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<br /> Summer 2005<br /> IN SEARCH OF<br /> Fifty years after their<br /> debut, corporate matching<br /> gift programs continue<br /> to evolve.<br /> W<br /> hen Philip Reed, chair of General<br /> Electric's board of directors, intro-<br /> duced the first-ever matching gift<br /> program in 1954, it's unlikely that he or anyone<br /> else could have foreseen the impact his idea would<br /> have on the philanthropic landscape. In the program's<br /> first year, the GE Foundation matched nearly $200,000<br /> in employee gifts to higher education—a success<br /> by any measure. Since then, thousands of companies<br /> have contributed billions of dollars to education<br /> and other nonprofits via corporate matches. Reed's<br /> idea, so novel for its time, stemmed from his desire<br /> to see GE employees support their alma maters.<br /> He believed his employees would be more likely<b<a title="Public Record Summer 2005 page 1" href="http://viewer.zmags.com/publication/3af982ac?page=1"> Summer 2005 IN SEARCH OF Fifty years after </a> <a title="Public Record Summer 2005 page 2" href="http://viewer.zmags.com/publication/3af982ac?page=2"> Corporate Matching Gifts story continued from p.1</a> <a title="Public Record Summer 2005 page 3" href="http://viewer.zmags.com/publication/3af982ac?page=3"> EVENTS WRAP-UP </a> <a title="Public Record Summer 2005 page 4" href="http://viewer.zmags.com/publication/3af982ac?page=4"> 2004-05 Honor Roll of Donors (June 1, 2004 –Ma</a> <a title="Public Record Summer 2005 page 5" href="http://viewer.zmags.com/publication/3af982ac?page=5"> Hon. Dan T. Oki Eric L. Olofson Jill E. Olofson J</a> <a title="Public Record Summer 2005 page 6" href="http://viewer.zmags.com/publication/3af982ac?page=6"> Bank Of America Barton Protective Services Benjam</a> <a title="Public Record Summer 2005 page 7" href="http://viewer.zmags.com/publication/3af982ac?page=7"> Robert L. Emmer Brian D. Eyres Patricia S. Eyres </a> <a title="Public Record Summer 2005 page 8" href="http://viewer.zmags.com/publication/3af982ac?page=8"> 919 Albany Street Los Angeles, CA 90015-1211 Non</a>