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UNIVERSITY OF VIRGINIA’S DARDEN SCHOOL OF BUSINESS<br />
The Darden Report<br />
FALL 2009<br />
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The Fast Track in China<br />
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INSIDE: Sustainability Goes Mainstream,Diversity’s Unexpected Benefits,Seismic Shifts in the TV Industry<br />
OnbehalfoftheAnnualFund,<br />
ThankyoutoourClassAgents!<br />
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<br /><a title="Darden Report Fall 2009 page 1" href="http://viewer.zmags.com/publication/3d672863?page=1"> UNIVERS</a> UNIVERS<a title="Darden Report Fall 2009 page 2" href="http://viewer.zmags.com/publication/3d672863?page=2"> OnbehalfoftheAnnualFund,Thankyoutoour</a> OnbehalfoftheAnnualFund,Thankyoutoour<a title="Darden Report Fall 2009 page 3" href="http://viewer.zmags.com/publication/3d672863?page=3"> The Darden ReportFALL 2009 • VOL</a> The Darden ReportFALL 2009 • VOL<a title="Darden Report Fall 2009 page 4" href="http://viewer.zmags.com/publication/3d672863?page=4">For the first time ever,DARDENALUMNIare invited</a> For the first time ever,DARDENALUMNIare invited<a title="Darden Report Fall 2009 page 5" href="http://viewer.zmags.com/publication/3d672863?page=5">FROM THE EDITORLeadership: It’s not just what y</a> FROM THE EDITORLeadership: It’s not just what y<a title="Darden Report Fall 2009 page 6" href="http://viewer.zmags.com/publication/3d672863?page=6">News BriefsStudents Test Amazon’s Kindle DXDar</a> News BriefsStudents Test Amazon’s Kindle DXDar<a title="Darden Report Fall 2009 page 7" href="http://viewer.zmags.com/publication/3d672863?page=7">For School news, go to: www.darden.virginia.edu</a> For School news, go to: www.darden.virginia.edu<a title="Darden Report Fall 2009 page 8" href="http://viewer.zmags.com/publication/3d672863?page=8">News BriefsStettinius (MBA ’59) WinsAbbott Awar</a> News BriefsStettinius (MBA ’59) WinsAbbott Awar<a title="Darden Report Fall 2009 page 9" href="http://viewer.zmags.com/publication/3d672863?page=9">Outstanding Second Year StudentsAt an awards cer</a> Outstanding Second Year StudentsAt an awards cer<a title="Darden Report Fall 2009 page 10" href="http://viewer.zmags.com/publication/3d672863?page=10"> StudentBloggerBites </a> StudentBloggerBites <a title="Darden Report Fall 2009 page 11" href="http://viewer.zmags.com/publication/3d672863?page=11">THE WALL STREET JOURNALLessonsFromtheFinancialC</a> THE WALL STREET JOURNALLessonsFromtheFinancialC<a title="Darden Report Fall 2009 page 12" href="http://viewer.zmags.com/publication/3d672863?page=12">Darden’s Unsung Heroes: Class Agents Honored</a> Darden’s Unsung Heroes: Class Agents Honored<a title="Darden Report Fall 2009 page 13" href="http://viewer.zmags.com/publication/3d672863?page=13">a volatile, new economy, and we did not know what</a> a volatile, new economy, and we did not know what<a title="Darden Report Fall 2009 page 14" href="http://viewer.zmags.com/publication/3d672863?page=14">FACULTY SPOTLIGHTMary Margaret FrankA Tax Prof</a> FACULTY SPOTLIGHTMary Margaret FrankA Tax Prof<a title="Darden Report Fall 2009 page 15" href="http://viewer.zmags.com/publication/3d672863?page=15"> Frank pursues two streams of research.The </a> Frank pursues two streams of research.The <a title="Darden Report Fall 2009 page 16" href="http://viewer.zmags.com/publication/3d672863?page=16"> Reunion </a> Reunion <a title="Darden Report Fall 2009 page 17" href="http://viewer.zmags.com/publication/3d672863?page=17">THEMEDIAMIX —BethV. Schmid, Director of Media Rel</a> THEMEDIAMIX —BethV. Schmid, Director of Media Rel<a