<br />
June 2010<br />
<br />
®<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
CONTENTSJUNE<br />
06/10 vol.27 no.6<br />
<br />
State of the Industry<br />
34<br />
A look at licensing from every angle. We ask licensors,<br />
manufacturers, attorneys, and retailers the biggest<br />
quesions facing the industry.<br />
<br />
<br />
<br />
The `Tunes Are Back<br />
48<br />
Warner Bros. updates the Looney Tunes for modern<br />
kids on TV and in 3-D. We find out how.<br />
<br />
<br />
<br />
Licensing Show 2010<<a title="The Licensing Book June 2010 page 1" href="http://viewer.zmags.com/publication/3ab0bbad?page=1">June 2010®</a> June 2010®<a title="The Licensing Book June 2010 page 2" href="http://viewer.zmags.com/publication/3ab0bbad?page=2"></a> <a title="The Licensing Book June 2010 page 3" href="http://viewer.zmags.com/publication/3ab0bbad?page=3"></a> <a title="The Licensing Book June 2010 page 4" href="http://viewer.zmags.com/publication/3ab0bbad?page=4"></a> <a title="The Licensing Book June 2010 page 5" href="http://viewer.zmags.com/publication/3ab0bbad?page=5"></a> <a title="The Licensing Book June 2010 page 6" href="http://viewer.zmags.com/publication/3ab0bbad?page=6"></a> <a title="The Licensing Book June 2010 page 7" href="http://viewer.zmags.com/publication/3ab0bbad?page=7"></a> <a title="The Licensing Book June 2010 page 8" href="http://viewer.zmags.com/publication/3ab0bbad?page=8"></a> <a title="The Licensing Book June 2010 page 9" href="http://viewer.zmags.com/publication/3ab0bbad?page=9"></a> <a title="The Licensing Book June 2010 page 10" href="http://viewer.zmags.com/publication/3ab0bbad?page=10"></a> <a title="The Licensing Book June 2010 page 11" href="http://viewer.zmags.com/publication/3ab0bbad?page=11"></a> <a title="The Licensing Book June 2010 page 12" href="http://viewer.zmags.com/publication/3ab0bbad?page=12"></a> <a title="The Licensing Book June 2010 page 13" href="http://viewer.zmags.com/publication/3ab0bbad?page=13"></a> <a title="The Licensing Book June 2010 page 14" href="http://viewer.zmags.com/publication/3ab0bbad?page=14">CONTENTSJUNE06/10 vol.27 no.6State of the Ind</a> CONTENTSJUNE06/10 vol.27 no.6State of the Ind<a title="The Licensing Book June 2010 page 15" href="http://viewer.zmags.com/publication/3ab0bbad?page=15"></a> <a title="The Licensing Book June 2010 page 16" href="http://viewer.zmags.com/publication/3ab0bbad?page=16">LICENSINGBOOK THEwww.licensingbook.comt®</a> LICENSINGBOOK THEwww.licensingbook.comt®<a title="The Licensing Book June 2010 page 17" href="http://viewer.zmags.com/publication/3ab0bbad?page=17"></a> <a title="The Licensing Book June 2010 page 18" href="http://viewer.zmags.com/publication/3ab0bbad?page=18"></a> <a title="The Licensing Book June 2010 page 19" href="http://viewer.zmags.com/publication/3ab0bbad?page=19"></a> <a title="The Licensing Book June 2010 page 20" href="http://viewer.zmags.com/publication/3ab0bbad?page=20"></a> <a title="The Licensing Book June 2010 page 21" href="http://viewer.zmags.com/publication/3ab0bbad?page=21"></a> <a title="The Licensing Book June 2010 page 22" href="http://viewer.zmags.com/publication/3ab0bbad?page=22"></a> <a title="The Licensing Book June 2010 page 23" href="http://viewer.zmags.com/publication/3ab0bbad?page=23"></a> <a title="The Licensing Book June 2010 page 24" href="http://viewer.zmags.com/publication/3ab0bbad?page=24"></a> <a title="The Licensing Book June 2010 page 25" href="http://viewer.zmags.com/publication/3ab0bbad?page=25">For licensing information, please contact: </a> For licensing information, please contact: <a title="The Licensing Book June 2010 page 26" href="http://viewer.zmags.com/publication/3ab0bbad?page=26">NEWS ZONE>>>The Hub Network