<br />
I<br />
a<br />
NFOLOG<br />
magaZine aBoUt inFormation LogistiCs From straLFors 1 2013<br />
WE ARE<br />
FRIENDS<br />
... AREN'T WE?<br />
How to build stronger, more<br />
personal customer relations<br />
INFOLOG MAGAZINE<br />
is published by Stralfors AB<br />
PubLIsHEr rEsPONsIbLE<br />
Martin Sterner<br />
martin.sterner@stralfors.se<br />
TExT ANd dEsIGN<br />
www.givakt.se<br />
TrANsLATION<br />
www.sprakbolaget.se<br />
PrINTEd by<br />
www.mixiprint.se<br />
AddrEss<br />
Infolog Magazine<br />
Strålfors AB<br />
SE-341 84 Ljungby<br />
www.stralfors.co.uk<br />
sTrALFOrs, develops<br />
and offers communication<br />
solutions giving companies<br />
with many customers<br />
completely new<br />
opportunities for more<br />
personal and stronger<br />
customer relations.<br />
stralfors has revenue<br />
of sEK 2.6 billion, has<br />
manufacturing in seven<br />
countries and around<br />
1,500 employees.<br />
Subscribe to<b<a title="123304_Infolog_2013_UK page 1" href="http://viewer.zmags.com/publication/3dc63067?page=1"> I a NFOLOG magaZine aBoUt inFormation LogistiCs </a>
<a title="123304_Infolog_2013_UK page 2" href="http://viewer.zmags.com/publication/3dc63067?page=2"> INFOLOG MAGAZINE is published by Stralfors AB Pub</a>
<a title="123304_Infolog_2013_UK page 3" href="http://viewer.zmags.com/publication/3dc63067?page=3"> „ Contents Topic: WE ARE FRiEND</a>
<a title="123304_Infolog_2013_UK page 4" href="http://viewer.zmags.com/publication/3dc63067?page=4"> Last year, the Finnish Agricultural Data Centre r</a>
<a title="123304_Infolog_2013_UK page 5" href="http://viewer.zmags.com/publication/3dc63067?page=5"> 3Mäkimattilan Inssi is one of Finland’s most </a>
<a title="123304_Infolog_2013_UK page 6" href="http://viewer.zmags.com/publication/3dc63067?page=6"> It was a minor revolution, as bulls no longer had</a>
<a title="123304_Infolog_2013_UK page 7" href="http://viewer.zmags.com/publication/3dc63067?page=7"> 3Even though the cow monitoring reports are avail</a>
<a title="123304_Infolog_2013_UK page 8" href="http://viewer.zmags.com/publication/3dc63067?page=8"> ITEMS </a>
<a title="123304_Infolog_2013_UK page 9" href="http://viewer.zmags.com/publication/3dc63067?page=9"> The Head Brewer gives you tips at the bar It’s at</a>
<a title="123304_Infolog_2013_UK page 10" href="http://viewer.zmags.com/publication/3dc63067?page=10"> </a>
<a title="123304_Infolog_2013_UK page 11" href="http://viewer.zmags.com/publication/3dc63067?page=11"> 3SAV-Rahoitus lends money to car owners using the</a>
<a title="123304_Infolog_2013_UK page 12" href="http://viewer.zmags.com/publication/3dc63067?page=12"> wE ArE FrIENds pHoTo: cHRiSTiAAN DiRKSEN</a>
<a title="123304_Infolog_2013_UK page 13" href="http://viewer.zmags.com/publication/3dc63067?page=13"> ... ArEN'T wE?? Does anyone really want to be fri</a>
<a title="123304_Infolog_2013_UK page 14" href="http://viewer.zmags.com/publication/3dc63067?page=14"> 3In her research, Inger Roos identified funda</a>
<a title="123304_Infolog_2013_UK page 15" href="http://viewer.zmags.com/publication/3dc63067?page=15"> NO LOyALTy wITHOuT KNOwLEdGE Inger Roos’ customer</a>
<a title="123304_Infolog_2013_UK page 16" href="http://viewer.zmags.com/publication/3dc63067?page=16"> If you’re going to build real loyalty, you have t</a>
<a title="123304_Infolog_2013_UK page 17" href="http://viewer.zmags.com/publication/3dc63067?page=17"> 3Knowledge of the customer is everything. </a>
