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Best regards
Zmags
NOVEMBER 2013 VOL. 19
Asia: Ripe for Rerefining?
Chevron Raises the Ante
ISSUE 11
PERFORMANCE
Ergon's HyPrene Process Oils have been helping you
build consistently performing products for over 30 years.
Consistent products with consistent results.
ergonnsa.com | 601-933-3000 (+1 outside US)
ergoneurope.com | + 32 2 351 23 75
PUBLISHER'S LETTER
Kudos to Loadmaster, Onkens,
Phillips 66 and CP Chem!
T
he competition was really fierce,
and some of the results were
close. But four strong ads stood
out as the winners of our latest
advertising perception study con-
ducted by Readex Research:
Loadmaster Lubricants, Onken
Inc., Phillips 66 and Chevron
Phillips Chemical. Congratu-
lations to the marketing and cre-
ative teams that put these effec-
tive ads together!
Twi
NOVEMBER 2013 VOL. 19 Asia: Ripe f
PERFORMANCE Ergon's HyPrene Process Oils have bee
PUBLISHER'S LETTER Kudos to Loadmaster, Onkens
NOVEMBER 2013 VOL. 19 ISSUE 11 TABLE O
How will your product deliver the performance a
AUTOMOTIVE Synthetics: Origin of the Species
supplying the world with innovation It starts w
AUTOMOTIVE Having put so much mar
Continued from page 8 API had by then created the
Table 2: Motor Oil Viscosity Demand at Quick Lube
Continued from page 11 ing. The result is lower a
Pure Advantage Performance now and in the future.
THERE'S PARTNERING… AND THEN THERE'S AFTON PARTNE
Ordinary Partnering Afton Partnering Inte
Chemtura's Ambitious Plans for Lubes
place. The culture we want is to be a connected o
these needs, and we've verified our growth platfo
Working together, achieving great things When yo
Continued from page 18 sample PAO quantities so
Continued from page 20 Calcium sulfonate complex
Heritage-Crystal Clean is one of the
24 NOVEMBER 2013
Happy Days Ahead for Group II, III? API Group III
lubricants conforming to newer standards,” Kumar
Group III is growing fast +2.6 million tons by 20
abundant Group II supply from U.S. will help them
ADDITIVES FOR WATER-MISCIBLE APPLICATIONS.
Building a Better Base Fluid Nearly all lubricati
By Lisa Tocci © Kelpfish - Fotolia no way to bo
Oil miscibility of homo-polymers DESIGNING OIL S
It doesn't matter if you drive, fly, sail, pedal,
With leading micron additive With
Micron teChnology is obsolete. Only through ou
`Huge Competition in the global lubricants
E ven discounting th
marketing. That's all available in an inte- grate
Performance you can rely on. It's not jus
Continued from page 38
A STRONGER BASE. FOR EVERY APPLICATION.
Is Asia Ready for Rerefining? T
There's more to HollyFrontier Base Oils than meet
Introducing Rob Coffin, Ph.D. Q:I've
Clean Results. Refiners worldwide use our ISODE
A LUBES'N'GREASES PROFILE Alejandra Nor´en SALE
Continued from page 46 successfully. There it ope
PRODUCT NEWS PRODUCT NEWS Arctic Cat's in the
PRODUCT NEWS Continued from page 50
CHEVRON GROUP II PREMIUM BASE OILS WE'LL HELP
Advertise in Lube Report We do
Continued from page 52 ing the fluid's properties
PLACES'N'FACES PLACES'N'FACES Pemex Joining Grou
GREAT SOLUTIONS REQUIRE MORE THAN JUST THE RIGHT
Continued from page 56 promised viscosity grades
The Murray facility was built in 1969 and was
ing the expiration of two key federal grants. Est
Chicago STLE Sets Course “M etalworking Fluid Fo
NEED TO KNOW The Stick-slip of Price Changes
So, do price increases stick? The answer to th
BASE OIL REPORT Many things to be thankful for
YOUR BUSINESS Multitasking A
INTRODUCING OSITE ! Z.COM NEW MICR NOW LIVE W