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<br /> HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br /> DRIVING BETTER BUSINESS DECISIONS MAY/JUNE 2013<br /> BROUGHT TO YOU BY:<br /> The<br /> Business<br /> Analytics<br /> Revolution<br /> Four killer competencies of<br /> analytically mature corporations.<br /> ALSO INSIDE:<br /> Historians vs. Futurists ·<br /> Who provides best info for<br /> today's decision-makers?<br /> Marketing Analytics ·<br /> Leveraging behavioral,<br /> Profit Center attitudinal data for action.<br /> INFORMS VP Lost in Translation ·<br /> Andrew Boyd on<br /> winning the war Best practices for analyzing<br /> with analytics <a title="Analytics, May/June 2013 page 1" href="http://viewer.zmags.com/publication/3a28b0ac?page=1"> HTTP://WWW.ANALYTICS-MAGAZINE.ORG DRIVING BETTER </a> <a title="Analytics, May/June 2013 page 2" href="http://viewer.zmags.com/publication/3a28b0ac?page=2">INSIDE STORY According to the classic tale “Han</a> <a title="Analytics, May/June 2013 page 3" href="http://viewer.zmags.com/publication/3a28b0ac?page=3">www.aimms.com</a> <a title="Analytics, May/June 2013 page 4" href="http://viewer.zmags.com/publication/3a28b0ac?page=4">CONTENTS Analytics DRIVING BETTER BUSINESS DEC</a> <a title="Analytics, May/June 2013 page 5" href="http://viewer.zmags.com/publication/3a28b0ac?page=5">Frontline Solvers www.solver.com</a> <a title="Analytics, May/June 2013 page 6" href="http://viewer.zmags.com/publication/3a28b0ac?page=6">Departments Inside Story Profit Center An</a> <a title="Analytics, May/June 2013 page 7" href="http://viewer.zmags.com/publication/3a28b0ac?page=7">Frontline Solver www.solver.com</a> <a title="Analytics, May/June 2013 page 8" href="http://viewer.zmags.com/publication/3a28b0ac?page=8">PROFIT CENTER Winning the war with analytics B</a> <a title="Analytics, May/June 2013 page 9" href="http://viewer.zmags.com/publication/3a28b0ac?page=9">made by military personnel. The scientists’ method</a> <a title="Analytics, May/June 2013 page 10" href="http://viewer.zmags.com/publication/3a28b0ac?page=10">PROFIT CENTER I can’t say I was there to witnes</a> <a title="Analytics, May/June 2013 page 11" href="http://viewer.zmags.com/publication/3a28b0ac?page=11">Frontline Solvers www.solver.com</a> <a title="Analytics, May/June 2013 page 12" href="http://viewer.zmags.com/publication/3a28b0ac?page=12">Analyze This! Course puts students in the analy</a> <a title="Analytics, May/June 2013 page 13" href="http://viewer.zmags.com/publication/3a28b0ac?page=13">the consulting process) and for myself (as I had p</a> <a title="Analytics, May/June 2013 page 14" href="http://viewer.zmags.com/publication/3a28b0ac?page=14">Analyze This get across to their readers. Every</a> <a title="Analytics, May/June 2013 page 15" href="http://viewer.zmags.com/publication/3a28b0ac?page=15">perspective, is a difficult sport to understand fr</a> <a title="Analytics, May/June 2013 page 16" href="http://viewer.zmags.com/publication/3a28b0ac?page=16">FORUM Problem solving with data Many collect d</a> <a title="Analytics, May/June 2013 page 17" href="http://viewer.zmags.com/publication/3a28b0ac?page=17">enable us, as marketers, to be the best at what we</a> <a title="Analytics, May/June 2013 page 18" href="http://viewer.zmags.com/publication/3a28b0ac?page=18">FORUM “feel” of while still making sure it met </a> <a title="Analytics, May/June 2013 page 19" href="http://viewer.zmags.com/publication/3a28b0ac?page=19">choose? If you focus on engagement, should you go </a> <a title="Analytics, May/June 2013 page 20" href="http://viewer.zmags.com/publication/3a28b0ac?page=20">FORUM that your organic acquisition is at par w</a> <a title="Analytics, May/June 2013 page 21" href="http://viewer.zmags.com/publication/3a28b0ac?page=21">INFORMS Healthcare 2013</a> <a title="Analytics, May/June 2013 page 22" href="http://viewer.zmags.com/publication/3a28b0ac?page=22"> CAREER BUILDER INFORMS confers first Certified </a> <a title="Analytics, May/June 2013 page 23" href="http://viewer.zmags.com/publication/3a28b0ac?page=23">applicant pools