If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> The Funeral Professional’s #1 Resource For Business Growth and Profitability | March/April 2013<br /> FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220<br /> INSIDE:<br /> EDucatIoN — VItal to Your SuccESS<br /> Who WIll bE thErE to SErVE?<br /> ValuE arEaS IN a FuNEral homE FIrm<br /> <br /> Shorten the distance<br /> between payment due and<br /> payment done.<br /> Forethought Capital Funding, Inc.’s at-need insurance assignment program<br /> can help you minimize your accounts receivable and maximize your cash flow.<br /> Our program features:<br /> · Simplified online assignment submission<br /> through forethought.com<br /> · Non-recourse<br /> · Extended operating hours<br /> · Funds disbursed within 24 hours on<br /> accepted contracts<br /> To learn more about Forethought<br /> Capital Funding’s easy to use online<br /> submission process, visit forethought.com<br /> or call (800) 648-0075, ext. 7001.<br /> © 2013 FCFI<<a title="FBA Mar/Apr 2013 page 1" href="http://viewer.zmags.com/publication/3ae5c0a8?page=1"> The Funeral Professional’s #1 Resource For Busine</a> <a title="FBA Mar/Apr 2013 page 2" href="http://viewer.zmags.com/publication/3ae5c0a8?page=2"> </a> <a title="FBA Mar/Apr 2013 page 3" href="http://viewer.zmags.com/publication/3ae5c0a8?page=3"> Shorten the distance between payment due and paym</a> <a title="FBA Mar/Apr 2013 page 4" href="http://viewer.zmags.com/publication/3ae5c0a8?page=4"> THE STANDARD OF THE WORLD </a> <a title="FBA Mar/Apr 2013 page 5" href="http://viewer.zmags.com/publication/3ae5c0a8?page=5"> LEGACY THAT ENDURES. LUXURY THAT’S EVOLVED. </a> <a title="FBA Mar/Apr 2013 page 6" href="http://viewer.zmags.com/publication/3ae5c0a8?page=6"> </a> <a title="FBA Mar/Apr 2013 page 7" href="http://viewer.zmags.com/publication/3ae5c0a8?page=7"> </a> <a title="FBA Mar/Apr 2013 page 8" href="http://viewer.zmags.com/publication/3ae5c0a8?page=8"> FUNERAL BUSINESS ADVISOR Contents | </a> <a title="FBA Mar/Apr 2013 page 9" href="http://viewer.zmags.com/publication/3ae5c0a8?page=9"> 3 PROGRAMS / 1 SOLUTION </a> <a title="FBA Mar/Apr 2013 page 10" href="http://viewer.zmags.com/publication/3ae5c0a8?page=10"> CONTENTS Leadership 34 WHO WILL BE THERE TO SE</a> <a title="FBA Mar/Apr 2013 page 11" href="http://viewer.zmags.com/publication/3ae5c0a8?page=11"> YOU KNOW WHERE YOU WANT TO GO, BUT HOW DO YOU</a> <a title="FBA Mar/Apr 2013 page 12" href="http://viewer.zmags.com/publication/3ae5c0a8?page=12"> EXTRAS FIND thE Fba logo coNtESt E</a> <a title="FBA Mar/Apr 2013 page 13" href="http://viewer.zmags.com/publication/3ae5c0a8?page=13"> Finally an At-Need Payment Program </a> <a title="FBA Mar/Apr 2013 page 14" href="http://viewer.zmags.com/publication/3ae5c0a8?page=14"> INDUSTRY breaking news & ALERTS INDUSTRY ANNOUNC</a> <a title="FBA Mar/Apr 2013 page 15" href="http://viewer.zmags.com/publication/3ae5c0a8?page=15"> </a> <a title="FBA Mar/Apr 2013 page 16" href="http://viewer.zmags.com/publication/3ae5c0a8?page=16"> FBA INSIDER Carey International Chooses Cadillac</a> <a title="FBA Mar/Apr 2013 page 17" href="http://viewer.zmags.com/publication/3ae5c0a8?page=17"> </a> <a title="FBA Mar/Apr 2013 page 18" href="http://viewer.zmags.com/publication/3ae5c0a8?page=18"> FBA INSIDER Johnson Consulting Group Extends Se</a> <a title="FBA Mar/Apr 2013 page 19" href="http://viewer.zmags.com/publication/3ae5c0a8?page=19"> Frigid Fluid Company at