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<br /> NOW SERVING CANADIAN FUNERAL PROFESSIONALS ! | May/June 2013<br /> TM<br /> Rapidly Becoming the<br /> total SolutionS conSultant<br /> to the<br /> FuneRal BuSineSS WoRld<br /> INSIDE:<br /> - VALUING YOUR FUNERAL HOME<br /> - CREMATION AND YOUR BOTTOM LINE<br /> - EMBRACING NEW TECHNOLOGIES<br /> Jake Johnson Todd Lumbard<br /> <br /> <br /> CONTENTS<br /> Cover Story | page 16<br /> Johnson Consulting Group<br /> RAPIDLY BECOMING THE TOTAL<br /> SOLUTIONS CONSULTANT TO THE<br /> FUNERAL BUSINESS WORLD<br /> Industry Alerts | page 6<br /> Feature Editorial | page 8<br /> Marketing versus Advertising - Understanding the Difference and<br /> Implementing Your Strategy<br /> VALUING YOUR FUNERAL HOME - FACTORS TO CONSIDER | page 12<br /> By Matt Manske<br /> CREMATION AND YOUR BOTTOM LINE | page 18<br /> By Cal Wilkerson<br /> EMBRACING NEW TECHNOLOGIES | page 20<br /> By Ryan Lehto<br /> THE FORGOT<a title="FBA May-Jun13 Canada page 1" href="http://viewer.zmags.com/publication/3c875067?page=1"> NOW SERVING CANADIAN FUNERAL PROFESSIONALS ! | </a> <a title="FBA May-Jun13 Canada page 2" href="http://viewer.zmags.com/publication/3c875067?page=2"> </a> <a title="FBA May-Jun13 Canada page 3" href="http://viewer.zmags.com/publication/3c875067?page=3"> </a> <a title="FBA May-Jun13 Canada page 4" href="http://viewer.zmags.com/publication/3c875067?page=4"> CONTENTS Cover Story | page 16 Johnson Consultin</a> <a title="FBA May-Jun13 Canada page 5" href="http://viewer.zmags.com/publication/3c875067?page=5"> Serving Canada</a> <a title="FBA May-Jun13 Canada page 6" href="http://viewer.zmags.com/publication/3c875067?page=6"> INDUSTRY ALERTS breaking news INDUSTRY ANNOUNCEM</a> <a title="FBA May-Jun13 Canada page 7" href="http://viewer.zmags.com/publication/3c875067?page=7"> Integrated Business Solutions Drivin</a> <a title="FBA May-Jun13 Canada page 8" href="http://viewer.zmags.com/publication/3c875067?page=8"> FEATURE MARKETING Marketing vs. Advertising </a> <a title="FBA May-Jun13 Canada page 9" href="http://viewer.zmags.com/publication/3c875067?page=9"> Marketing is a process that takes time and can in</a> <a title="FBA May-Jun13 Canada page 10" href="http://viewer.zmags.com/publication/3c875067?page=10"> deadlines are met. 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