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<br /> THE BUSINESS OF BRAND LICENSING EXCELLENCE<br /> Total Brand Licensing is a magazine created as a direct response to market<br /> demand for a publication that fully serves the brand, brand extension and<br /> trademark sectors.<br /> The magazine is a worldwide publication, with readers in 104 countries. It gives<br /> brand owners and agents the opportunity to highlight their brands, as well as<br /> establishing, protecting and managing strong brand extension and licensing<br /> programs. It is a unique forum and platform for the brand licensing sector.<br /> Through in-depth editorial, the magazine looks at best practices, innovative<br /> programs, new retail and merchandising opportunities and creates a forum for<br /> brand licensors to promote and enhance brands. 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