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<br /> ISSUE 57 | MARCH 2016<br /> OCADO: A TALE OF<br /> THREE ST TEGIES<br /> James Ma hews, Managing Director, General Merchandise, Ocado,<br /> on ambitions for growth as a retailer and as a technology company<br /> INSIDE OUR `CUSTOMER CONNECTION' EDITION:<br /> ❚ RETAIL REVIEW: ALDI P21<br /> ❚ WHY MERCHANDISERS HAVE TO CHANGE P38<br /> ❚ LONG LIVE THE STORE P50<br /> ❚ WHERE APPS & LOYALTY COLLIDE P54<br /> NEXT FROM INTERNET RETAILING<br /> InternetRetailing Expo 27 & 28 April 2016<br /> Full details at www.internetretailingexpo.com<br /> <br /> <br /> <br /> Contents<br /> ISSUE 57 | MARCH 2016<br /> Editor: Emma Herrod Tel: 07801 282729<br /> E-mail: press@internetretailing.net<br /> Editor, InternetRetailing.net: Chloe Rigby<br /> Editor-in-chief: Ian Jindal<br /> Design: Alex Gold<br /> Publishing Director: Chris Cooke<br /> Group Account Director: Andy James<br /> Account Director: Ma<a title="InternetRetailing March 2016 page 1" href="http://viewer.zmags.com/publication/3db53366?page=1"> ISSUE 57 | MARCH 2016 OCADO: A </a> <a title="InternetRetailing March 2016 page 2" href="http://viewer.zmags.com/publication/3db53366?page=2"> </a> <a title="InternetRetailing March 2016 page 3" href="http://viewer.zmags.com/publication/3db53366?page=3"> </a> <a title="InternetRetailing March 2016 page 4" href="http://viewer.zmags.com/publication/3db53366?page=4"> </a> <a title="InternetRetailing March 2016 page 5" href="http://viewer.zmags.com/publication/3db53366?page=5"> Contents </a> <a title="InternetRetailing March 2016 page 6" href="http://viewer.zmags.com/publication/3db53366?page=6"> Editor’s comment C ONNEC</a> <a title="InternetRetailing March 2016 page 7" href="http://viewer.zmags.com/publication/3db53366?page=7"> </a> <a title="InternetRetailing March 2016 page 8" href="http://viewer.zmags.com/publication/3db53366?page=8"> Chloe Rigby highlights recent industry changes bu</a> <a title="InternetRetailing March 2016 page 9" href="http://viewer.zmags.com/publication/3db53366?page=9"> NEWS MORRISONS, OCADO & AMAZON Morriso</a> <a title="InternetRetailing March 2016 page 10" href="http://viewer.zmags.com/publication/3db53366?page=10"> </a> <a title="InternetRetailing March 2016 page 11" href="http://viewer.zmags.com/publication/3db53366?page=11"> NEWS Read more of Paul Skeldon’s insight into t</a> <a title="InternetRetailing March 2016 page 12" href="http://viewer.zmags.com/publication/3db53366?page=12"> Ocado general merchandise: a tale of three strate</a> <a title="InternetRetailing March 2016 page 13" href="http://viewer.zmags.com/publication/3db53366?page=13"> INTERVIEW as Ocado.com, enabling customers t</a> <a title="InternetRetailing March 2016 page 14" href="http://viewer.zmags.com/publication/3db53366?page=14"> baggage handling and pharmaceuticals and has been</a> <a title="InternetRetailing March 2016 page 15" href="http://viewer.zmags.com/publication/3db53366?page=15"> INTERVIEW Matthews explains that the Oca</a> <a title="InternetRetailing March 2016 page 16" href="http://viewer.zmags.com/publication/3db53366?page=16"> advantage of developments in the market and its o</a> <a title="InternetRetailing March 2016 page 17" href="http://viewer.zmags.com/publication/3db53366?page=17"> </a> <a title="InternetRetailing March 2016 page 18" href="http://viewer.zmags.com/publication/3db53366?page=18"> ADVERTORIAL BRONTO How to Strike an Email G</a> <a title="InternetRetailing