<a title="123304_Infolog_2013_UK page 18" href="http://viewer.zmags.com/publication/3dc63067?page=18"> THiS iS TRiGGER LoGic WHEN cUSToMER DEciDES To Go</a>
<a title="123304_Infolog_2013_UK page 19" href="http://viewer.zmags.com/publication/3dc63067?page=19"> THE sITuATION TrIGGEr When e changes new needs a</a>
<a title="123304_Infolog_2013_UK page 20" href="http://viewer.zmags.com/publication/3dc63067?page=20"> 3Anonlinedepartmentstore.Ticnet brings togeth</a>
<a title="123304_Infolog_2013_UK page 21" href="http://viewer.zmags.com/publication/3dc63067?page=21"> Every day, Ticnet provides thousands of tickets f</a>
<a title="123304_Infolog_2013_UK page 22" href="http://viewer.zmags.com/publication/3dc63067?page=22"> W There can’t hen you book a tic</a>
<a title="123304_Infolog_2013_UK page 23" href="http://viewer.zmags.com/publication/3dc63067?page=23"> INFOLOG 3 23</a>
<a title="123304_Infolog_2013_UK page 24" href="http://viewer.zmags.com/publication/3dc63067?page=24"> 3Promising one thing and delivering anoth</a>
<a title="123304_Infolog_2013_UK page 25" href="http://viewer.zmags.com/publication/3dc63067?page=25"> To win customers, you usually need something othe</a>
<a title="123304_Infolog_2013_UK page 26" href="http://viewer.zmags.com/publication/3dc63067?page=26"> rEAdErs dECIdE Daily newspapers no longer have th</a>
<a title="123304_Infolog_2013_UK page 27" href="http://viewer.zmags.com/publication/3dc63067?page=27"> 3The customer close to the heart. “Securing the </a>
<a title="123304_Infolog_2013_UK page 28" href="http://viewer.zmags.com/publication/3dc63067?page=28"> I n the centre of Örebro, just by the dar</a>
<a title="123304_Infolog_2013_UK page 29" href="http://viewer.zmags.com/publication/3dc63067?page=29"> “It was important for us to communicate more </a>
<a title="123304_Infolog_2013_UK page 30" href="http://viewer.zmags.com/publication/3dc63067?page=30"> rEAdING TIP: </a>
<a title="123304_Infolog_2013_UK page 31" href="http://viewer.zmags.com/publication/3dc63067?page=31"> rEAdING TIP: </a>
<a title="123304_Infolog_2013_UK page 32" href="http://viewer.zmags.com/publication/3dc63067?page=32"> 32 3 INFOLOG</a>
<a title="123304_Infolog_2013_UK page 33" href="http://viewer.zmags.com/publication/3dc63067?page=33"> sIMPLE CHOICE FOr PENsAM Occupational pensions ar</a>
<a title="123304_Infolog_2013_UK page 34" href="http://viewer.zmags.com/publication/3dc63067?page=34"> 3Auguste Rodin’s famuous bronze sculptur</a>
<a title="123304_Infolog_2013_UK page 35" href="http://viewer.zmags.com/publication/3dc63067?page=35"> Those lonely geniuses who receive divine inspirat</a>
<a title="123304_Infolog_2013_UK page 36" href="http://viewer.zmags.com/publication/3dc63067?page=36"> Games and experiments lay the foundations for a N</a>
<a title="123304_Infolog_2013_UK page 37" href="http://viewer.zmags.com/publication/3dc63067?page=37"> 3 Ideas in Malmö works with a different</a>
<a title="123304_Infolog_2013_UK page 38" href="http://viewer.zmags.com/publication/3dc63067?page=38"> tightly in the holy name of efficiency that there</a>
<a title="123304_Infolog_2013_UK page 39" href="http://viewer.zmags.com/publication/3dc63067?page=39"> “No one should pass through our office without hav</a>
<a title="123304_Infolog_2013_UK page 40" href="http://viewer.zmags.com/publication/3dc63067?page=40"> ANNOUNCEMENTS shopping Discerning shoppers don</a>