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<br /> <br /> ACCESSORIES, BAGS & CASES ISSUE ACCESSORIES, BAGS & CASES ISSUE<br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS November 2018<br /> Volume 35, No. 11<br /> BAKER’S<br /> DOZEN<br /> We once again<br /> honor 13 of MI’s<br /> lesser-publicized<br /> products<br /> By Brian Berk<br /> Guitars, drums, pro-audio products and<br /> DJ equipment. All are fantastic products<br /> that provide an excellent backbone for<br /> this magazine. But other products<br /> should not be forgotten, and the Music<br /> & Sound Retailer makes sure they are not.<br /> Hence, we bring back our popular “Salute<br /> to Lesser Publicized Products” feature.<br /> Some of these products are housed in<br /> sectors that are already enjoying excel-<br /> lent MI growth and will continue to do so.<br /> But if you are looking to think outside the<br /> box and stock different products on your<br /> s<a title="MSR 11 2018 (Nov) page 1" href="http://viewer.zmags.com/publication/3c785aa2?page=1"> </a> <a title="MSR 11 2018 (Nov) page 2" href="http://viewer.zmags.com/publication/3c785aa2?page=2"> ACCESSORIES, BAGS & CASES ISSUE ACCESSOR</a> <a title="MSR 11 2018 (Nov) page 3" href="http://viewer.zmags.com/publication/3c785aa2?page=3"> Easy to play Light, compact and rug</a> <a title="MSR 11 2018 (Nov) page 4" href="http://viewer.zmags.com/publication/3c785aa2?page=4"> Gibson Names New CEO Gibson Brands Inc. named</a> <a title="MSR 11 2018 (Nov) page 5" href="http://viewer.zmags.com/publication/3c785aa2?page=5"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 11 2018 (Nov) page 6" href="http://viewer.zmags.com/publication/3c785aa2?page=6"> GO:MIXER PRO P R O - Q U A L I T Y S O U N D F </a> <a title="MSR 11 2018 (Nov) page 7" href="http://viewer.zmags.com/publication/3c785aa2?page=7"> EDITORIAL Nice Guy Finishes First? </a> <a title="MSR 11 2018 (Nov) page 8" href="http://viewer.zmags.com/publication/3c785aa2?page=8"> P L AY STARCRAWLER SOMETHING #HEREFORTHEMUSIC DIF</a> <a title="MSR 11 2018 (Nov) page 9" href="http://viewer.zmags.com/publication/3c785aa2?page=9"> LATEST z Buz A Guitar Center employee demos on</a> <a title="MSR 11 2018 (Nov) page 10" href="http://viewer.zmags.com/publication/3c785aa2?page=10"> DESIGNATED DRIVER Leading Pro Audio brands choose</a> <a title="MSR 11 2018 (Nov) page 11" href="http://viewer.zmags.com/publication/3c785aa2?page=11"> LATEST z Buz Every Bulldog Has Its Day Yam</a> <a title="MSR 11 2018 (Nov) page 12" href="http://viewer.zmags.com/publication/3c785aa2?page=12"> D’Addario Establishes Scholarship Fund The D’</a> <a title="MSR 11 2018 (Nov) page 13" href="http://viewer.zmags.com/publication/3c785aa2?page=13"> LATEST z Buz Jupiter Partners With Coltrane </a> <a title="MSR 11 2018 (Nov) page 14" href="http://viewer.zmags.com/publication/3c785aa2?page=14"> LATEST z Buz Percussion Marketing Council Awar</a> <a title="MSR 11 2018 (Nov) page 15" href="http://viewer.zmags.com/publication/3c785aa2?page=15"> I Zach </a> <a title="MSR 11 2018 (Nov) page 16" href="http://viewer.zmags.com/publication/3c785aa2?page=16"> The Music Begins Here Learn New Tech</a> <a title="MSR 11 2018 (Nov) page 17" href="http://viewer.zmags.com/publication/3c785aa2?page=17"> PEOPLE z Buz From A to Zunker New Berlin, </a> <a title="MSR 11 2018 (Nov) page 18" href="http://viewer.zmags.com/publication/3c785aa2?page=18"> Tama Marches On TAMA Marching named Jeff Huff</a> <a title="MSR 11 2018 (Nov) page 19" href="http://viewer.zmags.com/publication/3c785aa2?page=19"> PRODUCT z Buz T-Rex Electro-Harmonix relea</a> <a title="MSR 11 2018 (Nov) page 20" href="http://viewer.zmags.com/publication/3c785aa2?page=20"> PRODUCT z Buz Premium Product Music Nomad </a> <a title="MSR 11 2018 (Nov) page 21" href="http://viewer.zmags.com/publication/3c785aa2?page=21"> PRODUCT z Buz Get an Edge Roland unveiled </a> <a title="MSR 11 2018 (Nov) page 22" href="http://viewer.zmags.com/publication/3c785aa2?page=22"> PRODUCT z Buz Flying High Rammstein’s Pau</a> <a title="MSR 11 2018 (Nov) page 23" href="http://viewer.zmags.com/publication/3c785aa2?page=23"> PRODUCT z Buz Piano Man Dexibell released </a> <a title="MSR 11 2018 (Nov) page 24" href="http://viewer.zmags.com/publication/3c785aa2?page=24"> PRODUCT z Buz Something to Relish Relish G</a> <a title="MSR 11 2018 (Nov) page 25" href="http://viewer.zmags.com/publication/3c785aa2?page=25"> BAKER'S DOZEN (continued from cover) LET IT SNO</a> <a title="MSR 11 2018 (Nov) page 