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<br /> sascom<br /> ®<br /> 2010<br /> third quarter<br /> VISA<br /> analyzes<br /> profitability<br /> 4 WAYS<br /> to divide and conquer<br /> WITH HIGH-PERFORMANCE COMPUTING<br /> SOCIAL MEDIA<br /> measure the impact<br /> Verizon<br /> GROWING IN A DOWN ECONOMY<br /> Verizon execs Diane Brown and Carrie Gray on<br /> using business analytics to generate growth<br /> M2010<br /> DATA MINING CONFERENCE<br /> October 25-26 I Caesars Palace I Las Vegas<br /> www.sas.com/m2010<br /> Attend M2010 and listen to more than 40 data mining<br /> experts share innovative techniques for uncovering<br /> hidden trends in your organization's data.<br /> For an updated list of speakers and abstracts,<br /> visit the conference Web site.<br /> e<br /> v<br /> a<br /> s<br /> d<br /> n<br /> a<br <a title="sascom-q310.pdf page 1" href="http://viewer.zmags.com/publication/3f0391a9?page=1"> sascom </a> <a title="sascom-q310.pdf page 2" href="http://viewer.zmags.com/publication/3f0391a9?page=2"> M2010 DATA MINING CONFERENCE October 25-26 I </a> <a title="sascom-q310.pdf page 3" href="http://viewer.zmags.com/publication/3f0391a9?page=3"> CONTENTS THIRD QUARTER 2010 ® 0 28.... </a> <a title="sascom-q310.pdf page 4" href="http://viewer.zmags.com/publication/3f0391a9?page=4"> EDITOR'S NOTE Subscriptions to sascom are availa</a> <a title="sascom-q310.pdf page 5" href="http://viewer.zmags.com/publication/3f0391a9?page=5"> COLUMN » IT FRONTIERS Four ways to divide an</a> <a title="sascom-q310.pdf page 6" href="http://viewer.zmags.com/publication/3f0391a9?page=6"> IT FRONTIERS discrete computati</a> <a title="sascom-q310.pdf page 7" href="http://viewer.zmags.com/publication/3f0391a9?page=7"> We've identified and </a> <a title="sascom-q310.pdf page 8" href="http://viewer.zmags.com/publication/3f0391a9?page=8"> IT FRONTIERS Method 4: Adding the present to </a> <a title="sascom-q310.pdf page 9" href="http://viewer.zmags.com/publication/3f0391a9?page=9"> COLUMN » INDUSTRY OUTLOOK The hefty toll of </a> <a title="sascom-q310.pdf page 10" href="http://viewer.zmags.com/publication/3f0391a9?page=10"> INDUSTRY OUTLOOK contractors, rather than as e</a> <a title="sascom-q310.pdf page 11" href="http://viewer.zmags.com/publication/3f0391a9?page=11"> COLUMN » TECH HIGHLIGHT Top 10 data mining m</a> <a title="sascom-q310.pdf page 12" href="http://viewer.zmags.com/publication/3f0391a9?page=12"> TECH HIGHLIGHT 0 Lack proper data 1 Focus </a> <a title="sascom-q310.pdf page 13" href="http://viewer.zmags.com/publication/3f0391a9?page=13"> about the work, to uncover and organize the unco</a> <a title="sascom-q310.pdf page 14" href="http://viewer.zmags.com/publication/3f0391a9?page=14"> COLUMN » BUSINESS ANALYTICS The challenge of</a> <a title="sascom-q310.pdf page 15" href="http://viewer.zmags.com/publication/3f0391a9?page=15"> leaders to quantify what the new capabilities wou</a> <a title="sascom-q310.pdf page 16" href="http://viewer.zmags.com/publication/3f0391a9?page=16"> BUSINESS ANALYTICS and help people understan</a> <a title="sascom-q310.pdf page 17" href="http://viewer.zmags.com/publication/3f0391a9?page=17"> COLUMN » INDUSTRY OUTLOOK BART BAESENS, UNIVE</a> <a title="sascom-q310.pdf page 18" href="http://viewer.zmags.com/publication/3f0391a9?page=18"> INDUSTRY OUTLOOK By introducing macroecono</a> <a title="sascom-q310.pdf page 19" href="http://viewer.zmags.com/publication/3f0391a9?page=19"> THE PREMIER BUSINESS LEADERSHIP SERIES Excel in E</a> <a title="sascom-q310.pdf page 20" href="http://viewer.zmags.com/publication/3f0391a9?page=20"> CREATING THEIR OWN upturn Verizon unleashes the</a> <a title="sascom-q310.pdf page 21" href="http://viewer.zmags.com/publication/3f0391a9?page=21"> I t was in 2009 – in the middle of the wors</a> <a title="sascom-q310.pdf page 22" href="http://viewer.zmags.com/publication/3f0391a9?page=22"> </a> <a title="sascom-q310.pdf page 23" href="http://viewer.zmags.com/publication/3f0391a9?page=23"> then modeled the 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