March 2016 page 19" href="http://viewer.zmags.com/publication/3db53366?page=19"> </a> <a title="InternetRetailing March 2016 page 20" href="http://viewer.zmags.com/publication/3db53366?page=20"> Changing loyalty UK retailers need to look at lo</a> <a title="InternetRetailing March 2016 page 21" href="http://viewer.zmags.com/publication/3db53366?page=21"> their web sales come directly from purchases made</a> <a title="InternetRetailing March 2016 page 22" href="http://viewer.zmags.com/publication/3db53366?page=22"> </a> <a title="InternetRetailing March 2016 page 23" href="http://viewer.zmags.com/publication/3db53366?page=23"> RETAIL REVIEW Retail review As customers an</a> <a title="InternetRetailing March 2016 page 24" href="http://viewer.zmags.com/publication/3db53366?page=24"> The most extensive analysis on the UK’s Top5</a> <a title="InternetRetailing March 2016 page 25" href="http://viewer.zmags.com/publication/3db53366?page=25"> COMMENT Humility For the last decade w</a> <a title="InternetRetailing March 2016 page 26" href="http://viewer.zmags.com/publication/3db53366?page=26"> ADVERTORIAL CHANNEL PILOT The New Frontier of E</a> <a title="InternetRetailing March 2016 page 27" href="http://viewer.zmags.com/publication/3db53366?page=27"> IRUK 500 Brand engagement The latest IRUK </a> <a title="InternetRetailing March 2016 page 28" href="http://viewer.zmags.com/publication/3db53366?page=28"> The InternetRetailing Expo (IRX) returns on 27 an</a> <a title="InternetRetailing March 2016 page 29" href="http://viewer.zmags.com/publication/3db53366?page=29"> INTERNETRETAILING EXPO Running alongside </a> <a title="InternetRetailing March 2016 page 30" href="http://viewer.zmags.com/publication/3db53366?page=30"> THINKING BEYOND CHANNELS “Our stores embrace onli</a> <a title="InternetRetailing March 2016 page 31" href="http://viewer.zmags.com/publication/3db53366?page=31"> INTERNETRETAILING EXPO </a> <a title="InternetRetailing March 2016 page 32" href="http://viewer.zmags.com/publication/3db53366?page=32"> </a> <a title="InternetRetailing March 2016 page 33" href="http://viewer.zmags.com/publication/3db53366?page=33"> </a> <a title="InternetRetailing March 2016 page 34" href="http://viewer.zmags.com/publication/3db53366?page=34"> </a> <a title="InternetRetailing March 2016 page 35" href="http://viewer.zmags.com/publication/3db53366?page=35"> </a> <a title="InternetRetailing March 2016 page 36" href="http://viewer.zmags.com/publication/3db53366?page=36"> European retail luminaries gather </a> <a title="InternetRetailing March 2016 page 37" href="http://viewer.zmags.com/publication/3db53366?page=37"> INTERNETRETAILING: EVENTS questions at the p</a> <a title="InternetRetailing March 2016 page 38" href="http://viewer.zmags.com/publication/3db53366?page=38"> The most extensive analysis on the UK's Top</a> <a title="InternetRetailing March 2016 page 39" href="http://viewer.zmags.com/publication/3db53366?page=39"> CEO SPOTLIGHT André Brown CEO, ATTRAQT Why d</a> <a title="InternetRetailing March 2016 page 40" href="http://viewer.zmags.com/publication/3db53366?page=40"> The following guest article has been written for </a> <a title="InternetRetailing March 2016 page 41" href="http://viewer.zmags.com/publication/3db53366?page=41"> INTERNETRETAILING: STRATEGY leads to over</a> <a title="InternetRetailing March 2016 page 42" href="http://viewer.zmags.com/publication/3db53366?page=42"> z How many times it’s been viewed and whether </a> <a