looking to find talent. And the be</a> <a title="Analytics, May/June 2013 page 24" href="http://viewer.zmags.com/publication/3a28b0ac?page=24">UPGRADE THE CORPORATION The Business Analytics </a> <a title="Analytics, May/June 2013 page 25" href="http://viewer.zmags.com/publication/3a28b0ac?page=25">Figure 1: Report card. changing environment. By</a> <a title="Analytics, May/June 2013 page 26" href="http://viewer.zmags.com/publication/3a28b0ac?page=26">UPGRADE THE CORPORATION BA requires people to c</a> <a title="Analytics, May/June 2013 page 27" href="http://viewer.zmags.com/publication/3a28b0ac?page=27">Visual Analytics SAS sas.com/vademo</a> <a title="Analytics, May/June 2013 page 28" href="http://viewer.zmags.com/publication/3a28b0ac?page=28">UPGRADE THE CORPORATION Expand the tool set: We</a> <a title="Analytics, May/June 2013 page 29" href="http://viewer.zmags.com/publication/3a28b0ac?page=29">Advanced Research Institute (ARI)</a> <a title="Analytics, May/June 2013 page 30" href="http://viewer.zmags.com/publication/3a28b0ac?page=30">UPGRADE THE CORPORATION Measuring business anal</a> <a title="Analytics, May/June 2013 page 31" href="http://viewer.zmags.com/publication/3a28b0ac?page=31">to competitors (low hurdle) and needs (high hurdle</a> <a title="Analytics, May/June 2013 page 32" href="http://viewer.zmags.com/publication/3a28b0ac?page=32">UPGRADE THE CORPORATION Four killer competencie</a> <a title="Analytics, May/June 2013 page 33" href="http://viewer.zmags.com/publication/3a28b0ac?page=33">with background extolling their virtues) looking f</a> <a title="Analytics, May/June 2013 page 34" href="http://viewer.zmags.com/publication/3a28b0ac?page=34">UPGRADE THE CORPORATION Figure 3: Moving up the</a> <a title="Analytics, May/June 2013 page 35" href="http://viewer.zmags.com/publication/3a28b0ac?page=35">and they strive to incorporate analytics into thei</a> <a title="Analytics, May/June 2013 page 36" href="http://viewer.zmags.com/publication/3a28b0ac?page=36">MARKETING ANALYTICS Comprehending the complete </a> <a title="Analytics, May/June 2013 page 37" href="http://viewer.zmags.com/publication/3a28b0ac?page=37">Which came first – attitude or behavior? This is a</a> <a title="Analytics, May/June 2013 page 38" href="http://viewer.zmags.com/publication/3a28b0ac?page=38">MARKETING ANALYTICS behavioral data along with th</a> <a title="Analytics, May/June 2013 page 39" href="http://viewer.zmags.com/publication/3a28b0ac?page=39">complete machine usage data is going to run into p</a> <a title="Analytics, May/June 2013 page 40" href="http://viewer.zmags.com/publication/3a28b0ac?page=40">MARKETING ANALYTICS consumable and intuitive. S</a> <a title="Analytics, May/June 2013 page 41" href="http://viewer.zmags.com/publication/3a28b0ac?page=41">Trade Extensions</a> <a title="Analytics, May/June 2013 page 42" href="http://viewer.zmags.com/publication/3a28b0ac?page=42"> MARKETING ANALYTICS Figure 3:</a> <a title="Analytics, May/June 2013 page 43" href="http://viewer.zmags.com/publication/3a28b0ac?page=43">provider and its key products under consideration </a> <a title="Analytics, May/June 2013 page 44" href="http://viewer.zmags.com/publication/3a28b0ac?page=44">MARKETING ANALYTICS Multiple data slices were p</a> <a title="Analytics, May/June 2013 page 45" href="http://viewer.zmags.com/publication/3a28b0ac?page=45">questions were designed and prioritized in such a </a> <a title="Analytics, May/June 2013 page 46" href="http://viewer.zmags.com/publication/3a28b0ac?page=46">MARKETING ANALYTICS Phase II: The objective of </a> <a title="Analytics, May/June 2013 page 47" href="http://viewer.zmags.com/publication/3a28b0ac?page=47">Minneapolis 2013 INFORMS Annual Meeting</a> <a title="Analytics, May/June 2013 page 48" href="http://viewer.zmags.com/publication/3a28b0ac?page=48">MARKETING ANALYTICS to understand how behavior </a> <a title="Analytics, May/June 2013 page 49" href="http://viewer.zmags.com/publication/3a28b0ac?page=49">4. It delivered on its promise of establishing a </a> <a title="Analytics, May/June 2013 page 50" href="http://viewer.zmags.com/publication/3a28b0ac?page=50">MARKETING