Voice July/August 2012 Issue page 33" href="http://viewer.zmags.com/publication/390912e7?page=33"> month EFT on top of their membership. It was mark</a>
<a title="The Voice July/August 2012 Issue page 34" href="http://viewer.zmags.com/publication/390912e7?page=34"> THE INFAMOUS “LOI” BroUGHT To yoU By: </a>
<a title="The Voice July/August 2012 Issue page 35" href="http://viewer.zmags.com/publication/390912e7?page=35"> confidentiality provision, etc. If there are spec</a>
<a title="The Voice July/August 2012 Issue page 36" href="http://viewer.zmags.com/publication/390912e7?page=36"> reports, surveys and the like. However, that inf</a>
<a title="The Voice July/August 2012 Issue page 37" href="http://viewer.zmags.com/publication/390912e7?page=37"> HERE IS A SAMPLE DRAFT LOI FOR YOUR CONSIDERATION</a>
<a title="The Voice July/August 2012 Issue page 38" href="http://viewer.zmags.com/publication/390912e7?page=38"> and free rent following the business opening, som</a>
<a title="The Voice July/August 2012 Issue page 39" href="http://viewer.zmags.com/publication/390912e7?page=39"> 11. Permitted Use: Health Club/Fitness Center and</a>
<a title="The Voice July/August 2012 Issue page 40" href="http://viewer.zmags.com/publication/390912e7?page=40"> signage, window signage, grand opening and other </a>
<a title="The Voice July/August 2012 Issue page 41" href="http://viewer.zmags.com/publication/390912e7?page=41"> 22. Utilities: Tenant will pay for all utility ch</a>
<a title="The Voice July/August 2012 Issue page 42" href="http://viewer.zmags.com/publication/390912e7?page=42"> A new mindSeT For perSonAl TrAininG Brought to yo</a>
<a title="The Voice July/August 2012 Issue page 43" href="http://viewer.zmags.com/publication/390912e7?page=43"> you basically paid in advance for that particular</a>
<a title="The Voice July/August 2012 Issue page 44" href="http://viewer.zmags.com/publication/390912e7?page=44"> 6 Things You Can Do foR YouR B </a>
<a title="The Voice July/August 2012 Issue page 45" href="http://viewer.zmags.com/publication/390912e7?page=45"> RighT now To Make an iMpaCT usiness on pinTeResT </a>
<a title="The Voice July/August 2012 Issue page 46" href="http://viewer.zmags.com/publication/390912e7?page=46"> how Creative Marketing Can JuiCe up your SaleS </a>
<a title="The Voice July/August 2012 Issue page 47" href="http://viewer.zmags.com/publication/390912e7?page=47"> the front door. The more people walk by, the more</a>
<a title="The Voice July/August 2012 Issue page 48" href="http://viewer.zmags.com/publication/390912e7?page=48"> O. ne Last Thing.. have you checked out the </a>
<a title="The Voice July/August 2012 Issue page 49" href="http://viewer.zmags.com/publication/390912e7?page=49"> </a>
<a title="The Voice July/August 2012 Issue page 50" href="http://viewer.zmags.com/publication/390912e7?page=50"> 50 July/August 2012 | The VoicE</a>