Trade Exhibition in Polan</a> <a title="FBA Mar/Apr 2013 page 20" href="http://viewer.zmags.com/publication/3ae5c0a8?page=20"> FBA INSIDER Winner of Passages’ Scattering Tube </a> <a title="FBA Mar/Apr 2013 page 21" href="http://viewer.zmags.com/publication/3ae5c0a8?page=21"> Bare Heart Buddy - A Therapeutic Keepsake for Fam</a> <a title="FBA Mar/Apr 2013 page 22" href="http://viewer.zmags.com/publication/3ae5c0a8?page=22"> FBA INSIDER Tributes, Inc. Celebrates 5 Year Mil</a> <a title="FBA Mar/Apr 2013 page 23" href="http://viewer.zmags.com/publication/3ae5c0a8?page=23"> Progressive Environmental Celebrates 36th Year An</a> <a title="FBA Mar/Apr 2013 page 24" href="http://viewer.zmags.com/publication/3ae5c0a8?page=24"> EDUCATION FEaturED rEaDINg: “25 FAQ’s on Deat</a> <a title="FBA Mar/Apr 2013 page 25" href="http://viewer.zmags.com/publication/3ae5c0a8?page=25"> </a> <a title="FBA Mar/Apr 2013 page 26" href="http://viewer.zmags.com/publication/3ae5c0a8?page=26"> SUCCESS STORY Branch Funeral Homes “Four Generat</a> <a title="FBA Mar/Apr 2013 page 27" href="http://viewer.zmags.com/publication/3ae5c0a8?page=27"> information and consumer education is viewed to b</a> <a title="FBA Mar/Apr 2013 page 28" href="http://viewer.zmags.com/publication/3ae5c0a8?page=28"> MANAGEMENT Another Airline Mega-Merger — Here W</a> <a title="FBA Mar/Apr 2013 page 29" href="http://viewer.zmags.com/publication/3ae5c0a8?page=29"> • Uncertainty = Poor Employee Morale and Focus Th</a> <a title="FBA Mar/Apr 2013 page 30" href="http://viewer.zmags.com/publication/3ae5c0a8?page=30"> MANAGEMENT El hogar es donde está el corazón — H</a> <a title="FBA Mar/Apr 2013 page 31" href="http://viewer.zmags.com/publication/3ae5c0a8?page=31"> You Deserve the Hidden Value In Your Cremation Wa</a> <a title="FBA Mar/Apr 2013 page 32" href="http://viewer.zmags.com/publication/3ae5c0a8?page=32"> an Apostille. Depending on the country, paperwork</a> <a title="FBA Mar/Apr 2013 page 33" href="http://viewer.zmags.com/publication/3ae5c0a8?page=33"> Ferno's Cemetery Church Truck Rolls right fro</a> <a title="FBA Mar/Apr 2013 page 34" href="http://viewer.zmags.com/publication/3ae5c0a8?page=34"> Who Will be There to Serve? Dr. Barry T. Lea</a> <a title="FBA Mar/Apr 2013 page 35" href="http://viewer.zmags.com/publication/3ae5c0a8?page=35"> Effortless, Flawless, Timeless. The Lincoln Funer</a> <a title="FBA Mar/Apr 2013 page 36" href="http://viewer.zmags.com/publication/3ae5c0a8?page=36"> thereof at PIMS. It is worth noting that while in</a> <a title="FBA Mar/Apr 2013 page 37" href="http://viewer.zmags.com/publication/3ae5c0a8?page=37"> OR KE with Purchase o I'll Remember Y ou SM Cask</a> <a title="FBA Mar/Apr 2013 page 38" href="http://viewer.zmags.com/publication/3ae5c0a8?page=38"> In summary, based on the PIMS research study, the</a> <a title="FBA Mar/Apr 2013 page 39" href="http://viewer.zmags.com/publication/3ae5c0a8?page=39"> I ERED OVE I GHT D EL RN V</a> <a title="FBA Mar/Apr 2013 page 40" href="http://viewer.zmags.com/publication/3ae5c0a8?page=40"> LEADERSHIP THE EMERGING REVOLUTION in HIGHER EDU</a> <a title="FBA Mar/Apr 2013 page 41" href="http://viewer.zmags.com/publication/3ae5c0a8?page=41"> Uncompromising Quality — without breaking the ban</a> <a title="FBA Mar/Apr 2013 page 42" href="http://viewer.zmags.com/publication/3ae5c0a8?page=42"> to consist of the University of Maine, 4 of the s</a> <a title="FBA Mar/Apr 2013 page 