Announces Lineup</a> NEWS ZONE>>>The Hub Network Announces Lineup<a title="The Licensing Book June 2010 page 27" href="http://viewer.zmags.com/publication/3ab0bbad?page=27">MORE NEWS AT >>WWW.LICENSINGBOOK.COM >····War</a> MORE NEWS AT >>WWW.LICENSINGBOOK.COM >····War<a title="The Licensing Book June 2010 page 28" href="http://viewer.zmags.com/publication/3ab0bbad?page=28">LIMA EXCHANGE····The Economic ReboundContinu</a> LIMA EXCHANGE····The Economic ReboundContinu<a title="The Licensing Book June 2010 page 29" href="http://viewer.zmags.com/publication/3ab0bbad?page=29"></a> <a title="The Licensing Book June 2010 page 30" href="http://viewer.zmags.com/publication/3ab0bbad?page=30">THE BIG QUESTION····Is the Crisis Over?BY WE</a> THE BIG QUESTION····Is the Crisis Over?BY WE<a title="The Licensing Book June 2010 page 31" href="http://viewer.zmags.com/publication/3ab0bbad?page=31">licitWooT gewU SwmCmWmmHeueTag</a> licitWooT gewU SwmCmWmmHeueTag<a title="The Licensing Book June 2010 page 32" href="http://viewer.zmags.com/publication/3ab0bbad?page=32">F on e s n L cens ngThe Wa ma/ How o T a n You</a> F on e s n L cens ngThe Wa ma/ How o T a n You<a title="The Licensing Book June 2010 page 33" href="http://viewer.zmags.com/publication/3ab0bbad?page=33"></a> <a title="The Licensing Book June 2010 page 34" href="http://viewer.zmags.com/publication/3ab0bbad?page=34">STATE OF THE INDUSTRY····The State of the Ind</a> STATE OF THE INDUSTRY····The State of the Ind<a title="The Licensing Book June 2010 page 35" href="http://viewer.zmags.com/publication/3ab0bbad?page=35">>>STATE OF THE INDUSTRY >Howard BeigeExecutiv</a> >>STATE OF THE INDUSTRY >Howard BeigeExecutiv<a title="The Licensing Book June 2010 page 36" href="http://viewer.zmags.com/publication/3ab0bbad?page=36">STATE OF THE INDUSTRYJohanna WenderHidden C</a> STATE OF THE INDUSTRYJohanna WenderHidden C<a title="The Licensing Book June 2010 page 37" href="http://viewer.zmags.com/publication/3ab0bbad?page=37">For licensing and retail opportunities contact:T</a> For licensing and retail opportunities contact:T<a title="The Licensing Book June 2010 page 38" href="http://viewer.zmags.com/publication/3ab0bbad?page=38">STATE OF THE INDUSTRYJames KiplingOf Counse</a> STATE OF THE INDUSTRYJames KiplingOf Counse<a title="The Licensing Book June 2010 page 39" href="http://viewer.zmags.com/publication/3ab0bbad?page=39"></a> <a title="The Licensing Book June 2010 page 40" href="http://viewer.zmags.com/publication/3ab0bbad?page=40">STATE OF THE INDUSTRYLiza AbramsVice Presiden</a> STATE OF THE INDUSTRYLiza AbramsVice Presiden<a title="The Licensing Book June 2010 page 41" href="http://viewer.zmags.com/publication/3ab0bbad?page=41"></a> <a title="The Licensing Book June 2010 page 42" href="http://viewer.zmags.com/publication/3ab0bbad?page=42">STATE OF THE INDUSTRY Tom Keefer continued fro</a> STATE OF THE INDUSTRY Tom Keefer continued fro<a title="The Licensing Book June 2010 page 43" href="http://viewer.zmags.com/publication/3ab0bbad?page=43">Elisa GanglVice President of Licensing & Marketi</a> Elisa GanglVice President of Licensing & Marketi<a title="The Licensing Book June 2010 page 44" href="http://viewer.zmags.com/publication/3ab0bbad?page=44">STATE OF THE INDUSTRYMark FreedmanFounder a</a> STATE OF THE INDUSTRYMark FreedmanFounder a<a title="The Licensing Book June 2010 page 45" href="http://viewer.zmags.com/publication/3ab0bbad?page=45">Robert MarickExecutive Vice PresidentTwentieth </a> Robert MarickExecutive Vice PresidentTwentieth <a title="The Licensing Book June 2010 page 46" href="http://viewer.zmags.com/publication/3ab0bbad?page=46">STATE OF THE INDUSTRYLeslye SchaeferSVP of C</a> STATE OF THE INDUSTRYLeslye SchaeferSVP of C<a title="The Licensing Book June 2010 page 47" href="http://viewer.zmags.com/publication/3ab0bbad?page=47"></a> <a title="The Licensing Book June 2010 page 48" href="http://viewer.zmags.com/publication/3ab0bbad?page=48">WARNER BROS.