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Best regards
Zmags
WELCOME TO THE
JUNE ISSUE
OF GOLF RETAILING
ENSURE YOU RECEIVE YOUR
OWN FREE MONTHLY COPY
CLICK HERE TO REGISTER
June 2017 www.golfretailing.com
GOLFRETAILING
The AWARD WINNING magazine for the golf retail sector - incorporating
Oscar Jacobson’s SS18 collection
On-course performance with high street style
See pages 24-25
are registered trademarks of Karsten Manufacturing Corporation.
CLUBS.
CLOTHES.
C O M M I T M E N T.
SPRING SUMMER 2018
NEWS
3
FROM THE EDITOR
W
e all know that
custom fit has
had a massive
impact on the industry –
it's hard to imagine going
into a pro shop now to be
confronted with rows and
rows of clubs all lined up,
bu
WELCOME TO THE JUNE ISSUE OF GOLF RETA
June 2017
are registered trademarks of Karsten Manufacturin
NEWS 3 FROM THE EDITOR W e all know that custom f
4 NEWS TaylorMade Golf sold to private equity fi
SMART CART WORKS EXCLUSIVELY WITH THE MOTO
8 NEWS MacKenzie is a record breaker S aunton Go
RAISED RIDGE assists hand alignment. D
10 NEWS Garmin launch the Approach S60 G armin h
NEWS 11 Dean Cracknell, Brand & Marketing Manager
12 NEWS Epic Irons and Hybrids from Callaway C a
NEWS 13 Eddie Bullock named Honorary President of
14 NEWS Study confirms that family is the key to
Most `popular' golfer in the world revealed A fiv
16 ADVERTORIAL THE PROOF IS IN THE PUTTING
ADVERTORIAL 17 The Studio Stock Series is the di
18 NEWS PowaKaddy upgrade TOUCH model and drop p
NEWS 19 New sterling single length wedges from W
20 BGIA/PRODUCT REVIEW New members Philip M
“Take Me Out & Try Me!” Lynx trial set o er for
22 MYSTERY TESTING Golf clubs, driving ranges an
MYSTERY TESTING 23
24 COVER STORY Oscar Jacobson's SS18 collection
superior insulating material is warm, dry and sof
26 INNOVATION It's golf – but not as we know it G
INNOVATION 27 Innovating to ensure that one size
28 INNOVATION Looking good Paul Sanders from Mill
INNOVATION 29 Information and entertainment on th
New challenges 30 GR INSIGHT &rant Wright, o
RESPECT THE GAME. Wille Scha
32 GR INSIGHT The Ryder Cup and Paris, perfect f
ADVERTORIAL 33 YOUR ONLINE ORDERING SYSTEM SAVE
34 INDUSTRY STATISTICS More ups than downs Perf
Motivation matters It's amazing how much can be
36 GR INTERVIEW The Sky's the limit With members
The company have a dedicated team of on course ma
A growing market 38 David Clare, director o
39 by approximately 50 per cent, mainly Russian a
40 Seve Ballesteros Memorial Tournament pits two
41 New clubhouse at West Cli s W est Cliffs &olf
42 ADVERTORIAL Excellent career o
Farrindon, London www.yourgolftravel.com WE'RE H
44 BEHIND THE COUNTER A warm welcome Fynn Valle
BEHIND THE COUNTER 45
46 10 MINUTES WITH David Hunter, Shot Scope The
Turn trade-ins and unsold stock into cash The G