43" href="http://viewer.zmags.com/publication/3ae5c0a8?page=43"> it would have become the 3rd largest. Most import</a> <a title="FBA Mar/Apr 2013 page 44" href="http://viewer.zmags.com/publication/3ae5c0a8?page=44"> FBA COMPANY SPOTLIGHT WILBERT FUNERAL SER</a> <a title="FBA Mar/Apr 2013 page 45" href="http://viewer.zmags.com/publication/3ae5c0a8?page=45"> Discover how to grow your cremation business e</a> <a title="FBA Mar/Apr 2013 page 46" href="http://viewer.zmags.com/publication/3ae5c0a8?page=46"> 46 FBAAJANUARY | FEBRUARY </a> <a title="FBA Mar/Apr 2013 page 47" href="http://viewer.zmags.com/publication/3ae5c0a8?page=47"> www.funeralbusinessadvisor.com </a> <a title="FBA Mar/Apr 2013 page 48" href="http://viewer.zmags.com/publication/3ae5c0a8?page=48"> FBA COMPANY SPOTLIGHT TELL US ABOUT </a> <a title="FBA Mar/Apr 2013 page 49" href="http://viewer.zmags.com/publication/3ae5c0a8?page=49"> Meet YOUR Death Care Lending Team. ACQUISITION | </a> <a title="FBA Mar/Apr 2013 page 50" href="http://viewer.zmags.com/publication/3ae5c0a8?page=50"> </a> <a title="FBA Mar/Apr 2013 page 51" href="http://viewer.zmags.com/publication/3ae5c0a8?page=51"> </a> <a title="FBA Mar/Apr 2013 page 52" href="http://viewer.zmags.com/publication/3ae5c0a8?page=52"> MANAGEMENT Times Changing Expectations — The Bes</a> <a title="FBA Mar/Apr 2013 page 53" href="http://viewer.zmags.com/publication/3ae5c0a8?page=53"> Classic X-CEL The industry’s high perform</a> <a title="FBA Mar/Apr 2013 page 54" href="http://viewer.zmags.com/publication/3ae5c0a8?page=54"> A cemetery in the Charlotte area of North Carolin</a> <a title="FBA Mar/Apr 2013 page 55" href="http://viewer.zmags.com/publication/3ae5c0a8?page=55"> Need a Loan? </a> <a title="FBA Mar/Apr 2013 page 56" href="http://viewer.zmags.com/publication/3ae5c0a8?page=56"> MANAGEMENT Value Areas in a Funeral Home Firm </a> <a title="FBA Mar/Apr 2013 page 57" href="http://viewer.zmags.com/publication/3ae5c0a8?page=57"> Supportive Organization </a> <a title="FBA Mar/Apr 2013 page 58" href="http://viewer.zmags.com/publication/3ae5c0a8?page=58"> MARKETING Education — Vital to Your Success { </a> <a title="FBA Mar/Apr 2013 page 59" href="http://viewer.zmags.com/publication/3ae5c0a8?page=59"> member, I highly recommend reading Now Discover Y</a> <a title="FBA Mar/Apr 2013 page 60" href="http://viewer.zmags.com/publication/3ae5c0a8?page=60"> MARKETING Online and Mobile Technology Drive Rev</a> <a title="FBA Mar/Apr 2013 page 61" href="http://viewer.zmags.com/publication/3ae5c0a8?page=61"> </a> <a title="FBA Mar/Apr 2013 page 62" href="http://viewer.zmags.com/publication/3ae5c0a8?page=62"> was a good opportunity to qualify visitors for pr</a> <a title="FBA Mar/Apr 2013 page 63" href="http://viewer.zmags.com/publication/3ae5c0a8?page=63"> Will your current preneed program leave you hig</a> <a title="FBA Mar/Apr 2013 page 64" href="http://viewer.zmags.com/publication/3ae5c0a8?page=64"> LEADERSHIP So…Who’s Paying for the Funeral? { </a> <a title="FBA Mar/Apr 2013 page 65" href="http://viewer.zmags.com/publication/3ae5c0a8?page=65"> </a> <a title="FBA Mar/Apr 2013 page 66" href="http://viewer.zmags.com/publication/3ae5c0a8?page=66"> LEADERSHIP Four Books You Need To Be Reading (Bu</a> <a title="FBA Mar/Apr 2013 page 67" href="http://viewer.zmags.com/publication/3ae5c0a8?page=67"> S O U T H W E S T S U P P O R T® The reli</a> <a title="FBA Mar/Apr 2013 page 68" href="http://viewer.zmags.com/publication/3ae5c0a8?page=68"> LEADERSHIP My View