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<br /> December 2013<br /> EUROPE<br /> MIDDLE EAST<br /> AFRICA<br /> Number 54<br /> Hungarian Lube Company<br /> Holding Its Own<br /> Grease: Filling the Void<br /> loyal<br /> customers<br /> Ergon has been servicing loyal customers in<br /> naphthenic oils for over 30 years. As the world’s<br /> leading supplier for a wide range of applications,<br /> we understand the importance of quality, perfor­<br /> mance and reliability. So whatever your require­<br /> ments, trust the company that has been in the<br /> business of naphthenic oil for over three decades.<br /> That’s our business.<br /> Naphthenic oils. That’s our business.<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER’S LETTER<br /> Keep an Eye on Russia<br /> This translates into strong demand<br /> for higher grade lubricants and is driv-<br /> ing imports of API Group II and III base<br /> oils. Both Shell and Fuchs are produc-<br /> ing finished lubricants in Russia.<br /> <a title="2013_12 - December 2013 - EMEA page 1" href="http://viewer.zmags.com/publication/3cf71ba6?page=1"> December 2013 EUROPE MIDDLE EAST AFRICA Number 54</a> <a title="2013_12 - December 2013 - EMEA page 2" href="http://viewer.zmags.com/publication/3cf71ba6?page=2"> loyal customers Ergon has been servicing loyal cu</a> <a title="2013_12 - December 2013 - EMEA page 3" href="http://viewer.zmags.com/publication/3cf71ba6?page=3"> PUBLISHER’S LETTER Keep an Eye on Russia </a> <a title="2013_12 - December 2013 - EMEA page 4" href="http://viewer.zmags.com/publication/3cf71ba6?page=4"> 14 20 FEATURES December 2013 EUROPE MIDDLE </a> <a title="2013_12 - December 2013 - EMEA page 5" href="http://viewer.zmags.com/publication/3cf71ba6?page=5"> MICROSITE NOW LIVE! W.AFTONMICROBOTZ.COM NEW W</a> <a title="2013_12 - December 2013 - EMEA page 6" href="http://viewer.zmags.com/publication/3cf71ba6?page=6"> EVERYONE’S BUSINESS </a> <a title="2013_12 - December 2013 - EMEA page 7" href="http://viewer.zmags.com/publication/3cf71ba6?page=7"> MARKETING MATTERS </a> <a title="2013_12 - December 2013 - EMEA page 8" href="http://viewer.zmags.com/publication/3cf71ba6?page=8"> EVERYONE’S BUSINESS Continued from page 6 a seri</a> <a title="2013_12 - December 2013 - EMEA page 9" href="http://viewer.zmags.com/publication/3cf71ba6?page=9"> </a> <a title="2013_12 - December 2013 - EMEA page 10" href="http://viewer.zmags.com/publication/3cf71ba6?page=10"> MARKETING MATTERS </a> <a title="2013_12 - December 2013 - EMEA page 11" href="http://viewer.zmags.com/publication/3cf71ba6?page=11"> C L ® </a> <a title="2013_12 - December 2013 - EMEA page 12" href="http://viewer.zmags.com/publication/3cf71ba6?page=12"> MARKETING MATTERS Continued from page 10 just und</a> <a title="2013_12 - December 2013 - EMEA page 13" href="http://viewer.zmags.com/publication/3cf71ba6?page=13"> DON’T WAIT TILL YOUR MACHINERY BREAKS DOWN! Take </a> <a title="2013_12 - December 2013 - EMEA page 14" href="http://viewer.zmags.com/publication/3cf71ba6?page=14"> OOT IS OUGH TUFF 14 </a> <a title="2013_12 - December 2013 - EMEA page 15" href="http://viewer.zmags.com/publication/3cf71ba6?page=15"> BY NANCY J. DEMARCO Automakers and Photo © CHROM</a> <a title="2013_12 - December 2013 - EMEA page 16" href="http://viewer.zmags.com/publication/3cf71ba6?page=16"> Soot is highly resistant to load T</a> <a title="2013_12 - December 2013 - EMEA page 17" href="http://viewer.zmags.com/publication/3cf71ba6?page=17"> CHEVRON GROUP II PREMIUM BASE OILS WE'LL HELP Y</a> <a title="2013_12 - December 2013 - EMEA page 18" href="http://viewer.zmags.com/publication/3cf71ba6?page=18"> We distribute for you now eve</a> <a title="2013_12 - December 2013 - EMEA page 19" href="http://viewer.zmags.com/publication/3cf71ba6?page=19"> FOCUSING ON SOLUTIONS. FOR A WORLD IN MOTION. </a> <a title="2013_12 - December 2013 - EMEA page 