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Best regards
Zmags
touch
issue six summer 2013 €6/£5
8 pick 5
features on
subjects ranging different papers
from wired magazine to experience
to AR APPs and m e
catalogues
3 up 19
brand case
studies:
Boden
moshi monsters publications
red bull discussed from
numerous
68 angles
pages to leaf
through
what’s next_the touch issue
Editor-in-chief David Roberts
Creative director Chris Parker
Editor Alex Elliott
Sub editor Kerrie-Anne Love
Picture editor Sally Ryall
Group account director
Jeffrey Bird
Group prod
touch issue six summer 2013 €6/£5 8 pick 5
what’s next_the touch issue Edit
Who is going to win the AR app war? Hovering abov
4_theissueinwords ‘online developments offline’
ON PAPER _ NUMBER ONE Max von Abendroth `The cont
06what'snext_touch ‘business models are in
are more than ever good listeners’ ‘it’
8what'snext_touch w HAT'S NEXT Whatis
‘you can’t go on what people say – they are
‘research today has more of a brave role’ ‘o
incoming editor, was the first newspaper editor I’
12 w h a t ' s n e x t _ t o u c h to their
‘it is much more of a two- way communication’
6 6 20M nuMber of catalogues Mailed to uK
w h a t ' s n e x t _ t o u c h 15
C T # sh pr ex –i w T to on di th ca Fo in l
6
7 £100 C a s e s t u d y # 1 630%
ON PAPER _ NUMBER TWO Kai Brach `I've always been
20 w h a t ' s n e x t _ t o u c h
who is going to win the aR app
22 w h a t ' s n e x t _ t o u c h share th
37% ProPortion of readers who used the tokyo s
24 w h a t ' s n e x t _ t o u c h ‘co
16,000 in100countries number of Aurasma global pa
26 w h a t ' s n e x t _ t o u c h HAVE
‘it was quite a moment, because the page was comi
ON PAPER _ NUMBER THREE Paul Hansen `I like the c
w h a t ' s n e x t _ t o u c h 29 what is chi
30 w h a t ' s n e x t _ t o u c h w
95% proportion of magazine content created
Guangdong and the major cosmopolitan cities. So o
inspiration from it to produce their own report.
6 number of years, until 2012, that GQ russia onl
w Michael idov is editor-in-chief of GQ Russia
I won’t claim that we are funnier than the intern
What is particularly important to readers of GQ i
w h a t ' s n e x t _ t o u c h 39 feeling our
what what does
w h a t ' s n e x t _ t o u c h 41 certa
w h a t ' s n e x t _ t o u c h 43 the
44 w h a t ' s n e x t _ t o u c h be r
6 ON PAPER _ NUMBER FOUR Layla Al-Zubaidi `By
w h a t ' s n e x t _ t o u c h 47 elliott ale
48 w h a t ' s n e x t _ t o u c h Case stud
6 6 28 position in the ABC Top 100
50 w h a t ' s n e x t _ t o u c h 6 6 Case st
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w h a t ' s n e x t _ t o u c h 53 ‘It’s thInkI
w h a t ' s n e x t _ t o u c h 55 W
this place, it has to come from the editor curati
58 w h a t ' s n e x t _ t o u c h
advertising as it impacts on the magazine and the
ON PAPER _ NUMBER FIVE Rory Sutherland `My choice
e^
62 w h a t ' s n e x t _ t o u c h Case study
E623 E6 number of daily news
64 w h a t ' s n e x t _ t o u c h 4.6bn cans
ON PAPER _ NUMBER SIX Sofie Quidenus `Jonathan Fr
66 _ t h e i s s u e i n n u m b e r s 40% ^p5
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www.sappi.com