<br />
DECEMBER 2013 VOL. 19 ISSUE 12<br />
Listening to<br />
Fluid Users<br />
Volatility: The<br />
Inside Story<br />
PERFORMANCE<br />
Ergon's HyPrene Process Oils have been helping you<br />
build consistently performing products for over 30 years.<br />
Consistent products with consistent results.<br />
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ergoneurope.com | + 32 2 351 23 75<br />
PUBLISHER'S LETTER<br />
Welcome, VLS<br />
F<br />
or decades, the American Petroleum<br />
Institute has tested the quality of prod-<br />
ucts marketed by its engine oil<br />
licensees. It recently ratcheted up the effort<br />
with Motor Oil Matters, a licensing program<br />
for lubricant distributors and oil-change<br />
locations, to assure North American con-<br />
sumers receive the engine oil they need.<br />
ILMA — the Independent Lubricant<br />
Manufacturers Association — conducts<br />
random testing of its mem<a title="2013_12 - December 2013 - LNG page 1" href="http://viewer.zmags.com/publication/3b96d8a9?page=1"> DECEMBER 2013 VOL. 19 ISSUE 12 Li</a>
<a title="2013_12 - December 2013 - LNG page 2" href="http://viewer.zmags.com/publication/3b96d8a9?page=2"> PERFORMANCE Ergon's HyPrene Process Oils have bee</a>
<a title="2013_12 - December 2013 - LNG page 3" href="http://viewer.zmags.com/publication/3b96d8a9?page=3"> PUBLISHER'S LETTER Welcome, VLS F o</a>
<a title="2013_12 - December 2013 - LNG page 4" href="http://viewer.zmags.com/publication/3b96d8a9?page=4"> DECEMBER 2013 VOL. 19 ISSUE 12 TABLE O</a>
<a title="2013_12 - December 2013 - LNG page 5" href="http://viewer.zmags.com/publication/3b96d8a9?page=5"> For a commitment to safe and reliable operation</a>
<a title="2013_12 - December 2013 - LNG page 6" href="http://viewer.zmags.com/publication/3b96d8a9?page=6"> AUTOMOTIVE It's Readers' Turn to Write L </a>
<a title="2013_12 - December 2013 - LNG page 7" href="http://viewer.zmags.com/publication/3b96d8a9?page=7"> supplying the world with innovation It starts w</a>
<a title="2013_12 - December 2013 - LNG page 8" href="http://viewer.zmags.com/publication/3b96d8a9?page=8"> AUTOMOTIVE Our distributor in Can</a>
<a title="2013_12 - December 2013 - LNG page 9" href="http://viewer.zmags.com/publication/3b96d8a9?page=9"> It's amazing how far a drop of oil can take you </a>
<a title="2013_12 - December 2013 - LNG page 10" href="http://viewer.zmags.com/publication/3b96d8a9?page=10"> Fatty Acids Fatty Alcohols Fractionated Me</a>
<a title="2013_12 - December 2013 - LNG page 11" href="http://viewer.zmags.com/publication/3b96d8a9?page=11"> </a>
<a title="2013_12 - December 2013 - LNG page 12" href="http://viewer.zmags.com/publication/3b96d8a9?page=12"> Oil, what a wonderful substance. The </a>
<a title="2013_12 - December 2013 - LNG page 13" href="http://viewer.zmags.com/publication/3b96d8a9?page=13"> aren't really related to lubricants but have a pe</a>
<a title="2013_12 - December 2013 - LNG page 14" href="http://viewer.zmags.com/publication/3b96d8a9?page=14"> THERE'S PARTNERING… AND THEN THERE'S AFTON PARTNE</a>
<a title="2013_12 - December 2013 - LNG page 15" href="http://viewer.zmags.com/publication/3b96d8a9?page=15"> Ordinary Partnering Afton Partnering Inte</a>
<a title="2013_12 - December 2013 - LNG page 16" href="http://viewer.zmags.com/publication/3b96d8a9?page=16"> Process Oil Demand Picks Up Steam </a>
<a title="2013_12 - December 2013 - LNG page 17" href="http://viewer.zmags.com/publication/3b96d8a9?page=17"> EPDM rubber manufacturers are among the highest v</a>
<a title="2013_12 - December 2013 - LNG page 18" href="http://viewer.zmags.com/publication/3b96d8a9?page=18"> </a>
<a title="2013_12 - December 2013 - LNG page 19" href="http://viewer.zmags.com/publication/3b96d8a9?page=19"> Additives to Transform Lubricant Technologies D</a>
<a title="2013_12 - December 2013 - LNG page 20" href="http://viewer.zmags.com/publication/3b96d8a9?page=20"> Global Consumption of Elastomers 2012 Total: 28 m</a>