title="InternetRetailing March 2016 page 43" href="http://viewer.zmags.com/publication/3db53366?page=43"> The trade title for professionals who support mul</a> <a title="InternetRetailing March 2016 page 44" href="http://viewer.zmags.com/publication/3db53366?page=44"> </a> <a title="InternetRetailing March 2016 page 45" href="http://viewer.zmags.com/publication/3db53366?page=45"> INTERNETRETAILING: CUSTOMER Are all custome</a> <a title="InternetRetailing March 2016 page 46" href="http://viewer.zmags.com/publication/3db53366?page=46"> </a> <a title="InternetRetailing March 2016 page 47" href="http://viewer.zmags.com/publication/3db53366?page=47"> INTERNETRETAILING: CUSTOMER M</a> <a title="InternetRetailing March 2016 page 48" href="http://viewer.zmags.com/publication/3db53366?page=48"> Profiting from a convenient delivery What impact </a> <a title="InternetRetailing March 2016 page 49" href="http://viewer.zmags.com/publication/3db53366?page=49"> INTERNETRETAILING: OPERATIONS The retail</a> <a title="InternetRetailing March 2016 page 50" href="http://viewer.zmags.com/publication/3db53366?page=50"> WHAT IS CONVENIENCE? House of Fraser is looking c</a> <a title="InternetRetailing March 2016 page 51" href="http://viewer.zmags.com/publication/3db53366?page=51"> </a> <a title="InternetRetailing March 2016 page 52" href="http://viewer.zmags.com/publication/3db53366?page=52"> The following guest article has been written for </a> <a title="InternetRetailing March 2016 page 53" href="http://viewer.zmags.com/publication/3db53366?page=53"> IN STORE: CUSTOMER Without this knowledg</a> <a title="InternetRetailing March 2016 page 54" href="http://viewer.zmags.com/publication/3db53366?page=54"> The following guest article has been written for </a> <a title="InternetRetailing March 2016 page 55" href="http://viewer.zmags.com/publication/3db53366?page=55"> IN STORE: STRATEGY members club (which is al</a> <a title="InternetRetailing March 2016 page 56" href="http://viewer.zmags.com/publication/3db53366?page=56"> Where apps and loyalty collide Connecting with t</a> <a title="InternetRetailing March 2016 page 57" href="http://viewer.zmags.com/publication/3db53366?page=57"> MOBILE: CUSTOMER MARKETING LOYALTY Where it </a> <a title="InternetRetailing March 2016 page 58" href="http://viewer.zmags.com/publication/3db53366?page=58"> The following guest article has been written for </a> <a title="InternetRetailing March 2016 page 59" href="http://viewer.zmags.com/publication/3db53366?page=59"> MOBILE: CUSTOMER gourmet coffeehouse buying </a> <a title="InternetRetailing March 2016 page 60" href="http://viewer.zmags.com/publication/3db53366?page=60"> Insight around the world AMIT KUMAR VERMA,</a> <a title="InternetRetailing March 2016 page 61" href="http://viewer.zmags.com/publication/3db53366?page=61"> INSIGHT EMMA HERROD, EDITOR, INTER</a> <a title="InternetRetailing March 2016 page 62" href="http://viewer.zmags.com/publication/3db53366?page=62"> ECOMMERCE </a> <a title="InternetRetailing March 2016 page 63" href="http://viewer.zmags.com/publication/3db53366?page=63"> ECOMMERCE </a> <a title="InternetRetailing March 2016 page 64" href="http://viewer.zmags.com/publication/3db53366?page=64"> OPERATIONS, LOGISTICS & ORDER MANAGEMENT </a> <a title="InternetRetailing March 2016 page 65" href="http://viewer.zmags.com/publication/3db53366?page=65"> </a> <a title="InternetRetailing March 2016 page 66" href="http://viewer.zmags.com/publication/3db53366?page=66"> </a>