<br />
ACCESSORIES, BAGS AND CASES ISSUE ACCESSORIES, BAGS AND CASES ISSUE ACCESSORIES, BAGS AND CASES ISSUE<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br />
THE<br />
November 15, 2014<br />
Volume 31, No. 11<br />
P<br />
By Michelle Loeb<br />
ADD-ON<br />
With 2014 quickly drawing to a close, independent music store owners across the country<br />
are looking for ways to increase their bottom line not only for this year, but also for the ones<br />
ahead. And although fluctuations in the economy might affect a customer’s decision to buy<br />
new instruments or other large-ticket items, accessory products are proving to be a reliable<br />
source of income for store owners, making such products a key part of meeting those end-<br />
of-year profitability goals.<br />
“Instruments remain the major part of the industry, but you can’t count on big-ticket sales<br />
every day,” said James Hennessey, President and Founder of On-Stage Stands. “Accesso-<<a title="MSR 11 2014 November page 1" href="http://viewer.zmags.com/publication/39db1aa6?page=1"> ACCESSORIES, BAGS AND CASES ISSUE ACCESSORIES, B</a>
<a title="MSR 11 2014 November page 2" href="http://viewer.zmags.com/publication/39db1aa6?page=2"> THE BOLD SHAPE OF PERFORMANCE </a>
<a title="MSR 11 2014 November page 3" href="http://viewer.zmags.com/publication/39db1aa6?page=3"> NAMM Show Registration Opens Registration is </a>
<a title="MSR 11 2014 November page 4" href="http://viewer.zmags.com/publication/39db1aa6?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a>
<a title="MSR 11 2014 November page 5" href="http://viewer.zmags.com/publication/39db1aa6?page=5"> Over 800 music partners. 1 retail finance provide</a>
<a title="MSR 11 2014 November page 6" href="http://viewer.zmags.com/publication/39db1aa6?page=6"> EDITORIAL The Road Less Traveled Much to the </a>
<a title="MSR 11 2014 November page 7" href="http://viewer.zmags.com/publication/39db1aa6?page=7"> </a>
<a title="MSR 11 2014 November page 8" href="http://viewer.zmags.com/publication/39db1aa6?page=8"> ATEST L Fishman Addresses Apple Employees Lar</a>
<a title="MSR 11 2014 November page 9" href="http://viewer.zmags.com/publication/39db1aa6?page=9"> TEC Awards Mark 30 Years The NAMM Foundation </a>
<a title="MSR 11 2014 November page 10" href="http://viewer.zmags.com/publication/39db1aa6?page=10"> ATEST L Another Record Year For Music China M</a>
<a title="MSR 11 2014 November page 11" href="http://viewer.zmags.com/publication/39db1aa6?page=11"> LATEST BREAKING NEWS: GC Makes Executive Appointm</a>
<a title="MSR 11 2014 November page 12" href="http://viewer.zmags.com/publication/39db1aa6?page=12"> ATEST L Over 200K ChordBuddy Units Sold Chord</a>
<a title="MSR 11 2014 November page 13" href="http://viewer.zmags.com/publication/39db1aa6?page=13"> LATEST Camp Jam Receives On-Stage Gear On-</a>
<a title="MSR 11 2014 November page 14" href="http://viewer.zmags.com/publication/39db1aa6?page=14"> ADVERTORIAL • NOVEMBER 2014 visi</a>
<a title="MSR 11 2014 November page 15" href="http://viewer.zmags.com/publication/39db1aa6?page=15"> Make Your Show Plans Now ges and hotel rooms namm</a>
<a title="MSR 11 2014 November page 16" href="http://viewer.zmags.com/publication/39db1aa6?page=16"> P EOPLE Walle After 12 Director, r Depa yea</a>
<a title="MSR 11 2014 November page 17" href="http://viewer.zmags.com/publication/39db1aa6?page=17"> PEOPL ‘Sweet’-ening The Pot Sweetwater re</a>
<a title="MSR 11 2014 November page 18" href="http://viewer.zmags.com/publication/39db1aa6?page=18"> RODUCTS P Man Of Steel Over view: HSA’s</a>
<a title="MSR 11 2014 November page 19" href="http://viewer.zmags.com/publication/39db1aa6?page=19"> PRODUCTS Take Flight Over view: Hal </a>
<a title="MSR 11 2014 November page 20" href="http://viewer.zmags.com/publication/39db1aa6?page=20"> P RODUCTS Keynote Speakers O</a>
<a title="MSR 11 2014 November page 21" href="http://viewer.zmags.com/publication/39db1aa6?page=21"> PRODUCTS Catch The Bug Over view: </a>
<a title="MSR 11 2014 November page 22" href="http://viewer.zmags.com/publication/39db1aa6?page=22"> AND NOW FOR SOMETHING COMPLETELY DIFFERENT (conti</a>
<a title="MSR 11 2014 November page 23" href="http://viewer.zmags.com/publication/39db1aa6?page=23"> example of Dixon’s commitment to advance the art </a>
<a title="MSR 11 2014 November page 24" href="http://viewer.zmags.com/publication/39db1aa6?page=24"> 57 fect processing and audio playback in a</a>