····The 'Tunes Are BackOnce the </a> WARNER BROS.····The 'Tunes Are BackOnce the <a title="The Licensing Book June 2010 page 49" href="http://viewer.zmags.com/publication/3ab0bbad?page=49">>>WARNER BROS. >In TownTLB: The Looney Tunes Ac</a> >>WARNER BROS. >In TownTLB: The Looney Tunes Ac<a title="The Licensing Book June 2010 page 50" href="http://viewer.zmags.com/publication/3ab0bbad?page=50">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 51" href="http://viewer.zmags.com/publication/3ab0bbad?page=51"></a> <a title="The Licensing Book June 2010 page 52" href="http://viewer.zmags.com/publication/3ab0bbad?page=52">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 53" href="http://viewer.zmags.com/publication/3ab0bbad?page=53"></a> <a title="The Licensing Book June 2010 page 54" href="http://viewer.zmags.com/publication/3ab0bbad?page=54">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 55" href="http://viewer.zmags.com/publication/3ab0bbad?page=55"></a> <a title="The Licensing Book June 2010 page 56" href="http://viewer.zmags.com/publication/3ab0bbad?page=56">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 57" href="http://viewer.zmags.com/publication/3ab0bbad?page=57">>>LICENSING SHOW >····American Greetings' Sw</a> >>LICENSING SHOW >····American Greetings' Sw<a title="The Licensing Book June 2010 page 58" href="http://viewer.zmags.com/publication/3ab0bbad?page=58">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 59" href="http://viewer.zmags.com/publication/3ab0bbad?page=59"></a> <a title="The Licensing Book June 2010 page 60" href="http://viewer.zmags.com/publication/3ab0bbad?page=60">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 61" href="http://viewer.zmags.com/publication/3ab0bbad?page=61"></a> <a title="The Licensing Book June 2010 page 62" href="http://viewer.zmags.com/publication/3ab0bbad?page=62">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 63" href="http://viewer.zmags.com/publication/3ab0bbad?page=63"></a> <a title="The Licensing Book June 2010 page 64" href="http://viewer.zmags.com/publication/3ab0bbad?page=64">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 65" href="http://viewer.zmags.com/publication/3ab0bbad?page=65"></a> <a title="The Licensing Book June 2010 page 66" href="http://viewer.zmags.com/publication/3ab0bbad?page=66">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 67" href="http://viewer.zmags.com/publication/3ab0bbad?page=67"></a> <a title="The Licensing Book June 2010 page 68" href="http://viewer.zmags.com/publication/3ab0bbad?page=68">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 69" href="http://viewer.zmags.com/publication/3ab0bbad?page=69"></a> <a title="The Licensing Book June 2010 page 70" href="http://viewer.zmags.com/publication/3ab0bbad?page=70">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 71" href="http://viewer.zmags.com/publication/3ab0bbad?page=71">>>LICENSING SHOW >····Marvel Flies Into Lice</a> >>LICENSING SHOW >····Marvel Flies Into Lice<a title="The Licensing Book June 2010 page 72" href="http://viewer.zmags.com/publication/3ab0bbad?page=72">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 73" href="http://viewer.zmags.com/publication/3ab0bbad?page=73"></a> <a title="The Licensing Book June 2010 page 74" href="http://viewer.zmags.com/publication/3ab0bbad?page=74">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 75" href="http://viewer.zmags.com/publication/3ab0bbad?page=75"></a> <a title="The Licensing Book June 2010 page 