in the Funeral Mirror { by </a> <a title="FBA Mar/Apr 2013 page 69" href="http://viewer.zmags.com/publication/3ae5c0a8?page=69"> you could get away with doing the two towels wipe</a> <a title="FBA Mar/Apr 2013 page 70" href="http://viewer.zmags.com/publication/3ae5c0a8?page=70"> MANAGEMENT Funeral and Cemetery Insurance Assign</a> <a title="FBA Mar/Apr 2013 page 71" href="http://viewer.zmags.com/publication/3ae5c0a8?page=71"> SELL YOUR FUNERAL HOME Get The Results You Deserv</a> <a title="FBA Mar/Apr 2013 page 72" href="http://viewer.zmags.com/publication/3ae5c0a8?page=72"> benefits from the Insurance Company? I encourage</a> <a title="FBA Mar/Apr 2013 page 73" href="http://viewer.zmags.com/publication/3ae5c0a8?page=73"> Helping Funeral Directors Improve Their Bottom Li</a> <a title="FBA Mar/Apr 2013 page 74" href="http://viewer.zmags.com/publication/3ae5c0a8?page=74"> LEADERSHIP Mirror, Mirror { by Shane A. S. </a> <a title="FBA Mar/Apr 2013 page 75" href="http://viewer.zmags.com/publication/3ae5c0a8?page=75"> generally feel most comfortable with others who s</a> <a title="FBA Mar/Apr 2013 page 76" href="http://viewer.zmags.com/publication/3ae5c0a8?page=76"> "Must see" CoMpanies at the iCCFa Convention Tamp</a> <a title="FBA Mar/Apr 2013 page 77" href="http://viewer.zmags.com/publication/3ae5c0a8?page=77"> “Must See Companies” Special Promotion eFuneral </a> <a title="FBA Mar/Apr 2013 page 78" href="http://viewer.zmags.com/publication/3ae5c0a8?page=78"> Must See Companies” Special Promotion MemoryPath </a> <a title="FBA Mar/Apr 2013 page 79" href="http://viewer.zmags.com/publication/3ae5c0a8?page=79"> Must See Companies” Special Promotion Queenaire T</a> <a title="FBA Mar/Apr 2013 page 80" href="http://viewer.zmags.com/publication/3ae5c0a8?page=80"> THE FUTURE IS TodAY IN TAMPA BAY 2013 ICCFA Conve</a> <a title="FBA Mar/Apr 2013 page 81" href="http://viewer.zmags.com/publication/3ae5c0a8?page=81"> Capturing Price Shoppers and Leads on the Web Tir</a> <a title="FBA Mar/Apr 2013 page 82" href="http://viewer.zmags.com/publication/3ae5c0a8?page=82"> "Must see" produCts & serviCes at the iCCFa Conve</a> <a title="FBA Mar/Apr 2013 page 83" href="http://viewer.zmags.com/publication/3ae5c0a8?page=83"> Must See Products” Special Promotion Digital Regi</a> <a title="FBA Mar/Apr 2013 page 84" href="http://viewer.zmags.com/publication/3ae5c0a8?page=84"> “Must See Products” Special Promotion </a> <a title="FBA Mar/Apr 2013 page 85" href="http://viewer.zmags.com/publication/3ae5c0a8?page=85"> The FuTure Is TODAY IN TAMPA BAY Including sessio</a> <a title="FBA Mar/Apr 2013 page 86" href="http://viewer.zmags.com/publication/3ae5c0a8?page=86"> ADVERTISER INDEX Thank you for supporting our adv</a> <a title="FBA Mar/Apr 2013 page 87" href="http://viewer.zmags.com/publication/3ae5c0a8?page=87"> </a> <a title="FBA Mar/Apr 2013 page 88" href="http://viewer.zmags.com/publication/3ae5c0a8?page=88"> SERVING THE FUNERAL INDUSTRY FOR 42 YEARS 2013 </a> <a title="FBA Mar/Apr 2013 page 89" href="http://viewer.zmags.com/publication/3ae5c0a8?page=89"> 1998 Lincoln Federal Hearse. Black with </a> <a title="FBA Mar/Apr 2013 page 90" href="http://viewer.zmags.com/publication/3ae5c0a8?page=90"> </a> <a title="FBA Mar/Apr 2013 page 91" href="http://viewer.zmags.com/publication/3ae5c0a8?page=91"> </a> <a title="FBA Mar/Apr 2013 page 92" href="http://viewer.zmags.com/publication/3ae5c0a8?page=92"> You Deserve the Hidden Value In Your Cremation Wa</a>