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<br /> INNOVATION, DISRUPTION AND FRICTIONLESS<br /> TRADE ACROSS THE SECTORS<br /> The momentum driving the digital agenda across Asia has, as its source,<br /> the increasing power of the consumer.<br /> DIGITAL ASIA<br /> Ernesto Pittaluga<br /> Asia Pacific Sales<br /> Head, Treasury and<br /> Trade Solutions, Citi<br /> As Asian demographics change and consumer wealth rises, the interest in ‘frictionless’<br /> relationships with vendors gains ground. Failing to meet consumer wants and needs can and<br /> will lead to loss of business on a grand scale.<br /> Innovation and the adoption of disruptive technologies has become a key marker of the commercial<br /> will to thrive, not just to survive. With pressure mounting on the supply-side to deliver, the impact is<br /> being felt across multiple sectors. This is enabling some clear winners to emerge in ‘Digital Asia’.<br /> Major online retailers u<a title="Digital Asia: Innovation Across the Sectors page 1" href="http://viewer.zmags.com/publication/3a42e1ac?page=1"> INNOVATION, DISRUPTION AND FRICTIONLESS </a> <a title="Digital Asia: Innovation Across the Sectors page 2" href="http://viewer.zmags.com/publication/3a42e1ac?page=2"> OMNI-CHANNEL AND DIGITISATION SHAPING CONSUMER AN</a> <a title="Digital Asia: Innovation Across the Sectors page 3" href="http://viewer.zmags.com/publication/3a42e1ac?page=3"> Technology advancements are also priming major ch</a> <a title="Digital Asia: Innovation Across the Sectors page 4" href="http://viewer.zmags.com/publication/3a42e1ac?page=4"> producers contributing to oversupply, many shale </a> <a title="Digital Asia: Innovation Across the Sectors page 5" href="http://viewer.zmags.com/publication/3a42e1ac?page=5"> THE INDUSTRIALS EVOLUTION HARNESSING THE POWER OF</a> <a title="Digital Asia: Innovation Across the Sectors page 6" href="http://viewer.zmags.com/publication/3a42e1ac?page=6"> allowing industrials companies to re-evaluate the</a> <a title="Digital Asia: Innovation Across the Sectors page 7" href="http://viewer.zmags.com/publication/3a42e1ac?page=7"> Given the sheer size of the consumer base that ca</a> <a title="Digital Asia: Innovation Across the Sectors page 8" href="http://viewer.zmags.com/publication/3a42e1ac?page=8"> © 2018 Citigroup Inc. Citi, Citi and Arc Design a</a>