76" href="http://viewer.zmags.com/publication/3ab0bbad?page=76">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 77" href="http://viewer.zmags.com/publication/3ab0bbad?page=77"></a> <a title="The Licensing Book June 2010 page 78" href="http://viewer.zmags.com/publication/3ab0bbad?page=78">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 79" href="http://viewer.zmags.com/publication/3ab0bbad?page=79"></a> <a title="The Licensing Book June 2010 page 80" href="http://viewer.zmags.com/publication/3ab0bbad?page=80">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 81" href="http://viewer.zmags.com/publication/3ab0bbad?page=81">>>LICENSING SHOW >····HIT Entertainment's Pr</a> >>LICENSING SHOW >····HIT Entertainment's Pr<a title="The Licensing Book June 2010 page 82" href="http://viewer.zmags.com/publication/3ab0bbad?page=82">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 83" href="http://viewer.zmags.com/publication/3ab0bbad?page=83"> The VoiceReaching BothTrade and Consumers</a> The VoiceReaching BothTrade and Consumers<a title="The Licensing Book June 2010 page 84" href="http://viewer.zmags.com/publication/3ab0bbad?page=84">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 85" href="http://viewer.zmags.com/publication/3ab0bbad?page=85">>>LICENSING SHOW >····Learning Curve Goes Preh</a> >>LICENSING SHOW >····Learning Curve Goes Preh<a title="The Licensing Book June 2010 page 86" href="http://viewer.zmags.com/publication/3ab0bbad?page=86">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 87" href="http://viewer.zmags.com/publication/3ab0bbad?page=87">>>LICENSING SHOW >····Big Idea Cooks Up Veggie</a> >>LICENSING SHOW >····Big Idea Cooks Up Veggie<a title="The Licensing Book June 2010 page 88" href="http://viewer.zmags.com/publication/3ab0bbad?page=88">GO FIGUREBoys and Their Movie-Licensed ToysI t</a> GO FIGUREBoys and Their Movie-Licensed ToysI t<a title="The Licensing Book June 2010 page 89" href="http://viewer.zmags.com/publication/3ab0bbad?page=89">MCHALE DESIGN····Timing Is Everything: </a> MCHALE DESIGN····Timing Is Everything: <a title="The Licensing Book June 2010 page 90" href="http://viewer.zmags.com/publication/3ab0bbad?page=90">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 91" href="http://viewer.zmags.com/publication/3ab0bbad?page=91">D u rmhe tUpo Pe R tweaio rl </a> D u rmhe tUpo Pe R tweaio rl <a title="The Licensing Book June 2010 page 92" href="http://viewer.zmags.com/publication/3ab0bbad?page=92">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 93" href="http://viewer.zmags.com/publication/3ab0bbad?page=93">Experience Happiness in More Places…Ne</a> Experience Happiness in More Places…Ne<a title="The Licensing Book June 2010 page 94" href="http://viewer.zmags.com/publication/3ab0bbad?page=94">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 95" href="http://viewer.zmags.com/publication/3ab0bbad?page=95">>>LICENSING SHOW >····The Energizer Licensin</a> >>LICENSING SHOW >····The Energizer Licensin<a title="The Licensing Book June 2010 page 96" href="http://viewer.zmags.com/publication/3ab0bbad?page=96">2 0 1 0 LICENSING SHOWCORPORATE BRAN</a> 2 0 1 0 LICENSING SHOWCORPORATE BRAN<a title="The Licensing Book June 2010 page 97" href="http://viewer.zmags.com/publication/3ab0bbad?page=97">>>LICENSING SHOW >····Global Icons Expands P</a> >>LICENSING SHOW >····Global Icons Expands P<a title="The Licensing Book June 2010 page 98" href="http://viewer.zmags.com/publication/3ab0bbad?page=98">2 0 1 0 LICENSING SHOWCORPORATE BRAN</a> 2 0 1 0 LICENSING SHOWCORPORATE BRAN<a title="The Licensing Book June 2010 page 99" href="http://viewer.zmags.com/publication/3ab0bbad?page=99">>>LICENSING SHOW >····The Beanstalk Group Go</a> >>LICENSING SHOW >····The