20" href="http://viewer.zmags.com/publication/3cf71ba6?page=20"> GR EA SE 20 </a> <a title="2013_12 - December 2013 - EMEA page 21" href="http://viewer.zmags.com/publication/3cf71ba6?page=21"> FILLING THE VOID BY LISA WADLINGTON L </a> <a title="2013_12 - December 2013 - EMEA page 22" href="http://viewer.zmags.com/publication/3cf71ba6?page=22"> THERE’S PARTNERING… AND THEN THERE’S AFTON PARTNE</a> <a title="2013_12 - December 2013 - EMEA page 23" href="http://viewer.zmags.com/publication/3cf71ba6?page=23"> Ordinary Partnering Afton Partnering Intere</a> <a title="2013_12 - December 2013 - EMEA page 24" href="http://viewer.zmags.com/publication/3cf71ba6?page=24"> Industry Calendar DECEMBER 4-5. Base Oils & Lu</a> <a title="2013_12 - December 2013 - EMEA page 25" href="http://viewer.zmags.com/publication/3cf71ba6?page=25"> Produced by: 19th February 2014: pre-conference</a> <a title="2013_12 - December 2013 - EMEA page 26" href="http://viewer.zmags.com/publication/3cf71ba6?page=26"> Continued from page 24 and are not likely to exhi</a> <a title="2013_12 - December 2013 - EMEA page 27" href="http://viewer.zmags.com/publication/3cf71ba6?page=27"> technician could not an- swer, he was told to cle</a> <a title="2013_12 - December 2013 - EMEA page 28" href="http://viewer.zmags.com/publication/3cf71ba6?page=28"> many can use a lithium complex synthetic grease w</a> <a title="2013_12 - December 2013 - EMEA page 29" href="http://viewer.zmags.com/publication/3cf71ba6?page=29"> Open the door to Asia. THE NEW LUBE REPORT ASI</a> <a title="2013_12 - December 2013 - EMEA page 30" href="http://viewer.zmags.com/publication/3cf71ba6?page=30"> Hungarian Lube Company Holding Its Own Tough Eur</a> <a title="2013_12 - December 2013 - EMEA page 31" href="http://viewer.zmags.com/publication/3cf71ba6?page=31"> SLOVAKIA 135 HEBROZESGNOIAV&INA S</a> <a title="2013_12 - December 2013 - EMEA page 32" href="http://viewer.zmags.com/publication/3cf71ba6?page=32"> 2012 Hungarian Lube Sales (70,000 metric t</a> <a title="2013_12 - December 2013 - EMEA page 33" href="http://viewer.zmags.com/publication/3cf71ba6?page=33"> It doesn’t matter if you drive, fly, sail, pedal, </a> <a title="2013_12 - December 2013 - EMEA page 34" href="http://viewer.zmags.com/publication/3cf71ba6?page=34"> No one knows where base oil prices </a> <a title="2013_12 - December 2013 - EMEA page 35" href="http://viewer.zmags.com/publication/3cf71ba6?page=35"> Continued from page 32 sectors that drive the cou</a> <a title="2013_12 - December 2013 - EMEA page 36" href="http://viewer.zmags.com/publication/3cf71ba6?page=36"> Newsmakers Oronite Expands in France </a> <a title="2013_12 - December 2013 - EMEA page 37" href="http://viewer.zmags.com/publication/3cf71ba6?page=37"> Solving complex issues The automotive transmiss</a> <a title="2013_12 - December 2013 - EMEA page 38" href="http://viewer.zmags.com/publication/3cf71ba6?page=38"> NEWSMAKERS Continued from page 36 of these countr</a> <a title="2013_12 - December 2013 - EMEA page 39" href="http://viewer.zmags.com/publication/3cf71ba6?page=39"> companies appear to have reached a deadlock over </a> <a title="2013_12 - December 2013 - EMEA page 40" href="http://viewer.zmags.com/publication/3cf71ba6?page=40"> NEWSMAKERS Primorsk port is the final link of</a> <a title="2013_12 - December 2013 - EMEA page 41" href="http://viewer.zmags.com/publication/3cf71ba6?page=41"> Product News Bio-Based Corrosion Inhi</a> <a title="2013_12 - December 2013 - EMEA page 42" href="http://viewer.zmags.com/publication/3cf71ba6?page=42"> LAST WORD </a> <a title="2013_12 - December 2013 - EMEA page 43" href="http://viewer.zmags.com/publication/3cf71ba6?page=43"> How will your product deliver the performance a</a> <a title="2013_12 - December 2013 - EMEA page 44" href="http://viewer.zmags.com/publication/3cf71ba6?page=44"> Working together, achieving great things When you</a>