<a title="2013_12 - December 2013 - LNG page 21" href="http://viewer.zmags.com/publication/3b96d8a9?page=21"> </a>
<a title="2013_12 - December 2013 - LNG page 22" href="http://viewer.zmags.com/publication/3b96d8a9?page=22"> By Denise Allen Zwicker V </a>
<a title="2013_12 - December 2013 - LNG page 23" href="http://viewer.zmags.com/publication/3b96d8a9?page=23"> active online video game, and a presence on ESPN'</a>
<a title="2013_12 - December 2013 - LNG page 24" href="http://viewer.zmags.com/publication/3b96d8a9?page=24"> </a>
<a title="2013_12 - December 2013 - LNG page 25" href="http://viewer.zmags.com/publication/3b96d8a9?page=25"> Ashland has counted on Consumer Products for a</a>
<a title="2013_12 - December 2013 - LNG page 26" href="http://viewer.zmags.com/publication/3b96d8a9?page=26"> 26 DECEMBER 2013</a>
<a title="2013_12 - December 2013 - LNG page 27" href="http://viewer.zmags.com/publication/3b96d8a9?page=27"> V V</a>
<a title="2013_12 - December 2013 - LNG page 28" href="http://viewer.zmags.com/publication/3b96d8a9?page=28"> with General Motors Research and now the North Am</a>
<a title="2013_12 - December 2013 - LNG page 29" href="http://viewer.zmags.com/publication/3b96d8a9?page=29"> the oil. Instead, new meth- ods were developed (a</a>
<a title="2013_12 - December 2013 - LNG page 30" href="http://viewer.zmags.com/publication/3b96d8a9?page=30"> ditions (which volatilize the light ends of the o</a>
<a title="2013_12 - December 2013 - LNG page 31" href="http://viewer.zmags.com/publication/3b96d8a9?page=31"> There's more to HollyFrontier Base Oils than meet</a>
<a title="2013_12 - December 2013 - LNG page 32" href="http://viewer.zmags.com/publication/3b96d8a9?page=32"> What's Around the Bend for Metal Forming? BY KAR</a>
<a title="2013_12 - December 2013 - LNG page 33" href="http://viewer.zmags.com/publication/3b96d8a9?page=33"> LUBES'N'GREASES 33</a>
<a title="2013_12 - December 2013 - LNG page 34" href="http://viewer.zmags.com/publication/3b96d8a9?page=34"> “miscellaneous” items from sports equip- ment to </a>
<a title="2013_12 - December 2013 - LNG page 35" href="http://viewer.zmags.com/publication/3b96d8a9?page=35"> </a>
<a title="2013_12 - December 2013 - LNG page 36" href="http://viewer.zmags.com/publication/3b96d8a9?page=36"> Can a single additive really SUPERCHARGE YOUR BUS</a>
<a title="2013_12 - December 2013 - LNG page 37" href="http://viewer.zmags.com/publication/3b96d8a9?page=37"> Now also available as a fully formulated lubricat</a>
<a title="2013_12 - December 2013 - LNG page 38" href="http://viewer.zmags.com/publication/3b96d8a9?page=38"> Types of Metal Forming Companies Surveyed Larg</a>
<a title="2013_12 - December 2013 - LNG page 39" href="http://viewer.zmags.com/publication/3b96d8a9?page=39"> </a>
<a title="2013_12 - December 2013 - LNG page 40" href="http://viewer.zmags.com/publication/3b96d8a9?page=40"> Continued from page 38 No Green Pastures This su</a>
<a title="2013_12 - December 2013 - LNG page 41" href="http://viewer.zmags.com/publication/3b96d8a9?page=41"> A STRONGER BASE. FOR EVERY APPLICATION. </a>
<a title="2013_12 - December 2013 - LNG page 42" href="http://viewer.zmags.com/publication/3b96d8a9?page=42"> F uel costs are estimated to rep- </a>
<a title="2013_12 - December 2013 - LNG page 43" href="http://viewer.zmags.com/publication/3b96d8a9?page=43"> tance of FE lubricants for the HDD freight transp</a>
<a title="2013_12 - December 2013 - LNG page 44" href="http://viewer.zmags.com/publication/3b96d8a9?page=44"> Figure 1: How much fuel economy from heavy-duty e</a>
<a title="2013_12 - December 2013 - LNG page 45" href="http://viewer.zmags.com/publication/3b96d8a9?page=45"> </a>
<a title="2013_12 - December 2013 - LNG page 46" href="http://viewer.zmags.com/publication/3b96d8a9?page=46"> Continued from page 44 industry standard engine t</a>
<a title="2013_12 - December 2013 - LNG page 47" href="http://viewer.zmags.com/publication/3b96d8a9?page=47"> GREAT SOLUTIONS REQUIRE MORE THAN JUST THE RIGHT </a>
