<br />
Link with Soft Drinks<br />
for bigger profits<br />
Linking key impulse goods together can maximise your sales.<br />
When your customers want a treat, or something to grab and go,<br />
they’re thinking “eat and drink”, and so should you.<br />
<br />
<br />
Cross-category merchandising can increase sales on average by at least 10%.1<br />
<br />
<br />
<br />
<br />
<br />
Key lines to cross-promote Soft Drinks with include:<br />
hot food, sandwiches, confectionery and crisps.<br />
<br />
Here are three simple ways of connecting Soft Drinks<br />
to purchases of other impulse items...<br />
<br />
• Widen the choice of meal deals to create a Soft Drink offer with hot<br />
food as well as sandwiches<br />
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