<a title="MSR 11 2014 November page 25" href="http://viewer.zmags.com/publication/39db1aa6?page=25"> adjustment straps. The back tabs are slotted to a</a>
<a title="MSR 11 2014 November page 26" href="http://viewer.zmags.com/publication/39db1aa6?page=26"> 10 </a>
<a title="MSR 11 2014 November page 27" href="http://viewer.zmags.com/publication/39db1aa6?page=27"> musical companion. The ⅛-inch headphone output al</a>
<a title="MSR 11 2014 November page 28" href="http://viewer.zmags.com/publication/39db1aa6?page=28"> Stephen Perkins Leads Clinic At Vic’s Drum Shop </a>
<a title="MSR 11 2014 November page 29" href="http://viewer.zmags.com/publication/39db1aa6?page=29"> Bill’s Music Hosts ‘Music For Mick’ Fundraiser </a>
<a title="MSR 11 2014 November page 30" href="http://viewer.zmags.com/publication/39db1aa6?page=30"> FIVE MINUTES WITH JASON HOU CEO, VocoPro By D</a>
<a title="MSR 11 2014 November page 31" href="http://viewer.zmags.com/publication/39db1aa6?page=31"> The VocoPro team lives and breathes the company’s</a>
<a title="MSR 11 2014 November page 32" href="http://viewer.zmags.com/publication/39db1aa6?page=32"> MI SPY MAN OH mandolin Acoustic i</a>
<a title="MSR 11 2014 November page 33" href="http://viewer.zmags.com/publication/39db1aa6?page=33"> This chain’s Web site is, as ever yo</a>
<a title="MSR 11 2014 November page 34" href="http://viewer.zmags.com/publication/39db1aa6?page=34"> The Web site for this local indie lists numer</a>
<a title="MSR 11 2014 November page 35" href="http://viewer.zmags.com/publication/39db1aa6?page=35"> The Sale Keep in mind that I’m only reporting</a>
<a title="MSR 11 2014 November page 36" href="http://viewer.zmags.com/publication/39db1aa6?page=36"> SPECIAL TO THE RETAILER By Gabriel O’Brien </a>
<a title="MSR 11 2014 November page 37" href="http://viewer.zmags.com/publication/39db1aa6?page=37"> SYSTEM FIXED-FREQUENCY VHF WIRELESS SYSTEM FR</a>
<a title="MSR 11 2014 November page 38" href="http://viewer.zmags.com/publication/39db1aa6?page=38"> SPECIAL TO THE RETAILER 1 2 By Pat Wiegand </a>
<a title="MSR 11 2014 November page 39" href="http://viewer.zmags.com/publication/39db1aa6?page=39"> </a>
<a title="MSR 11 2014 November page 40" href="http://viewer.zmags.com/publication/39db1aa6?page=40"> SHINE A LIGHT Carter Vintage Guitars 625 8</a>
<a title="MSR 11 2014 November page 41" href="http://viewer.zmags.com/publication/39db1aa6?page=41"> Subsonic Architecture Low frequency by Celestio</a>
<a title="MSR 11 2014 November page 42" href="http://viewer.zmags.com/publication/39db1aa6?page=42"> SALES GURU ARE YOU AFRAID TO SELL? By Gene F</a>
<a title="MSR 11 2014 November page 43" href="http://viewer.zmags.com/publication/39db1aa6?page=43"> DREAM TEAM H4n </a>
<a title="MSR 11 2014 November page 44" href="http://viewer.zmags.com/publication/39db1aa6?page=44"> BUSINESS & MARKETING WORKING THROUGH GROWING </a>
<a title="MSR 11 2014 November page 45" href="http://viewer.zmags.com/publication/39db1aa6?page=45"> </a>
<a title="MSR 11 2014 November page 46" href="http://viewer.zmags.com/publication/39db1aa6?page=46"> VEDDATORIAL A CHRISTMAS STORY By Dan Vedda </a>
<a title="MSR 11 2014 November page 47" href="http://viewer.zmags.com/publication/39db1aa6?page=47"> FREE Never Sounded So Good! Audix will give you</a>
<a title="MSR 11 2014 November page 48" href="http://viewer.zmags.com/publication/39db1aa6?page=48"> TheRetailer's Mall </a>
<a title="MSR 11 2014 November page 49" href="http://viewer.zmags.com/publication/39db1aa6?page=49"> TheRetailer's Mall </a>
<a title="MSR 11 2014 November page 50" href="http://viewer.zmags.com/publication/39db1aa6?page=50"> TheRetailer's Mall </a>
<a title="MSR 11 2014 November page 51" href="http://viewer.zmags.com/publication/39db1aa6?page=51"> ‘Over the last few years, I would say we are real</a>
<a title="MSR 11 2014 November page 52" href="http://viewer.zmags.com/publication/39db1aa6?page=52"> James Hennessey ‘We started as an accessory com</a>
<a title="MSR 11 2014 November page 53" href="http://viewer.zmags.com/publication/39db1aa6?page=53"> BUSINESS & MARKETING (continued from page 44) • T</a>
<a title="MSR 11 2014 November page 54" href="http://viewer.zmags.com/publication/39db1aa6?page=54"> UNDER THE HOOD GATOR CASES’ Aluminum Pedal Boa</a>
<a title="MSR 11 2014 November page 55" href="http://viewer.zmags.com/publication/39db1aa6?page=55"> This holiday season, invest in success with Sennh</a>
<a title="MSR 11 2014 November page 56" href="http://viewer.zmags.com/publication/39db1aa6?page=56"> The strengths of KMC are the key to your retail s</a>