ANALYTICS 3. Devise strategies for o</a> <a title="Analytics, May/June 2013 page 51" href="http://viewer.zmags.com/publication/3a28b0ac?page=51">Metron Scientific Solutions</a> <a title="Analytics, May/June 2013 page 52" href="http://viewer.zmags.com/publication/3a28b0ac?page=52">MANAGEMENT SOFT SKILLS Historians vs. Futurists</a> <a title="Analytics, May/June 2013 page 53" href="http://viewer.zmags.com/publication/3a28b0ac?page=53">Futurists enjoy taking out their crystal ball and </a> <a title="Analytics, May/June 2013 page 54" href="http://viewer.zmags.com/publication/3a28b0ac?page=54">MANAGEMENT SOFT SKILLS related to outcomes, act</a> <a title="Analytics, May/June 2013 page 55" href="http://viewer.zmags.com/publication/3a28b0ac?page=55">The balanced scorecard’s primary feature is the de</a> <a title="Analytics, May/June 2013 page 56" href="http://viewer.zmags.com/publication/3a28b0ac?page=56">Text Analytics Lost in translation Part one of</a> <a title="Analytics, May/June 2013 page 57" href="http://viewer.zmags.com/publication/3a28b0ac?page=57">Figure 1: Defining the Web page structure with an </a> <a title="Analytics, May/June 2013 page 58" href="http://viewer.zmags.com/publication/3a28b0ac?page=58">Text Analytics associated with the text in orde</a> <a title="Analytics, May/June 2013 page 59" href="http://viewer.zmags.com/publication/3a28b0ac?page=59">Figure 2: Arabic (on the left) and English (on the</a> <a title="Analytics, May/June 2013 page 60" href="http://viewer.zmags.com/publication/3a28b0ac?page=60">Text Analytics facility is simply an alternativ</a> <a title="Analytics, May/June 2013 page 61" href="http://viewer.zmags.com/publication/3a28b0ac?page=61">Figure 4: Swedish hotel reviews are uniquely ident</a> <a title="Analytics, May/June 2013 page 62" href="http://viewer.zmags.com/publication/3a28b0ac?page=62">Text Analytics file system crawls, such as intr</a> <a title="Analytics, May/June 2013 page 63" href="http://viewer.zmags.com/publication/3a28b0ac?page=63">SAS sas.com/know</a> <a title="Analytics, May/June 2013 page 64" href="http://viewer.zmags.com/publication/3a28b0ac?page=64">ANALYTICS HONORS INFORMS presents practice-orie</a> <a title="Analytics, May/June 2013 page 65" href="http://viewer.zmags.com/publication/3a28b0ac?page=65">flooding,” he said. “The objective of the Dutch De</a> <a title="Analytics, May/June 2013 page 66" href="http://viewer.zmags.com/publication/3a28b0ac?page=66">ANALYTICS HONORS financial officer, Ford Motor </a> <a title="Analytics, May/June 2013 page 67" href="http://viewer.zmags.com/publication/3a28b0ac?page=67">The UPS George D. Smith Prize is awarded to an aca</a> <a title="Analytics, May/June 2013 page 68" href="http://viewer.zmags.com/publication/3a28b0ac?page=68">ANALYTICS HONORS Industrial and Systems Enginee</a> <a title="Analytics, May/June 2013 page 69" href="http://viewer.zmags.com/publication/3a28b0ac?page=69">Revenue Analytics</a> <a title="Analytics, May/June 2013 page 70" href="http://viewer.zmags.com/publication/3a28b0ac?page=70">ANALYTICS HONORS Given the finite patrolling re</a> <a title="Analytics, May/June 2013 page 71" href="http://viewer.zmags.com/publication/3a28b0ac?page=71">Request a mentor.</a> <a title="Analytics, May/June 2013 page 72" href="http://viewer.zmags.com/publication/3a28b0ac?page=72">FIVE-MINUTE ANALYST Empty Inbox By Harrison Sc</a> <a title="Analytics, May/June 2013 page 73" href="http://viewer.zmags.com/publication/3a28b0ac?page=73">1. The Markov property assumes lack of memory and </a> <a title="Analytics, May/June 2013 page 74" href="http://viewer.zmags.com/publication/3a28b0ac?page=74">FIVE-MINUTE ANALYST a big e-mail time. Now, if </a> <a title="Analytics, May/June 2013 page 75" href="http://viewer.zmags.com/publication/3a28b0ac?page=75">Advertise with Analytics</a> <a title="Analytics, May/June 2013 page 76" href="http://viewer.zmags.com/publication/3a28b0ac?page=76">THINKING ANALYTICALLY Submarines vs. battleship</a> <a title="Analytics, May/June 2013 page 77" href="http://viewer.zmags.com/publication/3a28b0ac?page=77">GAMS</a>