If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> NOVEMBER 2013 VOL. 19<br /> Asia: Ripe for Rerefining?<br /> Chevron Raises the Ante<br /> ISSUE 11<br /> PERFORMANCE<br /> Ergon's HyPrene Process Oils have been helping you<br /> build consistently performing products for over 30 years.<br /> Consistent products with consistent results.<br /> ergonnsa.com | 601-933-3000 (+1 outside US)<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER'S LETTER<br /> Kudos to Loadmaster, Onkens,<br /> Phillips 66 and CP Chem!<br /> T<br /> he competition was really fierce,<br /> and some of the results were<br /> close. But four strong ads stood<br /> out as the winners of our latest<br /> advertising perception study con-<br /> ducted by Readex Research:<br /> Loadmaster Lubricants, Onken<br /> Inc., Phillips 66 and Chevron<br /> Phillips Chemical. Congratu-<br /> lations to the marketing and cre-<br /> ative teams that put these effec-<br /> tive ads together!<br /> Twi<a title="2013_11 - November 2013 - LNG page 1" href="http://viewer.zmags.com/publication/3a8b98ac?page=1"> NOVEMBER 2013 VOL. 19 Asia: Ripe f</a> <a title="2013_11 - November 2013 - LNG page 2" href="http://viewer.zmags.com/publication/3a8b98ac?page=2"> PERFORMANCE Ergon's HyPrene Process Oils have bee</a> <a title="2013_11 - November 2013 - LNG page 3" href="http://viewer.zmags.com/publication/3a8b98ac?page=3"> PUBLISHER'S LETTER Kudos to Loadmaster, Onkens</a> <a title="2013_11 - November 2013 - LNG page 4" href="http://viewer.zmags.com/publication/3a8b98ac?page=4"> NOVEMBER 2013 VOL. 19 ISSUE 11 TABLE O</a> <a title="2013_11 - November 2013 - LNG page 5" href="http://viewer.zmags.com/publication/3a8b98ac?page=5"> How will your product deliver the performance a</a> <a title="2013_11 - November 2013 - LNG page 6" href="http://viewer.zmags.com/publication/3a8b98ac?page=6"> AUTOMOTIVE Synthetics: Origin of the Species </a> <a title="2013_11 - November 2013 - LNG page 7" href="http://viewer.zmags.com/publication/3a8b98ac?page=7"> supplying the world with innovation It starts w</a> <a title="2013_11 - November 2013 - LNG page 8" href="http://viewer.zmags.com/publication/3a8b98ac?page=8"> AUTOMOTIVE Having put so much mar</a> <a title="2013_11 - November 2013 - LNG page 9" href="http://viewer.zmags.com/publication/3a8b98ac?page=9"> </a> <a title="2013_11 - November 2013 - LNG page 10" href="http://viewer.zmags.com/publication/3a8b98ac?page=10"> Continued from page 8 API had by then created the</a> <a title="2013_11 - November 2013 - LNG page 11" href="http://viewer.zmags.com/publication/3a8b98ac?page=11"> Table 2: Motor Oil Viscosity Demand at Quick Lube</a> <a title="2013_11 - November 2013 - LNG page 12" href="http://viewer.zmags.com/publication/3a8b98ac?page=12"> Continued from page 11 ing. The result is lower a</a> <a title="2013_11 - November 2013 - LNG page 13" href="http://viewer.zmags.com/publication/3a8b98ac?page=13"> Pure Advantage Performance now and in the future.</a> <a title="2013_11 - November 2013 - LNG page 14" href="http://viewer.zmags.com/publication/3a8b98ac?page=14"> THERE'S PARTNERING… AND THEN THERE'S AFTON PARTNE</a> <a title="2013_11 - November 2013 - LNG page 15" href="http://viewer.zmags.com/publication/3a8b98ac?page=15"> Ordinary Partnering Afton Partnering Inte</a> <a title="2013_11 - November 2013 - LNG page 16" href="http://viewer.zmags.com/publication/3a8b98ac?page=16"> Chemtura's Ambitious Plans for Lubes</a> <a title="2013_11 - November 2013 - LNG page 17" href="http://viewer.zmags.com/publication/3a8b98ac?page=17"> place. The culture we want is to be a connected o</a> <a title="2013_11 - November 2013 - LNG page 18" href="http://viewer.zmags.com/publication/3a8b98ac?page=18"> these needs, and we've verified our growth platfo</a> <a title="2013_11 - November 2013 - LNG page 19" href="http://viewer.zmags.com/publication/3a8b98ac?page=19"> Working together, achieving great things When yo</a> <a title="2013_11 - November 2013 - LNG page 20" href="http://viewer.zmags.com/publication/3a8b98ac?page=20"> Continued from page 18 sample PAO quantities so </a> <a title="2013_11 - November 2013 - LNG page 21" href="http://viewer.zmags.com/publication/3a8b98ac?page=21"> </a> <a title="2013_11 - November 2013 - LNG page 22" href="http://viewer.zmags.com/publication/3a8b98ac?page=22"> Continued from page 20 Calcium sulfonate complex</a> <a title="2013_11 - November 2013 - LNG page 23" href="http://viewer.zmags.com/publication/3a8b98ac?page=23"> Heritage-Crystal Clean is one of the </a> <a title="2013_11 - November 2013 - LNG page 24" href="http://viewer.zmags.com/publication/3a8b98ac?page=24"> 24 NOVEMBER 2013</a> <a title="2013_11 - November 2013 - LNG page 25" href="http://viewer.zmags.com/publication/3a8b98ac?page=25"> Happy Days Ahead for Group II, III? API Group III</a> <a title="2013_11 - November 2013 - LNG page 26" href="http://viewer.zmags.com/publication/3a8b98ac?page=26"> lubricants conforming to newer standards,” Kumar </a> <a title="2013_11 - November 2013 - LNG page 27" href="http://viewer.zmags.com/publication/3a8b98ac?page=27"> Group III is growing fast +2.6 million tons by 20</a> <a title="2013_11 - November 2013 - LNG page 28" href="http://viewer.zmags.com/publication/3a8b98ac?page=28"> abundant Group II supply from U.S. will help them</a> <a title="2013_11 - November 2013 - LNG page 29" href="http://viewer.zmags.com/publication/3a8b98ac?page=29"> ADDITIVES FOR WATER-MISCIBLE APPLICATIONS. </a> <a title="2013_11 - November 2013 - LNG page 30" href="http://viewer.zmags.com/publication/3a8b98ac?page=30"> Building a Better Base Fluid Nearly all lubricati</a> <a title="2013_11 - November 2013 - LNG page 31" href="http://viewer.zmags.com/publication/3a8b98ac?page=31"> By Lisa Tocci © Kelpfish - Fotolia no way to bo</a> <a title="2013_11 - November 2013 - LNG page 32" href="http://viewer.zmags.com/publication/3a8b98ac?page=32"> Oil miscibility of homo-polymers DESIGNING OIL S</a> <a title="2013_11 - November 2013 - LNG page 33" href="http://viewer.zmags.com/publication/3a8b98ac?page=33"> It doesn't matter if you drive, fly, sail, pedal, </a> <a title="2013_11 - November 2013 - LNG page 34" href="http://viewer.zmags.com/publication/3a8b98ac?page=34"> With leading micron additive With </a> <a title="2013_11 - November 2013 - LNG page 35" href="http://viewer.zmags.com/publication/3a8b98ac?page=35"> Micron teChnology is obsolete. Only through ou</a> <a title="2013_11 - November 2013 - LNG page 36" href="http://viewer.zmags.com/publication/3a8b98ac?page=36"> `Huge Competition in the global lubricants</a> <a title="2013_11 - November 2013 - LNG page 37" href="http://viewer.zmags.com/publication/3a8b98ac?page=37"> E ven discounting th</a> <a title="2013_11 - November 2013 - LNG page 38" href="http://viewer.zmags.com/publication/3a8b98ac?page=38"> marketing. That's all available in an inte- grate</a> <a title="2013_11 - November 2013 - LNG page 39" href="http://viewer.zmags.com/publication/3a8b98ac?page=39"> Performance you can rely on. It's not jus</a> <a title="2013_11 - November 2013 - LNG page 40" href="http://viewer.zmags.com/publication/3a8b98ac?page=40"> Continued from page 38 </a> <a title="2013_11 - November 2013 - LNG page 41" href="http://viewer.zmags.com/publication/3a8b98ac?page=41"> A STRONGER BASE. FOR EVERY APPLICATION. </a> <a title="2013_11 - November 2013 - LNG page 42" href="http://viewer.zmags.com/publication/3a8b98ac?page=42"> Is Asia Ready for Rerefining? T </a> <a title="2013_11 - November 2013 - LNG page 43" href="http://viewer.zmags.com/publication/3a8b98ac?page=43"> There's