INNOVATION, DISRUPTION AND FRICTIONLESS
TRADE ACROSS THE SECTORS
The momentum driving the digital agenda across Asia has, as its source,
the increasing power of the consumer.
Asia Paciﬁc Sales
Head, Treasury and
Trade Solutions, Citi
As Asian demographics change and consumer wealth rises, the interest in ‘frictionless’
relationships with vendors gains ground. Failing to meet consumer wants and needs can and
will lead to loss of business on a grand scale.
Innovation and the adoption of disruptive technologies has become a key marker of the commercial
will to thrive, not just to survive. With pressure mounting on the supply-side to deliver, the impact is
being felt across multiple sectors. This is enabling some clear winners to emerge in ‘Digital Asia’.
Major online retailers u INNOVATION, DISRUPTION AND FRICTIONLESS
OMNI-CHANNEL AND DIGITISATION SHAPING CONSUMER AN
Technology advancements are also priming major ch
producers contributing to oversupply, many shale
THE INDUSTRIALS EVOLUTION HARNESSING THE POWER OF
allowing industrials companies to re-evaluate the
Given the sheer size of the consumer base that ca
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