title="Darden Report Fall 2009 page 18" href="http://viewer.zmags.com/publication/3d672863?page=18">Bundoran FarmTaking Sustainability Mainstream</a> Bundoran FarmTaking Sustainability Mainstream<a title="Darden Report Fall 2009 page 19" href="http://viewer.zmags.com/publication/3d672863?page=19">Bundoran Farm of Albemarle County is the fi</a> Bundoran Farm of Albemarle County is the fi<a title="Darden Report Fall 2009 page 20" href="http://viewer.zmags.com/publication/3d672863?page=20">Bundoran Farm“We’re fortunate that our investme</a> Bundoran Farm“We’re fortunate that our investme<a title="Darden Report Fall 2009 page 21" href="http://viewer.zmags.com/publication/3d672863?page=21">Much of Whistler’s appeal is its thousands of acr</a> Much of Whistler’s appeal is its thousands of acr<a title="Darden Report Fall 2009 page 22" href="http://viewer.zmags.com/publication/3d672863?page=22">Seismic Shifts in the </a> Seismic Shifts in the <a title="Darden Report Fall 2009 page 23" href="http://viewer.zmags.com/publication/3d672863?page=23"> In July, Morton restructured Media General </a> In July, Morton restructured Media General <a title="Darden Report Fall 2009 page 24" href="http://viewer.zmags.com/publication/3d672863?page=24">Media Generalridicule to a leader in the sports</a> Media Generalridicule to a leader in the sports<a title="Darden Report Fall 2009 page 25" href="http://viewer.zmags.com/publication/3d672863?page=25">Hospitality at tHe DarDen scHool of Business</a> Hospitality at tHe DarDen scHool of Business<a title="Darden Report Fall 2009 page 26" href="http://viewer.zmags.com/publication/3d672863?page=26">Unexpected BenefitsIan Bradshaw“Many oth</a> Unexpected BenefitsIan Bradshaw“Many oth<a title="Darden Report Fall 2009 page 27" href="http://viewer.zmags.com/publication/3d672863?page=27">by Carlos SantosThe time has come to stop tip</a> by Carlos SantosThe time has come to stop tip<a title="Darden Report Fall 2009 page 28" href="http://viewer.zmags.com/publication/3d672863?page=28"> “The landscape of society is changing. </a> “The landscape of society is changing. <a title="Darden Report Fall 2009 page 29" href="http://viewer.zmags.com/publication/3d672863?page=29">“Every night I put my son to bed.And he’s seven y</a> “Every night I put my son to bed.And he’s seven y<a title="Darden Report Fall 2009 page 30" href="http://viewer.zmags.com/publication/3d672863?page=30">30 fall 2009 • www.DarDen.virginia.eDU/DarDenre</a> 30 fall 2009 • www.DarDen.virginia.eDU/DarDenre<a title="Darden Report Fall 2009 page 31" href="http://viewer.zmags.com/publication/3d672863?page=31"> COVER STORY </a> COVER STORY <a title="Darden Report Fall 2009 page 32" href="http://viewer.zmags.com/publication/3d672863?page=32"> </a> <a title="Darden Report Fall 2009 page 33" href="http://viewer.zmags.com/publication/3d672863?page=33">Know the MarketLiang, whose venture Skylinkage h</a> Know the MarketLiang, whose venture Skylinkage h<a title="Darden Report Fall 2009 page 34" href="http://viewer.zmags.com/publication/3d672863?page=34"> </a> <a title="Darden Report Fall 2009 page 35" href="http://viewer.zmags.com/publication/3d672863?page=35">20 QuesTions:JerryConnolly (MBA’88)How do you </a> 20 QuesTions:JerryConnolly (MBA’88)How do you <a title="Darden Report Fall 2009 page 36" href="http://viewer.zmags.com/publication/3d672863?page=36">INFORMATIONCENTERALUMNI WEB SITE http://alumpo</a> INFORMATIONCENTERALUMNI WEB SITE http://alumpo<a title="Darden Report Fall 2009 page 37" href="http://viewer.zmags.com/publication/3d672863?page=37">The Class of 1974 Garden and the Elizabeth and Ga</a> The Class of 1974 Garden and the Elizabeth and Ga