more to HollyFrontier Base Oils than meet</a> <a title="2013_11 - November 2013 - LNG page 44" href="http://viewer.zmags.com/publication/3a8b98ac?page=44"> </a> <a title="2013_11 - November 2013 - LNG page 45" href="http://viewer.zmags.com/publication/3a8b98ac?page=45"> </a> <a title="2013_11 - November 2013 - LNG page 46" href="http://viewer.zmags.com/publication/3a8b98ac?page=46"> Introducing Rob Coffin, Ph.D. Q:I've</a> <a title="2013_11 - November 2013 - LNG page 47" href="http://viewer.zmags.com/publication/3a8b98ac?page=47"> Clean Results. Refiners worldwide use our ISODE</a> <a title="2013_11 - November 2013 - LNG page 48" href="http://viewer.zmags.com/publication/3a8b98ac?page=48"> A LUBES'N'GREASES PROFILE Alejandra Nor´en SALE</a> <a title="2013_11 - November 2013 - LNG page 49" href="http://viewer.zmags.com/publication/3a8b98ac?page=49"> Continued from page 46 successfully. There it ope</a> <a title="2013_11 - November 2013 - LNG page 50" href="http://viewer.zmags.com/publication/3a8b98ac?page=50"> PRODUCT NEWS PRODUCT NEWS Arctic Cat's in the </a> <a title="2013_11 - November 2013 - LNG page 51" href="http://viewer.zmags.com/publication/3a8b98ac?page=51"> </a> <a title="2013_11 - November 2013 - LNG page 52" href="http://viewer.zmags.com/publication/3a8b98ac?page=52"> PRODUCT NEWS Continued from page 50 </a> <a title="2013_11 - November 2013 - LNG page 53" href="http://viewer.zmags.com/publication/3a8b98ac?page=53"> CHEVRON GROUP II PREMIUM BASE OILS WE'LL HELP </a> <a title="2013_11 - November 2013 - LNG page 54" href="http://viewer.zmags.com/publication/3a8b98ac?page=54"> Advertise in Lube Report We do </a> <a title="2013_11 - November 2013 - LNG page 55" href="http://viewer.zmags.com/publication/3a8b98ac?page=55"> Continued from page 52 ing the fluid's properties</a> <a title="2013_11 - November 2013 - LNG page 56" href="http://viewer.zmags.com/publication/3a8b98ac?page=56"> PLACES'N'FACES PLACES'N'FACES Pemex Joining Grou</a> <a title="2013_11 - November 2013 - LNG page 57" href="http://viewer.zmags.com/publication/3a8b98ac?page=57"> GREAT SOLUTIONS REQUIRE MORE THAN JUST THE RIGHT </a> <a title="2013_11 - November 2013 - LNG page 58" href="http://viewer.zmags.com/publication/3a8b98ac?page=58"> Continued from page 56 promised viscosity grades </a> <a title="2013_11 - November 2013 - LNG page 59" href="http://viewer.zmags.com/publication/3a8b98ac?page=59"> The Murray facility was built in 1969 and was </a> <a title="2013_11 - November 2013 - LNG page 60" href="http://viewer.zmags.com/publication/3a8b98ac?page=60"> ing the expiration of two key federal grants. Est</a> <a title="2013_11 - November 2013 - LNG page 61" href="http://viewer.zmags.com/publication/3a8b98ac?page=61"> Chicago STLE Sets Course “M etalworking Fluid Fo</a> <a title="2013_11 - November 2013 - LNG page 62" href="http://viewer.zmags.com/publication/3a8b98ac?page=62"> NEED TO KNOW The Stick-slip of Price Changes </a> <a title="2013_11 - November 2013 - LNG page 63" href="http://viewer.zmags.com/publication/3a8b98ac?page=63"> So, do price increases stick? The answer to th</a> <a title="2013_11 - November 2013 - LNG page 64" href="http://viewer.zmags.com/publication/3a8b98ac?page=64"> BASE OIL REPORT Many things to be thankful for</a> <a title="2013_11 - November 2013 - LNG page 65" href="http://viewer.zmags.com/publication/3a8b98ac?page=65"> </a> <a title="2013_11 - November 2013 - LNG page 66" href="http://viewer.zmags.com/publication/3a8b98ac?page=66"> YOUR BUSINESS Multitasking A </a> <a title="2013_11 - November 2013 - LNG page 67" href="http://viewer.zmags.com/publication/3a8b98ac?page=67"> INTRODUCING OSITE ! Z.COM NEW MICR NOW LIVE W</a> <a title="2013_11 - November 2013 - LNG page 68" href="http://viewer.zmags.com/publication/3a8b98ac?page=68"> </a>