26" href="http://viewer.zmags.com/publication/3c785aa2?page=26"> WOMEN AND CHILDREN FIRST Of course, guitars are w</a> <a title="MSR 11 2018 (Nov) page 27" href="http://viewer.zmags.com/publication/3c785aa2?page=27"> THIS UKULELE’S GOT TALENT Fender Musical Instrume</a> <a title="MSR 11 2018 (Nov) page 28" href="http://viewer.zmags.com/publication/3c785aa2?page=28"> NIMBLE AND QUICK Kyser Musical Products is saying</a> <a title="MSR 11 2018 (Nov) page 29" href="http://viewer.zmags.com/publication/3c785aa2?page=29"> S P E C I A L T O T H E R E TA I L E R SUSTAINING</a> <a title="MSR 11 2018 (Nov) page 30" href="http://viewer.zmags.com/publication/3c785aa2?page=30"> So as the holidays approach, you want the bul</a> <a title="MSR 11 2018 (Nov) page 31" href="http://viewer.zmags.com/publication/3c785aa2?page=31"> FIVE MINUTES WITH MICHAEL SCHEAR President, A</a> <a title="MSR 11 2018 (Nov) page 32" href="http://viewer.zmags.com/publication/3c785aa2?page=32"> The Retailer: You have an interesting </a> <a title="MSR 11 2018 (Nov) page 33" href="http://viewer.zmags.com/publication/3c785aa2?page=33"> MI SPY ON THE BEAT IN THE WIND</a> <a title="MSR 11 2018 (Nov) page 34" href="http://viewer.zmags.com/publication/3c785aa2?page=34"> able and friendly at the drum department. After t</a> <a title="MSR 11 2018 (Nov) page 35" href="http://viewer.zmags.com/publication/3c785aa2?page=35"> N O T Y O U R AV E R A G E C O L U M N END THE</a> <a title="MSR 11 2018 (Nov) page 36" href="http://viewer.zmags.com/publication/3c785aa2?page=36"> rethink your tone Photo : Holli Brown Handcra</a> <a title="MSR 11 2018 (Nov) page 37" href="http://viewer.zmags.com/publication/3c785aa2?page=37"> R E TA I L I N G B E T T E R DON’T CO</a> <a title="MSR 11 2018 (Nov) page 38" href="http://viewer.zmags.com/publication/3c785aa2?page=38"> HAPPINESS IS NOT A DESTINATION We tend to thi</a> <a title="MSR 11 2018 (Nov) page 39" href="http://viewer.zmags.com/publication/3c785aa2?page=39"> IN THE TRENCHES OFFERINGUNIQUE PRODUCTS </a> <a title="MSR 11 2018 (Nov) page 40" href="http://viewer.zmags.com/publication/3c785aa2?page=40"> get an identical cable for 30-per- cent less, tha</a> <a title="MSR 11 2018 (Nov) page 41" href="http://viewer.zmags.com/publication/3c785aa2?page=41"> R E TA I L E R R E B E L VIDEO DIDN’T KILL T</a> <a title="MSR 11 2018 (Nov) page 42" href="http://viewer.zmags.com/publication/3c785aa2?page=42"> ates Ramsay Phillips Custom Guitars, a guitar rep</a> <a title="MSR 11 2018 (Nov) page 43" href="http://viewer.zmags.com/publication/3c785aa2?page=43"> SHINE A LIGHT MARRIED TO MI By Michelle </a> <a title="MSR 11 2018 (Nov) page 44" href="http://viewer.zmags.com/publication/3c785aa2?page=44"> The instruments serve as the main focal point</a> <a title="MSR 11 2018 (Nov) page 45" href="http://viewer.zmags.com/publication/3c785aa2?page=45"> VEDDATORIAL PRODUCT PROWESS By Dan Vedda Ho</a> <a title="MSR 11 2018 (Nov) page 46" href="http://viewer.zmags.com/publication/3c785aa2?page=46"> GRAMMY WINNER AND GET A FREE F9 MICROPHONE — $159</a> <a title="MSR 11 2018 (Nov) page 47" href="http://viewer.zmags.com/publication/3c785aa2?page=47"> UNDER THE HOOD Yamaha’s MODX Ser</a> <a title="MSR 11 2018 (Nov) page 48" href="http://viewer.zmags.com/publication/3c785aa2?page=48"> between performances with- out any sound cutoff. </a> <a title="MSR 11 2018 (Nov) page 49" href="http://viewer.zmags.com/publication/3c785aa2?page=49"> TheRetailer's Mall </a> <a title="MSR 11 2018 (Nov) page 50" href="http://viewer.zmags.com/publication/3c785aa2?page=50"> TheRetailer's Mall </a> <a title="MSR 11 2018 (Nov) page 51" href="http://viewer.zmags.com/publication/3c785aa2?page=51"> Ad Index Company Pg ADAM HALL .</a> <a title="MSR 11 2018 (Nov) page 52" href="http://viewer.zmags.com/publication/3c785aa2?page=52"> bags,” responded Morris. “To- day’s bags can offe</a> <a title="MSR 11 2018 (Nov) page 53" href="http://viewer.zmags.com/publication/3c785aa2?page=53"> received our first shipment of drum hardware bags,</a> <a title="MSR 11 2018 (Nov) page 54" href="http://viewer.zmags.com/publication/3c785aa2?page=54"> accessories are a tremendous source of additional</a> <a title="MSR 11 2018 (Nov) page 55" href="http://viewer.zmags.com/publication/3c785aa2?page=55"> THE FINAL NOTE M EREDITH HAMLIN CEO, Kyser Mus</a> <a title="MSR 11 2018 (Nov) page 56" href="http://viewer.zmags.com/publication/3c785aa2?page=56"> </a> <a title="MSR 11 2018 (Nov) page 57" href="http://viewer.zmags.com/publication/3c785aa2?page=57"> </a>