<br />
3<br />
social media<br />
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1DinElhasuseditscustomerstoachievemarketsuccess.Clearandhonestcommunicationhasbroughtmorecustomersandbuiltrevenue.“Socialmediaaregoodformany<br />
withourcustomersandformarketing.Wehavetoliveuptoourmotto!”saysLottaPeterson,BrandManager,DinEl.<br />
<br />
D<br />
inEl sells and delivers electricity in We try to formulate<br />
Sweden.The company does not ourselves clearly and use<br />
produce its own electricity or own<br />
any networks.DinEl has been everyday language.<br />
wholly owned by Göteborg Energi<br />
for the past 12 months.<br />
“Our former joint owner took the name<br />
but we were able to start all over again with<br />
a new name and identity and retain the<br />
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href="http://viewer.zmags.com/publication/3f0ed2a9?page=6">6 3 iNFoloG</a> 6 3 iNFoloG<a title="Infolog-1-2010-en.pdf page 7" href="http://viewer.zmags.com/publication/3f0ed2a9?page=7">7Technologyisdevelopingandthefutureisdefinitelym</a> 7Technologyisdevelopingandthefutureisdefinitelym<a title="Infolog-1-2010-en.pdf page 8" href="http://viewer.zmags.com/publication/3f0ed2a9?page=8">GOOd advicEfOR sOciaLMEdia3 learn how social </a> GOOd advicEfOR sOciaLMEdia3 learn how social <a title="Infolog-1-2010-en.pdf page 9" href="http://viewer.zmags.com/publication/3f0ed2a9?page=9">3You can grow and become really powerfulif you</a> 3You can grow and become really powerfulif you<a title="Infolog-1-2010-en.pdf page 10" href="http://viewer.zmags.com/publication/3f0ed2a9?page=10">Reachingcustomersisimportantforstart-upcompanyDi</a> Reachingcustomersisimportantforstart-upcompanyDi<a title="Infolog-1-2010-en.pdf page 11" href="http://viewer.zmags.com/publication/3f0ed2a9?page=11">3social media7LottaPeterson,BrandManageratDi</a> 3social media7LottaPeterson,BrandManageratDi<a title="Infolog-1-2010-en.pdf page 12" href="http://viewer.zmags.com/publication/3f0ed2a9?page=12">3social media1DinElhasuseditscustomerstoachiev</a> 3social media1DinElhasuseditscustomerstoachiev<a title="Infolog-1-2010-en.pdf page 13" href="http://viewer.zmags.com/publication/3f0ed2a9?page=13">dinEL </a> dinEL <a title="Infolog-1-2010-en.pdf page 14" href="http://viewer.zmags.com/publication/3f0ed2a9?page=14">Backdoor to thShortdecision-makingprocessesandaw</a> Backdoor to thShortdecision-makingprocessesandaw<a title="Infolog-1-2010-en.pdf page 15" href="http://viewer.zmags.com/publication/3f0ed2a9?page=15">e consumer “We don’t make anonymous checks</a> e consumer “We don’t make anonymous checks<a title="Infolog-1-2010-en.pdf page 16" href="http://viewer.zmags.com/publication/3f0ed2a9?page=16">3deNmarke-boksDenmarksbiggestdigitalboxMorea</a> 3deNmarke-boksDenmarksbiggestdigitalboxMorea<a title="Infolog-1-2010-en.pdf page 17" href="http://viewer.zmags.com/publication/3f0ed2a9?page=17">Trygvesta3 trygvesta is the second-largest ins</a> Trygvesta3 trygvesta is the second-largest ins<a title="Infolog-1-2010-en.pdf page 18" href="http://viewer.zmags.com/publication/3f0ed2a9?page=18">3deNmark1GiovanniBelli,managerofeKommunikation</a> 3deNmark1GiovanniBelli,managerofeKommunikation<a title="Infolog-1-2010-en.pdf page 19" href="http://viewer.zmags.com/publication/3f0ed2a9?page=19">3Electronic or print – what’sbest for the envi</a> 3Electronic or print – what’sbest for the envi<a title="Infolog-1-2010-en.pdf page 20" href="http://viewer.zmags.com/publication/3f0ed2a9?page=20">Mostpeopleassumethatelectroniccommunicationisgre</a> Mostpeopleassumethatelectroniccommunicationisgre<a title="Infolog-1-2010-en.pdf page 21" href="http://viewer.zmags.com/publication/3f0ed2a9?page=21">3 Paperissometimesbetter </a> 3 Paperissometimesbetter <a title="Infolog-1-2010-en.pdf page 22" href="http://viewer.zmags.com/publication/3f0ed2a9?page=22">3sWedeNHealthy databasethe key to successCol</a> 3sWedeNHealthy databasethe key to successCol<a title="Infolog-1-2010-en.pdf page 23" href="http://viewer.zmags.com/publication/3f0ed2a9?page=23">sponsible credit granting and this is abso-lutel</a> sponsible credit granting and this is abso-lutel<a title="Infolog-1-2010-en.pdf page 24" href="http://viewer.zmags.com/publication/3f0ed2a9?page=24">smart travelCommutercardsthatstretchasfarasDenma</a> smart travelCommutercardsthatstretchasfarasDenma<a title="Infolog-1-2010-en.pdf page 25" href="http://viewer.zmags.com/publication/3f0ed2a9?page=25">3sveriGe3Anonlinetop-upservicewillsoonbelaunc</a> 3sveriGe3Anonlinetop-upservicewillsoonbelaunc<a title="Infolog-1-2010-en.pdf page 26" href="http://viewer.zmags.com/publication/3f0ed2a9?page=26">3sWedeN3JeanetteWittgren,AccountManagerat </a> 3sWedeN3JeanetteWittgren,AccountManagerat <a title="Infolog-1-2010-en.pdf page 27" 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