Beanstalk Group Go<a title="The Licensing Book June 2010 page 100" href="http://viewer.zmags.com/publication/3ab0bbad?page=100">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 101" href="http://viewer.zmags.com/publication/3ab0bbad?page=101">>>LICENSING SHOW >····Brand Sense Partners R</a> >>LICENSING SHOW >····Brand Sense Partners R<a title="The Licensing Book June 2010 page 102" href="http://viewer.zmags.com/publication/3ab0bbad?page=102">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 103" href="http://viewer.zmags.com/publication/3ab0bbad?page=103">MOBILE APPS····Don't Tell Me—Show Me, Enterta</a> MOBILE APPS····Don't Tell Me—Show Me, Enterta<a title="The Licensing Book June 2010 page 104" href="http://viewer.zmags.com/publication/3ab0bbad?page=104">MOBILE APPSScarry properties with hands</a> MOBILE APPSScarry properties with hands<a title="The Licensing Book June 2010 page 105" href="http://viewer.zmags.com/publication/3ab0bbad?page=105">>>MOBILE APPS >day. Many kids eBooks promot</a> >>MOBILE APPS >day. Many kids eBooks promot<a title="The Licensing Book June 2010 page 106" href="http://viewer.zmags.com/publication/3ab0bbad?page=106">SOAPBOX····A Proper Deal Memo is theBasis for</a> SOAPBOX····A Proper Deal Memo is theBasis for<a title="The Licensing Book June 2010 page 107" href="http://viewer.zmags.com/publication/3ab0bbad?page=107">>>SOAPBOX >than geographic region (i</a> >>SOAPBOX >than geographic region (i<a title="The Licensing Book June 2010 page 108" href="http://viewer.zmags.com/publication/3ab0bbad?page=108">THE FUTUREThe Advent of BrandCultureKen Markma</a> THE FUTUREThe Advent of BrandCultureKen Markma<a title="The Licensing Book June 2010 page 109" href="http://viewer.zmags.com/publication/3ab0bbad?page=109">2 0 1 0 LICENSING SHOWINTERNATIONAL</a> 2 0 1 0 LICENSING SHOWINTERNATIONAL<a title="The Licensing Book June 2010 page 110" href="http://viewer.zmags.com/publication/3ab0bbad?page=110">2 0 1 0 LICENSING SHOW </a> 2 0 1 0 LICENSING SHOW <a title="The Licensing Book June 2010 page 111" href="http://viewer.zmags.com/publication/3ab0bbad?page=111">>>LICENSING SHOW >····Las Vegas Gets WithitC</a> >>LICENSING SHOW >····Las Vegas Gets WithitC<a title="The Licensing Book June 2010 page 112" href="http://viewer.zmags.com/publication/3ab0bbad?page=112">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 113" href="http://viewer.zmags.com/publication/3ab0bbad?page=113">>>LICENSING SHOW >····robin zingone Features S</a> >>LICENSING SHOW >····robin zingone Features S<a title="The Licensing Book June 2010 page 114" href="http://viewer.zmags.com/publication/3ab0bbad?page=114">LICENSING SHOW2 0 1 0 </a> LICENSING SHOW2 0 1 0 <a title="The Licensing Book June 2010 page 115" href="http://viewer.zmags.com/publication/3ab0bbad?page=115">OF COUNSEL WITH JAMES KIPLING····Pitfalls and </a> OF COUNSEL WITH JAMES KIPLING····Pitfalls and <a title="The Licensing Book June 2010 page 116" href="http://viewer.zmags.com/publication/3ab0bbad?page=116">OF COUNSEL WITH JAMES KIPLING If something</a> OF COUNSEL WITH JAMES KIPLING If something<a title="The Licensing Book June 2010 page 117" href="http://viewer.zmags.com/publication/3ab0bbad?page=117">DIRECTORY OF PROPERTIES, PRODUCTS AND SERVICES</a> DIRECTORY OF PROPERTIES, PRODUCTS AND SERVICES<a title="The Licensing Book June 2010 page 118" href="http://viewer.zmags.com/publication/3ab0bbad?page=118">DIRECTORY OF PROPERTIES, PRODUCTS AND SERVICES</a> DIRECTORY OF PROPERTIES, PRODUCTS AND SERVICES<a title="The Licensing Book June 2010 page 119" href="http://viewer.zmags.com/publication/3ab0bbad?page=119"></a> <a title="The Licensing Book June 2010 page 120" href="http://viewer.zmags.com/publication/3ab0bbad?page=120"></a>