<a title="2013_12 - December 2013 - LNG page 48" href="http://viewer.zmags.com/publication/3b96d8a9?page=48"> PRODUCT NEWS PRODUCT NEWS Minivap VPXpert-L te</a>
<a title="2013_12 - December 2013 - LNG page 49" href="http://viewer.zmags.com/publication/3b96d8a9?page=49"> </a>
<a title="2013_12 - December 2013 - LNG page 50" href="http://viewer.zmags.com/publication/3b96d8a9?page=50"> Continued from page 48 thought in the lubricants</a>
<a title="2013_12 - December 2013 - LNG page 51" href="http://viewer.zmags.com/publication/3b96d8a9?page=51"> Evonik Oil Additives drives for efficiency — each</a>
<a title="2013_12 - December 2013 - LNG page 52" href="http://viewer.zmags.com/publication/3b96d8a9?page=52"> Open the door to Asia. THE NEW LUBE REPORT ASI</a>
<a title="2013_12 - December 2013 - LNG page 53" href="http://viewer.zmags.com/publication/3b96d8a9?page=53"> Continued from page 50 the modification of the Na</a>
<a title="2013_12 - December 2013 - LNG page 54" href="http://viewer.zmags.com/publication/3b96d8a9?page=54"> PRODUCT NEWS Continued from page 53 </a>
<a title="2013_12 - December 2013 - LNG page 55" href="http://viewer.zmags.com/publication/3b96d8a9?page=55"> It doesn't matter if you drive, fly, sail, pedal, </a>
<a title="2013_12 - December 2013 - LNG page 56" href="http://viewer.zmags.com/publication/3b96d8a9?page=56"> PLACES'N'FACES PLACES'N'FACES API Finds 20% of B</a>
<a title="2013_12 - December 2013 - LNG page 57" href="http://viewer.zmags.com/publication/3b96d8a9?page=57"> Global reach, supply security, business success </a>
<a title="2013_12 - December 2013 - LNG page 58" href="http://viewer.zmags.com/publication/3b96d8a9?page=58"> Continued from page 56 Preliminary findings of</a>
<a title="2013_12 - December 2013 - LNG page 59" href="http://viewer.zmags.com/publication/3b96d8a9?page=59"> Heritage-Crystal Clean is one of the </a>
<a title="2013_12 - December 2013 - LNG page 60" href="http://viewer.zmags.com/publication/3b96d8a9?page=60"> Continued from page 58 CFO Mark DeVita said the a</a>
<a title="2013_12 - December 2013 - LNG page 61" href="http://viewer.zmags.com/publication/3b96d8a9?page=61"> its Singapore plant is expected to be mechanical-</a>
<a title="2013_12 - December 2013 - LNG page 62" href="http://viewer.zmags.com/publication/3b96d8a9?page=62"> lubricant, biofuel, petrochemical, environmental,</a>
<a title="2013_12 - December 2013 - LNG page 63" href="http://viewer.zmags.com/publication/3b96d8a9?page=63"> HIGH PERFORMANCE GREASE ADDITIVES. FOCUSING ON SO</a>
<a title="2013_12 - December 2013 - LNG page 64" href="http://viewer.zmags.com/publication/3b96d8a9?page=64"> 19th February 2014: pre-conference seminar / 20t</a>
<a title="2013_12 - December 2013 - LNG page 65" href="http://viewer.zmags.com/publication/3b96d8a9?page=65"> Continued from page 62 in chemical engineering fr</a>
<a title="2013_12 - December 2013 - LNG page 66" href="http://viewer.zmags.com/publication/3b96d8a9?page=66"> NEED TO KNOW Can Rerefined Oil Get Past Its Pa</a>
<a title="2013_12 - December 2013 - LNG page 67" href="http://viewer.zmags.com/publication/3b96d8a9?page=67"> have blossomed to include conven- tional, synthet</a>
<a title="2013_12 - December 2013 - LNG page 68" href="http://viewer.zmags.com/publication/3b96d8a9?page=68"> BASE OIL REPORT There's a Chill in the Air </a>
<a title="2013_12 - December 2013 - LNG page 69" href="http://viewer.zmags.com/publication/3b96d8a9?page=69"> Performance you can rely on. </a>
<a title="2013_12 - December 2013 - LNG page 70" href="http://viewer.zmags.com/publication/3b96d8a9?page=70"> YOUR BUSINESS SA and the CEO In t</a>
<a title="2013_12 - December 2013 - LNG page 71" href="http://viewer.zmags.com/publication/3b96d8a9?page=71"> MICROSITE NOW LIVE! W.AFTONMICROBOTZ.COM NEW WW</a>
<a title="2013_12 - December 2013 - LNG page 72" href="http://viewer.zmags.com/publication/3b96d8a9?page=72"> With Experience Comes Solutions De</a>